100 episodes

Real Estate Agency Professionals: Get ready to take your results to the next level! This is Elevate - the official podcast of Elite Agent Magazine for sales professionals, property management professionals and business leaders. We bring you behind the scenes coaching, news analysis, and exclusive interviews, and more to help you list more, sell more and lead the market. To subscribe to Elite Agent Magazine visit eliteagent.com/subscribe.

Elevate: The Official Podcast of Elite Agent Magazine Elite Agent

    • Entrepreneurship
    • 4.5, 4 Ratings

Real Estate Agency Professionals: Get ready to take your results to the next level! This is Elevate - the official podcast of Elite Agent Magazine for sales professionals, property management professionals and business leaders. We bring you behind the scenes coaching, news analysis, and exclusive interviews, and more to help you list more, sell more and lead the market. To subscribe to Elite Agent Magazine visit eliteagent.com/subscribe.

    How to expand the digital reach of your content with Joe Hyrkin

    How to expand the digital reach of your content with Joe Hyrkin

    Earlier this year I was watching some highlight videos from Inman Connect NYC - just looking to see what's new in real estate and technology.







    I was intrigued by a presentation by digital guru and Issuu CEO Joe Hyrkin.







    He was on a panel session discussing how realtors in the US are finding new audiences and amplifying their marketing across Issuu through the use of smart content creation and simple digital distribution.







    So I sought him out.







    We've always known Issuu to be for magazines. In fact, you'll find a number of back issues of Elite Agent and EPM on the platform.







    However, with the Issuu platform getting more than 100 million unique views per month there are a growing number of savvy of realtors in the US using Issuu to amplify their personal brand and property marketing - finding audiences beyond the traditional and repurposing their content (images, brochures, newsletters, videos and more) across multiple platforms including social.







    And it makes sense - post-COVID-19 consumers are perhaps a bit warier of touching a brochure if they feel it's not safe.















    Download the action guide for this episode with more links and resources at https://eliteagentelevate.com















    In this episode we discuss:







    * Joe's view on the explosion of content marketing, particularly ephemeral content like stories* Our connection as humans to stories and storytelling and why they are so successful in getting your message across* Repurposing content the efficient way - create once, share many times* Reaching new and global audiences with your marketing materials* Personalising content (eg putting the buyer in the picture of a property)* The creative things you can do with Issuu's story cloud* Why you should be creating community activity guides, local area guides and more* How to get quoted/published in some of the big blogs (eg Huffpost, Inc, Forbes) * + much more







    Resources:







    Issuu Story Cloud Joe Hyrkin on HuffPostJoe Hyrkin on Inc.Real Estate Solutions with IssuuMobile Optimized Visual StoryDownload the action guide for more examples and case studies in the real estate industry.







    Connect with Joe:







    WebsiteLinkedInFacebook Instagram Twitter







    Connect with The Elite Agent Team:







    Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: a href="https://www.instagram.

    • 35 min
    Replacing the GCI mindset with a profitable business mindset: Kathleen Black

    Replacing the GCI mindset with a profitable business mindset: Kathleen Black

    When is the right time to expand your business and take on a team member? And what sort of person should you hire?







    It's always great when we get to look beyond our own borders and learn from top performers from around the world.







    After selling 47 homes in her first year in the business, Kathleen Black quickly rose to the top in real estate before becoming part of the first team-specific coaching company in Canada, which she went on to purchase (but that is a whole other story!)







    Kathleen also shares key tips on when and how to expand your business and this includes vital details on when NOT to branch out. 







    She also deep dives into the meaning behind her best-selling book The Top 1% Life and how you can create and pair a happy business life with a happy homelife.















    Download the action guide for this episode with more links and resources at https://eliteagentelevate.com















    In this episode we discuss:







    * A snapshot of the Canadian/North American markets and their similarities (and differences) to Australia* How her personal investments lead to her to a successful real estate career* The rapid climb to the top, including the unique quality that won her first listing presentation* Why she switched to coaching and how she pulled the company she purchased out of financial trouble* Why one of the biggest traps an agent can make is a focus on a GCI mindset and how to change that to a sustainable team mindset* How she systemised in order to balance being a top producer with being a parent* The key to hiring and the top qualities needed to run a successful team.







    plus - how you can tell if it’s the right time for you to create your own team - and much much more!







    Resources:







    * The Top 1% Life, by Kathleen Black







    Connect with Kathleen:







    WebsiteLinkedInFacebook Instagram Twitter







    Connect with The Elite Agent Team:







    Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine













    Subscribe & Review the Elevate PodcastTo subscribe on iTunes, clicka href="https://itunes.apple.com/au/podcast/elevate-the-official-podcast-of-elite-agent-mag...

    • 38 min
    Maintaining a leadership mindset in the midst of COVID-19 with Michael Sheargold and John Cunningham

    Maintaining a leadership mindset in the midst of COVID-19 with Michael Sheargold and John Cunningham

    The real estate landscape in the era of COVID-19 changed rapidly as sales agents, property managers, buyers, sellers and tenants all had to find new ways of getting the job done.







    In March, Elite Agent ran a series of webinars to help agents navigate these changing times and in this episode of Elevate, Cunninghams Managing Director John Cunningham and performance coach and business expert Michael Sheargold tackle some of the biggest issues for industry leaders. 







    As things continue to evolve in relation to COVID-19 it appears that social distancing is here to stay for a while, and the lessons learned are now more important than ever.















