Business Lunch Roland Frasier

In this episode, host Roland Frasier interviews Martha Stewart, the iconic entrepreneur, as they delve into her fascinating life and ventures. Martha shares amusing anecdotes, including a memorable story about Snoop's visit to her farm. They discuss her approach to branding, from creating a new category of entertainment to her expansion into the CBD market. Martha also talks about her involvement with Canopy, a major cannabis company, and her passion for sustainable agriculture with App Harvest.
Martha emphasizes the importance of quality in cocktails, advising against skimping on the booze. She reveals her liquor of choice, Casa Dragones tequila, and teases a new wine release. The conversation touches on Martha's recent soft launch of Martha.com, an online platform offering curated products. She shares her philosophy of "Need & Want" to guide product selection, promoting smart purchasing decisions and a clutter-free home.
Listeners gain insights into Martha's belief in embracing change and continuously surprising others. She discusses her favorite Snoop story, her early media ownership, and the positive impact of supporting young entrepreneurs. The episode concludes with Martha's commitment to providing comprehensive content without dumbing it down, her daily routine caring for her animals, and her unwavering dedication to her work.
Join Roland Frasier and the remarkable Martha Stewart in this engaging podcast episode as they explore her entrepreneurial journey, unique stories, and inspiring ventures in various industries.
Key timestamps:
[00:01:19] Roland Frasier welcomes Martha Stewart to a full house at the Traffic and Conversion Summit.
[00:06:02] Martha Stewart introduces her new online store, Martha.com, and her philosophy of "need" and "want" when selecting products.
[00:09:26] Martha recalls a memorable encounter with Snoop Dogg, where he unexpectedly visited her home with a group of friends and their children.
[00:13:57] Martha highlights her successful CBD gummies, which have become the number one gummies in America, and encourages listeners to try them.
[00:19:26] Roland Frasier highlights Martha Stewart's ability to present traditional things in a new light, combating ad fatigue.
[00:26:30] She acquired all of her media from Time Warner, which marked the beginning of her independence and control over her brand.
[00:28:32] While climbing Kilimanjaro, Martha Stewart developed a business plan with a Harvard business graduate, laying the foundation for future ventures.
[00:34:28] Martha Stewart mentions the Martha Stewart Wine Company, available online and on QVC.
[00:38:15] Martha Stewart explains her approach to teaching and not dumbing things down, always seeking a better way without compromising quality.
[00:43:09] Martha Stewart highlights the importance of hiring the best people, mentioning successful entrepreneurs like Jeff Bezos, Elon Musk, Bill Gates, and Mark Zuckerberg who have surrounded themselves with top talent to achieve their goals.
[00:46:36] Roland asks Martha about her current binge-watching habits, leading to a discussion about an old Ingmar Bergman series and Martha's preference for the show "The Queen's Gambit."
[00:50:03] Martha expresses frustration with critics who misunderstand her efforts to do the right thing, highlighting the organic nature of her farm and the annoyance caused by uninformed comments on social media.
[00:50:03] Roland Frasier discusses her ability to understand success intuitively.
[00:51:55] Martha Stewart talks about dealing with negative comments and mentions her experience during her trial.
[00:54:33] Martha Stewart shares her excitement about her book, "Martha Stewart's Fruit Desserts," and mentions her favorite recipe from it.
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In this episode, Roland Frasier shares his valuable insights on successful deal-making. With a diverse background spanning real estate, accounting, securities, and law, Roland brings a unique perspective to negotiations.
He emphasizes the power of collaboration over competition and shares techniques to achieve mutually beneficial outcomes.
Key timestamps:
[00:01:06] Roland's Background: Roland shares his diverse background in real estate, accounting, securities, and law. He emphasizes his extensive experience negotiating thousands of deals, both for clients and himself.
[00:02:16] Reframing Negotiation as Collaboration: Frasier challenges the competitive nature of negotiation and proposes a collaborative approach. He suggests focusing on a common goal instead of opposing interests, creating a win-win situation for all parties involved.
[00:06:43] The Power of Physical and Psychological Positioning: Frasier discusses the significance of both psychological and physical positioning in negotiations. He advises sitting on the same side of the table as the other party to foster collaboration and eliminate barriers.
[00:08:09] Losing by Winning: Frasier cautions against the dangers of winning a negotiation at the expense of fairness. He shares personal experiences of aggressively pursuing the best deal, only to have agreements fall apart later. He emphasizes the importance of staying within the "zone of fairness" to ensure fair and sustainable deals.
