49 episodes

Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales, despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight?

Hey, friend. I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting.
In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling, we’ll cover it all.

I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}.
I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing.

Because copywriting is all about conversation (not complete sentences).

Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals.

I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue.

So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve.



Connect with Megan Wisdom Copywriting:
Web: https://www.meganwisdom.com
Instagram: @meganwisdomwrites

Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

    • Business
    • 5.0 • 93 Ratings

Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales, despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight?

Hey, friend. I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting.
In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling, we’ll cover it all.

I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}.
I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing.

Because copywriting is all about conversation (not complete sentences).

Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals.

I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue.

So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve.



Connect with Megan Wisdom Copywriting:
Web: https://www.meganwisdom.com
Instagram: @meganwisdomwrites

    EP 49 | QUICK TIPS SERIES #4: Power Up Your Preheader

    EP 49 | QUICK TIPS SERIES #4: Power Up Your Preheader

    Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
     
    Learn how to make your email marketing 1% better using the power of preheaders.They play a crucial role in attracting readers, generating interest, and driving engagement with your email content. 
    You can use this overlooked tool to:
    elaborate on the subject line and reduce confusion
    create a sense of urgency by highlighting limited-time offers or exclusive content
    make readers curious about what’s being offered inside
     
    This week’s homework:
    It’s simple: Start using preheaders this week or create a more carefully crafted preheader (50 words or less).
     
    MENTIONED IN THIS EPISODE:
    Looking for a full-service email marketing solution? CLICK HERE for more info!
     
    Connect with Megan Wisdom Copywriting:
     
    ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
    ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
     

    • 5 min
    EP 48 | QUICK TIPS SERIES #3: Retain Readers with a Unique Unsubscribe Message

    EP 48 | QUICK TIPS SERIES #3: Retain Readers with a Unique Unsubscribe Message

    Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
     
    Episode 48 is all about turning the dreaded "unsubscribe" into a positive experience. I’m sharing some valuable insights on how to spice up your unsubscribe section in your emails to leave a lasting impression and possibly prevent people from leaving altogether. 
     
    Today you’ll learn how to add a touch of humor or personality to your unsubscribe text to make readers think twice before leaving your list. But even if they do unsubscribe, you’ll still be able to part on a light note, improving the chances that you’ll one day meet again!
     
    This week’s homework:
    Review your unsubscribe section and brainstorm some witty phrases or lighthearted text that fits your brand voice, then add a sentence to your newsletter template.
     
    MENTIONED IN THIS EPISODE:
    Looking for a full-service email marketing solution? CLICK HERE for more info!
     
    Connect with Megan Wisdom Copywriting:
     
    ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
    ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

    • 5 min
    EP 47 | QUICK TIPS SERIES #2: Email Personalization Tools and Techniques

    EP 47 | QUICK TIPS SERIES #2: Email Personalization Tools and Techniques

    Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
     
    We’re getting personal on this episode! Using personalization in email marketing can often improve open rates by up to 29%...and it also has a significant impact on click-through rates, too!
     
    Today you’ll learn:
    the importance of segmenting and how it helps improve engagement by creating content crafted specifically for one part of your audience
    how using first-name generators help you stand out in an inbox
    why first names don’t just belong at the start of an email
    how A/B testing can help you find the best subject lines for your list
    This week’s homework (just pick one!):
    Personalize your next subject line using a first name generator (maybe do a little A-B testing to see how it compares to just a regular subject line without a name in it)
    Change your greeting. 
    Add a first name generator somewhere in the text of the email rather than just at the start.
     
    MENTIONED IN THIS EPISODE:
    Looking for a full-service email marketing solution? CLICK HERE for more info!
     
    Connect with Megan Wisdom Copywriting:
     
    ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
    ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
     

    • 5 min
    EP 46 | QUICK TIPS SERIES #1: Strategies for Irresistible Subject Lines

    EP 46 | QUICK TIPS SERIES #1: Strategies for Irresistible Subject Lines

    With the arrival of spring, we're all bustling with activities, and it's the perfect time to dive into a series of quick tips to enhance your email marketing strategies. Over the next six weeks, we'll be sharing short, actionable episodes to help you improve your email marketing game.
     
