60 episodes

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.

I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.

In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.

Dare to Launch Jeff Walker

    • Business
    • 4.8 • 55 Ratings

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales.

I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses.

In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.

    The TikTok Ban: Strategies to thrive in uncertain times

    The TikTok Ban: Strategies to thrive in uncertain times

    Join us for this enlightening episode of "Dare to Launch," where your hosts Chris Saunders and Jeff Walker dive deep into the recent buzz around the potential TikTok ban in the U.S. Congress. Amidst uncertainties and concerns, this episode sheds light on what the potential ban means for entrepreneurs, influencers, and the digital landscape at large.
    In this episode, Chris and Jeff discuss:
    The background of the TikTok ban and its implications for data privacy and national security, comparing U.S. and Chinese regulations on business data sharing
    The potential impacts on businesses, influencers, and users who rely heavily on TikTok for marketing, engagement, and community building
    Strategies for entrepreneurs and TikTok influencers to navigate the potential ban – including diversifying platforms and building more resilient business models
    The importance of building an audience you own, focusing on email lists and direct communication channels as more stable assets in your business toolkit
    Jeff shares insights from his extensive experience in digital marketing – emphasizing adaptability, resilience, and the power of building strong relationships within the industry
    Chris and Jeff explore the broader implications of social media platforms' lifecycle, the inevitability of change, and how to prepare for and adapt to these shifts
    Key takeaways:
    The "TikTok ban": Understanding the potential ban, its current status, and what it could mean for users and businesses alike
    Diversification and adaptability: The critical importance of not relying solely on one platform for your business or personal brand
    Building your asset: Why your email list is your most valuable asset and how to grow it effectively
    Navigating change: How to remain resilient and adaptable in the face of platform changes and bans.
    Resources Mentioned:
    TikTok user statistics 
    Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/ 
    Share this Episode - DaretoLaunchShow.com/60
    Got a question for us? 
    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!
    THANKS FOR TUNING IN!
    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.
    Think you know someone who would enjoy this episode? Do them a favor and share it with them.
    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    • 48 min
    Inside the Experience: Lessons and Takeaways From Jeff Walker’s Latest Live Events

    Inside the Experience: Lessons and Takeaways From Jeff Walker’s Latest Live Events

    What happens when you put 30 brilliant business people in the same room? Or make that 100+ amazing business owners at an event?
    You get seriously inspired – and pick up some of the latest launch strategies and tactics  – that’s what!
    Co-hosts Jeff Walker and Chris Saunders are joined by Dan Walker to talk about their biggest  takeaways from Jeff’s most recent events: Platinum Plus Mastermind, Launch Club Mastermind, and LCx.
    You’ll learn about mindset, AI, “good marketing,” and a harsh truth about being a leader. They’ll share the most common mistakes business owners tend to make in their launches, courses, and sales pages.
    You’ll also hear:
    What happens at high-end mastermind meetings (Jeff walks you through how he structures his meetings, including why he NEVER has any content in the first session) How creating a little “friendly competition” amongst your customers can deliver you a ton of social proof How one member of Jeff’s mastermind DOUBLED her launch… by delivering LESS content Why none of the folks in Jeff’s masterminds are worried about AI killing their businesses The most common problems Dan spotted during a copywriting workshop… and how to fix them How eliminating friction points and creating “level 10” experiences can help you build an audience of raving fans What feeling nervous and anxious before you step on stage really means… and how to take action regardless of how you feel How Jeff closed his big event on a “high note” (this was easily the most terrifying thing he’s ever done live on stage) … and more.
     
     
    Mentioned in this episode:
    Jeff Walker
    Product Launch Formula
    Jeff’s book, Launch
    Jeff’s YouTube channel
    SageHub.com
    Previous episode - From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers
    Previous episode - Cracking the Copywriting Code – Words That Create Action
    Susan Garrett 
    ChatGPT
    Justin Livingston 
    Jason Friedman
     
    Share this Episode - DaretoLaunchShow.com/59
     
     
    THANKS FOR TUNING IN!
    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.
    Think you know someone who would enjoy this episode? Do them a favor and share it with them.
    Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    • 1 hr 29 min
    From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers

    From Selling to Serving: Bari Baumgardner on Live Events and Creating High-Ticket Offers

