Elevate: The Official Podcast of Elite Agent Magazine

Elite Agent
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Elevate: The Official Podcast of Elite Agent Magazine

Real Estate Agency Professionals: Get ready to take your results to the next level! This is Elevate - the official podcast of Elite Agent Magazine for sales professionals, property management professionals and business leaders. We bring you behind the scenes coaching, news analysis, and exclusive interviews, and more to help you list more, sell more and lead the market. To subscribe to Elite Agent Magazine visit eliteagent.com/subscribe.

  1. 1 DAY AGO

    Andrew Chamberlain: running a high performing family business

    What’s the secret to running a thriving business with your spouse without driving each other crazy? For Allhomes co-founder and Managing Director of Blackshaw Real Estate Andrew Chamberlain, the answer lies in alignment, clear communication, and well-defined roles. In this episode of the Elevate podcast, Steve Carroll chats with Andrew about how he balances running his business with wife Belinda and how they keep work from taking over their home life. He also talks about how Allhomes became the only property portal to hold off REA in Canberra, why he prioritises company culture over high-performing agents, and his take on AI’s growing role in real estate and whether technology will ever replace the human touch. Plus, he reveals the leadership lessons that have shaped Blackshaw Real Estate into one of the ACT’s top agencies across eight offices and with over 100 staff "When you go into business with family, the stakes are high. Get it right from the start, set clear ground rules, and make sure everyone is accountable." – Andrew Chamberlain 10 key takeaways from this episode: * How to successfully run a business with your spouseTimestamp: 3:45 * Creating a unified voice in family business leadershipTimestamp: 5:30 * Managing disagreements in a large real estate operationTimestamp: 6:30 * The importance of setting clear ground rules in family businessesTimestamp: 8:45 * Strategies for maintaining culture across multiple officesTimestamp: 16:00 * The story behind All Homes' success in the ACTTimestamp: 12:30 * Building strong company values and leading by exampleTimestamp: 17:45 * The role of AI in real estate's futureTimestamp: 22:15 * Managing family succession in real estateTimestamp: 9:00 * Creating a positive work culture through family valuesTimestamp: 23:30 Links * Instagram * LinkedIn * Blackshaw Real Estate * All Homes Detailed Episode Guide The Family Business DynamicAndrew Chamberlain shares his unique experience of running a successful real estate business with his wife Belinda for over 25 years. Their secret? Speaking with one voice and maintaining clear boundaries between work and home life. Managing Multiple OfficesWith eight offices across the ACT region, Blackshaw Real Estate maintains consistency through regular team gatherings, centralised systems, and a strong focus on company culture. The business brings teams together six times annually for awards, celebrations, and training. The All Homes Success StoryAs a co-founder of All Homes, Andrew provides insight into how the portal became the dominant real estate platform in the ACT, starting from a simple idea to share property sales data and growing into the region's preferred property search platform. The Future of Real EstateLooking ahead, Andrew sees artificial intelligence playing a significant role in transforming the industry while maintaining the human element in crucial areas like auctions and relationship building. Leading with ValuesThe cornerstone of Blackshaw's success lies i...

    25 min

  2. FEB 14

    Breaking Barriers in Real Estate: Adam Day on Growth Without Traditional Marketing

