300 episodes

Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

Christopher Lochhead Follow Your Different‪™‬ Christopher Lochhead

    • Business
    • 4.6 • 532 Ratings

Christopher Lochhead Follow Your Different™ Podcast is a celebration of people, ideas and companies that stand out. A leader in the category “dialogue podcasts,” it feels like eavesdropping on a surprisingly captivating, candid, insightful, no-BS and conversation. Lochhead features legends whose names you will know and everyday legends who you’ll love getting to know. New York Times Bestselling author Hal Elrod calls it “one of the best podcasts of all time”, NBA Legend Bill Walton calls Lochhead “an exploding star – a quasar across the sky", The Marketing Journal says he’s “one of the best minds in marketing” and The Economist says he’s, “off-putting to some”.

    Unlocking Revenue: AI's Predictive Power in Business with Clari CEO Andy Byrne

    Unlocking Revenue: AI's Predictive Power in Business with Clari CEO Andy Byrne

    Welcome to a special episode of Christopher Lochhead: Follow Your Different, where we dive deep into the intersection of artificial intelligence (AI) and business growth. Today, we have the pleasure of speaking with a visionary in the realm of AI and revenue generation, Andy Byrne.



    Andy Byrne is the visionary CEO of Clari, a leading revenue operations platform. With a wealth of experience in the tech industry, Byrne has been instrumental in shaping Clari's innovative approach to sales execution and forecasting.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    From Garage to Global: Clari's Ascension

    Andy takes us on a journey through Clari's evolution, from its modest inception in a garage to becoming a powerhouse with over 700 employees and R&D centers across the globe. He shares the pivotal role of generative AI in accelerating business processes, enabling companies to swiftly create, convert, and close their sales pipelines.



    Despite initial skepticism, Predictive AI has proven to be a game-changer for revenue leaders. Andy highlights how early predictions empower proactive decision-making and optimize capital deployment, crucial for managing expectations around revenue and earnings per share.

    Andy Byrne on Uncovering Revenue Leaks with AI

    We then discuss AI's ability to identify and rectify revenue leaks. Andy provides tangible examples, such as neglected leads and overlooked targets, which can significantly impact a company's bottom line. By harnessing AI, organizations can foster revenue collaboration and enhance productivity at all organizational levels.



    "The process of running revenue is more of a technology game now than a sales game."

    – Andy Byrne



    Predictive AI: Fostering Collaborative Conversations

    Drawing parallels to the early days of SEO and network performance management, we delved into the concept of "signal" within AI. Clari's AI is adept at analyzing signals from a myriad of sources, offering real-time insights that are instrumental in detecting revenue leaks and informing strategic decisions.



    Andy recognizes how Predictive AI can spark these useful conversations. He stresses how these talks, where people compare their gut feelings with the predictions made by machines, can boost teamwork and help businesses thrive.



    To hear more from Andy Byrne and how AI can help boost your company’s revenue, download and listen to this episode.

    Bio

    Andy Byrne, CEO of Clari, is a seasoned leader in the tech industry.



    Andy Byrne is dedicated to revolutionizing revenue operations, championing innovation, and fostering collaboration within sales teams globally. His strategic vision has propelled Clari to the forefront of the industry, where it stands as a trailblazer in harnessing the power of Predictive AI for sales execution and forecasting.



    Under his guidance, Clari continues to empower businesses to achieve unparalleled growth and success, setting new standards for excellence in revenue optimization and operational efficiency.

    Links

    Connect with Andy Byrne!



    Clari.com | LinkedIn | Twitter/X



    We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook,

    • 52 min
    Crowning Achievements: Shante & Lauren's Trailblazing Journey in Wig Rental Category Design with Shante Frazier and Lauren Mitchell of WellCapped

    Crowning Achievements: Shante & Lauren's Trailblazing Journey in Wig Rental Category Design with Shante Frazier and Lauren Mitchell of WellCapped

    On this episode of Christopher Lochhead: Follow Your Different, we have the pleasure of sitting down with two remarkable entrepreneurs, Shante Frazier and Lauren Mitchell, the co-founders of WellCapped.



