Short Term Rental Secrets Podcast

MICHAEL SJOGREN
  • 4.7 (109)
  • INVESTING
  • UPDATED BIWEEKLY
Short Term Rental Secrets Podcast

The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

  1. Ep 212 - Building Your Brand with Erik Cabral

    4 DAYS AGO

    Ep 212 - Building Your Brand with Erik Cabral

    Mike and E welcome branding and marketing expert Eric Cabral. Together, they explore the critical facets of building personal and business brands in today’s market, focusing on the short-term rental industry. Eric, a seasoned professional with nearly 30 years of experience, shares his inspiring journey from corporate life to founding his creative and podcast agency. The discussion provides actionable insights on simplifying branding efforts, leveraging personal networks, documenting one’s journey, and overcoming imposter syndrome. Key takeaways include practical advice on content creation using accessible tools, strategic messaging, and the effective use of podcasts as a marketing tool. Emphasis is placed on the importance of humility, persistent learning, and maintaining a service-oriented, purpose-driven mindset to achieve both personal and professional growth. Listeners are encouraged to embrace a higher purpose, serve their audience genuinely, and invest in long-term relationships and marketing strategies to ensure sustainable business success. 00:00 Introduction to the Podcast 00:20 Today's Episode Overview 01:39 Guest Introduction: Eric Cabral 02:25 Eric's Journey in Branding and Marketing 04:11 Transition to Real Estate Investing 07:38 Building a Personal Brand 11:57 Practical Tips for Content Creation 18:06 Shiny Object Syndrome: Juggling Multiple Roles 18:26 Finding Your Niche: The Power of Intentional Branding 19:47 Consistency is Key: Building Your Platform 21:04 The Long Game: Podcasting Tips and Strategies 23:59 Outsourcing and Leveraging Your Podcast 27:08 Overcoming Content Creation Fears 31:19 Living in Service: The Ultimate Success Secret 34:08 Final Thoughts and Resources Erik Cabral's Bio Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages effectively. Having built thousands of brands over his quarter-of-a-century career, Erik has now created a stage that he's shared with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning. Erik is known for his expertise in branding, content creation, podcast strategies, and community building. As the founder of On Air Brands, Be Your Brand, PodMAX, and the Mindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients. Connect with Erik www.erikcabral.co https://www.instagram.com/erikecabral https://www.facebook.com/erikecabral https://www.linkedin.com/in/erikcabral/ https://www.youtube.com/@erikcabralbrand Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 min
  2. Ep 211 - Giving Back Through Short Term Rentals with Debbie Todd

    OCT 14

    Ep 211 - Giving Back Through Short Term Rentals with Debbie Todd

    Mike and E sit down with guest Debbie Todd about how she has incorporated giving back into her short term rental business. Debbie shares her journey from acquiring rental properties for personal use to creating a charitable initiative where 5% of booking revenue is donated to charities chosen by her guests. She elaborates on the growth of this mission into a broader community effort, including initiatives like donating goods and participating in local community service. With the goal of inspiring other rental hosts to also engage in charitable activities, Debbie emphasizes the impact of communication and fostering a community among hosts and guests. The episode highlights the value of finding purpose and fulfillment beyond financial success, encouraging listeners to consider the broader impact of their business activities. 00:00 Introduction and Welcome 00:26 Weather and Gratitude 01:32 Introducing Debbie Todd 02:58 Debbie's Journey into STRs 04:25 The Give Back Initiative 09:46 Expanding the Impact 19:42 Future Vision and Community Involvement 26:00 Final Thoughts and Success Tips Debbie Todd's Bio Debbie Todd is a mother of three, physical therapist, and co-founder of The Woodlands at Hocking Hills in Logan, Ohio with her husband Jeff. Together, they remotely manage two multigenerational vacation rentals from Columbus, Ohio. Passionate about giving back, they support 12 charities, sponsor a child through Compassion International, and offer free stays to those in need, all through their vacation rental platform. Since 2021, they’ve contributed nearly $53,000 and volunteered extensively to impact their community. Debbie recently partnered with the Hocking Hills Tourism Association to launch Hocking Hills Gives Back. Debbie's work goes beyond just hosting and hospitality; she actively involves her children, guests, and the community in efforts to make a greater impact, fostering unique and purposeful connections. Her inspiring story has been featured on podcasts, radio shows, and in various publications, including her chapter in Hospitable Host, Volume 3. After years of pursuing her vision and seeking to expand her reach, Debbie partnered with Hospitable Hosts to launch the Hospitable Hosts Impact Community. This initiative provides hosts around the world various opportunities to give back through real estate, strengthening the global impact of the short-term rental community. Connect with Debbie https://www.instagram.com/hospitablehosts https://www.instagram.com/debbie.monti.kay https://www.hospitablehosts.com/give-back Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  3. Ep 210 - Hurricane Helene - 3 Lessons Learned for Airbnb Hosts with Tyler Coon

