465 episodes

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 156 Ratings

The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!

    #464: The Storytelling Animal: How Stories Make Us Human

    #464: The Storytelling Animal: How Stories Make Us Human

    Johnathan Gottschall, award-winning author of The Storytelling Animal: How Stories Make Us Human, discusses how you can hack through the noise and hook the hearts of your audience by using the primal technology of storytelling.   
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 37 min
    #463: How to Use Your Personal Brand Story as a Superpower

    #463: How to Use Your Personal Brand Story as a Superpower

    Cheryl Hunter, TV host and media personality, has been featured worldwide by major media outlets including People Magazine, Dr. Phil, NBC News, Dr. Oz, CNN, Fox, PBS and more. Cheryl believes in the potential that the right message can change the world and shows you how to use your brand story as a superpower. 
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 1 hr 2 min
    #462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling

    #462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling

    Robert McKee, legendary Hollywood Screenwriting Coach, Story Consultant and author of Storynomics: Story-Driven Marketing in the Post-Advertising World, shows you how to use storytelling in your business-to-business communications to excite audiences and move them to action.   
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 1 hr 1 min
    #461: Learn the Presentation Secrets of a Viral TEDx Creator

    #461: Learn the Presentation Secrets of a Viral TEDx Creator

    Ashley Stahl, founder and CEO of the Wise Whisper Agency and author of the internationally-acclaimed book You Turn, shares how to land and deliver compelling TEDx presentations and speeches using the art of storytelling.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 53 min
    #460: How to Use the Creator Economy to Build Belief in Your Brand Story

    #460: How to Use the Creator Economy to Build Belief in Your Brand Story

    Glenn Ginsburg, President of The QYOU Media agency demonstrates how they use the creators to expand their storytelling across all social platforms to promote some of Hollywood’s biggest blockbusters.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 1 hr 1 min
    #459: How to Win Against Digital Distraction With Your Storytelling

    #459: How to Win Against Digital Distraction With Your Storytelling

    Julienne Ryan, author of the I Learned-it-in-Queens Communications Playbook, a book that teaches Winning against Digital Distraction, explores current communication-mutant challenges and their accompanying opportunities, and her eight practical plays that can help you be a "bettah" communicator­—Queens style.
    Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 
    Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 
    Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 
    #StoryOn!
    ≈Park

    • 55 min

Customer Reviews

4.9 out of 5
156 Ratings

156 Ratings

Ashley Stahl, Career Coach to ,

Incredible show

Park has been there and done that and knows so much about storytelling! What a much needed show for so many

ARPSorkin ,

Essential listening for business and government leaders

Park and his guests remind us that effective storytelling is the foundation for all human progress. You can always learn something new from this show on how to communicate better with everyone from clients, colleagues and employees to friends and relatives.

ninja steth jelly 7655 ,

Great guidance from the host!

And Park also brings on knowledgeable and entertaining guests! Highly recommended

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