[00:14:36] Taking the Temperature of the Room: Frasier advises readers to "take the temp" and read the emotional state of everyone involved in the negotiation. Understanding the motivations, emotions, and satisfaction levels of each party helps in determining the appropriate approach and timing for collaboration. He stresses the significance of creating a positive and receptive environment for negotiation.
[00:17:23] The Law of Price and Terms: Frasier introduces the "Law of Price and Terms" as a powerful negotiation tool. He explains that if the seller sets the price, the buyer can leverage the terms to their advantage, and vice versa. By invoking this law and focusing on the terms rather than haggling on the price, negotiators can create more favorable outcomes and find mutually beneficial agreements.
[00:20:40] Play It Forward: Frasier emphasizes the importance of playing out various scenarios in negotiations, similar to how one would strategize in chess or anticipate moves in sports. He encourages listeners to respond thoughtfully instead of reacting emotionally. By considering all the facts, circumstances, and potential outcomes, negotiators can make more informed decisions and secure advantageous results. Frasier shares a personal success story where playing out scenarios led to a $4.2 million win in a negotiation.
[00:24:54] Empathy and Understanding: Frasier emphasizes the importance of empathizing with the other party in a negotiation or collaboration. By setting aside personal desires and focusing on the concerns, needs, and challenges of the other side, negotiators can find points of empathy and work towards mutually beneficial outcomes. Understanding the motivations and emotions of the other party can lead to more effective negotiations and positive results.
[00:29:22] Just Say No: Frasier introduces the concept of "Just Say No" as a negotiation tactic. He explains that offers, even low ones, should be entertained and responded to, as they are precious opportunities for negotiation. Instead of dismissing a low offer without a response, negotiators should articulate their reasons, provide context, and express their position. By respectfully declining unfair offers and maintaining a strong position, negotiators can protect their interests...

In today’s episode, Roland Frasier is joined by Sam Khorramian, the owner and founder of Big Block Realty. Sam talks about the biggest secret to success, the importance of having the right people in your network, why you should put your ego out of the way, and how you can get started on the profit-generating business of guiding companies to make seamless and favorable exits.
IN THIS EPISODE, YOU’LL LEARN:
04:06 The Biggest Secret And Shortcut To Success: It’s Not What You Think!
09:55 Knowing What Not To Do Is The Next Step
14:34 How Do You Get Enough Zeros To Do Anything You Want?
24:39 Getting Businesses To Pay You Acquire Them? Yes, It’s Possible!
34:05 The Specific Profit-Generating Strategies For Sam’s Plan
43:13 The Bigger You Get, The Easier It Is To Scale?
47:02 Ensuring That Brokerages Don’t Back Out Of Deals
50:31 Will There Be Consolidation After Aggregation?
51:43 Lessons To Be Learned From Sam and Roland’s Partnership
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An International Speaker, leading internet marketer and Real Estate Expert specializing in setting up his Students, clients and Partners for massive success, Sam Khorramian has dedicated his life to helping ordinary people live extraordinary lives! Knowing that this is his true purpose, he has spent years studying what makes people successful and how he can translate that to helping others achieve ultimate success. 
Get in touch with Sam Khorramian:
Website: https://www.linkedin.com/in/samsandiego/
Instagram: @the9thzero 
Big Block Realty Website: https://bigblockrealty.com/
YouTube: https://www.youtube.com/bigblockrealty
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Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Ready to free yourself from your business? Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

In today’s episode, Roland Frasier is joined by Real Estate Worldwide (REWW) CEO Kent Clothier to talk about their strategies for networking that convert into money-making deals, why value is more than just your deliverables, tips for beginner mastermind creators, and navigating the present market.
IN THIS EPISODE, YOU’LL LEARN:
03:18 From Grocery Stores To Real Estate: The Journey To Building A Deal Flow Machine
13:11 How To Build Business Connections That Turn Into Deals
15:24 Get Over The Fear Of Taking Risks – Your Dreams Are Doable!
39:54 Leading With Value And Why Your Network Is Worth More Than You Think
55:17 The Profitable Opportunity Waiting For You: Adding Value To Existing Deals
57:49 Valuable Advice For People Starting Their Own Masterminds
01:06:55 What Are You Waiting For? Start Now!
