469 episodes

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 156 Ratings

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

    #468: How to Deliver More Powerful Testimonials Using Audio Storytelling

    #468: How to Deliver More Powerful Testimonials Using Audio Storytelling

    Traci DeForge , Founder of Produce Your Podcast, shares how to use storytelling with your testimonials to grow your brand.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 51 min
    #467: How to Find and Share Your Brand’s Unique Qualities in Your Storytelling

    #467: How to Find and Share Your Brand’s Unique Qualities in Your Storytelling

    Barry LaBov, Founder, President, and CEO of LABOV Marketing Communications and Training, shows you how to discover and celebrate your brand's unique qualities through the stories you tell. 
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 46 min
    #466: The Secret to Six-Second Video Storytelling

    #466: The Secret to Six-Second Video Storytelling

    Rain Bennett, author of Six Second Stories and host of The Storytelling Lab podcast, share how to use six-second stories to maximize your impact with video storytelling to grow your brand and business.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 56 min
    #465: The 3 Keys to Engaging Your Audience With Your Learning Content

    #465: The 3 Keys to Engaging Your Audience With Your Learning Content

    Celisa Steele, Co-Founder and Managing Director of Tagoras, a training firm to show you how to maximize learning engagement in continuing education & professional development that helps organizations in the business of lifelong learning, professional development, and continuing education improve their reach, revenue, and impact. 
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 53 min
    #464: The Storytelling Animal: How Stories Make Us Human

    #464: The Storytelling Animal: How Stories Make Us Human

    Johnathan Gottschall, award-winning author of The Storytelling Animal: How Stories Make Us Human, discusses how you can hack through the noise and hook the hearts of your audience by using the primal technology of storytelling.   
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 37 min
    #463: How to Use Your Personal Brand Story as a Superpower

    #463: How to Use Your Personal Brand Story as a Superpower

    Cheryl Hunter, TV host and media personality, has been featured worldwide by major media outlets including People Magazine, Dr. Phil, NBC News, Dr. Oz, CNN, Fox, PBS and more. Cheryl believes in the potential that the right message can change the world and shows you how to use your brand story as a superpower. 
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 1 hr 2 min

Customer Reviews

4.9 out of 5
156 Ratings

156 Ratings

Ashley Stahl, Career Coach to ,

Incredible show

Park has been there and done that and knows so much about storytelling! What a much needed show for so many

ARPSorkin ,

Essential listening for business and government leaders

Park and his guests remind us that effective storytelling is the foundation for all human progress. You can always learn something new from this show on how to communicate better with everyone from clients, colleagues and employees to friends and relatives.

ninja steth jelly 7655 ,

Great guidance from the host!

And Park also brings on knowledgeable and entertaining guests! Highly recommended

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