    In our conversation, we delved into the origins of their groundbreaking service, the hurdles they've overcome, and their ambitious vision for the future of the beauty industry.



    Their journey is one of innovation, resilience, and a relentless pursuit of redefining beauty standards. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    WellCapped: The Genesis of a Game-Changer

    Shante and Lauren's venture, WellCapped, is akin to Rent the Runway, but for wigs and hair extensions. This novel concept was born from a simple suggestion by Shante's aunt and has since blossomed into a business that caters to a diverse clientele seeking quality and affordability.



    Their personal experiences and corporate backgrounds have fueled their mission to democratize high-end wigs and hair extensions, making them accessible to all.



    The beauty industry has seen a surge in the use of wigs and hair extensions, with technological advancements blurring the lines between natural and styled hair. Celebrities and influencers are challenging traditional beauty norms, and WellCapped is at the forefront of this shift, empowering customers to experiment with their looks without the hefty price tag.

    The Entrepreneurial Leap

    Shante recounts the poignant moment that transformed her hesitation into conviction. The idea of a rental service for wigs and hair extensions wasn't just a business opportunity; it was a chance to support individuals undergoing chemotherapy by offering free memberships and support—a testament to the personal significance of WellCapped.



    Transitioning from corporate America to entrepreneurship is no small feat. Shante and Lauren share their motivations and the challenges they faced along the way.



    "When you see your customers telling you how our company has changed their lives, it gives you the fuel that you need to keep going on the bad days.”

    – Lauren Mitchell of WellCapped



    Eventually, Lauren's layoff became a catalyst for her commitment to WellCapped, while Shante reflected on the naivety and learning curve of starting a new venture.

    The Journey of Fundraising and Resilience

    Raising funds for a startup is a daunting task, but Shante and Lauren's determination was unwavering. They focused on aligning with investors who shared their vision, rather than convincing skeptics. Their commitment to excellence and continuous improvement has been a driving force behind their success.



    Their participation in the Techstars program marked a pivotal chapter for WellCapped. The intensive accelerator experience honed their brand and helped shift customer perceptions about renting wigs—a concept that is now gaining traction and acceptance.



    Shante emphasized the growing trend of viewing hair as a fashion accessory. WellCapped taps into this trend by offering a cost-effective way for consumers to express themselves through their hair, fostering a culture of experimentation and self-expression.



    To hear more from Shante & Lauren and how they raised WellCapped from the ground up, download and listen to this episode.

    Bio

    Shante Frazier

    Shante is a recent MBA graduate from NYU Stern, where she specialized in Marketing and Strategy. She graduated from Spelman College in 2012 with a BA in Economics.



    Prior to coming to Stern, Shante worked at Progressive Insurance for 3 years in the Pricing and Competitive Intelligence departments while also serving as an officer in the Ohio Army National Guard.

    • 1 hr 6 min
    Unbroken Spirit: The Fight To Save American Wild Horses with Scott Wilson of American Wild Horse Conservation

    Unbroken Spirit: The Fight To Save American Wild Horses with Scott Wilson of American Wild Horse Conservation

    Here at Christopher Lochhead: Follow Your Different, we've had the privilege of engaging in conversations that are not just thought-provoking, but also deeply impactful. On this episode, we sit down with Scott Wilson, the passionate co-founder of American Wild Horse Conservation, to discuss a topic close to both our hearts: the plight of America's wild horses and the ongoing efforts to preserve and protect these magnificent creatures.



    Scott Wilson is a renowned Colorado Nature Photographer and Communications Leader, whose journey took an unexpected turn when he discovered the plight of America's wild horses. Scott became captivated by the freedom and majesty of the wild horses roaming the western United States. His realization that these iconic animals were facing threats to their survival inspired him to take action and co-found American Wild Horse Conservation. This non-profit organization is dedicated to preserving and protecting wild horses, which have played a pivotal role in the nation's history and ecology.



    This captivating conversation illuminates the plight of these majestic creatures, and the tireless efforts to secure their freedom and ensure their survival.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    Scott Wilson on the Historical Tapestry of America's Wild Horses

    The history of wild horses in the United States is as rich and complex as the country itself. Scott Wilson shares that there are approximately 65,000 wild horses roaming free across ten states in the western United States.