    Join us for this exciting new podcast episode featuring Bari Baumgardner, a trailblazing live event management expert, as she unveils her incredible journey from starting a "just until" business with a handful of business cards to building a seven-figure event empire. 
    Bari takes us through the genesis of Sage Event Management, the transition to digital events, and the democratization of event hosting in the past three years. 
    Discover the future of live events, the psychology behind creating high-ticket offers, and Bari's three-day live event structure that guides customers on the perfect customer journey. You’ll also learn how to shift from selling to serving, master objection handling, and the importance of a supportive community in your entrepreneurial journey. 
    Also, on this week’s show:
    Bari walks you through her “A.C.E.R.I.M.” process for putting together high-ticket – and high-converting – offers (this is the same process Bari showed me when I invited her to my Secret Headquarters to help me create Launch Club) The inspiring story of how Bari turned a “just until…” side hustle into a 7-figure business Bari reveals why you don’t need a crystal clear vision before you start How a live event helps you serve more people and sell more high-ticket offers (especially if you’re not a natural salesperson) The FIVE universal buying objections every entrepreneur faces when asking for the sale… and how to handle them in a way that serves your audience How to know when you’re ready to host a live event Bari discusses how to know if you’re ready to do a live event of your own and one of the biggest misconceptions people have about running an event, while also revealing the three-step buyer psychology process that she uses to structure her events and high-ticket offers The three-word phrase you should use when dealing with a logical buyer Why well-meaning, loving, and supportive friends and family members can keep you stuck (and why every entrepreneur needs a cheerleader) Chris reveals his first-ever Launchpad conversation and how his first sales appointment on Jeff’s team went The “3x3 PAG” – the live event formula Bari and her team use for the world’s biggest entrepreneurs to maximize impact and sales  … and much more.
     
     
    Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco
     
    Mentioned in this episode:
    Jeff Walker
    Product Launch Formula
    Jeff’s book, Launch
    Jeff’s YouTube channel
    SageHub.com
     
    Share this Episode - DaretoLaunchShow.com/58
     
     
    THANKS FOR TUNING IN!
    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.
    Think you know someone who would enjoy this episode? Do them a favor and share it with them.
    Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    • 1 hr 22 min
    Launchy AI - Your Unfair Advantage in Business

    Launchy AI - Your Unfair Advantage in Business

    There’s no doubt about it… 2023 has been the year of AI. But with hundreds – maybe even thousands – of tools like ChatGPT and dozens of specialized copycats all claiming to be the next big thing in business, which one is really going to move the needle for launch-focused entrepreneurs?
    How about one trained in Product Launch Formula® by Jeff Walker?
    On this week’s episode, get ready to discover the power of Launchy.ai™ with Chris Saunders, Jeff Walker, Jonny Armandary, and Alison Vidotto. Launchy is the world’s first – and only – AI tool trained in the power of Product Launch Formula.
    Listen in for a behind-the-scenes look at how the team created this game-changing AI, and how to use any AI tool to your advantage.
    Also on this week’s show:
    Chris, Jeff, Jonny, and Alison, discussing their experience with Launchy.ai over the last few months… and how they’re using it to map out launches in minutes, as opposed to days. Jeff discusses the transformative impact of AI in entrepreneurship and online business. How do you “train” an AI tool in Product Launch Formula? Jonny explains how Launchy.ai was developed… and how it was trained to think like Jeff. Alison shares her first impressions of Launchy.ai, and its advantages over other AI tools like ChatGPT. The discussion turns to the practical applications of Launchy.ai in business decision-making and overcoming creative blocks. How to use Launchy, or any AI tool to boost your creativity and productivity…without sapping your willpower. Jeff delves into the core problems entrepreneurs face… and how Launchy.ai addresses these challenges directly and easily. Alison discusses how she uses Launchy.ai to refine her business model and validate her strategies through community engagement. (She also explains how she uses Launchy in non-business areas of her life, like coming up with convenient Italian-themed dad jokes.) How to turn AI tools like Launchy into virtual brainstorming partners, making the creative aspects of the business flow more easily. The panel explores future developments of Launchy.ai and its potential to evolve beyond current capabilities. The episode concludes with a lighthearted "taco break," where the hosts creatively use Launchy.ai to generate taco-themed business ideas. … and much more!
     
     
    Mentioned in this episode:
    Jeff Walker
    Product Launch Formula
    Jeff’s book, Launch
    Jeff’s YouTube channel
    ChatGPT
     
    Share this Episode - DaretoLaunchShow.com/57
     
     
    THANKS FOR TUNING IN!
    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.
    Think you know someone who would enjoy this episode? Do them a favor and share it with them.
    Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    • 1 hr 5 min
    Maximizing Sales Conversions On Webinars (by Controlling the Experience)

    Maximizing Sales Conversions On Webinars (by Controlling the Experience)

    Dylan Frost, the creator of The Wholesale Formula, joins Jeff and Chris to delve into the ever-evolving landscape of the digital products industry.
    Expect valuable insights on creating pattern interrupts to captivate your audience on social media as well as lots of “What’s working now” tactics you can use to stand out from the competition. Dylan and Jeff also discuss a proven formula for structuring live webinars, the crucial role of controlling the sequence of the customer experience, and the enduring effectiveness of psychological triggers in sales.
    Also in this week’s show:
    The simple tactic Dylan uses to maximize show-up rates for his live events (Jeff used this in a recent promotion – it really works!) The “old school” tactic that's out-performing video on landing and sales pages right now Dylan’s unconventional way of using headlines in his Facebook ads that helps his offers stand out from his competition The viral “pattern interrupt” that changed the face of online marketing (and two powerful lessons you can learn from it) NEWSFLASH – webinars still work! (Dylan gives you an outline of how he turns cold traffic into thousand-dollar customers in as little as an hour!) Why Dylan removes buy buttons and links from his web pages and emails… and why this increases sales Why you should ALWAYS disable the play and skip video controls on your training replays (if you’ve ever been frustrated you can’t fast forward to the end of a webinar… this is why) PLUS – listen in as Dylan and Jeff cook up some crazy ideas for promoting a $10,000 taco … and much more!
     
