32 episodes

Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success.Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business.Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.

Mistakes That Made Me Eman Ismail

    • Business
    • 4.9 • 15 Ratings

Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success.Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business.Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.

    "Ignoring my cash flow almost cost me my business" with Sandra Booker

    "Ignoring my cash flow almost cost me my business" with Sandra Booker

    Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know.  

    In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned, and money management advice for small business owners.

    We also get into the difference between a virtual assistant and an online business manager, common hiring mistakes, and what to look out for when spending money on tools.

    Links from the show:
    https://sidekickcoo.com https://sidekickcoo.com/great-big-list-of-kpis https://emancopyco.com/627 (This is an affiliate link for The 627 Advisory Board)
    Find the transcript of this episode on my site, emancopyco.com/podcast

    If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco


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    Loving the podcast?
    Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
    Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
    Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
    Want to learn with me?
    Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
    Say hi 👋🏽
    Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
    Tools for your business: (Affiliate links 👇🏽)

    Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

    • 1 hr 34 min
    [TEASER] 3 Things I’d Do if I Were Starting My Business All Over Again

    [TEASER] 3 Things I’d Do if I Were Starting My Business All Over Again

    Today, I’m letting you listen in on my private membership’s most popular episode. 

    If you love it, join the membership’s 7-day trial for just $1. Yes, $1!!

    Get the details and sign up for the trial here: https://emancopyco.com/membership-trial

    Offer ends on Tuesday 28th May.

    Hope to see you in there! :)

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    Loving the podcast?
    Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
    Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
    Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
    Want to learn with me?
    Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
    Say hi 👋🏽
    Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
    Tools for your business: (Affiliate links 👇🏽)

    Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

    • 26 min
    “My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!)

    “My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!)

    Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!)

    In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her business.

    I talk about my own personal loss and Laura recounts her journey from viral music creation on social media to redefining her business approach after a critical injury.

    Together, we examine how tying your identity too closely to business successes can often be disastrous. 

    Laura’s website: https://www.laurajanebarnes.com/Laura on Instagram: @heyitslaurajaneLaura on LinkedIn: https://www.linkedin.com/in/heyitslaurajane/“It Costs That Much” on Spotify: https://open.spotify.com/track/4nu49nwy5BZ2OVGQlWVLea?si=16b40becd4064778“We Don’t Owe You Affordability” on Spotify: https://open.spotify.com/track/4PmbzVBboRLPKzSAxn0RGG?si=3ed4fcdd30234e34
    Find the transcript of this episode on my site, emancopyco.com/podcast

    If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.

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    Loving the podcast?
    Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
    Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
    Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
    Want to learn with me?
    Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
    Say hi 👋🏽
    Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
    Tools for your business: (Affiliate links 👇🏽)

    Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

    • 1 hr 22 min
    32 of my favourite things (for my 32nd birthday 🥳)

    32 of my favourite things (for my 32nd birthday 🥳)

    It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things.

    Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉

    Thanks for listening!

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    Loving the podcast?
    Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
    Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
    Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
    Want to learn with me?
    Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
    Say hi 👋🏽
    Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
    Tools for your business: (Affiliate links 👇🏽)

    Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

    • 1 hr 12 min
    How to Do Email Successfully in 2024 with Eman & The Marketing Meetup

    How to Do Email Successfully in 2024 with Eman & The Marketing Meetup

    We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right.

    Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo.

    I share to ensure your emails continue to reach your subscribers' inboxes, and I give you the scoop on list cleaning, making unsubscribing easy, maximising subscriber engagement, nurturing subscribers, and sending targeted, relevant emails.

    I did this presentation as a webinar for The Marketing Meetup, a community of 50,000 marketers last month. Hope you love it! :)

    If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

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    Loving the podcast?
    Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
    Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
    Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
    Want to learn with me?
    Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
    Say hi 👋🏽
    Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
    Tools for your business: (Affiliate links 👇🏽)

    Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

    • 1 hr 9 min
    Idolising & Pedestalising Coaches & Mentors with Mai-kee Tsang

    Idolising & Pedestalising Coaches & Mentors with Mai-kee Tsang

    Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from.



    In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative effects of high-pressure coaching tactics.



    Mai-kee also shares her personal transition from people-pleaser to trauma-conscious leadership coach, and how we can create healthy relationships and boundaries with the people we look to for guidance.



    Thank you to our sponsor: (Mai-kee’s) Inside the Invite Private Podcast



    Grab Inside the Invite and find out how you can proactively position yourself to be the go-to-expert who’s invited onto podcasts & beyond: https://maikeetsang.com/insidetheinvite




    Find Mai-kee online at: https://maikeetsang.com/
    The Quiet Rebels Podcast: https://maikeetsang.com/podcast
    Follow Mai-kee on Instagram: https://www.instagram.com/maikeetsang

    Find the transcript of this episode on my website, emancopyco.com/podcast



    If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco

    --------

    Loving the podcast?
    Join the podcast's $11 private membership and unlock bonus content: https://emancopyco.com/membershipSupport the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/bts
    Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
    Fill in the enquiry form on this contact page: https://emancopyco.com/contact/
    Want to learn with me?
    Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/
    Say hi 👋🏽
    Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/
    Tools for your business: (Affiliate links 👇🏽)

    Start your 14-day trial with ConvertKit: https://emancopyco.com/convertkit

    • 1 hr 46 min

Customer Reviews

4.9 out of 5
15 Ratings

15 Ratings

Keriann.b ,

Incredibly valuable

As a copywriter and content manager, I find the insights and lessons Eman shares both solo and with her guests to be incredibly valuable. As a business owner, you simply don’t know what you don’t know, especially if you’re still trying to figure out what growth looks like for you. Hearing these behind the scenes conversations with industry leaders is so helpful in filling in the gaps you can only learn from experience. Thank you Eman for sharing your insights, so more service providers like myself can continue to grow!

Mischa-Z ,

Love the Laura Belgray interview!

Great insights:
Once you stop emailing your list you stop building trust…You’ve got to keep emailing. “…If you go away, you lose that trust”.

She starting having her success at 50 she feels like :). I’m 55 so I love that!

and she just drives home… After making the mistake of stopping to email her email list… KEEP EMAILING

DesiCreswell ,

Great Questions!

I love the concept behind this show and Eman asks great questions. More conversations like this are needed. We all mistakes and it’s time to normalize it and learn from them.

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