    Download the action guide for this episode with more links and resources at https://eliteagentelevate.com















    In this episode we discuss:







    * How to cope with COVID-19 and uncertainty, including how old school real estate techniques will help you manage the crisis.* Staying positive, why knowledge is power and why taking control is so important.* The best ways to keep in touch and why using technology to prequalify buyers has never been more crucial.* How to lead and motivate your team and what the future of the industry might look like.* Suggestions on how to keep discipline, structure and accountability in your day when working from home.* How your database can help fuel your marketing and why you need to learn from your clients and not just talk at them.







    Resources:







    * Peloton App* Zoom* Skype* Atomic Habits, by James Clear







    Connect with Michael:







    WebsiteLinkedIn Facebook Instagram Twitter







    Connect with John:







    WebsiteLinkedIn Facebook Instagram







    Connect with The Elite Agent Team:







    Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine













    Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify,

    • 54 min
    Embracing change and remaining relevant: Suzannah Toop

    Embracing change and remaining relevant: Suzannah Toop

    A few years ago, second-generation real estate professional Suzannah Toop was lucky enough to enjoy a coffee with Google Australia Head of Engineering, Alan Noble.







    When she asked him about the role of real estate in the future, his response struck a chord.







    But this conversation, in recent times ways, has been a driver for the company.







    Mention the name Toop & Toop to anyone in real estate and the word 'innovation' immediately springs to mind. 







    And they have been recognised for it numerous times - the  Adelaide agency has been inducted into the REIA Hall of Fame four times - an amazing achievement in anyone's language. 







    In this podcast, Elite Agent Magazine's May Cover, and CEO Suzannah Toop shares an insight into a 35-year-old brand and why a cutting edge approach continues to be at the heart of everything they do.















    Download the action guide for this episode with more links and resources at https://eliteagentelevate.com















    In this episode we discuss:







    * What attracts and keeps people at  Toop&Toop* Why the company focuses so heavily on wellness – including an in house creche, fitness centre and more* How they eliminated 77 per cent of their emails in the property management team while improving staff morale* Why Toop&Toop believe the role of the agent must be much more than simply an intermediary between two parties; and what needs to happen to remain relevant* Other trends Suzannah sees moving forward and how Toop&Toop are pivoting to adapt to COVID-19 challenges...







    plus much more...







    Connect with Suzannah:







    WebsiteLinkedInFacebookInstagramTwitter







    Connect with The Elite Agent Team:







    Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine













    Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

    • 39 min
    Resilience – and relaunching in real estate with Ivan Sarakula

    Resilience – and relaunching in real estate with Ivan Sarakula

    The day to day life of an agent is often walking a fine line of risk versus reward. As Ivan Sarakula signed up to appear on one of the biggest reality shows in the country, Married at First Sight, it was about finding love - but he found both his personal and professional life under the microscope.







    In this podcast, we talk exclusively to Ivan, taking a look at how launching yourself into the public eye has it's pro's and con's and why resilience really is the number one skill you need to cultivate.















    Download the action guide for this episode with more links and resources at https://eliteagentelevate.com















    In this episode we discuss:







    * The celebrity experience, how getting papped during a morning coffee at work becomes headline news.* Learning to leverage your brand from media exposure and how to control your public image. * Navigating a changing market post reality show with restrictive conditions.* Lessons in resilience and personal development.* Actionable steps to take when you are starting out in your career or looking to move to the next level.







    Resources:







    You Can Heal Your Life by Louise Hay 







    Connect with Ivan:







    WebsiteLinkedInFacebookInstagram







    Connect with The Elite Agent Team:







    Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine













    Subscribe & Review the Elevate PodcastTo subscribe on iTunes, click here.To subscribe to Spotify, click here.To subscribe on Stitcher, click here.

    • 26 min
    Podcasting is the new blogging with Carey Green

    Podcasting is the new blogging with Carey Green

    This week, we'd like to introduce you to our podcast editor Carey Green and talk to you about why podcasting could actually the new blogging.







    In this episode, Carey reveals how you can become a podcaster, create content people want to listen to and build an audience that eagerly awaits your next episode as an authority on real estate and community events, issues and happenings.







    For the past seven years, Carey has been helping clients create credible podcasts with engaging content that builds credibility, trust and generating a return on investment.







    Carey explains his simple 10-10-10 rule and how it’s a key way to get your podcast up and running and how standout marketing techniques to appeal to new listeners can be as simple as swapping an episode with a like-minded podcaster.















    Download the action guide for this episode with more links and resources at https://eliteagentelevate.com















    In this episode we discuss:







    * The criteria that are key to becoming a podcaster and why targeting a niche market will help your cause* Some examples of how other realtors are using podcasting to develop a following and become an authority in their local area* The most important steps to take to build an audience, including why asking friends for a favour can make all the difference* What makes a good podcast editor and why you need one (as opposed to DIY)* Equipment must-haves, the ideal podcast length and the rise of micro-content





















    SPEAKING OF PODCASTING…Do you podcast already or want to but don't know where to start?If you have a show (or want to start a show) and you are looking to up-level the growth or monetisation if it, we're going to be helping a handful of people in the coming months giving them access to our internal processes and strategies for sustainable podcasting growth.If you're keen to know more, let us know below.















    Register your interest here

















    Resources:







    * Fast Track (Carey’s podcast)* Repurpose.io (online automation platform) * Bigger Pockets (podcast on real estate investing, homes to fix and flip)* How to Podcast Step-By-Step (Carey’s podcasting course)* Elevate Podcast: Tyrone Shum- What property investors really want* Spotify The Daily Drive







    Connect with Carey:







    WebsiteLinkedInFacebookInstagramTwitter







    Connect with The Elite Agent Team:







    Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  a h...

    • 24 min

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