Ambitious Podcast

Kate Perkovic
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Ambitious Podcast

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

  1. Mastering Launches: Strategies for Successful Promotions

    5 DAYS AGO

    Mastering Launches: Strategies for Successful Promotions

    In this episode of Ambitious, Kate dives deep into the crucial business skills of launching and promotion. She explains how to create structured marketing campaigns to generate a surge of traffic and interest. Kate breaks down the difference between evergreen marketing and limited-time promotions. She discusses the importance of product awareness, outlines the stages of a successful launch—from teasing and testing to pre-launch agitation and open-cart period—and shares essential tactics for making a product launch work. 01:12 Understanding Promotions and Launches 02:05 Evergreen Marketing vs. Limited Time Promotions 03:30 The Importance of Product Awareness 05:24 Planning a Successful Launch 08:07 Different Business Models: Evergreen, Launch, and Hybrid 10:14 Mastering the Art of Launching 12:53 Setting Realistic Expectations for Launches 19:25 Teasing and Testing Your Audience 25:47 Pre-Launch Strategies 30:25 The Power of Events in Pre-Launch 31:11 Segmented Communities and Exclusive Offers 32:54 Agitation Week: Creating Awareness 33:59 Effective Messaging During Pre-Launch 39:44 Launch Week: Showcasing Your Solution 41:56 Behind the Scenes of a Successful Launch 47:51 Post-Launch Strategies and Assessment 50:14 The Importance of Refinement and Adaptation To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1 hr
  2. Finding Alignment in Business: A Journey to Success with Jasmine Sawaged

    JAN 2

    Finding Alignment in Business: A Journey to Success with Jasmine Sawaged

    In this episode of the Ambitious podcast, Kate explores the delicate journey of finding alignment in business with guest Jasmine Sawaged. They discuss the nuances of feeling out of sync, the emotional turmoil it can cause, and the importance of emotional regulation. Kate and Jaz share their personal experiences, including how alignment impacted their business strategies and personal lives. They emphasize the importance of support systems, the power of seeing and feeling emotions, and the necessity to trust oneself. Jaz also shares the pivotal moments that led her to clarity and how she helped clients find alignment in their own businesses. This episode is packed with insightful anecdotes and practical advice for anyone feeling disconnected from their business and seeking deeper alignment. 02:18 Defining Alignment in Business 05:17 Jazz' Journey to Alignment 09:10 Recognizing Misalignment and Taking Action 16:17 Emotional Regulation and Support Systems 25:24 The Importance of Community and Vulnerability 43:26 Breaking the Mold: Embracing Authenticity in Business 44:17 The Domino Effect: Alignment in Business and Life 45:07 Mirrors of Reality: Business as a Reflection of Self 45:53 The Power of Vulnerability: Redefining Authority 48:37 Navigating Resistance: The Journey to Alignment 52:04 Permission to Be You: Crafting a Business That Feels Right 55:19 Trusting the Process: Small Steps to Big Changes 01:04:02 Borrowing Confidence: The Role of Mentors and Support Systems 01:14:01 Awareness and Trust: Keys to Sustainable Success To connect with Jaz on Instagram, click HERE. To connect with Jaz on TikTok, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 26m
  3. Unfiltered: Your Top Questions Answered – Strategic Hiring, Marketing Mastery, and Launch Leadership

    12/26/2024

    Unfiltered: Your Top Questions Answered – Strategic Hiring, Marketing Mastery, and Launch Leadership