01:11:39 Been To Many Masterminds But Left Disappointed? Hear This
01:22:15 How To Deal With The Current Challenging Market
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Kent Clothier is President and CEO of Real Estate Worldwide (REWW), a multi-faceted real estate education company with headquarters in Scottsdale, Arizona, San Diego, California, and Boca Raton, Florida.
REWW offers customers a cutting-edge advantage with a curriculum steeped in award-winning and proven real estate systems used by him and his team, as well as national data on real estate cash buyers and private lenders.
Get in touch with Kent Clothier:
Website: https://kentclothier.com/
Instagram: @kentclothier 
Facebook: https://www.facebook.com/kent.clothier
YouTube: https://www.youtube.com/@KentClothier1
Twitter: @KentClothier 
Real Estate Worldwide Website: https://reww.com/
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Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
More Resources:
Ready to free yourself from your business?
Get to connect with peers and experts to find the best strategy HERE.
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Adam kicks off this podcast episode by encouraging the participants of the EPIC Network Live Event to share their takeaways!
Key timestamps:
[00:01:09] Adam explains the concept of a "bolt-on business" and shares an example of a successful acquisition.
[00:05:44] A participant shares his takeaways on clarity of vision, imposter syndrome, and creating structures for deal flow.
[00:10:44] A participant talks about finding internal-purpose and how it helped him determine what he wants to acquire, regardless of industry or type of business.
[00:15:27] A participant shares his takeaway on refining the criteria for acquisition.
[00:16:22] Another participant shares his takeaway on avoiding crappy little deals and going for bigger ones.
[00:17:06] Adam shares his experience of making a bad deal and how he turned it into a learning experience for his business partners.
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Ask Roland and Ryan a question HERE.
RESOURCES:
7 Steps to Scalable workbookGet my book, Zero Down, FREE
Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

In this episode, we will hear the story of Jonathan Cronstedt, also known as JCron, who went from bankruptcy to building a $2 billion company. He is going to share with us about the book he is writing: Billion Dollars Bullseye: My 7 Almost Never Fail Double Unicorn Strategy and will discuss valuable lessons for all people involved in the business.
JCron also shares his journey with Kajabi, which he helped grow from a $6 million ARR company with 25 employees to a $2 billion valuation with over 400 team members. He discusses the challenges of dealing with success and how he struggled to figure out what to do after achieving such a significant milestone. 
Key takeaways:
[00:00:12] Roland Frasier introduces Jonathan and shares his background story.
[00:03:31] JCron talks about the impact of working with Roland, his generosity, and how he has influenced his business life.
[00:07:56] The first three areas to focus on are foundational: purpose, profit, and product. Without these concepts, the business will not scale. Everything else serves as an amplifier.
[00:20:55] Building in public allows you to move from a push strategy to a pull strategy. It attracts people to your business and helps articulate and optimize your purpose. This will be the biggest trend of entrepreneurship in the coming decade.
[00:22:57] Profit is essential in your business, and knowing your numbers is key to making intelligent decisions.
[00:27:33] Product is the single biggest lever in your business, and having a distinguished product and service is crucial for success.
[00:28:59] The prestigious customer experience was an amplifier that changed the game for Kajabi.
[00:43:40] Persuasion: Persuasion is an amplifier for your business, and it should pick up where marketing leaves off. The ultimate persuasion framework is based on Blair Warren's quote: "People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies." Persuasion is about getting people intellectually engaged and emotionally charged to take action.
[00:47:49] People: The final area of focus is people. To attract and retain A players, you need to have solid systems in place that support your people strategy. Hire slow and fire fast, and use "good goodbyes" to give people a respectable send-off when the business has grown in a different direction.
[00:51:00] Conclusion: By focusing on purpose, product, profit, promotion, persuasion, and people, you can expand your target and hit your billion dollar bullseye.
[00:53:28] Answering participant questions.
[00:59:00] Jonathan advises focusing on your internal purpose to guide you through an existential crisis.
[01:04:42] Roland Frasier emphasizes the importance of having a continuity of purpose in entrepreneurship even after the exit of a business. Having multiple businesses that one enjoys can provide continuity of purpose.
[01:09:23] Jonathan Cronstedt answers a question on retention and emphasizes the financial and product functions of retention in a business. He also talks about net dollar retention as the holy grail of a business.
[01:12:04] The inflection points for raising capital are driven by intellectual capital needs and industry changes, not financial needs.
Ask Roland and Ryan a question HERE.
RESOURCES:
7 Steps to Scalable workbookGet my book, Zero Down, FREE
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