    OCT 7

    Ep 210 - Hurricane Helene - 3 Lessons Learned for Airbnb Hosts with Tyler Coon

    Mike and E sit down with Tyler Coon from Western North Carolina. The team discusses the impact of a recent storm that resulted in millions losing power. Highlighting the quick recovery efforts, such as linemen from Canada and Mexico working together, the episode provides valuable insights into handling short-term rental challenges during natural disasters. Key topics include setting up a game plan for storm aftermath, dealing with insurance claims, and repurposing properties for disaster relief housing. Listeners are encouraged to have proper insurance, including loss of rents coverage, and strategies to attract long-term and emergency response bookings. Practical steps are shared for protecting property owners, guests, and co-hosts to ensure business continuity even in crisis situations. Additionally, adjustments in marketing and safeguarding operations during emergencies are discussed, emphasizing community support and effective communication. 00:00 Rebuilding After the Storm: A Global Effort 00:36 Welcome to the Short Term Rental Secrets Podcast 01:09 Storm Preparedness and Response 03:23 Introducing Tyler Coon: Expert Insights 04:56 Tyler's Personal Storm Experience 08:45 Navigating Insurance and Repairs 15:28 Managing Bookings and Misinformation 17:53 Immediate Impact and Response 18:25 Handling Cancellations and Prioritizing First Responders 19:53 Media Perception vs. Reality 22:56 Community Mobilization and Support 24:51 Insurance and Co-Hosting Considerations 27:01 Long-Term Recovery and Preparedness 33:27 Conclusion and Final Thoughts Tyler Coon's Bio Tyler Coon is the premier real estate agent of choice when it comes to Short Term Rental acquisitions. As your partner in the process of finding your next investment, Tyler and his Savvy Realty team stand by your side. From purchasing directly with Tyler in the North Carolina mountains to other vacation destinations in the country, a Savvy Agent will always be the best choice for your next investment. Connect with Tyler www.calendly.com/TylerCoon https://www.instagram.com/savvy.realty/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min
  4. Ep 209 - Boutique Hotel Con Recap

    SEP 30

    Ep 209 - Boutique Hotel Con Recap

    Mike and E discuss the invaluable mindset of always being a student and never assuming you know everything. They kick off with personal updates, including recent birthdays and travels, then delve into highlights from Blake Daley's Boutique Hotel Con. Key takeaways include advanced strategies for raising capital through storytelling and the importance of clarity in investment goals. They stress the significance of setting focused goals and maintaining an accountability system to keep motivated. The discussion also includes planning for the upcoming quarter, emphasizing personal growth, mental discipline, and the power of a strong 'why'. Tune in for practical advice on advancing your short-term rental business and achieving your goals. 00:00 Introduction 01:26 Gambling and Personal Preferences 02:09 Boutique Hotel Con Recap 04:23 Raising Capital and Pitching Deals 07:13 Hotel Operations and Team Building 07:59 Networking and Personal Stories 12:34 Mindset and Decision Making 18:15 Setting Effective Goals 19:02 Building a Dream Facility 20:32 The Importance of Personal Branding 21:09 Launching Group Coaching 21:32 Purpose of Goals: Growth Over Achievement 22:52 Accountability Partners and Goal Setting 24:34 Protecting Your Goals 26:51 Balancing Responsibilities and Ambitions 28:01 Pushing Beyond Comfort Zones 28:55 The Power of Vision and Persistence 34:16 Join the STR Secrets Community Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min
  5. Ep 208 - Buying Your First Boutique Hotel with Kim Herrlein