    It's also a little-known fact that all the world's horses have their origins in North America, and they were reintroduced in the 1500s. These animals are not just a part of the natural ecology but are woven into the very tapestry of our nation's history.



    In 1971, the Wild Horse and Burro Protection Act was a promise made to these animals—a promise that we are duty-bound to uphold. As we delved into the significance of wild horses, it became clear that they are not just symbols of the wild but are key players in the ecological balance of our public lands.



    Wild Blue Roan by Scott Wilson of the American Wild Horse Conservation

    Scott Wilson on the Struggle for Space and Survival

    Given these facts, it was unsettling to learn that wild horses are allocated a mere 2% of public lands. Contrary to popular belief, these horses are not in competition for building or economic development. In fact, only 1% of the nation's beef is produced on these lands, debunking the myth that wild horses pose a significant threat to our economy.



    However, the challenges they face are real and pressing. Competition with livestock, encroachment by oil and gas businesses, and government policies that often do more harm than good are just a few of the hurdles wild horses must overcome to survive.



    Wild Pinto Stallion Picasso by Scott Wilson of the American Wild Horse Conservation

    Nevada: The Heartland of Wild Horses

    It's a surprising fact that roughly half of the wild horse population in the US is concentrated in Nevada. This distribution has significant implications for conservation efforts and the management of these animals.



    That being said, Scott Wilson's initiative to buy back land and expand the habitat for wild horses is a beacon of hope. The acquisition of 3500 acres in Nevada and the establishment of a land trust are steps toward ensuring that wild horses and other wildlife can coexist peacefully.



    To hear more from Scott Wilson and how American Wild Horse Conservation help protect these majestic creatures, download and listen to the episode.



    Freedom by Scott Wilson of the American Wild Horse Conservation

    Bio

    • 58 min
    How To Win On Shark Tank, Create A Category, & Save Billions of Butts with Sean Riley, Chief Dude at DUDE Wipes

    How To Win On Shark Tank, Create A Category, & Save Billions of Butts with Sean Riley, Chief Dude at DUDE Wipes

    On this episode of Christopher Lochhead: Follow Your Different, we have the pleasure of welcoming Sean Riley, the co-founder of Dude Wipes.



    For those unfamiliar with it, Dude Wipes is a brand that has revolutionized the concept of personal hygiene with a superior alternative to traditional toilet paper. Sean shares the story of how Dude Wipes catapulted to legendary success, including securing a deal with Mark Cuban on Shark Tank and being recognized as one of the top five greatest Shark Tank entrepreneurs.



    Our conversation was not only enlightening, but also a testament to the power of innovation and strategic category design in entrepreneurship.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    Sean Riley on Disrupting the Market with Practical Innovation

    The conversation starts off with Sean's mustache and how well everyone's taking to it. Sean's distinctive mustache isn't just a personal style choice; it's become a branding asset for Dude Wipes. Pivoting from that, Sean discusses the significance of the brand and its deep resonance with consumers. The name "Dude Wipes" itself is a stroke of genius, encapsulating humor, authenticity, and a bold approach to male hygiene.



    The conversation then veered towards the practicality of Dude Wipes. Sean emphasizes the universal dissatisfaction with traditional toilet paper and the need for a better solution, especially for men on the go. He explores the potential for Dude Wipes to become as ubiquitous as toilet paper, with the aim of making the product more accessible and convenient for consumers.



    Drawing parallels with Gojo Industries, the category king of liquid soap and Purell hand sanitizer, Christopher highlights the reframing of the problem and the potential for Dude Wipes to create a new category in the hygiene space. Despite initial skepticism, Sean's commitment to disrupting the toilet paper market remains unwavering.

    Sean Riley on Overcoming Skepticism and Embracing Category Potential

    In the early days, Dude Wipes faced challenges and skepticism. However, Sean and his team were confident in their product's appeal to men.



    They understood that by creating a better product, they could carve out a new space in the male market. Sean's insights on the importance of category potential and market dynamics were particularly enlightening, emphasizing the significance of entering a growing category with unique offerings.

