311 episodes

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 138 Ratings

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

    #310: How to Speak Up Without Freaking Out

    #310: How to Speak Up Without Freaking Out

    Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has author of Speaking Up Without Freaking Out, shares how to present in a more confident and compelling way.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 47 min
    #309: Should You Tell Your Story With Your Own Podcast?

    #309: Should You Tell Your Story With Your Own Podcast?

    Jeffrey Hayzlett, Chairman of C-Suite Network and best selling author explores how to tell your story with your podcast to attract your ideal audience and convert them into customers.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 48 min
    #308: How the Science of Storytelling Actually Works

    #308: How the Science of Storytelling Actually Works

    Will Storr, author of The Science of Storytelling, shares how you can hack into the hardwiring of our storytelling brains to move your audiences to action. 
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 54 min
    #307: How You Build Trust With Your Brand Storytelling

    #307: How You Build Trust With Your Brand Storytelling

    Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of  Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, explores how to build trust with your brand storytelling.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
     

    • 51 min
    #306: How to Win at High Stakes Business Storytelling

    #306: How to Win at High Stakes Business Storytelling

    Dr. Dennis Rebelo, author of Story Like You Mean It and creator of the Peak Storytelling model, helps leaders succeed with high stakes storytelling.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 57 min
    #305: Grammy Artist Shares the Rhythm of a Good Story

    #305: Grammy Artist Shares the Rhythm of a Good Story

    Freddie Ravel, Grammy Artist and Founder of Life In Tune, uses music to transcend the boundaries of culture and thought leadership by finding melody, harmony and rhythm in the stories we tell.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 55 min

Customer Reviews

4.9 out of 5
138 Ratings

138 Ratings

Arlie K ,

My favorite story time!

If you’re currently a business owner, entrepreneur, or want to be one in the future than this podcast should be part of your weekly content diet - Park nails it every time! Super grateful for this outstanding resource.

Shep Hyken ,

The Story Tells the Story

Great job by the host and love the idea of telling stories. Everyone can learn from a story.

The Marketing Book Podcast ,

What’s Your Story?

Storytelling is just about the most powerful thing in the world of marketing (and life). But like dealing with dynamite, you kind of need to know what you’re doing for it to have explosive impact. Subscribe and listen to this true gem of a show and get your story on!

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