The Brand You Podcast with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Each episode draws from Mike's experience as a brand strategist, business coach, and copywriter for some of today’s most influential coaches, speakers, and creators. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
My 2021 Birthday Episode and the Fear of Success
As I complete yet another trip around the sun, I wanted to share a few things I've been doing to stay sharp, push my productivity, and process many of the things going on in the business.
One of the big things I'm working through is how we as human beings can navigate the fear of success. So much of the time we think fear of failure is what will cripple us, but I'm starting to think there's a flip side to that coin.
Avoid These SEO Mistakes (Especially If You Do NOT Have A Big Audience) with Robby Fowler
Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong.
Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me.
How I Built My Book Launch Team
Tune in and you’ll also get the inside scoop on the process I used to get people on the team, why social media didn’t work as well to recruit launch team members, and what I plan to do to maintain “energy” among members in the book launch team between now and the launch date.
5 Reasons Why I'm Ferociously Committed to YouTube in 2021 and Beyond
It was an incredible feeling to finally hold my book in my hands, and in today's episode I share a recording I made just minutes after receiving my shipment of books. I hope it inspires you to keep going, no matter what endeavor you are on.
One of the new endeavors I'm on is YouTube, and I am 100% committed to being strategic and intentional on this channel for five reasons. Tune in to this episode!
How Phillip Stutts Launched His Book Despite Facebook Shutting Him Down
This week, I take a break from solo episodes to talk with Phillip Stutts, author of The Undefeated Marketing System. Phillip is here to talk about book launches, especially because he had his book BANNED by Facebook!
This is an important conversation not just for books but for data-driven marketing overall. You'll also hear how Phillip did some things that DON'T scale in order to overcome the ban by Facebook and still launch his book to great success.
How To Craft A Killer Book Offer
Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch.
Always great advice on how to elevate your personal brand
I’ve been a fan of Mike’s for quite a while. He has consistently delivered great branding advice with a blend of the transparency to understand the journey isn’t always easy, and it’s not always a straight line. But he gives you the finer points of what to do and how to do it to continually advance your brand while improving yourself.
Perfect Content for New or Seasoned Entrepreneurs
Mike Kim's content is always relevant and helpful. I love how he doesn't hold anything back. He shares his wins and challenges, making it REAL for anyone thinking of developing a personal brand. I love what he's started in Episode 284, where he'll spend the next ten episodes talking about his book launch. Who wouldn't want to hear his insights on how to promote your book? Thank you for all you do. Check out his Instagram @mikekimtv to listen to a chapter of his book!
Mike’s podcast is great for getting help on every aspect of being authentic in who you are as a brand. We are a nonprofit, but the wide array of information I receive from Mike is so valuable and the guests he has on are knowledgeable and helpful. Thanks Mike for staying true to yourself in your life’s journey these last few years.