    As a driving force behind eXp's remarkable growth across the UK, Europe and India, Adam Day has been reshaping the property industry since 2006 when he founded one of the original online agencies, Hatched. In this episode of The Elevate Podcast hosted by Elite Agent Editor Samantha McLean and Digital Live’s Steve Carroll, Adam shares candid insights about leveraging technology, building influence, and scaling without traditional marketing budgets - including why agents need to "put themselves out there more..." Key insights: Building Without Big Budgets Adam explains how eXp achieved massive growth without traditional marketing spend, instead focusing on content creation and authentic storytelling: "I guess I was fortunate that I had a story to tell, but everyone has stories to tell." Technology Evolution From being an early internet adopter to embracing AI tools for business planning and communication, Adam discusses how technology continues transforming the industry. He details eXp's pioneering virtual world platform where agents collaborate globally. Leadership and Personal Brand Adam emphasises the importance of visible leadership in building trust: "People follow people. They don't follow brands." He shares practical approaches to developing influence through content and social media. Cultural Adaptation Rather than forcing a one-size-fits-all approach, Adam reveals how eXp succeeds by adapting its core model to each market's nuances: "We've kept the cap, the split, the revenue share and the equity, but we've layered in the nuances within that country." Embracing Change With artificial intelligence rapidly evolving, Adam urges traditional agencies to adapt: "Spend half a day a week just learning and playing with stuff...talk to the youngsters or talk to people like Glenn [Sanford]." Links: eXp World (Virtual Platform)Adam Day’s LinkedIneXp UK WebsiteDancing Guy: First Follower: Leadership Lessons from Dancing Guy.How to Start a Movement: Ted Talk Detailed Episode Guide The Digital Evolution of Real Estate Adam Day's journey mirrors the digital transformation of the real estate industry. Starting in 1997, he witnessed the transition from traditional pen-and-paper operations to the internet era. His foresight in recognising the potential for online real estate services led to the creation of Hatched.co.uk in 2006, one of the UK's first online agencies. Building Success Without Traditional Marketing One of the most remarkable aspects of Adam's success with eXp has been achieving significant growth without traditional marketing budgets. Instead, he focused on content marketing, particularly through LinkedIn, sharing authentic stories and experiences. His approach centred on creating genuine connections and leveraging the power of personal narratives. The Virtual World Revolution eXp's virtual world platform has transformed how real estate professionals collaborate and conduct business. Adam describes it as a game-changing technology that enables global connectivity while maintaining the personal touch of office interactions. From casual corridor conversations to formal board meetings, the virtual world has recreated the office experience in a digital space. Embracing AI and Future Technologies Adam shares exciting insight...

    31 min

  3. FEB 7

    Creating Your Own Momentum: Thomas McGlynn on What’s Really Working Now

    "The minute you sign an agency agreement, you should already know who's going to buy it." As CEO of BresicWhitney and now REINSW president, Thomas McGlynn is known for challenging conventional thinking about real estate. In this episode of The Elevate Podcast hosted by Elite Agent Editor Samantha McLean, Thomas shares candid insights about his industry vision and offers practical advice for agents navigating current market conditions - including why agents should "stop waiting for the portals to save them..." Key insights: Success in Today's Market Thomas explains how current market conditions provide opportunities to demonstrate value: "The only reason why a property won't sell at the moment... is operator error." He outlines specific approaches to presentation, buyer management, and addressing price expectations early. Professional Sustainability Thomas presents a practical view on maintaining longevity in real estate. His guidance on approaching your career methodically rather than rushing is especially relevant for high-performing agents. Managing Personal and Business Identity Thomas explains how agents can develop their individual presence while maintaining agency loyalty. He shares his experience of building his profile alongside BresicWhitney's growth. Standing Out from Others Thomas notes: "If you can't explain why [sellers should choose] you within five minutes, simply, then it means that you probably don't really understand why you enough." He provides practical methods to distinguish yourself beyond fees and marketing. Managing Business Flow in 2025 With market challenges expected in early 2025, Thomas discusses his team's approach to buyer management and the importance of not depending on Domain or realestate.com for enquiries. Timestamps 00:00 Opening Quote on Bounce Back Factor 01:00 Introduction & Welcome 02:00 REI NSW Presidency Discussion 03:00 Getting Involved with the Institute 04:00 First 100 Days Strategy 05:00 Housing Affordability Discussion 09:00 Professional Standards Debate 11:00 Consumer Expectations & AI 14:00 Future Industry Trends 16:00 Holiday Period Work-Life Balance 20:00 Current Market Strategies 26:00 Training & Upskilling Teams 29:00 Top Agent Insights 32:00 Personal & Business Branding Links LinkedIn: Thomas McGlynn on LinkedInBresicWhitney Profile: Thomas McGlynn at BresicWhitney Detailed Episode Guide Introduction to LeadershipAs the new President of REINSW, Thomas McGlynn brings a fresh perspective on industry engagement, policy development, and technological adaptation. His appointment comes at a significant time as the industry faces evolving market conditions and increasing regulatory changes. Housing Affordability and Industry SolutionsHe emphasises the importance of working together to address housing affordability issues. He supports an approach that includes perspectives from tenants, owners, investors, developers, and government bodies. Professional Standards and Industry EvolutionThe discussion examines the balance between raising professional standards while maintaining accessibility to the industry. Thomas suggests an approach that combines high standards for leadership...

    38 min

  4. JAN 24

    From Data to Deals: How AI Tools Empower Agents

    AI is rapidly transforming the real estate industry and it could soon handle 80 per cent of an agent's daily tasks. According to Mark Cohen, Vice President of Product for Asia Pacific at MRI Software, artificial intelligence and emerging technologies are fast revolutionising real estate operations. In this episode of the Elevate Podcast, with host Samantha McLean, Mark talks about how real estate professionals can use technology to boost their business operations and set themselves apart from the competition. From AI tools that can draft property descriptions to systems that simplify workflows and save time, Mark discusses how technology is empowering agents to focus on what matters most - building relationships and delivering exceptional service. He also dives into sustainability trends, the growing demand for unified systems, and why data insights are key to staying competitive in a rapidly evolving market. "We're at this point now where the real automation is going to start kicking in. We're going to see the number of units that a person can manage exponentially increasing." - Mark Cohen Essential Insights Working Smarter, Not Harder * AI should take over up to 80% of repetitive tasks, freeing agents to focus on client relationships (00:00) * Smart tools now auto-detect property features from photos to enhance listings (04:00) * Leading agents already leveraging tools like ChatGPT for faster content creation (07:00) Connected Systems, Better Service * Real-time insights reveal valuable client information during open homes (15:00) * Smart alerts notify sales teams when property management clients consider selling (17:00) * New digital signing solutions streamline workflow across platforms (24:00) Future-Proofing Your Business * Property tech moving towards predictive maintenance and automated inspections (21:00) * Energy efficiency ratings becoming important to property values (26:00) * Next wave of AI will transform how agents create marketing and handle negotiations (30:00) Essential Agent Skills for 2025 * Understanding data visualisation for better client presentations (28:00) * Mastering cloud-based tools for seamless remote work (29:00) * Running your entire business from your mobile device (29:00) Links: * LinkedIn * MRI Software * MRI Agora Platform Detailed Episode Guide Technology Integration and AutomationMark Cohen emphasises that we're at a crucial turning point in real estate technology. Rather than replacing humans, automation will dramatically increase operational efficiency, allowing property managers to handle more units and agents to focus on relationship-building activities. The Power of Platform IntegrationCohen discusses MRI's Agora platform, which serves as a foundation for connecting various property technology solutions. This integration addresses a common industry challenge where professionals are using seven or more different systems,

    31 min

  5. JAN 17

    Daniel Daggers: Digital Success Blueprint

    If you're not producing content, you're going to be in trouble in five years because no one's going to know who you are," warns Daniel Daggers, one of London's most influential luxury real estate agents. Speaking on the Elevate Podcast with Samantha McLean and Steve Carroll, the star of Netflix's "Buying London", reveals why your social media presence is now more valuable than your shop front - and how AI won't replace agents but will make the best ones unstoppable. The council estate kid turned super-prime property specialist, who built DDRE Global into the UK's fourth most influential real estate brand without spending a cent on traditional advertising, delivers a wake-up call about the future of real estate: the corporate brand is dead, and personal brand is everything. "The corporate brand doesn't really mean much to the eventual customer," Daggers explains, having sold over £250 million worth of property annually. "I want to live on the high street, but I also want to live on the digital high street because there are more people walking up and down that digital high street than the physical high street." Daniel's Digital Blueprint Personal brand trumps corporate identity - "The corporate brand doesn't really mean much to the eventual customer." Social media presence is non-negotiable - DDRE became the fourth most influential UK real estate brand in just four years through social media alon.e AI will amplify top performers - "AI is going to enable agents to do 300% more work" - taking business from those who aren't adapting. Digital networking is replacing traditional corporate structures - "We've gone from six degrees of separation to three…" "I want to live on the high street, but I also want to live on the digital high street because there are more people walking up and down that digital high street than the physical high street." Essential Insights Building Your Foundation * From football dreams to real estate reality: The power of consistency (8-min) * Breaking into luxury real estate: Learning to speak wealth (15-min) * Building trust equity: The key to global collaboration (28-min) Digital Domination * Personal brand vs corporate power: Why individuals win (30-min) * Social media success secrets from a Netflix star (31-min) * How AI will reshape real estate (but not replace agents) (35-min) Global Opportunities * Why London looks "cheap" in the global market (43-min) * The future of property investment (40-min) * Cross-border collaboration in luxury real estate (26-min) "Most people that I know want to do business with the best person they can do business with... and if you don't have a digital presence and you're building your brand, then people can't fall in love with you." This episode was brought to you by Connect Now. Visit connectnow.com.au to help make moving easier for your clients. Want new episodes of Elevate delivered to your inbox? Subscribe at eliteagent.com/subscribe. Links and Resources Mentioned

    39 min

  6. JAN 10

    How to “Thrive in 25” with REIV President Jacob Caine

    Smart agents who embrace AI and sustainability now will have "massive opportunities" in the next 3-5 years, according to REIV President Jacob Caine. Speaking on the Elevate Podcast with Samantha McLean, Jacob shares invaluable insights about emerging industry trends that will create competitive advantages for forward-thinking agents. Most notably, in this episode, they kick off 2025 with a discussion about banks starting to factor energy efficiency into lending decisions, creating new opportunities for agents who can anticipate this shift. "There's a massive opportunity within the real estate space to be part of the change and to profit from it," Caine explains, drawing on fresh insights from his time at COP29. Jacob's Blueprint to Thrive in ‘25 * Leverage AI to streamline operations - potentially multiplying your team's efficiency. * Get knowledgeable on energy efficiency ratings - they're becoming increasingly important for both sales prices and rental returns. * Start highlighting properties' energy efficiency - it's becoming a key factor in property values * Lead the market with transparency - including clear price guides to build trust Drawing on his unique background in opera, international relations, and real estate leadership, Jake offers a fresh and frank perspective on how agents can position themselves as trusted advisors in a changing market. "The volume of data and the precision with which that data can be condensed into something immediately digestible... will transform how we work," he says, highlighting how technology will enhance rather than replace the vital human elements of real estate. Essential Insights Revenue Opportunities * From chaos to profit: How market challenges create opportunity (7-min) * The Hidden Goldmine in energy ratings (14-min) * Tech that pays: AI-powered property valuation (35-min) Rental Market Mastery * The real impact of Victoria's rental regulations (8-min) * Crisis = Opportunity: Solving the rental puzzle (10-min) * Future-proof your PM division (41-min) Build a Better Business * Why registration = better bidding (30-min) * The end of underquoting? (33-min) * Trust = Transactions: Building your reputation (46-min) Leadership Journey * From performing arts to property: Lessons in adaptation (3-min) Finally, don’t miss the game-changing tech discussion at 35:00. This episode was brought to you by Connect Now. Visit connectnow.com.au to help make moving easier for your clients. Want new episodes of Elevate delivered to your inbox? Subscribe at eliteagent.com/subscribe. Detailed Episode Guide The Victorian Real Estate Landscape Mr Caine provides a comprehensive overview of Victoria's current real estate market, noting the challenges of subdued sales activity and price stagnation.

    41 min

  7. 12/06/2024

    The Full Fee Agent: Steve Shull’s playbook for getting paid what you’re worth

    A former NFL linebacker who played under legendary coach Don Shula and served as tri-captain in Super Bowl 17, Shull has spent the last 32 years coaching over 60,000 hours of one-on-one sessions with real estate agents. And he's reached a startling conclusion: most agents could be earning more than they currently are. In this compelling episode of the Elevate Podcast, Steve reveals why your listing presentations, value propositions, and endless free consultations might actually be hurting your business. Instead, he shares a revolutionary approach crafted in partnership with FBI hostage negotiator Chris Voss that can help you: * Command full fees without justifying your value * Know within 15 minutes whether you're the "favourite or the fool" in any deal * Deliver bad news in a way that builds trust rather than damages it * Stop chasing deals and start building a sustainable business Speaking with host Samantha McLean, Steve explains why real estate isn't about facts, logic, and reason—it's about emotion. He also provides a concrete framework for using this understanding to transform your business. Whether you're struggling with fee pressure, worried about building a sustainable business, or simply tired of giving away free value only to lose listings, this episode offers a masterclass in modern real estate success. 10 key takeaways from this episode: * The evolution from linear coaching to an emotion-based approachTimestamp: 3-minutes * The three-part framework for CRM successTimestamp: 9-minutes * Why cultivating relationships is job oneTimestamp: 10-minutes * The "Favourite or Fool" concept in winning businessTimestamp: 19-minutes * How to deliver your fee with impactTimestamp: 30-minutes * The power of tactical empathy in negotiationsTimestamp: 32-minutes * The importance of putting responsibility where it belongsTimestamp: 38-minutes * The art of delivering bad news effectivelyTimestamp: 39-minutes * Understanding the three personality types in real estateTimestamp: 42-minutes * Building a business vs. chasing dealsTimestamp: 48-minutes Links: * Performance Coaching * "The Full Fee Agent" book * Chris Voss's negotiation training * Instagram * LinkedIn Detailed Episode Guide The Evolution of Real Estate CoachingSteve shares his journey from NFL line backer to Wall Street and finally to real estate coaching. His approach has evolved from purely linear, fact-based coaching to understanding the emotional core of real estate transactions. This shift came after reading Chris Voss's work and realising that "you can't overcome emotion with fact, logic, and reason." The CRM RevolutionOne of the most striking aspects of Steve's coaching philosophy is his emphasis on CRM management. He advocates for a minimum one-hour daily commitment to CRM work,

