256 episodes

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

Business of Story Park Howell, Trusted Brand Story Strategist

    • Business
    • 4.9, 122 Ratings

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

    #255: The Five Golden Storytelling Rules for Negotiating

    #255: The Five Golden Storytelling Rules for Negotiating

    Marty Latz is the founder of Latz Negotiation, a national negotiation training and consulting company that helps individuals and organizations achieve better results with best practices based on the experts’ research. He also has two bestselling books Gain the Edge! and The Real Trump Deal: An eye-opening Look at How He Really Negotiates.
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 1 hr 5 min
    #254: Unveiling Your Brand Story During the COVID Road of Trials

    #254: Unveiling Your Brand Story During the COVID Road of Trials

    Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares why to unveil your brand story during COVID-19.
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 1 hr 7 min
    #253: How Agencies Survive COVID-19

    #253: How Agencies Survive COVID-19

    Drew McLellan, president of the Agency Management Institute and Michael Gass, founder of Fuel Lines Business Development provide insights on what agencies can do right now to cope with the market dynamics of COVID-19 and prepare for the rebounding market.
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 42 min
    #252: How to Amplify Your Brand Storytelling With Interactive Content

    #252: How to Amplify Your Brand Storytelling With Interactive Content

    Saksham Sharda, Creative Director at Outgrow.co, shares how
    you can add interactivity to your brand storytelling through quizzes, surveys, calculators, giveaways and other interactive content.
     
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 55 min
    #251: Family Business and Crisis Communications Through COVID-19

    #251: Family Business and Crisis Communications Through COVID-19

    Pete Walsh, Master Coach and founder of The Family Business
    Performance Center, and Ray Artigue, public relations and crisis communications expert, share positive approaches to navigate COVID-19 with your family and your business.
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 38 min
    #250: How to Grow Your Business With Bewitching Brand Storytelling

    #250: How to Grow Your Business With Bewitching Brand Storytelling

    Park Howell, author of the new book Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and founder of the Business of Story consultancy demonstrates the proven narrative frameworks he teaches through his origin story.
    Business of Story is proudly sponsored by Sendible, a powerful social media platform used by more than 3,000 digital agencies world-wide that help brand stories be heard online. As a special offer for you, get Sendible’s Robust plan now for only $69 per month when you sign up at sendible.com/park30. Start your free 30-day trial today.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 1 hr 8 min

Customer Reviews

4.9 out of 5
122 Ratings

122 Ratings

katee2019 ,

Fantastic show!

Love all the great insights from Park and his guests!

AgencyUnderground ,

Storytelling about Storytelling

Telling your story has been a hot topic for the past few years. Which means that it’s often more buzz words and less application. Not the case with Park’s podcast. Each episode is full of great stories - and tips, insights and ideas on how stories drive brands.

Get Clients Now ,

Progressive PROPAGANDA Ruins Good Content

I wasn’t listening to your show to get more propaganda from the left. I listened to learn about storytelling.

If I wanted to hear a whining elitist I’d turn on CNN.

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