318 episodes

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

Business of Story Park Howell, Brand Story Strategist

    • Business
    • 4.9 • 140 Ratings

The Business of Story podcast, hosted by Park Howell, is one of the top brand storytelling podcasts and named among 40 Best Small Business Podcasts in 2017. It will help you reignite within you the one true superpower we all possess - storytelling. Each episode provides the best strategies and secrets from the best content creators, advertising creatives, authors, screenwriters, entrepreneurs, marketers, and brand raconteurs that show you how to make your story marketing stand out. You will learn how to connect with your customers, move them to action, and start creating epic growth for your organization and your people.

    #317: How to Find Your Story of Personal Fulfillment

    #317: How to Find Your Story of Personal Fulfillment

    Dov Baron, twice named to the list of the world's Top 30 Global Leadership Gurus and Inc. Magazine's Top 100 Leadership Speakers, helps accomplished leaders find their true story for personal fulfillment.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 1 hr
    #316: How to Tell Your Brand Story by Just Being You

    #316: How to Tell Your Brand Story by Just Being You

    John O’Hagan, designated broker/co-owner of Retro Real Estate, shares how to tell your story – warts, tattoos and all – to grow your business by just being you…as scary as that may seem at times.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 59 min
    #315: How to Use Your Photo in Business Storytelling

    #315: How to Use Your Photo in Business Storytelling

    John DeMato is a photographer and visual story expert who collaborates with speakers, trainers, consultants and other expert business owners to create image content that captures their audience’s attention through artistry and emotion.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.
     

    • 48 min
    #314: My Newfound Brother-in-Law is an International Casino Consultant

    #314: My Newfound Brother-in-Law is an International Casino Consultant

    Jim Shaddick, my wife Michele’s new found brother via the DNA test 23andMe, who is an international casino consultant, shares his story building gaming environments around the world and what it has meant to him to find his family after 76 years. 
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 1 hr 2 min
    #313: The Power of Playing the Fool in Business

    #313: The Power of Playing the Fool in Business

    Patty Limerick, Faculty Director and Chair of the Board of the Center of the American West at the University of Colorado, best-selling author of The Legacy of Conquest, MacArthur Fellow and former Official Fool for both Yale and Harvard Universities, shares the important role the fool plays in business. 
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 59 min
    #312: How to Improvise on Your Story to Thrive in Tough Times

    #312: How to Improvise on Your Story to Thrive in Tough Times

    Zach Phillips, Director of Professional Development for the National Association of Music Merchants (NAMM), share how the associations and its members improvised with their business offerings to thrive through COVID.
    Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
    Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

    • 51 min

Customer Reviews

4.9 out of 5
140 Ratings

140 Ratings

Arlie K ,

My favorite story time!

If you’re currently a business owner, entrepreneur, or want to be one in the future than this podcast should be part of your weekly content diet - Park nails it every time! Super grateful for this outstanding resource.

Shep Hyken ,

The Story Tells the Story

Great job by the host and love the idea of telling stories. Everyone can learn from a story.

The Marketing Book Podcast ,

What’s Your Story?

Storytelling is just about the most powerful thing in the world of marketing (and life). But like dealing with dynamite, you kind of need to know what you’re doing for it to have explosive impact. Subscribe and listen to this true gem of a show and get your story on!

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