The Authentic Marketing Podcast

Simon Harvey
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
The Authentic Marketing Podcast

Join marketing experts Simon Harvey and Daniel Kleber on The Authentic Marketing Podcast, the bi-weekly show that provides proven tips to improve your sales and marketing efforts and help your business grow. Subscribe to our bi-weekly episodes dropping every other Friday on your favourite podcast platform.

  1. 48. My brand story in 15 minutes a day. Part 6 - Putting it all together

    AUG 22

    48. My brand story in 15 minutes a day. Part 6 - Putting it all together

    You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communicationsIn this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see ho...

    20 min
  2. 47. My brand story in 15 minutes a day. Part 5 - The Resolution

    AUG 22

    47. My brand story in 15 minutes a day. Part 5 - The Resolution

    So now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as t...

    16 min
  3. 46. My brand story in 15 minutes a day. Part 4 - The Plan

    AUG 22

    46. My brand story in 15 minutes a day. Part 4 - The Plan

    How to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be ab...

    16 min
  4. 45. My brand story in 15 minutes a day. Part 3 - The Guide

    AUG 8

    45. My brand story in 15 minutes a day. Part 3 - The Guide

    Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you wi...

    12 min
  5. 44. My brand story in 15 minutes a day. Part 2 - The Problem

    AUG 8

    44. My brand story in 15 minutes a day. Part 2 - The Problem

    To make the story interesting, focus on your hero's problem.Problems are where your story begins. When a customer has a problem, you have something you can solve.In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes.To help you improve your marketing strategy, download the free brand script worksheet, which includ...

    15 min
  6. 43. My brand story in 15 minutes a day. Part 1 - The Hero

    AUG 8

    43. My brand story in 15 minutes a day. Part 1 - The Hero

    In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting for your customer, make them the hero.Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail. In today's episode, Simon Harvey and Dani...

    15 min
  7. 42. A guide for Startups. How do I explain myself in emails?

    JUN 14

    42. A guide for Startups. How do I explain myself in emails?

    Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer.In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember.To help you improve your marketing strategy, download the fre...

    22 min
  8. 41. A guide for Startups. How do I explain what I do in Ads?

    MAY 31

    41. A guide for Startups. How do I explain what I do in Ads?

    When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience.But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act?In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that...

    27 min
See All (48)

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5
out of 5
2 Ratings

About

Join marketing experts Simon Harvey and Daniel Kleber on The Authentic Marketing Podcast, the bi-weekly show that provides proven tips to improve your sales and marketing efforts and help your business grow. Subscribe to our bi-weekly episodes dropping every other Friday on your favourite podcast platform.

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