33 episodes

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

Higher Ed Marketing Lab Echo Delta

    • Education
    • 5.0 • 16 Ratings

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

    The State of the Campus Visit with Jeff Kallay

    The State of the Campus Visit with Jeff Kallay

    The campus visit is a make-or-break moment for traditional undergrads, but as campuses have emerged from the pandemic, the return to campus tours has been anything but business as usual. In this episode, we talk with leading campus visit consultant, Jeff Kallay, about the current state of the campus visit and what's on his mind for the road ahead. 

    We discuss: 
    How pandemic fatigue has impacted students and the way they view the residential experience Strategies for recruiting and retaining campus tour guides What prospective families are most eager to learn about on your tour (it's academics) The trend towards fewer pre-app visits.  
     
     
     

    • 28 min
    Making DEI Practical at University of St. Thomas

    Making DEI Practical at University of St. Thomas

    Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of applying DEI concepts to the actual creative work marketing teams produce is often easier said than done. In this episode, we'll hear from two marketing leaders at the University of St. Thomas - Minnesota who have a unique perspective on how to make it less intimidating and more actionable.

    • 54 min
    Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio

    Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio

    Marketing leaders at the University of Texas-San Antonio share how innovations they made during COVID ended up transforming the way their university's decentralized marketing teams work.

    • 47 min
    Differentiating Your School Through Smart Strategy

    Differentiating Your School Through Smart Strategy

    We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded marketplace. 

    • 43 min
    Managing a Team That Spans Four Generations

    Managing a Team That Spans Four Generations

    In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.

    • 53 min
    How to Win Faculty and Influence Staff (and Athletics)

    How to Win Faculty and Influence Staff (and Athletics)

    In part three of our VP Summer Series, we talk with Brad Pochard, AVP for Enrollment and Dean of Admissions at Furman University, about building collaborative relationships with colleagues across the campus. 

    • 47 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Christy Keirn ,

Associate Vice Chancellor of Marketing and Community Relations

Great quality podcast with topics that are relevant for both leaders and practitioners in Marketing. Its rare to find a source that has content that is appealing to both. Great resource for professionals in college marketing!

UrbanMyth61 ,

Fresh Ideas

You work in higher ed for 30-some years and you feel like you hear the same things over and over again. What a breath of fresh air. Solid quality, right to the point interviews, and topics that help me make sense of a changing, digital world.

Evergreen Pine ,

Taking a Different Approach

I find their insight to be valuable because unlike the traditional, narrow-minded marketing approaches, this information presents insightful tactics from other industries that work well in higher ed too.

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