297 episodes

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding

No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of.

Tune in to learn how to stand the f*ck out and market... without selling your soul.

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Louis Grenier | Marketing & Branding

    • Business
    • 4.8 • 76 Ratings

The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics:

* Customer research
* Marketing strategy
* Product marketing
* Content marketing
* Brand positioning
* B2B marketing
* Digital media
* Advertising
* Messaging
* Branding

No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of.

Tune in to learn how to stand the f*ck out and market... without selling your soul.

    Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

    Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

    For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE.
    She is also the podcast host of Fashion Designer Get Paid who, after going through a rebranding process via market research and strategic positioning, elevated her podcast to the top rank. 
    In this episode, Heidi talks about the importance of not being afraid of niching down and how proper positioning can radically change the growth of your business!
    Topics Covered:
    (00:00) - Intro
    (01:46) - The secret to niche success
    (04:13) - The risk of going too broad
    (08:01) - The top-down approach and the bottom-up approach
    (11:21) - Practical case of going ULTRA-NICHE
    (13:45) - How to validate your niche
    (17:31) - How to know your positioning is right
    (22:10) - The power of positioning precisely
    (30:30) - Market research for positioning
    (33:17) - The significance of words in positioning
    (48:29) - What marketers should learn today
    (52:58) - Top 3 resources
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 56 min
    How to Grow an Audience When No One Seems to Listen

    How to Grow an Audience When No One Seems to Listen

    In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. 
    This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos. 
    From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure. 
    In this episode you'll discover: 
    The creative process of composing musicThe importance of discipline and belief in your workSocial media practices to grow your audienceTopics Covered:
    (00:00) - Intro

    (01:18) - Who is Zeke Sky?

    (03:03) - People's perception of the world of metal music

    (08:25) - Debunking the misconceptions about composing music

    (12:41) - Zeke's inspiration to compose

    (15:14) - The creative process of Zeke Sky

    (22:51) - Zeke Sky's life before the pandemic

    (28:45) - Building a powerhouse brand in a challenging environment

    (35:26) - Tips to grow your audience on social media

    (44:43) - The psychological impacts of growing your audience

    (48:48) - Outro
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 52 min
    How To Have the B*lls To Do What You REALLY Want

    How To Have the B*lls To Do What You REALLY Want

    Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man. His satirical humor made him sell out most of his shows touring in the UK and Ireland.Topics Covered:
    (00:00) - Intro
    (01:45) - The price of not following your guts
    (06:51) - The benter Dublin vs Cork
    (09:15) - The turning point for success
    (15:22) - The eureka moment
    (17:04) - Swimming upstream
    (20:39) - The importance of self-awareness
    (23:31) - What coming up to success looks like
    (27:23) - The art of mixing conventions
    (33:12) - Being successful and unknown
    (37:26) - The SpongeBob phenomenon
    (43:10) - Staying true to yourself
    (49:15) - Outro
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 54 min
    How to Build an UNIGNORABLE Personal Brand

    How to Build an UNIGNORABLE Personal Brand

    Matthew Lesko, America’s #1 grant expert known for always wearing a question mark suit, will help you carve a niche for yourself in a super boring and "professional" industry by "throwing your own party." For over 48 years now, Matthew has been helping Americans get free money. He has also written 100 books on how to get money from the US government.
    Topics Covered:
    (00:00) - Intro

    (01:24) - Throw your own party

    (06:12) - The wild ride of a financial advice guru

    (11:45) - Money, misery, and crazy suits

    (22:28) - Dress up in a cheese suite

    (32:14) - Heart over hate

    (40:38) - Fail, love, repeat
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 45 min
    How to Have Better Ideas (Lessons From The Onion’s Creator)

    How to Have Better Ideas (Lessons From The Onion’s Creator)

    Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at howtowritefunny.com.
    Topics Covered:
    (00:00) - Intro

    (01:47) - The invisible architects of humour

    (07:11) - Anonymity over fame

    (15:56) - How Jim's Journal broke the mould in comic strips

    (20:59) - How to take context and f*ck with it

    (29:54) - Why churning out ideas beats polishing them

    (36:17) - How to keep your creative identity unspoiled

    (41:51) - “You have to fall in love with that idea”

    (47:26) - Work, passion, and living a fulfilling life

    (48:48) - Where can you find Scott?
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 51 min
    How to Shake Up Industries That Hate Change (4 Principles)

    How to Shake Up Industries That Hate Change (4 Principles)

    Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rules that helped her change animal protection for the better. If you're trying to shake things up, Stacey's story and advice might just be what you need.

    Topics Covered:
    (00:00) - Intro

    (01:10) - A crusade against euthanasia and corporate America

    (05:48) - A new approach to animal welfare

    (08:59) - The affordable solution to pet care

    (10:28) - Why nonprofits struggle to revolutionise veterinary care

    (15:10) - Challenging conventional workplace wisdom

    (17:35) - Staying true to the cause

    (19:20) - How sticking to your niche can save your career and sanity

    (23:40) - Keep it simple in a complex world

    (28:00) - How a simple promotion turned into a consumer confusion catastrophe

    (29:44) - Customer service lessons from Southwest Airlines and Chick-fil-A

    (31:30) - The unconventional way to create a culturally rich workplace

    (34:12) - Stacey’s resources
    ***
    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
    Finally...
    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
    🤘

    • 38 min

Customer Reviews

4.8 out of 5
76 Ratings

76 Ratings

Lawrence Seb ,

Great show with actionable insights

My go-to source for marketing insights. I’m a CMO with 20 years experience in the field and I’m still learning things from Louis and his guests. In my next endeavor I’m def hiring him to stand the f* out.

former disordered eater ,

Chrissy Flanagan

I found this episode to be jarring with her description of the experience and “if you’re not here to be friendly it’s not for you” to choose one of the more tame statements. What about people with social anxiety? The concept on paper is nice but seems like there’s no empathy for individual experiences but bitterness that she feels like people who keep to themselves are snobbish. What if that’s their comfort level? This ep also made me more conscious of cursing when not necessary.

hjgdyrbdifhrriwkhf ,

Louis is amazing

I’ve learned more from all of Louis’ content than from the dozens of others marketers I read content from combined. This podcast is 100% worth the time it takes to listen!

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