Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business

Jeffro
  • 4.9 (35)
  • MARKETING
  • UPDATED WEEKLY
Digital Dominance: Leveraging SEO, Websites, & Digital Marketing for your Service Business

Welcome to the Digital Dominance Podcast, your go-to resource for leveraging SEO, websites, and digital marketing specifically for service-based businesses. Whether you run a medical clinic, plumbing company, or any other service-oriented business, each episode delivers powerful strategies and actionable insights designed to boost your online presence, attract more local clients, and help you dominate your market. Tune in to discover expert tips and proven tactics that will take your business from just surviving online to truly thriving.

  1. 3 DAYS AGO

    If Getting Backlinks Is Easy, You're Doing It Wrong... with Nick Musica

    Summary In this conversation, Jeffro and Nick Musica delve into the critical aspects of SEO, emphasizing the importance of technical SEO as the foundation for any successful online presence. They discuss the nuances of on-page optimization, the role of AI in content creation, and effective off-page strategies for building links. The conversation also highlights the balance between user experience and SEO, and the tools that can aid in achieving SEO success. Takeaways Technical SEO is essentia...

    30 min

  2. 5 DAYS AGO

    Why This Brand Strategist Thinks Templates Are Basically Evil... with Beatrice Gutknecht

    Summary In this conversation, Jeffro and Beatrice Gutknecht explore the intricacies of brand strategy, emphasizing the importance of originality and personal connection in branding. They discuss the challenges faced by both individuals and businesses in establishing a unique brand presence, the pitfalls of relying on templates, and the necessity of understanding one's audience and market gaps. Beatrice shares real-world examples of successful brand strategy implementation, highlighting how a ...

    20 min

  3. FEB 13

    How to use Swag to Boost Employee Engagement and Customer Loyalty... with Jeremy Parker

    Summary In this episode of Digital Dominance, Jeffro interviews Jeremy Parker, co-founder and CEO of swag.com, discussing the significance of branded merchandise for small businesses. They explore how swag can enhance brand identity, foster customer loyalty, and create meaningful connections. Jeremy emphasizes the importance of quality over quantity in swag choices and shares insights on tracking the effectiveness of promotional items. The conversation also highlights creative uses of swag to...

    23 min

  4. FEB 11

    How to Maximize Your Marketing on a Budget... with Annarose Quinn

    Summary In this extended conversation, Jeffro and Anna Rose Quinn explore comprehensive marketing strategies, with a particular focus on budget-conscious approaches and influencer marketing for service-based businesses. The discussion covers everything from fundamental marketing principles to specific tactics for maximizing ROI through influencer partnerships and multi-channel marketing approaches. Takeaways Marketing effectiveness isn't determined by budget size but by strategy qualityUnders...

    22 min

  5. FEB 5

    The Art of Authentic Content Creation... with Amanda Kaufman

    Summary In this episode of Digital Dominance, Jeffro and Amanda Kaufman discuss the importance of authenticity in service businesses. Amanda shares insights on how to balance authenticity with strategic messaging, the significance of vulnerability in content creation, and practical steps for service business owners to create authentic content that resonates with their audience. They also explore common mistakes in content creation, the importance of maintaining a high-performance mindset, and...

    26 min

  6. FEB 4

    How to Profitably Navigate the Jungle of Amazon ads... with Elizabeth Greene

    Summary In this episode, Jeffro and Elizabeth Greene discuss the intricacies of Amazon advertising, focusing on strategies for ad spend control, the importance of budgeting, and the balance between SEO and advertising. Elizabeth shares insights on navigating the Amazon platform, the types of ads available, and common misconceptions that new sellers may have. The conversation emphasizes the need for careful planning and understanding of the market to achieve success in Amazon advertising. Take...

    25 min

  7. JAN 30

    Love it or Hate it, Cold Calling Gets Qualified Leads ...with Anton Zherelyev

    Summary In this episode, Jeffro and Anton Zherelyev discuss the intricacies of cold calling, particularly in the real estate sector. They explore the challenges associated with cold calling, the importance of market analysis and targeted list building, and the crafting of effective scripts. Anton shares insights on building rapport with potential clients, understanding conversion rates, and utilizing the right tools and software for success. The conversation also touches on the motivation of ...

    28 min

  8. JAN 28

    How to Ensure a Consistent Brand Experience Across Platforms... with Hikari Senju

    Summary In this conversation, Jeffro and Hikari Senju discuss the transformative impact of generative AI on digital advertising. They explore the shift from mass media to personalized ads, the role of AI in creating effective marketing campaigns, and the importance of OmniChannel strategies. Hikari shares insights on how data-driven approaches can enhance ad performance, the challenges of measuring ROI, and the ethical considerations surrounding privacy in AI advertising. The discussion also ...

    24 min
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4.9
out of 5
35 Ratings

About

Welcome to the Digital Dominance Podcast, your go-to resource for leveraging SEO, websites, and digital marketing specifically for service-based businesses. Whether you run a medical clinic, plumbing company, or any other service-oriented business, each episode delivers powerful strategies and actionable insights designed to boost your online presence, attract more local clients, and help you dominate your market. Tune in to discover expert tips and proven tactics that will take your business from just surviving online to truly thriving.

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