    The Shark Tank Effect: A Pivotal Moment for Dude Wipes

    Sean provides an overview of Dude Wipes' impressive sales figures and distribution channels, highlighting the company's organic growth and resourceful brand-building approach. Reflecting on their Shark Tank experience, Sean recounts the unexpected turn of events when Mark Cuban offered them a deal, marking a pivotal moment for the company.



    Sean's passion and determination were palpable as he recounted the journey of building Dude Wipes and overcoming challenges to achieve success.



    To hear more from Sean Riley and to receive valuable insights into entrepreneurship, category design, and the power of believing in a product's potential, download and listen to this episode.

    Bio

    Sean Riley is the co-founder and driving force behind Dude Wipes, a groundbreaking brand in personal hygiene. With a business degree in hand, Sean teamed up with his childhood friend to challenge conventional notions of men's grooming. In 2010, they launched Dude Products, introducing flushable wipes tailored for men, a concept that resonated with consumers seeking convenient, effective, and masculine alternatives to traditional toilet paper.



    Sean's leadership propelled Dude Products from a garage startup to a global phenomenon,

    • 1 hr 10 min
    Sweat, Barriers, and the Birth of BODi: How Carl Daikeler Defined a New Fitness Category

    Sweat, Barriers, and the Birth of BODi: How Carl Daikeler Defined a New Fitness Category

    On this episode of Christopher Lochhead: Follow your Different, we have a conversation with Carl Daikeler, the visionary CEO of BODi (formerly known as Beachbody).



    We explore Carl's remarkable journey in the fitness industry, beginning with the inception of the eight-minute abs video series—a concept that sprang from his own need for a quick and effective workout solution.



    Carl's story is not just about the creation of a fitness program; it's about identifying a gap in the market and filling it with innovation. The eight-minute abs series not only became a household name but also gained unexpected fame with its mention in the movie "Something About Mary." If you’re interested to learn more, consider giving this episode a try.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    Carl Daikeler on the Power of Media in Fitness

    Carl shares the challenges and triumphs of launching other renowned fitness programs like Power 90 and P90X. He emphasizes the crucial role of media in delivering fitness instruction and the concept of structured home fitness. Reflecting on the success of P90X, Carl reveals the strategic thinking behind creating new fitness programs, such as Insanity, and the lessons learned along the way.



    The impact of Carl's fitness programs on individuals is profound, to say the least. They offer a sense of accomplishment and success to those who may have struggled with traditional gym environments. This, in turn, sheds light on the marketing and strategic decisions that propelled these programs to success and how Beachbody evolved into a digital powerhouse.

    The Evolution of Fitness: From Products to Subscriptions

    In the ever-changing landscape of the fitness industry, Carl explains the shift from selling products to embracing a subscription model. In fact, BODi has successfully transitioned to this model, boasting over a million subscribers.



    However, the journey hasn't been without its challenges, such as subscription fatigue. As such, Carl highlights the importance of evolving the business model to include digital program purchases alongside subscriptions.



    The unique features of their digital platform, such as virtual trainers who can make real-time corrections for dozens of participants, also helped ensure a high-quality experience. This flexibility extends to allowing users to download programs for offline use, catering to the modern consumer's need for convenience and customization.

    Owning the Morning and the Holistic Approach to Health

    The conversation took a personal turn as Carl shares his morning routine, which includes a health shot and Shakeology. He stressed the significance of starting the day with healthy habits to set the tone for overall well-being.



    This led to the discussion of a controversial topic in weight loss pharmaceuticals, like Ozempic, and the dangers of relying on drugs without making necessary lifestyle changes. Carl advocates for a holistic approach to health, emphasizing the need to build and preserve muscle for long-term vitality.



    They ponder whether people use these drugs as a kickstarter for a healthier lifestyle or merely as a shortcut. Carl introduces the concept of "health esteem," advocating for building a lifestyle centered around health and activity rather than focusing solely on weight loss.



    To hear more from Carl Daikeler and how to build up your body the healthy way, download and listen to this episode.

    Bio

    Carl Daikeler is the visionary CEO and Co-founder of BODi, a revolutionary health and wellness company. With over two decades of experience in the fitness industry, Carl is on a mission to transform lives through innovative approaches to exercise and nutrition.