    SEP 23

    Ep 208 - Buying Your First Boutique Hotel with Kim Herrlein

    Kim Herrlein, a seasoned professional in the luxury STR space, shares her journey from managing high-end short-term rentals to acquiring and transforming boutique hotels. Listeners will learn about the unique challenges and rewards of venturing into the boutique hotel market. Topics include the importance of admitting gaps in knowledge, designing bold and eclectic spaces, dealing with booking platforms, and fostering effective team collaboration. Kim’s fearless, community-driven approach and her focus on creating unique, curated experiences offer valuable insights for anyone interested in hospitality or real estate investment. 00:00 Overcoming the Fear of Learning 00:11 Introducing Kim Herrlein: From STRs to Boutique Hotels 02:00 Kim's Journey into Real Estate 05:12 First STR Project: Transforming a Home for Large Groups 10:21 Mindset and Overcoming Fear in Real Estate 20:17 Scaling Up: From STRs to Boutique Hotels 25:12 Revitalizing the Community 27:30 Designing a Boutique Hotel 28:32 Challenges in Renovation 32:20 Operational Differences: STRs vs. Boutique Hotels 35:19 Tech Stack and Online Presence 43:11 Marketing and Group Buyouts 46:15 Final Thoughts and Success Tips Kim Herrlein's Bio Kim Herrlein is the Chief Leisure Officer at Purveyors of Leisure, a boutique vacation rental management company in Greater Palm Springs, Southern California. Kim’s interest in travel began at a young age when she was fortunate enough to spend holidays abroad in Europe, traveling with extended family and friends, temporarily residing at unique vacation rentals; such as a magical poolside villa in the south of France, an enchanting Tuscan castle and vineyard, or an artsy Swiss chalet. Her love of travel, art and architecture, and design was ignited and more poignantly, a simple joy was sparked, gathering with loved ones on vacation was fun! Connect with Kim https://linktr.ee/purveyorsofleisure https://www.faintingcouch.com https://www.facebook.com/The.FaintingCouchHotel/ https://www.instagram.com/the.faintingcouch/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 min
  6. Ep 207 - From Pro Hockey to over 2,000 Real Estate Transactions with Bob Lachance

    SEP 16

    Ep 207 - From Pro Hockey to over 2,000 Real Estate Transactions with Bob Lachance

    E interviews Bob LaChance, an ex-professional hockey player turned real estate expert, who has completed over 2000 transactions since retiring in 2004. Bob discusses his extensive real estate journey that includes successful ventures in rehabbing, short sales, and now, virtual assistant services for real estate professionals. He emphasizes the importance of perseverance in the 'long game' of real estate and shares insights on hiring and integrating VAs into a business. Bob also touches on adapting his sports experience to business, maintaining balance, and his future plans in real estate and VA services. 00:00 Introduction to the Long Game in Real Estate 00:20 Host Introduction and Event Updates 00:58 Guest Introduction: Bob LaChance's Journey 01:31 Diving into Real Estate Strategies 03:02 The Importance of Virtual Assistants 05:17 Understanding Short Sales 08:34 The Athlete's Mindset in Business 12:54 Hiring and Managing Virtual Assistants 29:46 Balancing Business and Personal Life 30:32 Conclusion and Contact Information Bob Lachance's Bio Bob Lachance is the founder and CEO of REVA Global, the leading virtual assistant staffing company for real estate professionals. A former professional hockey player, Bob spent eight years on the ice, dividing his time between teams in the United States and Europe. After retiring from hockey, he transitioned to real estate and acquired his first flip in 2004. Over the course of his career, Bob has successfully closed over 2,000 transactions including over 240 deals in 2022 and over 180 in 2023. He is also the co-founder of PurchRock, a real estate investment firm in Connecticut specializing in all types of RE investing including short-term rentals, single-family homes, and more. Connect with Bob https://www.instagram.com/revaglobalva https://www.facebook.com/trainedvirtualassistants https://www.tiktok.com/@revaglobal https://www.youtube.com/@revaglobal https://www.linkedin.com/company/reva-global-llc Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    32 min
  7. Ep 206 - Building a Direct Booking Site in 30 Minutes or Less with Gil Chan from CraftedStays

