Coffees and Content Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies

This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients. 



From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional.



In this episode you'll learn:


Tips and tricks for cultivating an engaged online community
The importance of earned media opportunities and how they relate to PR work
How an engaged community on social media can lead to real-world clients
Insights into effectively engaging with comments to increase reach and connect with your audience
How you can use interactive features like polls and quizzes to build a connected community
The benefits of sending personalised messages instead of automated responses
Advice on being genuine, responsive, and avoiding spammy behaviour on social media

-



What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 



Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!



Resources mentioned:

NZ Business Interview - click here to read the full article

Q&A about Loren - click here to read the full article

Episode “Secrets of Winning With Holistic Digital Marketing”, shared on the NZ Business Website - click here to listen to the full episode



Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


---

Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore’ page content. 



In this episode you will learn:


Adam Mosseri's updates on algorithmic changes within Instagram and Facebook
How Instagram is giving credit to original creators and limiting visibility of copied content
Why ‘shares’ and ‘saves’ are currently the most important engagement metrics
Instagram's focus on video content being driven by consumer behaviour and demand
How Instagram plans to use its hashtag system to diversify content on explore pages

-

What were your key takeaways from this week's episode? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 



Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!



Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


---

Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

I am pumped about this episode of Coffees and Content because this week, I'm answering YOUR questions about social media and digital marketing! We’re diving into why it’s crucial to focus on platforms you actually enjoy, how to adapt your strategies to keep up with changing consumer behaviors, and exploring some alternative marketing approaches.



I’ll also be sharing insights on effective Facebook advertising, the magic of authentic content in building trust, and the importance of staying updated on social media algorithms and changes to help you evolve and grow your online presence.



There were so many fantastic questions that came through, and I absolutely love hearing from you all! If you want your question answered in a future episode, please reach out to me or the team via the links below.



Don’t forget to subscribe to the podcast so you’re the first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts.



Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


---

Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

Today I am coming to you from Melbourne, recording in my hotel room and sharing all the juicy takeaways from the Digital Marketers Australia conference! I am going to tell you what this conference was all about, why it’s been so amazing, and what I talked about when I got up on stage. I’ll also cover the essential topics that were discussed such as AI, advertising, and SEO, giving you some really great insider tips and tricks.  



In this episode you will learn:


How you can use AI to your advantage with content and marketing
What limitations AI has and how to avoid GOOGLE PENALTIES!!!
The secret to running effective advertising campaigns
Difference between advertising on social media and Google Ads
How to capture potential customers that don’t commit straight away
Why it’s so important to prepare for seasonal events in ADVANCE

-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!



Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call


---

Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

This week I am sharing some hard truths about content marketing and tackling some tough listeners' questions. I discuss things such as the importance of creating authentic brand stories on Instagram, strategies for improving content to reach your ideal audience, and HAVE YOU REALLY BEEN SHADOW BANNED?!

By tuning in to this episode, you can expect practical advice and honest revelations to help you navigate the ever-evolving landscape of digital marketing.



In this episode you will learn:


Why authentic brand stories are so important
How marketing and sales can work together harmoniously
What shadow banning is and if it even exists
Ways to reach your ideal audience on social media
Why continuous improvement is key in the marketing space
How dedicated you really need to be for long-term success





I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!



Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nzLet’s work together - Book a Call


---

Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. 



From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!



This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates. 



In this episode you will learn:


How to focus on organic content creation using the tools available to you
Strategies for utilising user-generated content (UGC) and leveraging collaborations to amplify brand reach
Techniques for reminding your audience the value of your products or services and demonstrating their benefits effectively
How to embrace video content to increase visibility and engagement
Tips on starting conversations and interacting authentically with your audience
How to monitor and adjust your social media strategy in response to changing market dynamics



-

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 



Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!



Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollectiveWebsite - www.thesocialcollective.co.nz

Let’s work together - Book a Call


---

Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message