397 episodes

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 151 Ratings

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!

    #396: How to Empower Mom & Pop Business Growth Through Storytelling

    #396: How to Empower Mom & Pop Business Growth Through Storytelling

    Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau Serving the Pacific Southwest (BBB), shares how storytelling through their Empower Program has helped main street mom & pop businesses thrive.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 44 min
    #395: How to Use Storytelling to Hack Human Behavior

    #395: How to Use Storytelling to Hack Human Behavior

    Nancy Harhut, co-founder and chief creative officer of HBT Marketing and author of Using Behavioral Science in Marketing shares how to use business storytelling to hack human behavior in your advertising, sales and marketing campaigns.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 56 min
    #394: How Successful Associations Use Storytelling to Grow Membership

    #394: How Successful Associations Use Storytelling to Grow Membership

    Sean Soth, Founder of Professionals for Association Revenue, an organization focused on improving association revenue health through community and resources, explores how associations can use business storytelling to grow their membership.

    • 44 min
    #393: How To Grow Your Community of Raving Fans With Business Storytelling

    #393: How To Grow Your Community of Raving Fans With Business Storytelling

    Pablo Gonzalez, founder and CEO of BeTheStage.live, the host of the B2B Community Builder and Not Your Average Investor podcasts, and inventor of the Relationship Flywheel – the method that generated $40M from a podcast community in 1 year – shares how to build a community of raving fans with your business storytelling.
     
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 56 min
    #392: How to Turn Data Into Drama With Your Business Storytelling

    #392: How to Turn Data Into Drama With Your Business Storytelling

    Heather Pierce, Community & Content Strategy Director at Leavitt Group a Top 20 national insurance company shares why you should turn your data into drama with your business storytelling to humanize your communication that connect on a primal emotional level.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 1 hr
    #391: How to Unearth the Memorable Moments That Power Your Personal Stories

    #391: How to Unearth the Memorable Moments That Power Your Personal Stories

    Sabrina Hansen, Senior Director of Strategic Relationships at Embark Behavioral Health, shares how to create a culture of helping through connection and building meaningful and memorable relationships using storytelling.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 46 min

Customer Reviews

4.9 out of 5
151 Ratings

151 Ratings

NHarhut ,

Well worth your time. Informative and entertaining.

The Business of Story delivers. Park invites the right guests and asks them the right questions, so listeners get what they need. Interesting, informative, and above all — useful. Highly recommend!

ConnectWithPablo ,

Changed Everything For Me

Storytelling is the oldest, most powerful method of persuasion, and I’ve studied it intensely, but I struggled to implement my learnings. Therefore, finding the simplicity of the ABT that Park evangelizes in this show, allowed me to FINALLY implement storytelling in all my communications!

Doug Money ,

Park is Amazing

Outstanding podcast and an amazing host. Definitely worth listening, as stories are how literally everything in the world is bought and sold.

I can't get enough of Park's content and interview style.

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