Byron Lazine Audio Experience Byron Lazine Audio Experience

Mike Pappas, CEO of Keyes Company, joins Byron Lazine to discuss the future of the American brokerage as well as of national vs local associations, the tie-in agreement, AI assistance, transaction agents, and the real estate industry as a whole. Pappas explains what he means by the "upside down pyramid" while describing his approach to brokerage leadership.

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Connect with Byron Lazine: https://www.instagram.com/byronlazine/
Connect with Mike Pappas: https://www.linkedin.com/in/mike-pappas-166922a

Timestamps:

00:00–00:56 Intro
02:03 “I don’t think you can be in this business if you don’t understand…”
02:52 The upside down pyramid
06:45 “Do you expect more acquisitions of powerful independent brokerages?”
10:31 Still training personally (10-week tour)
12:12 “When you look back over 40+ years…what’s something you’re really proud of?”
14:48 “What do you think the future brokerage looks like…?”
17:02 “Agents are lonely…in a lot of ways.” / The future of local and national associations
18:30 “What’s your take on the local association and the MLS being tied together?”
20:16 Florida agents rep the transaction / Will transaction agents persist moving forward?
22:54 Zillow CEO Rich Barton said, “This is not a radical change.” Do you agree?
26:18 “Have you ever seen a market like COVID?”
28:58 “What are you betting on the next 10 years?”

———
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———

#brokerage #mls #AI

Lacey Conway, CEO of Latter & Blum, joins Byron Lazine to discuss the Compass sale, CEO Robert Reffkin's leadership style, what the CEO club in real estate needs more of, widespread disappointment with the NAR settlement, and what the best agents and leaders are doing.

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Connect with Byron Lazine: https://www.instagram.com/byronlazine/
Connect with Lacey Conway:

Timestamps:

00:00–02:15 Intro
02:15 The history of Latter & Blum and Lacey’s developing role in the company
06:22 Connections with family-owned real estate companies
08:00 Reactions to the Compass sale
09:54 “This could be the most significant acquisition for Compass…” (agent count-wise)
14:04 What type of leader is Robert Reffkin?
16:53 “They take agent-centric to a new level.” (Compass)
18:19 Could you see yourself as CEO of Compass one day? / “I think Robert is the right guy…”
19:46 What does the CEO club in real estate need more of?
21:51 The unintended consequences of tight-lipped leadership
23:02 Reffkin’s hands-on approach with struggling agents
24:40 Do you see other big independent real estate companies making the same move
25:20 “...I’m irritated now with the NAR settlement.”
27:44 “Why are we still hostage to NAR to access the MLS?”
31:05 There’s a lot of teleprompter reading—not much open discussion
33:25 “It just feels like a colossal disappointment from every broker… ” (NAR settlement)
34:57 The future of NAR: Until the tie-in agreement ends…
35:35 Realty Associates and the stigma attached to 100% transaction fee agents
40:52 “The best agents are the ones that are always learning.”

———
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𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners
𝐒𝐢𝐞𝐫𝐫𝐚 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞: Solutions That Maximize ROI. SEO powered IDX websites and a predictive CRM driven by marketing automations that help you capture, convert and close. Faster. Let's Chat → https://get.sierrainteractive.com/bam
———

#Compasss #nationalassociationofrealtors #narsettlement

NAR President Kevin Sears joins Byron Lazine in this exclusive, unfiltered BAM Interview. They discuss Kevin’s time as president so far, what’s next for the association and industry at large, and how Realtors can all move on together. Plus, Byron asks Kevin to clear up NAR’s budget—including its spend on marketing groups and staff salaries—how NAR expects to keep member dues low, and why membership data has disappeared from the website.

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Use discount code BYRON for 10% off your annual subscription!

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Connect with Byron Lazine: https://www.instagram.com/byronlazine/
Connect with Kevin Sears: https://www.linkedin.com/in/kevin-sears-089a92b/

NAR Legislative Priorities: https://www.nar.realtor/advocacy/federal-advocacy/nar-legislative-priorities

Timestamps:
00:00–00:59 Intro
01:00 Glamorous life traveling as NAR President
04:31 Embrace the changes coming
05:32 Kevin’s journey to NAR President
09:28 How important are relationships within the association when climbing the ladder?
10:49 Are there too many politics in the national and local Realtor associations?
12:28 What’s the control dynamic between Nykia Wright, CEO, and President?
13:12 Nykia is in charge of the staff, collaborative effort on the leadership team
14:06 Kevin is the chief spokesperson for NAR
15:02 Extending Nykia’s contract and what’s next for a new CEO in 2025
17:43 Why is the spend for Havas marketing group between $30-$50 million a year?
19:19 Is there data on the impact marketing has had on the association or its members?
20:50 Do you like the NAR ad campaign?
22:18 One of the biggest benefits for members and their dues dollars is advocacy
23:18 Elected officials are seeing what’s happening… NAR has great relationships with them
24:00 Two talking points for legislative meetings on Capitol Hill (more info at flyin.realtor)
25:36 What’s your opinion on staff salaries?
29:32 How NAR plans to streamline its budget
30:46 This is an opportunity for us (NAR) to get better
37:06 Is NAR covered on copycat lawsuits? What about the buy side?
39:18 What about the DOJ?
42:45 Tie-in agreement between local, state and national associations—is that changing?
47:11 Why has the membership data been removed from the NAR website?
48:07 Kevin’s “On the Road” videos—a message to his critics

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𝐒𝐢𝐞𝐫𝐫𝐚 𝐈

Amy Stockberger joins Byron Lazine in this BAM Interview to share how her Lifetime Home Support™ model helps her teamridge dominate the market. With a "serve, serve, serve, sell" mindset, her team controls over 10% of market share, and 80% of that business streams in from repeat business and client referrals.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code BYRON for 10% off your annual subscription!

