459 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Business
    • 4.9 • 87 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    Sell More Using This Method

    Sell More Using This Method

    Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets.
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    • 3 min
    How I Started and Sold The Tilt with Simon Owens

    How I Started and Sold The Tilt with Simon Owens

    An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu.
    Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter here.
    Today's episode is brought to you by Memberful.
    Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 
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    • 45 min
    Win at AI with Content Signals

    Win at AI with Content Signals

    Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape?
    By creating content signals.
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    • 5 min
    Creating Your Own Internet

    Creating Your Own Internet

    As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't.
    Ask yourself where you need to be, for yourself as an individual, and as a creator.
    Article Link: The Death of the Internet (again)
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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.
    Get captions by watching and subscribing to my YouTube Channel.

    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 4 min
    6 Things I'd Do If I Were You (446)

    6 Things I'd Do If I Were You (446)

    This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing.
    Hunting for Assets Grooming Employees as Creators Working on Pillar Content Projects Doubling Down on Print Diversifying Revenue Streams Launching Physical Events -------
    Like this episode? SUBSCRIBE on Apple, Spotify or Google.
    Get captions by watching and subscribing to my YouTube Channel.

    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 8 min
    Your Content Is Making a Difference

    Your Content Is Making a Difference

    My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives.
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    Like this episode? SUBSCRIBE on Apple, Spotify or Google.
    Get captions by watching and subscribing to my YouTube Channel.

    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 6 min

Customer Reviews

4.9 out of 5
87 Ratings

87 Ratings

Deirdre Tshien ,

A great listen

This podcast provides an engaging exploration into the world of content strategy, offering listeners a wealth of knowledge delivered in digestible episodes. Joe’s mix of thought-provoking insights and practical tips make it a go-to resource for anyone navigating the digital content space. Deirdre

ElizJoy14 ,

Value-packed

I’ve been learning and getting a lot out of the 5 minute episodes but listening to the 10K Creator episodes is what compelled me to write this 5-star review. It is a fantastic series. I’ve been getting so many takeaways from those episodes that it feels like a mini course.

LindaRey in Roxbury ,

No Brainer Game Changer

5 minute Mondays is a two fold no brainer. It’s quick (and even more so if you up the playback speed). But more importantly, it’s a game changer because Joe generously shares his real world wisdom on what it takes to start a business, run a business, build a business and sell a business. BOOM!! SUBSCRIBE and don’t give it a second thought.

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