    • 1 hr 8 min
    Russia Could Have Been Legendary: Russia's Turbulent Transition with Kevin Maney, NYT Bestselling Author of Red Bottom Line

    Russia Could Have Been Legendary: Russia's Turbulent Transition with Kevin Maney, NYT Bestselling Author of Red Bottom Line

    On this episode of Christopher Lochhead: Follow Your Different, we are joined again by a dear friend, Kevin Maney, as he shares stories about the missed opportunities for innovation after Soviet Union's fall.



    Kevin Maney has a new book out called Red Bottom Line, wherehe tells his firsthand experience as a young USA Today reporter in Russia during the time. From the optimism of Gorbachev's era to the disillusionment under Putin, Christohper and Kevin also explore Russia's technological transformation, societal issues and geopolitical impact.



    You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.

    Kevin Maney on the Journalism in Russia during the late 80s and early 90s

    Kevin starts off the conversation with a description of the conditions in Russia before, during, and after the fall of the Soviet Union. He describes when Mikhail Gorbachev started loosening restrictions and allowing more foreign correspondents into Russia, which allowed journalists like Kevin to make it to Russian soil as early as 88-88.



    Though some restrictions were lifted, Kevin recalls that they still had to jump through so many hoops just to get there, as there aren’t exactly direct routes or flights going from America to Russia at the time.



    At this point in time, a lot of Americans and other Westerners were flocking to Russia, as demand for common consumer products skyrocket. Things like toothpaste and deodorant were being sold left and right, things that weren’t originally available locally. Kevin observed this trend and proposed to his editor to let him cover this economic and financial phenomenon that is happening in the Soviet Union.

    Kevin Maney on Life in Russia during Economic Hardship

    As Kevin recalls the situation then, he saw a country that was on its last legs, and its people trying desperately to live as normal as they could. He observed certain stores that only allowed foreigners or people with non-local currencies to shop, as they know it had more buying power in the long run.



    Local residents were crowding other stores, either to purchase clothing items or to replenish their essential supplies. In department stores, shelves were nearly bare, with only toys and luxury items remaining unsold. Everyone was scooping up anything they could find.



    Seeing all that in contrast to people’s lives in America was disheartening, to say the least.

    The Opening of the First McDonalds in Russia during the 90s

    Given all that, Kevin still saw some hope for the country as they start rebuilding themselves from within. That, and all the companies that are now flooding into Russia to help supplies their needs and ideally, boost their economy.



    One such company was McDonalds, who Kevin has a fond story to tell. He shares that on one of his trips back to Russia, he just happened to be on the same flight as George Kohan, the biggest McDonalds franchisee in Canada. George was on his way to Moscow to check his plans to build a branch there, which eventually became the first of many McDonalds built in Russia.



    Kevin got to talk with George Kohan on how things were going with building a business on foreign soil, and the procedures and machinations he had to go through to finally get approved to open his business there.



    To hear more from Kevin Maney and his stories from the redeveloping Russia in the 90s, download and listen to this episode.

    Bio

    Kevin Maney is cofounder of Category Design Advisors, where he works with CEOs and executive teams to develop and execute strategies to design and dominate markets. He is also a multi-time bestselling author and journalist who writes about technology an...

    • 1 hr 9 min

Customer Reviews

4.6 out of 5
532 Ratings

532 Ratings

Esurio17 ,

Lifetime follower

I’ve been waiting every week for new content on Lockheed on Marketing and then I find 300 more episodes of awesomeness with people I aspire to be like. If you are a marketer or sales pro total paydirt and get his books

JerryMac222 ,

Stay Curious

Lochhead shows up again and again curious and prepared to triangulate insights that I would have never put together. If there was only one podcast you could listen to, it would be this one.

Sabrina Runbeck ,

authentic conversation

Listened to the episode "Plat & Happy: Mastectomy" great authetic conversation. Thanks to sharing the story of waking up from surgery to realize the different in body image and that the speaker Katrin has a different way to discover her identify. Will definitely continue to follow the show. Best, Sabrina

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