Create Distinction‪!‬ Scott McKain

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Scott’s matchless experiences have continued throughout his life. They range from playing the villain in a Werner Herzog film that Roger Ebert called one of the 50 “great movies” in cinema history to being booked to speak by Arnold Schwarzenegger for an event on the White House lawn with the President in the audience; from being the author of business books named among the “year’s ten best” to membership of multiple Boards of Directors.

The tapestry of Scott McKain’s distinctive experiences have blended to create the inimitable content that makes him one of the world’s most in-demand business experts and speakers.

You cannot move from where you are now
to where you want to be with only the information that you
currently possess.  In today’s program, Scott McKain asks you
three critical questions to help you consider the importance of
enlightenment as a core value of distinction.

If the experience that you deliver to
your customers is identical to the one the competition is creating,
it becomes impossible for you to be perceived as distinctive. 
In today’s episode, Scott McKain relates three specific steps that
you can take to make your customer experience more unique.

“Motivational speakers” have said for years it takes 30 days to
change a habit — however, research clearly demonstrates they are
WRONG.  On this program, Scott McKain reveals the truth about
changing habits — it’s a process, not an event.  And, we learn
the five specific steps it takes to move to a more dynamic and
distinctive life, both personally and professionally.

Our friend, Victoria Labalme (http://VictoriaLabalme.com) has a great phrase — she calls it, “Crazy, Busy, Nuts.”  Know the feeling? You can’t create distinction if you are always overwhelmed. Today, Scott McKain gives you two great exercises to help you start taming the “busy” from your life.

On a trip to Hawaii, Scott McKain was reading an article in USAToday about Ritz Carlton (in which he was extensively quoted), with a penguin sitting by him at the Hyatt. Today’s episode is a commentary on how important it is to have something unexpected to delight your customer…and the people to maintain it.