267 episodes

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

Business of Story Park Howell, Brand Story Strategist

    • Marketing
    • 4.9, 126 Ratings

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

    #266: How to Find Your Brand Story of Identity and Purpose

    #266: How to Find Your Brand Story of Identity and Purpose

    Peter Horton, Executive Producer of NBC’s New Amsterdam and Grey’s Anatomy who played Gary on the hit 1980’s TV Show Thirtysomething, talks about finding your identity and purpose in the stories you tell yourself and others.
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 55 min
    #265: The Benefits of Uber-Niching Your Brand Story

    #265: The Benefits of Uber-Niching Your Brand Story

    Wil Shelton, President and CEO of Wil Power Integrated Marketing, explains why now is the time to reposition yourself and your brand into a focused niche to survive COVID-19 and thrive beyond the pandemic.
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 59 min
    #264: How to Grow Your Small Business Story During COVID-19

    #264: How to Grow Your Small Business Story During COVID-19

    Kimberly Roland, Director of Innovation and Entrepreneur Programs for Better Business Bureau Serving the Pacific Southwest (BBB), shares how mom & pop main street businesses can get through COVID-19 and emerge a stronger brand.
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 57 min
    #263: How to Shine as a Podcast Guest With Your Story

    #263: How to Shine as a Podcast Guest With Your Story

    Tom Schwab, founder of Interview Valet, one of the top podcast guest booking services in the country, shares what it takes to be a compelling, sought-after guest on your favorite shows.
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 55 min
    #262: How to Tell Your Consultant Story

    #262: How to Tell Your Consultant Story

    Michael Zipursky, CEO of Consulting Success® and author of ACT NOW: How Successful Consultants Thrive During Chaos and Uncertainty, shares how to grow your consulting practice during COVID-19 and the economic collapse.
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 50 min
    #261: How to Sharpen Your Story to Grow Your Career Now

    #261: How to Sharpen Your Story to Grow Your Career Now

    Bud Hanson, Executive Director, Professional and Corporate Education (PaCE) at Stetson University, explores how professional development and sharpening your skills and storytelling will prepare you to succeed in an uncertain future.
     
    Become a Master Storyteller
    Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools
    Like what you hear? Bring Park to your next event. 

    • 44 min

Customer Reviews

4.9 out of 5
126 Ratings

126 Ratings

RoninMarketeer ,

Storytelling for Business is a Required Skill - Park Will Teach You

If you control the narrative you control the world - Park can deliver it to you.

AZ biz ,

Great small biz podcast!

I love the amount of tactical, strategic, and inspirational content in this podcast.

Ann_Crawford ,

What a fun, wonderful, informative podcast!

Park Howell delivers a fun, wonderful, informative podcast, exploring the importance of storytelling in business as well as in life. Highly recommend.

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