Building Brand Love In the Sauce

Mike Gelb is the host of the Consumer VC Podcast, where he interviews venture funders and CPG founders. On this episode of ITS, Mike shares the themes and tenets he's gathered from over 200 interviews, including the importance of an organic sales engine, why retail-focused CPG investors are a great bet, the end of cheap digital ads, and why truly unique brands will make it through the rough patch ahead.