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Connect with Byron Lazine: https://www.instagram.com/byronlazine/
Connect with Amy Stockberger: https://www.amystockberger.com/

Timestamps:

00:00–02:10 Intro
02:11 Lifetime advocate vs. transactional agent
05:10 Creating a new business model to keep clients for life
07:10 Leveraging your sphere’s sphere (Turn 1 client into 5)
08:25 First step to Lifetime Home Support
10:32 How to monetize a moving truck
12:33 Lead gen the non-profit you give back to
13:45 80% of our business is repeat and referrals
15:55 “We are teaching our agents the wrong thing…”
16:36 Adding to the Lifetime Home Support model
18:38 Millennials want amenities and convenience
20:19 Consumers see the value and ask “How much more does that cost?”
23:08 Adding discount services from national brands
25:00 Amy’s Crown Jewel: How she monetizes being a super connector
33:00 B2B opportunities
35:50 This will change how agents run their businesses
36:50 Whoever is closest to the consumer wins
39:00 Multiple layers of service
41:15 Gaining over 10% market share
42:41 Retaining your agents
45:52 Surround yourself with people who are solving the problem for a lifetime experience

———
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———

#LifetimeHomeSupport #AmyStockberger #ByronLazine

Humaniz founder and CEO Chris Giannos joins Byron Lazine to discuss his first eye-opening experience after leaving Zillow, what agents should focus on (more than leads), a good expectation to have when hiring/recruiting, how to identify a great assistant, decision fatigue and the anxiety checklist, who wins the listing portal war, the future of portals, and what it will take for teams and brokerages to win in this market.

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Use discount code BYRON for 10% off your annual subscription!

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Connect with Byron Lazine: https://www.instagram.com/byronlazine/
Connect with Allan Dalton: https://www.linkedin.com/in/allandalton

Timestamps:

00:00–01:22 Intro
01:22 Who is Chris Giannos?
03:03 “Why do people at Zillow always think…?”
04:00 The first eye-opener after leaving Zillow: “That first experience broke everything.”
07:28 “Are there too many leads?” (and “Does Zillow know that?”)
08:14 “Everyone’s focused on “more leads” …Get focused on serving people better.”
10:23 “What’s the craziest thing you ever saw at Zillow?”
11:27 Zillow’s data-driven meritocracy (Zillow culture vs working with a brokerage)
15:40 What’s a good expectation when it comes to hiring staff & recruiting agents?
17:00 Chris’s 2-step interview process
22:14 “An agent/broker should not hire an agent until….”
23:50 “How do you identify a great assistant?”
25:17 “Hire fast, fire faster.”
28:05 Why you can’t do this business alone.
29:11 “You’re only as good as you’re feeling” (Decision fatigue & the anxiety checklist)
31:46 The “I do/we do/you do”
37:02 “Who wins the listing portal war—and what do portals look like in the future?”
42:47 Less agents or more agents going forward?”

———
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𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/
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𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name
𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners
———

#recruiting #Zillow #decisionfatigue

Byron Lazine and Matt Nicol discuss differences between the U.S. and UK when it comes to the housing market, agent commissions, home purchase financing and buyer agency, as well as how Matt generates so many listing opportunities, how he monetizes his listings, and how the UK consumer views the real estate agent.

Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe
Use discount code BYRON for 10% off your annual subscription!

Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka
Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate

Connect with Byron Lazine: https://www.instagram.com/byronlazine/
Connect with Matt Nicol: https://www.instagram.com/matt_the_agent/

Timestamps:

00:00–01:23 Intro
01:23 “What’s the #1 question—as a top UK agent—that agents are asking you?”
02:30 What is the buyer commission in the UK?
03:37 The UK version of Zillow (RightMove) and CoStar’s UK presence
08:16 Buyer agency in the UK (the buyer’s solicitor: responsibilities & compensation)
12:29 No 30–year fixed mortgages: mortgage options in the UK
14:00 What’s the agent commission rate?
14:44 “You’re monetizing those 400 transactions through the (mortgage) lender…”
15:39 “Are there other ways you’re monetizing 400 listings (a year)?”
16:34 How Matt’s business works (with 36 salaried employees)
20:37 The market he serves (less than 200K) and how many agents serve it
22:33 “You don’t have part-time agents in the UK?”
23:45 Buyer agency for the UK luxury market
25:15 “As the listing agent, you have buyers directly negotiating with you…”
26:04 “At the end of the day…we know the seller is paying us….”
27:22 Are homebuyers underserved in the UK?
28:18 “If the DOJ uncouples [commissions], do you believe buyers are going to pay?”
31:57 “How do you generate so many listing opportunities?”
34:32 How does the UK consumer view real estate agents?
36:49 Byron’s big takeaway from the interview

———
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𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today. Use code “bam200” for $200 off the one-time implementation fee → https://www.mosaik.io/
𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/
𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/
𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200
𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name
𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners
———

#ukhousingmarket #realestatebusiness #buyeragent