326 episodes

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 141 Ratings

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

    #325: How a Story Propelled Their Brand to Market Dominance

    #325: How a Story Propelled Their Brand to Market Dominance

    Ron Sciarro and Paul Preston, co-founders of Aqua-Tots Swim Schools, share how they grew their franchise from one pool to 120 communities across 14 countries as the world’s largest swim school franchise.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 49 min
    #324: The Sales Power of a Focused Brand Story

    #324: The Sales Power of a Focused Brand Story

    Greg head, founder of Gregslist.com, CEO of Scaling Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch and why you need to find your one thing and live that story for success. 
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 51 min
    #323: Why the Most Skilled Storytellers Start With the ABT

    #323: Why the Most Skilled Storytellers Start With the ABT

    David Pullan and Sarah Jane McKechnie, partners in the business storytelling consultancy called The Story Spotters in the United Kingdom, share the immense power of the ABT in their work helping corporate clients land new clients and advance innovation.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 55 min
    #322: How to Craft a Better Family Business Story

    #322: How to Craft a Better Family Business Story

    Pete Walsh, master coach and founder of the Family Business Performance Center, launches his new book, Family Business Playbook: Your Family’s Path to Long-Term Success, helping families live into and prosper from a more powerful and beneficial business story. 
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 52 min
    #321: How to Create Clients for Life With Their Story

    #321: How to Create Clients for Life With Their Story

    John Jantsch, founder of Duct Tape Marketing, has penned a new book, The Ultimate Marketing Engine, 5 Steps to Ridiculously Consistent Growth, to help business of all size grow through focused customer service.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 39 min
    #320: The Stories CEOs Are Telling That Prevent Sales

    #320: The Stories CEOs Are Telling That Prevent Sales

    Alice Heiman, host of the new podcast Sales Talk for CEOs and an internationally recognized leader in elevating B2B sales to increase the valuation of companies, shares how CEOs have to change their approach with their sales team to thrive in these uncertain times.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
     

    • 47 min

Customer Reviews

4.9 out of 5
141 Ratings

141 Ratings

jbscribe ,

The magical voodoo power of story

Just listened again to your episode with The Storytelling Animal author Jonathan Gottschall, and what a GEM.

(Who knew that at pushing 40 he wound up becoming a cage fighter on his quest to “get fired from academia”? HAHAHA! Also I agree it’s hilarious the cage fighting gym was across the way from the English Department.)

So many great nuggets in here—stories can smuggle information into our brain, from helpful info to … more nefarious.

Sharing your story is incredibly vulnerable but when it hits, OH SO GOOD.

And I love that concept of “narrative transportation” being like Never Land where we’re more open, and more open to change.

Above all, “if you’re really serious (about telling better stories, don’t read the business books … go read the creative writers, the best storytellers”

And: WRITE. THEM. DOWN!!!

Arlie K ,

My favorite story time!

If you’re currently a business owner, entrepreneur, or want to be one in the future than this podcast should be part of your weekly content diet - Park nails it every time! Super grateful for this outstanding resource.

Shep Hyken ,

The Story Tells the Story

Great job by the host and love the idea of telling stories. Everyone can learn from a story.

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