Speaking Your Brand: Public Speaking for Women Carol Cox

Sharing personal stories are essential for memorable and impactful presentations. 
How specific should your stories be? How do you connect your story to your overall message and framework?
This is exactly what we work on with our Thought Leader Academy clients in their VIP Day to create their signature talk.
You’ll hear two of our recent grads, Cindy Ojczyk and Amy Bear, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action.
We also have a roundtable discussion, led by our lead speaking coach Diane Diaz, about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.
 
This audio is from a live broadcast we did on May 29, 2024. You can watch the video at https://www.youtube.com/watch?v=Z5SWwL8V8Eo.
 
Show notes at https://www.speakingyourbrand.com/395/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox Diane Diaz = https://www.linkedin.com/in/dianediaz/ Cindy Ojczyk = https://www.linkedin.com/in/cindyojczyk/ Amy Bear = https://www.linkedin.com/in/abearcounselor/

The essence of persuasive communication is about getting your audience on board with your ideas. 
But, it's not about throwing out facts or making logical points; it requires connecting with your audience on an emotional level, understanding their needs and concerns, and addressing them effectively. 
By sharing personal stories, using relatable examples, and demonstrating genuine passion and authenticity, you create a sense of trust and rapport.
This is exactly what our Thought Leader Academy grads do in their signature talks!  
You’ll hear two of our recent grads, Angela Crawford and Eloisa Marquez-Gonzalez, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action.
We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders.
Angela Crawford is a vegan transformation coach and educator. Eloisa Marquez-Gonzalez is the founder of Walking Tree, which works with companies on sustainability and green tech.
This audio is from a live broadcast we did on May 22, 2024. You can watch the video at https://youtube.com/live/UPUMGsAjRV8.
 
Show notes at https://www.speakingyourbrand.com/394/ 
Angela’s website: https://angelacrawfordphd.com/ 
Eloisa’s website: https://www.walkingtree.green/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
 
Connect on LinkedIn:
Carol Cox = https://www.linkedin.com/in/carolcox Angela Crawford (guest) = https://www.linkedin.com/in/angelacrawfordphd/ Eloisa Marquez-Gonzalez (guest) = https://www.linkedin.com/in/eloisamg/

We’re finishing up our new podcast series called Speak with Confidence.
When you speak at conferences and events, you want to do a great job, get great feedback from the audience, and get referrals and invitations to other speaking gigs.
This is how I’ve gotten so many speaking invitations over the years - event organizers are oftentimes in the audience at events and they refer speakers to each other.
What kind of speaker gets the best feedback and referrals?
You may think it’s the most energetic speaker or the funniest speaker or the speaker with the best story or the speaker with the best slides.
But, that’s not necessarily the case.
In this episode, I share examples of speakers I’ve seen, what I’ve noticed about them, and the qualities they have in common.
I want you to be the best version of YOU as a speaker. That’s what’s going to set you apart.
 
Show notes at https://www.speakingyourbrand.com/393/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes:
Episode 345: Elevate Your Audience Engagement Skills with These Proven Strategies with Katie Anderson Episode 352: 7 Things the Best Speakers Do: My Takeaways from TEDWomen Episode 379: How to Develop Stage Presence and Build Confidence as a Speaker

My goal with this current podcast series called “Speak with Confidence” is to boost your confidence by getting you to think differently about speaking, whether it’s getting comfortable with impromptu speaking (episode 390) or claiming your identity as a speaker (episode 391).
I know you want to be an impactful speaker, to share your important message with your audiences, and attract clients for your business.
We *think* that teaching and training is what our audiences want. This is what I thought too.
But, I believe that there are trends going on around us that are changing this. We’re all swimming in information; and now with AI, we have comprehensive answers in just a few seconds.
This is why I no longer advocate “Teaching from the stage”.
I’m going to share in this episode what I recommend instead.

 
Show notes at https://www.speakingyourbrand.com/392/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/ 
Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Article mentioned about Deborah Tannen and communication: https://www.vox.com/a/hillary-clinton-interview/the-gap-listener-leadership-quality 
 
Related Podcast Episodes:
Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking Episode 362: [Case Study] Integrating Thought Leadership and Lead Generation in Your Signature Talk with Danielle Hayden Episode 338: Escaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Teri DeLucca, PhD Episode 339: Creating Compelling TED-Style Talks Based on Academic Research with Tanya Golash-Boza, PhD

There have been so many times I’ve heard clients tell me, “I’m not a speaker.”
Yet they’ve delivered keynotes and been paid thousands of dollars to do so.
They’re invited to speak at conferences.
They’ve taught classes and workshops for years.
They give presentations at work.
What’s going on? Why do they resist calling themselves a speaker?
Why do we hesitate to claim the identity as a speaker and thought leader?
I’m struggling with this right now, except it’s not about claiming my identity as a speaker, but as a book writer.
There are a few things going on, which I talk about in this episode, along with what you can do to feel more comfortable claiming this identity for yourself and the reasons to do so.
 
Show notes at https://www.speakingyourbrand.com/391/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Book mentioned “Atomic Habits”: https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/ 
 
Related Podcast Episodes:
Episode 371: What to Include in Your Speaker Video Reel and Speaker Page Episode 285: 4 Speaker Archetypes: Learn Your Natural Style and Amplify It Episode 257: Writing a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk

Are you the kind of speaker who loves to have everything prepared in advance? Perhaps you even have your entire presentation scripted out nearly word for word and you have detailed notes for every slide that you rely on?
Well, I have a challenge for you: getting more comfortable with impromptu speaking.
As a speaker and as a leader, both impromptu and prepared speaking skills are a must.
Have you ever had one of these situations happen to you:
You're in a meeting or group and asked to share something on the spot. You get really nervous and feel at a loss for words.
You're at a networking event where you need to concisely share with other attendees who you are, what you do, and how you help people. After you introduce yourself, you realized you left out the most important parts or it all felt like a jumble.
You're leading a meeting where you need to motivate your team, but you didn't have an opportunity to prepare your message ahead of time and feel like you weren't as clear or confident as you want to be.
This is why developing your impromptu speaking skills is essential. 
I want more women - including you! - to feel comfortable and confident commanding a room and leading teams, organizations, and companies.
In this episode, I share:
Why impromptu speaking is hard Why it matters to your development as a speaker and leader Specific things you can do to get better at impromptu speaking Some of my own impromptu speaking wins and fails!  
 
Show notes at https://www.speakingyourbrand.com/390/ 
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
 
Related Podcast Episodes:
Episode 382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking Episode 370: Overcome Speaking Nerves & Anxiety: How to Develop Confidence on Stage Episode 379: How to Develop Stage Presence and Build Confidence as a Speaker Episode 347: The Power of REAL Practice to Transform Yourself as a Speaker