Female Founder World

Female Founder World
  • 4.9 (106)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.

  1. The TikTok Live Strategy Getting This New Brand In Front of Millions Every Week (Untouched Blooms)

    3H AGO

    The TikTok Live Strategy Getting This New Brand In Front of Millions Every Week (Untouched Blooms)

    When Untouched Blooms founder Max Summersett started selling handcrafted phone grips on Etsy in 2024 she made a couple of orders every day. Then, within a year of launching on Shopify, she sold 10,000 products (without a single paid ad). She launched using a few hundred dollars saved from cycling around Miami Beach selling flowers. Today, the brand’s used by influencers like Alix Earle and Morgan Riddle, and is best known for turning pet photos into phone grips. Right around when Max launched, a different brand was going viral on TikTok with a similar product. They were racking up 600,000 to 800,000 views but didn’t ship to the US. TikTok kept serving those videos to US audiences anyway, and people looked for a local alternative. Max’s product appeared in the search bar, and because she could actually fulfil the order, the sales started flowing to her. Orders jumped from a handful a day to 35, then 60. The lesson she took from it: if something is trending in another market and isn’t available locally, you can capitalize on the search traffic. Once Max saw that demand was real, she moved from Etsy to Shopify to start selling on a platform she owned, and stop handing over a portion of sales to Etsy. Max built on the momentum with influencer gifting. She doesn’t have a PR agency or huge budgets for elaborate mailers, so DMs creators and focuses on making every package feel like it was created by a friend. She bedazzles the boxes, includes photos and spends energy making the PR look like it’s from a human, not a brand. Every influencer who has posted about her has mentioned the packaging. Thank you to our sponsor Omnisend for making this episode possible! Use the code FFW50 for 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min

  2. 6D AGO

    How Acquired Style and Swan Beauty just dominated the internet

    We need to talk about Acquired Style x Swan Beauty! Jasmine, Paige and Natalie are chatting about the brand almost nobody had heard of a week ago that just spent a small fortune sponsoring a bachelorette trip, and what it actually did for their brand. Plus, Parke just landed at Target, but what actually goes into a decision like this and what happens next? And, Gap made nearly a billion dollars in profit last year, so we are breaking down how they achieved this profitability and what other founders can learn from it. Thank you to our sponsor Omnisend for making the show possible. Use the code FFW50 for 50% off Omnisend. We'll be back with our regular Monday interview show next week. Learn more about your ad choices. Visit megaphone.fm/adchoices

    45 min

  3. APR 22

    Emma Grede’s new rules for success and how to tap into Devil Wears Prada 2 mania

    Paige, Natalie and Jasmine are back for your weekly group chat show discussing Emma Grede’s unmissable book tour, community marketing tactics we’ve been thinking about, and a brainstorm about how to tap into the release of Devil Wears Prada 2 as a brand. Thanks to Omnisend for making this episode possible! Use the code FFW50 for 50% off: omnisend.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
  4. The Most Copied Ring on TikTok: How Real Fine Built a $10 Million Business Around It

    APR 21

    The Most Copied Ring on TikTok: How Real Fine Built a $10 Million Business Around It

    Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic. In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there. Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user.  Try Omnisend at Omnisend.com and use code FFW50 for 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

    43 min
  5. A billion dollar exit and the Coachella debrief for founders

    APR 15

    A billion dollar exit and the Coachella debrief for founders

    Jasmine, Paige and Nat are debriefing about the best brand and marketing moments in the desert last week ahead of Coachella weekend two. Plus, we have the big lessons that came out of that billion-dollar Gruns and exit! Thanks to Omnisend, our presenting partner of this episode! Use the code FFW50 to get 50% off Omnisend. Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 min
  6. How Kira Mackenzie Jackson Helped SET Active Hit Its Biggest Year Ever

    APR 13

    How Kira Mackenzie Jackson Helped SET Active Hit Its Biggest Year Ever

    While at SET Active Kira rebuilt the brand's loyalty program and modeled the sale after the Sephora Sale. Within six months she was able to built the loyalty program to over 50,000 people and on the show today she's sharing exactly how to rebuild a program just like it. We also get Kira's community building tips and her framework for executing on the four Cs of brand marketing: community, content, creative and culture. Links Try Omnisend for 50% off with code FFW50: www.omnisend.com/femalefounderworld Get our weekly resource roundup: femalefounderworld.beehiiv.com Register for Cash Camp: femalefounderworld.com/cash-camp Learn more about your ad choices. Visit megaphone.fm/adchoices

    46 min
  7. The revival of the party girl brand and the new rules of AI influencer marketing

    APR 13

    The revival of the party girl brand and the new rules of AI influencer marketing

    Welcome to something a little different from us! I'm so excited to introduce season one of a brand new weekly episode format we're launching on Female Founder World presented by Omnisend. In addition to your regular interview format show that drops at the beginning of the week and will be back in your podcast feed on Monday, team FFW will drop a second episode every Wednesday to talk through the stories we’re seeing in the Female Founder World group chat and what’s happening in the world of business, brands and female founders, and what we’re taking away and applying to our own businesses. We're going to give you our honest takes, the context behind the headlines, and the stuff you actually need to know to build your business. Thanks so much to Omnisend for making it all possible! We're now dropping TWO episodes every single week. Omnisend is a reliable and easy-to-use email and SMS marketing tool trusted by over 150,000 brands just like yours. The best part, at least for us, is their human, award-winning customer support team. If you need help, you’ll be answered in minutes by real people, 24 hours a day, seven days a week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just five days. This is a totally free migration service for any paid user.  Get 50% off Omnisend with the code FFW50: https://www.omnisend.com/femalefounderworld/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    40 min
  8. Cass Dimicco Turned $20,000 Into $1,000,000 in 1 Year (replay!)

    MAR 31

    Cass Dimicco Turned $20,000 Into $1,000,000 in 1 Year (replay!)

    AUREUM founder Cass Dimicco is on Female Founder World with Jasmine Garnsworthy. Cass saw a white space for more accessible high end jewelry and accessories, pulled together $20,000 in savings and launched the brand she wished existed. They hit $1M in their first year in business  and continued to grow. In this episode Cass talks about growing AUREUM with paid ads, organic content, Pinterest and press, how she recommends founders think about new category launches, plus her real take on work-life balances.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com  Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Cass’ business: https://aureumcollective.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
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4.9
out of 5
106 Ratings

About

Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.

Information

  • Creator
    Female Founder World
  • Years Active
    2021 - 2026
  • Episodes
    277
  • Rating
    Clean
  • Show Website
    Female Founder World

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