     
    Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco
     
    Mentioned in this episode:
    Jeff Walker
    Product Launch Formula
    Jeff’s book, Launch
    Jeff’s YouTube channel
    TheWholesaleFormula.com
     
    Share this Episode - DaretoLaunchShow.com/56
     
     
    THANKS FOR TUNING IN!
    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.
    Think you know someone who would enjoy this episode? Do them a favor and share it with them.
    Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    • 1 hr 7 min
    Cracking the Copywriting Code – Words That Create Action

    Cracking the Copywriting Code – Words That Create Action

    Being able to generate thousands of dollars in sales, just by typing a few words on a laptop is as close to having magic powers as it gets.
    So let’s talk copywriting…
    Lots of folks are intimidated by copywriting. But the truth is, whether it’s an email, social post, or YouTube video… EVERYTHING you create for your business is “copy”. That’s what makes copywriting the most must-have, master skill of them all. And why you can’t afford to ignore it.
    Co-hosts Jeff Walker and Chris Saunders are joined by members of Jeff’s team Justin Livingston and Dan Walker (Jeff’s son!) to discuss the role copy plays in your business, critical copywriting resources you can leverage, and the role of promises, as well as some of the pitfalls to beware.
    Also, in this week’s episode:
    How to take your copy skills to a whole new level… by answering just 3 simple questions Where the world’s best copywriters go for ideas when starting a new promotion (do this and you’ll never have to face the blank page again) Why copywriting will always be a highly valued and in-demand skill… no matter how advanced ChatGPT or AI becomes The ONE thing you need to know before sitting down to write ANY copy Why – despite having several seven and eight-figure students – I’ve NEVER published a case study of a million-dollar launch (and I don’t think I ever will) The biggest mistake entrepreneurs make when hiring a copywriter (plus – the simple test non-copywriters can do that shows them whether copy is good or bad) Why smaller promises often generate more sales PLUS – Where you can download my brand-new “8 Rules for Copywriting” guide… for free … and much more.
     
     
    Claim your bonus content from this episode, go to DaretoLaunchShow.com/taco
     
    Mentioned in this episode:
    Jeff Walker
    Product Launch Formula
    Jeff’s book, Launch
    Jeff’s YouTube channel
    Justin Livingston
    Frank Kern
    ChatGPT
    Callan Rush
    Dean Graziosi
     
    Share this Episode - DaretoLaunchShow.com/55
     
     
    THANKS FOR TUNING IN!
    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.
    Think you know someone who would enjoy this episode? Do them a favor and share it with them.
    Also, please consider leaving us a quick review. It only takes a few seconds but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    • 1 hr 6 min

Customer Reviews

4.8 out of 5
55 Ratings

55 Ratings

Hiker and tree enthusiast ,

The success and integrity king of online business

The long introductory podcast was great. I loved hearing Jeff’s story and his care for people. I feel like I can learn a lot from his path to success, and from his guests who will be regular people who created the life that they wanted from nothing. This is truly a podcast for people who want to be inspired, and others, who are entrepreneurial at heart.

It comes across to me as the Oprah show for entrepreneurs. She interviewed regular people who did extraordinary things and that’s the tone of this podcast ,but focused on small entrepreneurs doing exceptional things.

I’ve been listening to Jeff for a while and he does actually care about people. And I’d rather listen to a podcast with success, and actual heart in it, rather than just a bunch of people congratulating themselves.

Can’t wait to hear the next one.

Jefree Alan ,

Awesome podcast

One of my team members sent over this podcast invite… loved every minute of it, shared it with other team members….

Thank Jeff and the Walker team

Wes Knight ,

5 Starts

There is simply no better podcast to come to to get expert knowledge on mindset - online business as well as success principles.

I feel like I'm listening to a lecture from my favorite professor every time I tune in.

A must SUBSCRIBE and a must REVIEW.

Spread the word.

Top Podcasts In Business

Money Stuff: The Podcast
Bloomberg
In Good Company with Nicolai Tangen
Norges Bank Investment Management
Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
Habits and Hustle
Jen Cohen and Habit Nest

You Might Also Like

Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
The Cathy Heller Podcast: A Podcast for Soulful Entrepreneurs
Cathy Heller
The School of Greatness
Lewis Howes
The Mel Robbins Podcast
Mel Robbins
She Reads Truth Podcast
She Reads Truth
Her Empire Builder Show with Tina Tower
Tina Tower

More by Wizzard Media

Dan Carlin's Hardcore History
Dan Carlin
Dan Carlin's Hardcore History: Addendum
Dan Carlin
Common Sense with Dan Carlin
Dan Carlin
Philosophy Bites
Edmonds and Warburton
KunstlerCast - Suburban Sprawl: A Tragic Comedy
James Howard Kunstler & Duncan Crary
Radio Detective Story Hour
Dennis Humphrey