60 episodes

One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors.

Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all.


It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks.


So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own.

Visit businessisgood.com for more info and resources from the show.

Business is Good with Chris Cooper Chris Cooper

    • Education
    • 5.0 • 3 Ratings

One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors.

Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all.


It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks.


So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own.

Visit businessisgood.com for more info and resources from the show.

    The Case for Firing Fast

    The Case for Firing Fast

    SummaryWhy businesses should fire underperforming staff quickly. 0:03Chris argues that it's best to fire people quickly, rather than psychoanalyzing their personal problems or taking on their troubles, and explains why this approach is best for everyone involved.The impact of bad team members on business success. 2:15Chris Cooper emphasizes the importance of removing bad staff members to boost morale and productivity, citing examples of how a single negative team member can demotivate the rest of the team.Staff members look to the leader for guidance and action, hoping to elevate their performance by removing the weakest link.The importance of hiring and retaining top talent in business. 4:46Chris Cooper reflects on instances where an "almost perfect" person left a job, creating an opportunity for a "perfect fit" candidate to step in.Chris Cooper highlights the negative impact of keeping a lower quality staff member on a business, including harming current staff, restricting future better staff, and losing client trust.Clients often hold back negative feedback due to fear of conflict, leading to unaddressed problems only surfacing after the staff member has left or been removed.Removing bad staff members for business success. 7:54Chris Cooper emphasizes the importance of removing bad staff members quickly to avoid torturing both the staff and oneself.Firing employees for the benefit of the business. 9:32Chris Cooper emphasizes the importance of not keeping employees who can't be seen working for the company in a year.Chris Cooper advises on how to handle a difficult staff member: be direct, be clear, and give them a push off your dock to start their next journey.Chris emphasizes the importance of asking oneself if they are willing to make the best people in their life sad, angry, or frustrated, rather than holding onto a bad staff member.
    Connect with Chris Cooper:
    Website - https://businessisgood.com/

    • 12 min
    Brand and Direct Marketing - Part 2

    Brand and Direct Marketing - Part 2

    Connect with Chris Cooper:
    Website - https://businessisgood.com/

    • 8 min
    Brand and Direct Marketing - Part 1

    Brand and Direct Marketing - Part 1

    There are two types of marketing. Brand Marketing is your long term play. Direct Marketing is your short term play. In this two part podcast series, I'll walk you through what each means as succinctly as possible. I'll tell you the opportunities and challenges with both. And I'll tell you what you can do today to grow your business using both brand and direct marketing.
    Key points covered in the episode include:
    The distinction between brand marketing (focusing on reputation and awareness) and direct marketing (aiming for immediate sales).The challenges of measuring the success of brand marketing and the importance of affinity in building a strong brand.Real-world examples, including a gym owner's experience, to illustrate the consequences of neglecting affinity in marketing efforts.Strategies for effective brand marketing, such as content publication and maintaining a positive reputation to foster customer loyalty.


    Connect with Chris Cooper:
    Website - https://businessisgood.com/

    • 15 min
    Ideation-Income-Investment-Impact

    Ideation-Income-Investment-Impact

    In a perfect world, a business goes through four phases:
    Ideation - you craft your original idea, test and tweak it until you have good product-market fit.
    Income - you build your business to give you a good predictable income.
    Investment - you build your team to give you time freedom. And you build your wealth to give you financial freedom.
    Impact - you build your community.
    Good businesses are focused on eventually making an impact, but don't try to skip steps to get there. In today's episode, I'll tell you how to focus on one step at a time, get through each phase quickly and maximize each one!
    Connect with Chris Cooper:
    Website - https://businessisgood.com/

    • 13 min
    Is Your Business a Democracy?

    Is Your Business a Democracy?

    Years ago, I thought about making my gym a co-op. I told myself I wanted to give 'ownership' to the clients and let them guide the future...but really, I was trying to avoid responsibility.
    In this episode of Business Is Good, I discuss the common - but sometimes unconscious - desire for the owner to say "It's not my fault!"

    It's up to you to make the decisions and bear the consequences: you get the upside, if you make good decisions. And you also bear the downside, if you make bad ones.

    It's this risk that separates the owner from everybody else.

    But if you share decision making, and you build committees in your company, what you wind up with is a bureaucracy.

    Summary
    Sharing responsibility in a business co-op.0:02Chris Cooper learns to embrace business responsibility as owner.

    The drawbacks of bureaucracy in business.1:44

    Bureaucracies prioritize employing people over solving problems or serving needs, unlike businesses that exist to solve problems or meet needs.

    Decision-making and leadership.2:55

    Chris Cooper emphasizes the importance of making decisions and taking responsibility, even if not everyone agrees.

    He shares an example of a trust-building moment with his daughter's birth, where the doctor took quick action without worrying about his feelings.

    Effective decision-making and communication in crisis situations.5:07

    In a crisis, prioritize decision-making and communication over bedside manner.

    Decision-making and leadership in business.6:38

    Chris Cooper emphasizes the importance of making tough decisions and standing by them, even if it means going against staff members' opinions.

    Chris Cooper emphasizes the importance of decision-making in business, arguing that owners must take responsibility and make decisions to succeed.

    Connect with Chris Cooper:
    Website - https://businessisgood.com/

    • 10 min
    The ADHD Advantage, with Leighton Bingham

    The ADHD Advantage, with Leighton Bingham

    Many entrepreneurs will tell others they "have ADD" or have a "slight case of attention-deficit disorder".
    But most don't: they're just scattered. They're trying to multitask instead of focusing. They're unclear on what to do next in their business. They love starting things, but not finishing; they're usually juggling a dozen things in their head at once; their workday is incredibly long, but they rarely finish everything.
    I first took the ADD short-form test in 2011 and wrote about it on my IgniteGym blog at the time. I should note that ADD is an outdated term for Attention Deficit Hyperactivity Disorder: they're the same thing.
    However, ADHD isn't always a downside for entrepreneurs.

    “ADD people are high-energy and incredibly good brainstormers. They will often happily work 12 to 15 hours by choice. The business community should not fear ADD. Instead, they should see that they have a potential gold mine here.” 
    – Dr. Kathleen Nadeau, a psychologist who is ADD herself (from an ABC News Report)
    People with ADD are excellent at seeing a situation from all sides, says Dr. John Ratey. Emergency-room doctors, nurses, entrepreneurs….the ability to approach an obstacle from ten different ways is of enormous value.  Likewise, the ability to imagine oneself in the shoes of others – to empathize – has helped me be more empathetic than others.
    And as Leighton Bingham shares on today's podcast, people with ADHD are actually capable of VERY deep focused work.
    Is my truck untidy? Heck, yeah. Can I tell you the phone number of a client from five years ago? Yes. Do I send emails, and then think of another detail, and send a second one…a few seconds apart? All the time.
    Do I actually have ADHD? I doubt it. I just lose focus if I'm not disciplined with my attention.
    However, even this low-level of distraction sometimes pays off: I’m able to generate ideas rapidly. I can ‘see’ shapes while I’m listening to music, and that helps me appreciate it more. I can switch rapidly between creative and academic tasks, like math. I can incorporate successful ideas from other industries into ours.  And I can write for 5 blogs in the same hour.
    Instead of ‘good’ or ‘bad,’ I’d love to see the education system appreciate the gifts bestowed by ADHD. Frankly, in a business environment that’s fracturing our attention more and more, entrepreneurs need to be able to balance focus with mental dexterity.
    Connect with Chris Cooper:
    Website - https://businessisgood.com/

    • 15 min

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