    In today's episode, we focus on the art of creating subject lines that grab attention and boost open rates. We discuss the importance of subject lines, as they play a crucial role in a recipient's decision to open an email.
     
    Subject lines are crucial for getting your emails opened. In this episode, we discuss client-focused approaches and sparking curiosity in your subject lines. Learn how to make your emails stand out in a crowded inbox!
     
    Ready to up your email game? Try the homework challenge at the end. Shoot me an email or DM me on Instagram to show me what you’ve done so we can celebrate together!
    In this episode, you’ll learn how to:
    Create client-focused subject lines - Shift the emphasis from you (or your product) to the reader
    Create curiosity-driven subject lines - Learn how to close the loop!
    Avoid Common Pitfalls - Do this, not that!
    This week’s homework:
    Ensure your opt-ins collect first names along with email addresses.
    Brainstorm seven different subject lines for your next email, focusing on being client-centric and curiosity-inducing.
    Conduct A-B testing with two of the strongest subject lines to see which performs better.
     
    MENTIONED IN THIS EPISODE:
    Looking for a full-service email marketing solution? CLICK HERE for more info!
     
    Connect with Megan Wisdom Copywriting:
    ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
    ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

    • 7 min
    EP 45 | Behind the Scenes of a Live Launch: What’s Working Now

    EP 45 | Behind the Scenes of a Live Launch: What’s Working Now

    Ever wondered what happens behind the scenes at a live launch. Admit it–we’re alla little nosey, I mean, CURIOUS about what’s happening in other businesses…especially if you’ve never launched before!
     
    In this episode, we'll dive into the behind-the-scenes of a recent live launch, sharing insights into how the market has changed over the past couple of years and what’s working now (in 2024). You’ll also get tips that can help you navigate the world of live launching with confidence. 
     
    MENTIONED IN THIS EPISODE:
    🤗 COMING SOON!!! There’s a way where you can know exactly what to do to launch a product! NO matter if you’re a newbie who’s totally confused and overwhelmed by the launch process or a “seasoned pro” who has multiple launches under her belt (but is always game to learn how to improve sales), you’ll want to get on THIS WAITLIST  ➡️ CLICK HERE TO BE THE FIRST TO KNOW!
     
    Need help with your next launch? Send me a message explaining if you are curious about done-for-you launch copy services or if you think an email audit is right for you. I’ll send you all the details and a price list! 

    Connect with Megan Wisdom Copywriting:
     
    ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
    ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

    • 11 min
    EP 44 | Maximize Your Email Marketing: Repurposing Ideas for Busy Entrepreneurs

    EP 44 | Maximize Your Email Marketing: Repurposing Ideas for Busy Entrepreneurs

    Are you tired of constantly creating new content for your online business? Yeah…ME, TOO!
     
    Here’s an idea. 💡 Let's make our marketing work smarter, not harder! 
     
    Learn how to reuse and repurpose your old email marketing content into other forms of copy for your online business to save time and effort. By the end of this quick episode, you’ll have a few practical content creation ideas that you can start using today so that busy entrepreneurs like yourself can buy back your time while still communicating your brand message clearly across multiple platforms.
     
    🗣MENTIONED IN THIS EPISODE:
    Ready to take email marketing off your business owner to-do list?The full-service email marketing service can help you reduce your to-do list and make more sales! Learn more: CLICK HERE!

    Connect with Megan Wisdom Copywriting:
    ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
    ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
    ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
     

    • 6 min

Customer Reviews

5.0 out of 5
93 Ratings

93 Ratings

Laila, Learning To Mom Podcast ,

So glad I found this podcast!!

Megan, keep up the GREAT work!!!! This podcast is way better than literally all the other marketing podcasts- Amy porterfield and the gold digger podcast, watch out!! This is legit WAY better because Megan always gives actually tangible information. 10/10!

hbear1010 ,

I’m hooked!

There aren’t too many podcasts that fall into the bingeworthy category for me, but Copy That Converts is definitely one of them! I am SO glad I discovered this show and all of Megan’s pearls of copywriting wisdom!! I think I just listened to every episode within the past week and I can’t wait to keep coming back for more! 👏🏼

Kajdniekelntnls ,

Awesome & Brief!

Even if I miss a couple episodes, they’re so quick (and packed with great info) that it doesn’t take me long to catch up. Megan is a genius and I love everything she shares!

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