232 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Marketing
    • 4.9, 36 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    234: Joe's First Big Opportunity - The Media Selloff Begins

    234: Joe's First Big Opportunity - The Media Selloff Begins

    Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.
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    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 5 min
    The Three Keys to a Great Content Marketing Mission

    The Three Keys to a Great Content Marketing Mission

    Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 4 min
    Out of Original Ideas? Try Recombination

    Out of Original Ideas? Try Recombination

    Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 4 min
    3 Simple Steps to Success that Nobody Does

    3 Simple Steps to Success that Nobody Does

    The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people).
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 10 min
    Do Your Part to Kill Advertising

    Do Your Part to Kill Advertising

    Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 5 min
    Why Can't You Pull the Goalie?

    Why Can't You Pull the Goalie?

    Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie.
    -------
    Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.
    Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.

    • 6 min

Customer Reviews

4.9 out of 5
36 Ratings

36 Ratings

PharmacyJoedotcom ,

Wonderful, brief show!

Joe I wish you did this 7 days a week! Thank you for sharing your insights for free on this show, it is invaluable to me as I start my own content marketing journey. My two young kids bought me Content Inc for Christmas - if only they could read it to me while I drive them to music practice!

SeanHenri ,

Valuable Insights In Under 5 Minutes!

I recently discovered this podcast and love it. It's rare to find a great podcast that's so short and sweet, which is nice, but it's even better that I can walk away with great new ideas after every listen. Kudos to Joe for creating another valuable resource for marketers aspiring to create better content.

Scott I. ,

I binged. Can't wait for the book!

Took me about 4 days (and some really long walks) to binge listen my way through the first 64 episodes. Another piece of EPIC content from Joe. Can't wait to get my hands on a copy of the book when it comes out.

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