Natural Products Marketer Podcast

Amanda Ballard & Tina Smith
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY
Natural Products Marketer Podcast

Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

  1. NOV 6

    Roots and Relationships: Renee Southard on Thriving in Natural Retail

    Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of Organic Marketplace and president of SENPA, Renee shares how her background in education and working with at-risk youth laid the groundwork for her ...

    56 min

  2. OCT 23

    Transforming Small-Scale Retail: Alina and Lauren's Journey to Success with Mastel's

    Unlock the secrets of success in small-scale retail with Alina and Lauren, the inspiring co-owners of Mastel's, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full of energy and community spirit. Alina and Lauren reveal their passion for healthy living and community-focused retail, navigating the challenges of ...

    49 min

  3. OCT 9

    From Courtroom to Gut Health: Tina Anderson's Journey and Marketing Strategies for Just Thrive Health

    What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and setting up their e-commerce platform. Discover the pioneering nature of their probiotic strains and the vital support from health food stores that spurred t...

    33 min

  4. SEP 25

    Boosting Sales and Satisfaction for Independent Stores with Brenda Watson

    Discover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida. With expertise in nutrition, colonics, and herbology, Brenda has transformed countless lives through her brand Renew Life Formulas, emphasizing the critical role of gut healt...

    55 min

  5. SEP 18

    United for Change: The Impact of DSHEA and the Future of the Natural Products Industry

    After 30 Years of DSHEA, is this regulation meant to protect the natural products industry or keep us from moving forward?In this 90-minute panel discussion brought to you by SENPA and the Natural Products Marketer team, you'll learn: Historical InsightsUnderstand the origins and monumental impact of DSHEA from those who lived it.Practical LessonsEquip yourself with actionable strategies from industry veterans on navigating current challenges and fostering collaboration for future success.Fut...

    1h 30m

  6. AUG 28

    Disrupting the Natural Products Market: Strategies for Growth and Innovation with Mike Maddock

    Could the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orlando. We explore how disruptors bring innovative approaches and fresh perspectives that often elude larger companies. Mike dives deep into his extensive experience working with CEOs and C-suites, sharing the common traits of disruptors and the invaluable...

    31 min

  7. MAR 13

    Most Powerful Marketing Tactics From Season 1 of the Natural Products Marketer Guests

    We've covered one year of interviews with the top marketing and business experts in and out of the Natural Products Industry.From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of actionable insights that have shaped our approach to helping industry retailers and manufacturers thrive. And that's not all! We also hav...

    38 min

  8. MAR 5

    Marketing Research: Gather Data or go With Your Hunch With Teri Hoffman

    In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febreze.Teri underscores the power of first impressions and the art of distilling genuine feedback from potential customers. Do you need lots of data...

    1h 1m
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Trailer

5
out of 5
9 Ratings

About

Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Information

  • Creator
    Amanda Ballard & Tina Smith
  • Years Active
    2023 - 2024
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © 2024 Natural Products Marketer Podcast
  • Show Website
    Natural Products Marketer Podcast

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