464 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Content Inc with Joe Pulizzi Content Marketing Institute(CMI) Podcast Network

    • Business
    • 4.9 • 87 Ratings

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

    What's Important Enough to Change?

    What's Important Enough to Change?

    In this more personal episode, Joe talks about organizing his family renunion and how it took a change of behavior to make it happen. He thinks you'll relate.
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    • 6 min
    Your Newsletter Is Too Important (454)

    Your Newsletter Is Too Important (454)

    Most of us aren't taking our newsletter seriously enough. Here are four things that can take your newsletter to the next level.
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    • 5 min
    Do or Do Not...There Is No Supposed To

    Do or Do Not...There Is No Supposed To

    As content entrepreneurs (and human beings) we need to take "supposed to" out of our vocabulary.
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    • 3 min
    It's Time for Your Content Collaboration

    It's Time for Your Content Collaboration

    If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example.
    Here's more on mxmtoon.
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    • 4 min
    Life Is Short [special episode]

    Life Is Short [special episode]

    A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary.
    Today's episode is brought to you by Memberful.
    Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. 
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    See all Content Inc episodes at the Content Inc. podcast home.
    Get my personal newsletter today and receive my free goal-setting guide today.

    • 6 min
    Sell More Using This Method

    Sell More Using This Method

    Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets.
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    • 3 min

Customer Reviews

4.9 out of 5
87 Ratings

87 Ratings

Deirdre Tshien ,

A great listen

This podcast provides an engaging exploration into the world of content strategy, offering listeners a wealth of knowledge delivered in digestible episodes. Joe’s mix of thought-provoking insights and practical tips make it a go-to resource for anyone navigating the digital content space. Deirdre

ElizJoy14 ,

Value-packed

I’ve been learning and getting a lot out of the 5 minute episodes but listening to the 10K Creator episodes is what compelled me to write this 5-star review. It is a fantastic series. I’ve been getting so many takeaways from those episodes that it feels like a mini course.

LindaRey in Roxbury ,

No Brainer Game Changer

5 minute Mondays is a two fold no brainer. It’s quick (and even more so if you up the playback speed). But more importantly, it’s a game changer because Joe generously shares his real world wisdom on what it takes to start a business, run a business, build a business and sell a business. BOOM!! SUBSCRIBE and don’t give it a second thought.

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