313 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Business
    • 4.9 • 73 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    Content Creators, DAOs, and Your Future

    Content Creators, DAOs, and Your Future

    Well, we didn’t win the US Constitution…but this is going to be big.
    If you don’t know what I’m talking about, here are the details.
    As you know from listening to this podcast, I’ve been covering quite a bit about DAOs and digital property rights for content creators.

    Most of the DAO (decentralized autonomous organizations) examples I’ve been sharing are for media companies and crypto projects. Well, here’s one that really got me thinking.

    Last week, a group of investors and crypto enthusiasts launched ConstitutionDAO. Their goal? To buy the actual US constitution.

    Auction house Sotheby’s auctioned it off last week. The estimated price was to go between $15 and $20 million dollars.

    ConstitutionDAO’s goal was to purchase this version. They say:

    “We’re buying the US Constitution.

    For the first time in thirty-three years, one of thirteen surviving copies of the Official Edition from the Constitutional Convention will be publicly auctioned by Sotheby's. It is the only copy that is still owned by private collectors. The proceeds from the auction will be given to a charity that has been established by the current owner.”

    They had all kinds of plans for it, including giving this version to the Smithsonian Institute and then working out a plan to buy more US artifacts.

    Crazy, right?
    As you probably already know, they did not win. A private investor won the bid at around $43 million dollars. Unbelievable. ConstitutionDAO raised over $40 million in about a week and came up just short. It seems the private investor who won was a billionaire and was going to win it regardless. Probably was Bezos or something.
    Here’s what ConstititionDAO stated on their Discord page:
    "We did not win the bid for the copy of the U.S. constitution. While this wasn’t the outcome we hoped for, we still made history tonight with ConstitutionDAO. This is the largest crowdfund for a physical object that we are aware of—crypto or fiat. We are so incredibly grateful to have done this together with you all and are still in shock that we even got this far. Sotheby’s has never worked with a DAO community before. We broke records for the most money crowdfunded in less than 72 hours. We have educated an entire cohort of people around the world – from museum curators and art directors to our grandmothers asking us what eth is when they read about us in the news – about the possibilities of web3. And, on the flip side, many of you have learned about what it means to steward an asset like the U.S. constitution across museums and collections, or watched an art auction for the first time.
    We had 17,437 donors, with a median donation size of $206.26. A significant percentage of these donations came from wallets that were initialized for the first time."
    I was part of the 17,000 plus who donated. To be honest, it was all very exciting. I knew people who actually flew out to see the auction live.
    Just a few months ago something like this would have been impossible, but now because of the blockchain and the token, groups of people can easily come together into a real business and govern themselves.

    Why am I telling you all this?

    Start thinking of the applications.

    Want to keep a historical structure in your town? Start a DAO.
    Want to buy a minor league baseball team? Start a DAO.
    Want to buy a bar with all your friends? Start a DAO.

    Now, there are all kinds of legal landmines here because, well, we know nothing about this new legal entity.

    That said, THIS is what the internet was built for. Now groups of people can more easily pool resources, own things, and self-govern.
    And maybe the best part about this, is the equitable approach. The Bankless blog and newsletter just wrote this – and I paraphrase
    “In the Web3 environment where anonymity is welcomed and encouraged, nothing about your background can be used to prevent you from jumping into a DAO, getting to work, and earning money. 