    SEP 9

    Ep 206 - Building a Direct Booking Site in 30 Minutes or Less with Gil Chan from CraftedStays

    E sits down with Gil Chan, the founder of Crafted Stays, about his journey in the short-term rental industry and his innovative solutions for direct booking websites. They discuss the anxiety of relying solely on Airbnb, scalability for hosts, and the keys to effective revenue management. Gil shares insights into his background, revenue optimization strategies, and the importance of understanding your ideal guest. The episode also touches on balancing various business activities and the importance of enjoying the process. 00:00 Introduction and Personal Growth 00:13 Show Introduction and Guest Announcement 00:35 Interview with Gil Chan: Starting Craft the Stage 01:30 Importance of Direct Booking Websites 03:17 Gil's Journey in Short Term Rentals 05:42 Building a Direct Booking Site: Lessons Learned 08:53 Optimizing Revenue and Occupancy 20:17 Managing Time and Business Growth 28:07 Final Thoughts and Advice 29:53 Closing Remarks and Call to Action Gil Chan's Bio Gil Chan was a high-income tech employee who was looking to offset his w2 taxes. He found out about STRs and the loophole. He ended up really liking hosting. Gil and his wife now have three owned properties. He started getting into direct bookings and building a website for himself and ended up starting a company to make it easy for anyone to create a beautiful website in minutes with his platform. Connect with Gil https://craftedstays.co https://www.instagram.com/craftedstays Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 min
  8. Ep 205 - The Power of Niching Down with Jason Muth

    SEP 2

    Ep 205 - The Power of Niching Down with Jason Muth

    E sits down with Jason Muth, a member of our mastermind, who transitioned from working a W2 job in the media business to successfully running a thriving co-hosting business in the short-term rental market. Jason shares his journey, his participation in significant events like the STR WealthCon in Miami, and his strategic niching down in locations like Provincetown. They discuss the importance of investing in fulfilling ventures, tools and systems used for property management, and the value of rebranding and investing in oneself. Jason emphasizes the importance of confidence, purposeful work, and creating a legacy for his family. The episode concludes with practical advice for those considering taking the leap into the short-term rental business. 00:00 Introduction and Priorities 00:17 Host Update and Personal Anecdotes 01:05 Guest Introduction: Jason Mute 01:59 Onboarding New Properties and Market Strategy 03:36 Jason's Journey in Real Estate 04:16 The Decision to Co-Host 09:00 Rebranding and Community Focus 13:45 Niching Down in the Market 18:11 Purpose and Fulfillment in Work 23:25 The Reality of Retirement 23:59 Rewriting Your Identity 26:07 Diving into Real Estate 27:51 Networking and Conferences 30:48 Investing in Yourself 34:43 Tech Stack and Team 39:58 Final Thoughts and Advice Jason Muth's Bio Jason Muth is a full-time real estate investor and entrepreneur. He is the co-founder of Prideaway Stays - Provincetown and the owner/operator of Straightfoward Short-Term Rentals. Jason is a 29x Airbnb Superhost and 28x VRBO Premier host. He also hosts and produces a podcast called The Real Estate Law Podcast. Jason stepped away from W-2 life after decades of work at some of the biggest media companies in the country (Comcast / NBC Universal, iHeartMedia, and others) becoming a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than corporate life. Connect with Jason https://jasonmuth.com/ https://www.youtube.com/@therealestatelawpodcast https://www.realestatelawpodcast.com/ https://prideawaystays.com/ https://www.straightforwardstrs.com/ Connect with the Hosts Michael Sjogren: Short Term Rental Secrets Facebook Group | Clubhouse | Instagram | Youtube | Facebook Page | Linkedin https://linktr.ee/mikesjogren Emanuele Pani: Clubhouse | Instagram | Facebook | Linkedin Learn more about your ad choices. Visit megaphone.fm/adchoices

    42 min
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4.7
out of 5
109 Ratings

About

The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com

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