The Authentic Marketing Podcast Simon Harvey

When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience.But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act?In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that...

The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do. With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted.In today’s episode, we will explain my formula that lets visitors quickly understand what you do and inspires them to interact with you.T...

Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them?In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged.To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each...

As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar.The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out. This is something that can be easily fixed if you know how to communicate and how to explain in a way that makes people want to listen. In today’s episode, I’m going to teach you a formula that you can follow...

You’ve got no idea who to call next, which deals are at what stage, or most importantly how much work and revenue you should expect in the future. It’s completely overwhelming. But it doesn’t have to be.Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about deals is that they not only help you to track where you are in each sales conversation, but they also enable you to see w...

What to do when you no longer have the time to research and call each of your leads? How do you know which contacts are most likely to bring you value and which are the ones that still need a little more time and nurture?That’s where lead scoring comes into play. Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in place, you can quickly see which contacts match your ideal customer profile and which of those have...