    • 6 min
    Build Faster with a Content Network

    Build Faster with a Content Network

    I first started in content marketing back in 2000 at a business-to-business publishing company. At that time, we were selling clients, for the most part, custom magazines. The goals of the magazine were to build more loyal audiences with repeat purchases or for lead generation programs for prospects. I worked on projects with Autodesk and Agilent that were mind blowing (and effective).
    But not all our prospects had multi-million-dollar budgets. Also, many did not have large enough audiences to make the content effort worthwhile.
    A few years after I started, some of the leaders in our group had an idea for an educational effort around indoor air quality or IAQ. The topic was hot (no pun intended) at the time, and most of the manufacturers in the air conditioning industry were preaching about it. Why? Because their products were better at creating better air quality. Just think casinos before more advanced air filtration system was developed. Go to an older casino in downtown Las Vegas and then walk into a newer one. It hits you immediately (in more ways than one).
    Anyway, there were a number of smaller air conditioning players interested in the concept. They didn’t have the budget or reach of the big players. So we worked with five smaller players on an ongoing content marketing program and created a content network. They pooled their money and reach and created an amazing project that helped to educate contractors and, in turn, their businesses.
    I love this model for smaller content creators. Look, if you have a large enough loyal audience, you don’t need partnerships anymore. You don’t need a content network. If you don’t have reach, you have a choice. You can keep grinding it out, hoping to get to your minimum viable audience…or…you can build or join a content network.
    About a decade ago, Jerod Morris launched The Assembly Call, a publication dedicated to Indiana University basketball. The publication has grown steadily over the years and does an amazing job covering the team and surrounding concepts.
    Recently, with the rise of community tokens, Jerod wanted to create their own cryptocurrency on Rally.io (the same network as our $TILT coin). Rally believed that Jerod’s reach wasn’t big enough. So…Jerod contacted three other partners, and an ongoing sponsor, to create a larger network. This new network, called the Back Home Network, had a much larger fan base and was accepted by Rally, now going by $HOME coin.
    Let’s look at your situation. Do you have a mission that is similar to other players in your market? Could there be a way that you could make a larger impact by joining forces instead of competing? If so, create the bigger vision and start your approach.
    The Tilt recently did this with our Content Entrepreneur research. When we started the survey process, we just didn’t have the audience numbers to succeed alone, but we still needed to do it. A couple calls to Ann Handley, Brian Clark, Jason Miller, Chris Ducker and a sponsor, Libsyn, and we had our project.
    So why wait to create that project that needs to be completed now? Create a network and build faster. Good luck.
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    • 3 min
    The Community Token Business Model for Content Creators

    The Community Token Business Model for Content Creators

    I've been struggling about where to put community tokens (creator coins or social tokens) in the content creator business model. I think I found the answer.
    They actually aren't a separate category. I believe you duplicate the fiat model with a secondary token business model.
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    • 5 min
    Digital Property for Content Creators

    Digital Property for Content Creators

    The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experimenting and looking differently at how you create content and how you can package that experience for the future.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 5 min
    NFT as Never Ending Ticket

    NFT as Never Ending Ticket

    NFTs could be the greatest opt-in subscription for content creators since the dawn of email. NFTs could function more like NETs in the future, or Never Ending Tickets.
    Are we at the dawn of a new business model for content creators or is this fool's gold?
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 7 min
    How Content Creators Use Community Tokens

    How Content Creators Use Community Tokens

    For decades we've had "their" models and "mine" models for content creator business models. Today, because of the blockchain, we can have "our" models. It's all about community and social tokens and there is a big opportunity here for content creators and content entrepreneurs.
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get more by subscribing to TheTilt.com newsletter.
    Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

    • 6 min

Customer Reviews

4.9 out of 5
73 Ratings

73 Ratings

eric.rutherford ,

Great resource.

This is an incredible resource. The podcast, the newsletter, and the Content Inc book. I would recommend them to anyone who wants to learn more about marketing and building a business.

Jared Johnson Piano ,

Content entrepreneurs’ #1 fan

Joe is content entrepreneurs’ #1 fan, and it shows in every episode. He provides tons of value and tactics to help content creators find their path for achieving their goals. I’ve been consuming his content for years, and I still learn something every time I tune in.

Jim MacLeod ,

Must listen

I’ve been consuming Joe’s content for years and one thing has remained true: he knows where things are going.

He defined content marketing for business, and now he’s turned his attention to content entrepreneurs. These quick episodes give advice on ways to build an audience.

This builds on the basis of what Joe learned about creating great content to build an audience that knows, likes, and trusts you. But now, it’s time for creators to capitalize on these content creation skills.

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