    In this episode of Ambitious Unfiltered, Kate Perkovic addresses some of the most common questions from her listeners about scaling their businesses. Kate covers everything from expanding marketing efforts beyond a regional focus to the intricacies of hiring full-time employees. She dives into effective sales processes, the importance of building a personal brand versus a dedicated business profile, and how to communicate the value of a high-ticket program. Kate also shares her insights on using systems and platforms to simplify business operations and maximize time, and the pros and cons of listing pricing on your website. Tune in for actionable advice tailored to help you grow and scale your business successfully. 02:20 How to Expand Your Marketing Reach 06:57 Scaling Your Business with Full-Time Employees 13:43 Creating Hype for Your Launch 18:03 Personal vs. Business Branding 22:14 Optimizing Your Sales Process 28:02 Understanding the Sales Process Chain 28:29 Identifying and Solving Sales Process Problems 31:53 Communicating High-Ticket Program Results 37:48 Scaling Your Business When at Capacity 41:18 Implementing Effective Systems in Coaching 46:13 Should You Display Pricing on Your Website? To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    54 min
  4. High-Ticket Sales Framework: Closing Deals with Confidence

    12/19/2024

    High-Ticket Sales Framework: Closing Deals with Confidence

    In this episode of Ambitious, Kate dives deep into a high-ticket selling framework that has shaped her online business journey. Having started as a high-ticket phone closer, she shares personal insights and experiences on the evolution of her sales strategies. Kate emphasizes the importance of creating a genuine connection with clients, setting a clear frame for sales calls, and understanding the current reality and goals of prospects. She reveals the key stages of her framework, from building rapport to presenting the price with confidence. Throughout the episode, Kate highlights the significance of education-based sales and how to effectively communicate the value of your offers. Tune in to learn actionable steps and practices that can transform your sales approach and help you close high-ticket deals with ease. 00:26 Personal Journey into High Ticket Sales 01:50 Challenges and Misconceptions in High Ticket Sales 04:31 Developing a Sales Framework 06:56 Importance of Sales Reps and Experience 09:37 Building Rapport in Sales Calls 14:10 Setting the Frame for Sales Calls 20:01 Understanding Client's Current Reality 25:24 Diving Deeper into Business Vision 26:23 Personalizing Your Approach 28:07 Identifying and Addressing Roadblocks 29:17 The Power of Asking, Not Telling 30:58 Reviewing and Reflecting on Client Needs 32:47 Educating on Outcomes 37:41 Presenting the Process 42:41 Confidently Pitching the Price To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    51 min
  5. Unlocking the Power of Marketing Psychology: The Six Mental Triggers

    12/12/2024

    Unlocking the Power of Marketing Psychology: The Six Mental Triggers

    In this episode of Ambitious, Kate breaks down the fundamentals of marketing psychology. She explores the six mental triggers of marketing: reciprocity, commitment, social proof, likability, authority, and scarcity. Kate shares her own journey of learning marketing, emphasizing the importance of ethical use of these principles. Listeners will gain insight into understanding the psychology behind why audiences take action and how to effectively apply these strategies in their own businesses to build trust and drive engagement. 01:32 The Psychology Behind Marketing 03:11 Ethical Considerations in Marketing 04:52 The Six Mental Triggers of Marketing 05:41 Deep Dive into Reciprocity 16:22 Understanding Commitment 24:28 Exploring Social Proof 29:00 The Power of Testimonials 31:59 Understanding Likability 38:11 The Role of Authority 44:05 Scarcity in Marketing To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    54 min
  6. Mastering the Push Pause Pattern for Consistent Business Growth

    12/05/2024

    Mastering the Push Pause Pattern for Consistent Business Growth

    In this episode of Ambitious, Kate takes you behind the scenes of a common entrepreneurial cycle she calls the Push Pause Pattern. After coaching hundreds of businesses, she discovered a recurring cycle affecting both her clients and peers. Kate breaks down this cycle, into its seven stages. For each stage, she shares symptoms and actionable advice to identify where you might be and how to take control. Kate emphasizes the importance of consistency, understanding, and planning to avoid the detrimental swings in cashflow and energy. She also provides practical steps to re-engage old leads, implement limited-time offers, and focus on core marketing strategies to stop the cycle and foster steady growth. If you're feeling stuck in this cycle, this episode will equip you with the tools you need for sustained success. 01:39 The Push Pause Pattern Unveiled 05:36 Understanding the Highs 07:56 Settling into Routine 12:00 Reality Check: Contracts Ending 19:25 Panic Mode: Hustle and Stress 30:00 The Crash: Burnout and Exhaustion 34:50 Recognizing the Need for Change in Your Business 35:26 Avoiding Decisions in Emotionally Charged States 38:08 Navigating Burnout and Chill Mode 39:59 Steps to Break the Push Pause Cycle 49:29 Strategies for Immediate Cash Flow 56:20 Re-Engaging Leads and Clients To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 7m
  7. Mastering Agency Growth: Insights from Gabrielle Tongol

