Elevate: The Official Podcast of Elite Agent Magazine

Elite Agent
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Elevate: The Official Podcast of Elite Agent Magazine

Real Estate Agency Professionals: Get ready to take your results to the next level! This is Elevate - the official podcast of Elite Agent Magazine for sales professionals, property management professionals and business leaders. We bring you behind the scenes coaching, news analysis, and exclusive interviews, and more to help you list more, sell more and lead the market. To subscribe to Elite Agent Magazine visit eliteagent.com/subscribe.

  1. NOV 8

    Mastering Market Waves: Andrew Acton on Growing Real Estate Agencies in Any Market

    In this episode of Elevate, host Samantha McLean sits down with Andrew Acton, founder of Explore Property and second-generation real estate leader, to uncover the mindset and strategies that fuel successful agency growth. With over a decade of experience, Andrew has built award-winning agencies and mentored countless agents, bringing a unique mix of resilience, ambition, and market insight to the conversation. Andrew shares his personal journey and the hard-earned lessons that shaped his approach to real estate. From expanding Explore Property into Southeast Queensland to his perspective on the “law of undulation” in business, Andrew offers practical yet profound advice on building a business with both strength and heart. You’ll also get an inside look into his experiences with big decisions, brand building, and maintaining balance in the volatile world of real estate. What drives Andrew’s commitment to growth and leadership in an industry known for its ups and downs? Tune in to discover his unique methods for staying grounded, inspiring his team, and building a legacy in real estate. "I honestly believe that I'm a better leader and a better human now than I've ever been. And that's kind of the law of life," - Andrew Acton 10 Essential Insights From This Episode: * [00:03:00] – Ambition in Real Estate "If you did it based on facts and figures, you'd probably never do it. But ambition is not an easy thing to describe." * [00:05:00] – Branding in a “Sea of Sameness” Andrew explains how Explore Property stands out and why distinctive branding is vital in today’s market. * [00:07:00] – Trusting Instincts Over Industry Norms Andrew’s journey breaking from traditional models: "Sometimes you just have to back yourself and create your own path." * [00:10:00] – Advice for Career Longevity Key advice from Andrew’s father: "The number one reason people fail in real estate is because they don’t stay in it long enough." * [00:11:00] – Handling Market Ups and Downs Learn Andrew’s mindset for tackling market ups and downs: “Real estate’s a mental game. Life’s a mental game.” * [00:13:00] – Focus on Relationships in a Shifting Market Why service and strong connections trump market conditions: “I’m here to help – simple as that.” * [00:16:00] – Foundations for New Agents Andrew’s advice on starting out: “You need a sphere of influence, a farm area, and a database. Have a plan, don’t wing it.” * [00:18:00] – Building a Business, Not Just a Career Why agents should consider the long game and build a business rather than focus solely on individual transactions. * [00:26:00] – Balancing Technology with Personal Touch "Remember, technology can’t replace trust. People still want to hear you and see you.” * [00:30:00] – Effective Leadership by “Letting Go” Andrew’s leadership approach: “Sometimes you need to be the observer, standing on the bank while the river of chaos flows by..." Links: * Explore Property * Andrew Acton LinkedIn Detailed Episode Guide: From Construction to Real Estate LeadershipAndrew shares his journey from civil construction in Western Australia to becoming a real estate leader, crediting his father's guidance for his career change.

    37 min

  2. NOV 1

    On Closer Inspection: Because someone has to say what everyone is thinking…

    In this debut episode, the husband-and-wife team sit down together to tackle real estate's spiciest conundrums (with actionable takeaways you can use immediately): Do nice guys really finish last? Is reality TV helping or hurting the industry? And should AI be making your phone calls? 1. In real estate, should you be a sweetheart … or a shark? When Andy Reid's article suggested being too nice in real estate might be leaving money on the table, it sparked a discussion about finding the sweet spot between people-pleasing and pure profit-chasing. Have you ever wondered where the line is between being too nice and too assertive? Sam and Mark unpack the concept of the "line of confidence" and what it really means. 2. Reality TV: Friend or Foe to the rest of us? With "Listing Melbourne" hitting screens, Sam and Mark dissect whether these shows help or hurt the perception of the real estate industry. The show has the industry buzzing (and some agents fuming). Are these shows making agents all look like glamorous deal-closing machines or reinforcing every stereotype most people try to shake… From unrealistic expectations to personal branding opportunities, this conversation gets real about reality TV's impact on the profession. Plus, learn why being your area's "Lady Whistledown" might be more valuable than any TV appearance. 3. Could AI Create a Billion-Dollar Solo Agent? The future is knocking, but should we let the robots answer? Sam and Mark tackle the provocative question of whether AI could enable the first billion-dollar solo agent and, more importantly - what that means for the human touch in real estate. Behind the Scenes That awkward moment when Sam got invited to the "Listing Melbourne" premiere... and missed it because she didn't check the time on the invite! (Don't worry, Sam, we've all been there!) Quotable Moments [00:04:00] "So a lot of people say, 'how do you work with the person that you actually live with?' My immediate response is, I just couldn't imagine any other way of doing it.” [00:11:00] "If you don't know who you are and you're not sending clients to your competition, then you haven't niched enough!" [00:22:00] "Look at that void. And I thought that's a metaphor for so many things." [00:25:00] "Yes, be the local expert. Remember that mainstream media is always gonna take the attitude: If it bleeds, it leads." [00:23:00] "Smart agents don't copy the drama - they copy the attention to detail" [00:34:00] "The ‘human in the loop’ factor is so important... real estate will always be about trust…" Want to catch the next episode of "On Closer Inspection"? Subscribe to the Elite Agent podcast wherever you get your podcasts. And if you've got topics you'd like Sam and Mark to put under the microscope, drop them a line! samandmark Got thoughts on these topics? We'd love to hear them in the comments below! Resources Andy Reid’s Article - “Do Nice Guys Finish Last?”Read the article on Elite Agent Book - Never Split the Difference by Chris VossFind it on Amazon Tom Ferry’s Real Estate Scripts and Dialoguesa href="https://www.tomferry.

    38 min

  3. OCT 18

    James Short: Mastering mindset, time and money

    When it comes to mental toughness, willpower and discipline, few people understand the challenges that you have to overcome to succeed better than ultramarathon runner James Short. In this episode of the Elevate Podcast, host Samantha McLean talks with the real estate coach and athlete about the importance of mindset, communication and balance when you’re trying to take your life and career to the next level. He discusses the value of understanding clients’ emotions and managing expectations while stressing the need for agents to overcome internal doubts and stay consistent. James also highlights the power of reflection through his "Wheel of Life" exercise, encouraging small, incremental improvements across personal and professional areas. His personal journey, from small races to Ironman competitions, reinforces the idea of trusting the process and surrounding yourself with the right influences to achieve success. "And what I'm realising over this time from the city to surf to these ultras is the people that you hang around... You can achieve anything. It's just a matter of trusting the process, doing the training, and who you're hanging around with over time." - James Short 10 things you'll learn in this episode: * Current market trends and challenges in the real estate industryTimestamp: 02:00 * The importance of communication and managing expectations in property transactionsTimestamp: 07:00 * Critical mindset shifts for agents in a changing marketTimestamp: 11:00 * James's journey from fitness industry to ultramarathon runnerTimestamp: 13:00 * The impact of AI on the real estate industryTimestamp: 19:00 * Effective time management strategies for real estate agentsTimestamp: 24:00 * The concept of embodying different characteristics for various tasksTimestamp: 25:00 * Balancing work and life using the "Wheel of Life" approachTimestamp: 28:00 * The importance of regular self-reflection and goal-settingTimestamp: 29:00 * Actionable takeaway for personal and professional growthTimestamp: 31:00 Links James Short's PodcastWebsite Detailed Episode Guide Market Trends and Communication StrategiesJames Short begins by sharing his observations on the current real estate market, noting increased days on market and the importance of managing vendor expectations. He emphasises the need for effective communication and empathy in dealing with both buyers and sellers, especially in emotionally charged transactions. Mindset and Personal GrowthDrawing from his personal experiences in endurance sports, James illustrates the power of expanding one's context and surrounding oneself with supportive, goal-oriented individuals. He relates this to the real estate industry, encouraging agents to overcome internal adversity and maintain belief in their processes. The Role of AI in Real EstateDiscussing the impact of AI on the industry, James sees it as an exciting development that can free up agents to focus on personal communication. However, he cautions against hiding behind technology, stressing the continued importance of face-to-face interactions and emotional intelligence.

    33 min

  4. OCT 11

    Aisha Coe: Resilience, real estate and giving back

    In the latest episode of the Elevate Podcast, guest host Steve Carroll has the privilege of sitting down with Aisha Coe, a leading real estate agent from McGrath, Geelong. Aisha shares her remarkable journey across continents, from building a successful real estate career in the UK to making her mark on the Australian property landscape. But Aisha’s story goes far beyond professional success—it’s one of resilience, emotional intelligence and a deep commitment to giving back. Known for her unique ability to balance empathy with objectivity, Aisha has mastered the art of connecting with clients on a personal level while making sound, strategic decisions. Throughout her career, Aisha has faced her share of challenges, from adapting to new markets to overcoming significant personal setbacks. Yet through it all, she has shown incredible resilience, turning obstacles into opportunities for growth*.* "Don't care so much about what other people say and what they think. Block it out. Focus on your goal. Implement, keep going. Women are very powerful people, I believe." - Aisha Coe 10 things you'll learn in this episode: * How Aisha's 10-year immigration struggle shaped her careerTimestamp: 13-minutes * The "90-second rule" for managing emotions in client interactionsTimestamp: 10-minutes * Aisha's sales goals for 2024 and her strategy for growthTimestamp: 18-minutes * The potential future of technology in real estateTimestamp: 20-minutes * Aisha's vision for the ideal real estate office environmentTimestamp: 25-minutes * The importance of continuous education for real estate agentsTimestamp: 29-minutes * Why real estate professionals should stick to their area of expertiseTimestamp: 30-minutes * Aisha's experience building homes for families in CambodiaTimestamp: 32-minutes * Her plans to build five houses for vulnerable families in IndonesiaTimestamp: 35-minutes * Advice for women building successful careers in real estateTimestamp: 38-minutes Links Aisha Coe - McGrath GeelongInstagramHabitat for Humanity CambodiaThe John Fawcett Foundation Detailed Episode Guide This episode is presented by guest host Steve Carroll, stepping in for Samantha McLean. We are thrilled to be joined by the remarkable Aisha Coe, a standout real estate agent from McGrath, Geelong, known for her impactful career and altruistic initiatives. Balancing Empathy and Objectivity in Real EstateAisha Coe shares how her emotional intelligence has played a pivotal role in her real estate career. The journey towards balancing empathy with objectivity has been transformative for her, proving crucial in the often demanding world of real estate. Aisha’s ability to remain neutral and kind yet objective showcases her strong adaptability and strategic approach. Building an International Career: A Story of ResilienceSteve Carroll b...

    41 min

  5. OCT 4

    Paul Curtain: Setting the Pace at Place

    In the latest episode of the Elevate Podcast, guest host Steve Carroll had the privilege of sitting down with Paul Curtin, co-founder of Place and one of Queensland's leading real estate figures. Paul has played a key role in transforming Place from a small operation of just four offices into one of the most significant real estate brands in Australia, with nearly twenty locations today. For anyone in real estate, Paul’s experience is a treasure trove of insights—from growth strategies to leadership approaches that focus on building a strong, motivated team. Paul shares his perspective on staying ahead in an ever-changing industry, discussing the importance of early adoption of new tools and ideas. Whether it's embracing digital marketing over traditional newspapers or creating brand visibility with innovative touches like branded Minis—Paul's journey offers real examples of how to keep pushing boundaries. He speaks candidly about some of the missteps along the way, including the lessons learned from opening new offices and the risks of expansion, reinforcing the idea that progress often involves trial and error. "Salespeople are a bunch of liquorice all sorts... It's not a government-type environment where you're dealing with similar personality types like doctors or lawyers. We have a very, very diverse array. So that creates challenge, but it also creates your opportunity because if you can get people to notice your messaging, then that gives you an edge in the market." - Paul Curtain 10 things you'll learn in this episode: * The power of early adoption in real estate innovation.Timestamp: 12-minutes * How Place Real Estate grew from 4 offices to nearly 20.Timestamp: 2-minutes * The importance of staying transactional as a leader in real estate.Timestamp: 5-minutes * Creative approaches to team meetings and communication.Timestamp: 9-minutes * Lessons learned from early business setbacks and expansion.Timestamp: 19-minutes * Place's strategy for growth leading up to the 2032 Brisbane Olympics.Timestamp: 21-minutes * The value of clear communication in maintaining work-life balance.Timestamp: 28-minutes * Insights on the current and future state of the Brisbane property market.Timestamp: 22-minutes * The benefits of a deregulated real estate industry.Timestamp: 30-minutes * The importance of adaptability in real estate, regardless of market conditions.Timestamp: 31-minutes Links Place Real EstatePaul Curtain on LinkedInFoxtons Detailed episode guide Leadership and innovation are essential in real estate. During an engaging conversation with Paul Curtin, a leading figure in the industry, we gained valuable perspectives on his leadership experience and strategies that continue to influence the field. Hosted by Steve Carroll, this episode of the Elevate Podcast explores past challenges, current methods, and future aspirations. Understanding Diversity in Sales Teams Paul Curtin highlighted the diverse nature of sales teams. Unlike more uniform fields such as law or medicine, real estate teams often consist of a wide mix of personalities. While this diversity can bring about challenges,

    40 min

  6. SEP 20

    Adrian Knowles: Lessons on leadership, vision and values

    In this episode of the Elevate podcast with Steve Carroll, Adrian shares his insights on leadership, where the industry is headed and the trends he’s currently seeing. Adrian discusses the importance of maintaining passion in real estate, fostering a culture of continuous learning, and adapting to changing market conditions. He also talks about the significance of work-life balance and the power of stoic philosophy in navigating the challenges of the industry. "If you don't have that passion, this business is not for you. I can encourage anyone to do anything, but find that passion and just play hard to that." - Adrian Knowles 10 things you'll learn in this episode: * The importance of loving the prospecting side of real estate for success.Timestamp: 3-minutes * How treating your profile as a business plan can pay dividends in the long run.Timestamp: 4-minutes * The value of doing a good job for clients as the best form of profile building.Timestamp: 7-minutes * Strategies for managing burnout and maintaining work-life balance in real estate.Timestamp: 13-minutes * Insights on the current state of the luxury real estate market in Sydney.Timestamp: 17-minutes * The importance of raising the bar for entry into the real estate industry.Timestamp: 21-minutes * How aligning all stakeholders towards the same client-focused goal can lead to success.Timestamp: 24-minutes * The potential application of stoic philosophy to improve mental health in the industry.Timestamp: 26-minutes * Why attracting more business-minded individuals to real estate ownership is crucial.Timestamp: 30-minutes * Advice for newcomers entering the real estate industry.Timestamp: 33-minutes Links HarcourtsAdrian Knowles on LinkedIn

    35 min

  7. SEP 13

    Rachel Atkin: 10 Powerful Lessons to Redefine Property Management Growth in any market

    From hyper-growth strategies that'll supercharge your rent roll to mastering the art of personal branding in a digital age, this episode of The Elevate Podcast hosted by Samantha McLean is a goldmine of practical wisdom. Highlighting personal branding, work-life balance, and practical strategies for rent roll growth, Rachel provides actionable advice for property management professionals and leaders, including some of the challenges and changes in Victorian legislation and the importance of psychological safety and mental well-being in the workplace. Whether you're an experienced professional or just starting out, Rachel's two decades of experience offer incredible and actionable insights to elevate your career. "When we lose business, we're grateful for the opportunity, and we can always go back. And I think those relationships stick most. When you turn a negative relationship or a bad service experience into a positive, they're likely to be your most referring clients." - Rachel Atkin 10 things you'll learn in this episode: * The importance of connecting with people - and seeing potential in every opportunity when growing a rent roll.Timestamp: 5-minutes * How to use creative referral sources, like a community market, to build your network.Timestamp: 6-minutes * The importance of psychological safety and mental well-being in property management teams.Timestamp: 7-minutes * Strategies for simplifying complex processes in property management, including embracing ChatGPT for repetitive tasksTimestamp: 9-minutes * The importance of personal branding for property managers, including some tips for elevating your brandTimestamp: 14-minutes * Rachel’s best tips and strategies to grow a rent roll in any market.Timestamp: 16-minutes * Tactics for securing new managements when facing competition with lower fees.Timestamp: 20-minutes * Why Rachel likes to time block and turn off email notifications at timesTimestamp: 24-minutes * The Five-minute tip that Rachel uses to help the team get the most out of the day.Timestamp: 25-minutes * How to handle overwhelm and get clarityTimestamp: 27-minutes Links and Resources mentioned * Cut the noise: Better Results, Less Guilt - Chris Helder * I get you: How communication can change your destination - Warren Tate * ChatGPT * The 7 Habits of Highly Effective People - Stephen Covey * ARLA Propertymark * REIV Connect with Rachel * LinkedIn Detailed Episode Guide This is a key message from Rachel Atkin, a seasoned professional with two decades of experience. Recently, Rachel shared her insights on the Elevate Podcast, hosted by Samantha McLean, where she discussed the future of property management and strategies for fostering growth in any market. Gaining Clarity and FocusRachel’s career in real estate began with ambitions in sales,

    31 min

  8. SEP 6

    Michelle Tynan: 10 key lessons from Elite Retreat

    In this Elevate podcast episode, guest host Steve Carroll interviews Michelle Tynan from the REIT reflecting on their time at the Elite Retreat conference on Hayman Island. Michelle shares key insights from the conference's "genius moves" theme and discusses how she plans to apply these lessons to benefit Tasmania's real estate industry. She highlights the importance of leadership, team building, and harnessing the potential of AI in real estate businesses. Michelle also talks about the significance of data analysis and number crunching in driving business success as well as surrounding yourself with people who are going to lift you up. "If you're really serious about what you want your business to be and how you want it to get there, for me, Elite is certainly one step in that pathway that you can certainly count on to give you those insights." - Michelle Tynan 10 things you'll learn in this episode: * The importance of work-life balance and taking time off to be a better leader.Timestamp: 9-minutes * How to approach problem resolution by focusing on simple communication.Timestamp: 10-minutes * The value of continuous self-improvement for industry leaders.Timestamp: 11-minutes * Insights on building the right team and surrounding yourself with people who complement your skills.Timestamp: 16-minutes * The growing importance of AI in the real estate industry and how to navigate its changes.Timestamp: 23-minutes * The power of storytelling in business and looking forward with perception.Timestamp: 26-minutes * How to use data and numbers to add value to your real estate business.Timestamp: 32-minutes * The importance of collaboration and sharing successes within the industry.Timestamp: 36-minutes * Why continuous professional development should be embraced rather than seen as a box-ticking exercise.Timestamp: 35-minutes * The benefits of attending industry events like Elite Retreat for both real estate professionals and industry providers.Timestamp: 39-minutes Links * Real Estate Institute of Tasmania * Michelle Tynan on LinkedIn * Paul McGee Detailed Episode Guide The Value of Events Like the Elite RetreatMichelle underscored the importance of attending industry events such as the Elite Retreat. These gatherings offer a forum for industry leaders to learn from one another, discuss challenges, and explore strategies for advancing their sectors. Michelle, representing an industry services provider, found the insights particularly helpful for supporting industry improvement. Genius Moments: Personal Growth and DevelopmentOne of the most notable speakers was Paul McGee, who stressed the need to balance work with personal life. Michelle found his advice on resolving challenges and self-improvement highly relevant. McGee's formula, E + R = O (Event + Response = Outcome), resonated with many attendees. It highlights that while we cannot control events, we can control our response, which ultimately shapes the outcome. Michelle also highlighted Matt Hall’s session, which reinforced the importance of self-belief and continuous learning. Hall,

    40 min
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Real Estate Agency Professionals: Get ready to take your results to the next level! This is Elevate - the official podcast of Elite Agent Magazine for sales professionals, property management professionals and business leaders. We bring you behind the scenes coaching, news analysis, and exclusive interviews, and more to help you list more, sell more and lead the market. To subscribe to Elite Agent Magazine visit eliteagent.com/subscribe.

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