    50 min

  8. 11/29/2024

    Matt Lahood: “2025’s Property Market Winners Won’t Wait For Rate Cuts”

    In this episode of the Elevate Podcast with Samantha McLean, Matt Lahood, co-founder and CEO of The Agency, shares his thoughts on the current market conditions and his vision for what’s in store for agents in 2025. Together, they explore market bottlenecks, changing buyer behaviour, and strategies for navigating the challenges of today's high-interest-rate environment. Matt shares his insights on leveraging technology, preparing for the election year’s impact on sales cycles and why timing is critical for sellers. With sustainability initiatives and AI front and centre, Matt outlines how agents can embrace the future while keeping the human touch. "The real question for next year is whether the market will shift before or after the election and how agents can prepare now. If you're waiting for interest rates to drop before buying, you might end up paying more when competition heats up." - Matt Lahood Click here to hear Matt's full insights on: * What the late Easter means for selling timelines * Why buyer behaviour has flipped compared to 2023 * How agents should handle properties that aren't moving * The Gold Coast's continued transformation * Which tech advances could speed up sales in 2025 * and much more Detailed Episode Guide Current Market AnalysisMatt provides a comprehensive overview of the current market conditions, noting significant regional variations and the importance of understanding local market dynamics. He emphasises how different regions operate on different "property clocks," requiring tailored approaches for each market. Strategic Planning for 2025Looking ahead to 2025, Matt discusses the importance of strategic timing, particularly considering the election year and major holiday periods. He advocates for early market entry and careful planning around significant calendar events. Technology and Innovation FocusThe Agency's approach to technology integration reflects a forward-thinking mindset, with Matt sharing insights about their sustainability initiatives and views on AI implementation in real estate operations. Business Growth and IntegrationMatt details The Agency's expansion plans and the challenges of maintaining cultural cohesion while growing rapidly, approaching 900 team members after eight years of operation. SummaryMatt Lahood's insights reveal a pragmatic yet optimistic outlook for the real estate industry in 2025. His emphasis on strategic planning, technological adoption, and maintaining strong business fundamentals provides valuable guidance for industry professionals. FAQ: Key Insights from the Podcast Episode with Matt Lahood 1. What were the major trends in real estate in 2024?2024 saw a shift in buyer behaviour, with more cautious buyers leading to bottlenecks in the market. Sellers who hadn’t bought yet were more hesitant to list, creating mismatches in supply and demand. 2. How does Matt Lahood advise agents to handle slow-moving stock?Matt recommends focusing efforts on motivated sellers rather than those testing the market. He advises agents to prioritise listings where sellers genuinely need to move, ensuring better outcomes for both parties. 3. What are Matt Lahood’s key predictions for 2025?Matt anticipates that the market will stabilise further, with a focus on low unemployment driving steady performance. He also predicts that technology, including AI,

    29 min
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Ratings & Reviews

4.5
out of 5
4 Ratings

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Real Estate Agency Professionals: Get ready to take your results to the next level! This is Elevate - the official podcast of Elite Agent Magazine for sales professionals, property management professionals and business leaders. We bring you behind the scenes coaching, news analysis, and exclusive interviews, and more to help you list more, sell more and lead the market. To subscribe to Elite Agent Magazine visit eliteagent.com/subscribe.

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