    11/28/2024

    Mastering Agency Growth: Insights from Gabrielle Tongol

    In this episode of Ambitious, Kate welcomes Gabs, the CEO of Assist Her Agency, to share her journey from being a solo freelancer to leading a team of eight. They discuss the evolution of Gabi's agency, touching on the challenges and strategies involved in scaling, the pros and cons of having a niche, and how to deliver exceptional service. They also dive into the importance of communication, building strong client relationships, and harnessing a team to drive business success. Whether you're a solo service provider or running an agency, this episode is packed with practical tips for scaling and maintaining high-quality service. 01:09 Scaling from Solopreneur to Agency 06:44 Challenges and Strategies in Scaling 12:51 Client Relationships and Delivery 23:55 Customizing Services and Sales 35:03 Hiring: In-House vs. Agency 42:14 Managing Responsibilities and Difficult Conversations 42:39 Misconceptions About Building a Team 44:03 The Catch-22 of Scaling an Agency 44:47 The Turning Point: Hiring the First Team Member 46:53 The Benefits of Delegation 50:19 Building Trust in Your Team 58:39 The Role of Mindset in Business Growth 01:02:24 Embracing Challenges and Growth To connect with Gabs on Instagram, click HERE. To connect with Assist Her Agency on Instagram, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 18m
  8. Finding Clarity: Navigating a Business You No Longer Love

    11/21/2024

    Finding Clarity: Navigating a Business You No Longer Love

    In this episode of Ambitious, Kate discusses her struggles with vulnerability and perfectionism. She addresses the common feeling among entrepreneurs of falling out of love with their business. She provides valuable insights on recognizing symptoms of dissatisfaction, understanding underlying issues, and potential reasons behind these feelings. Kate then outlines two primary paths to navigate this phase: pivoting with small increments or taking a complete pause. She encourages listeners to ask important self-reflective questions to find the clarity needed for their next steps. 01:17 Embracing Vulnerability 06:07 Recognizing Business Dissatisfaction 11:01 Identifying Signs of Business Discontent 18:22 Understanding the Root Causes 23:29 Aligning Business with Personal Values 30:28 The Rock, Reef, and Shoal Analogy 32:58 Acknowledging and Addressing Business Misalignment 33:47 Setting Expectations and Values 34:33 Short-Term Pain for Long-Term Gain 37:26 Understanding Your Why 39:35 Pathways to Change: Pivot or Pause 40:04 The Pivot Path: Incremental Changes 43:51 The Pause Path: Taking a Break 52:26 Questions for Self-Reflection To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠. To submit a question to be answered on the podcast, click HERE.

    1h 1m
See All (43)

Trailer

5
out of 5
8 Ratings

About

Welcome to The Ambitious Podcast with Kate Perkovic, a former server turned 7-figure business owner. Join Kate in exploring how unwavering ambition fuels success. Discover insights from a seasoned business coach, delve into pivotal entrepreneurial roles, and embrace ambitious living for holistic growth. Set audacious goals, thrive with experts' breakthroughs, and remember—stay ambitious!

Information

  • Creator
    Kate Perkovic
  • Years Active
    2024 - 2025
  • Episodes
    43
  • Rating
    Clean
  • Copyright
    © Kate Perkovic
  • Show Website
    Ambitious Podcast

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada