22 episodes

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

Higher Ed Marketing La‪b‬ Echo Delta

    • Courses
    • 5.0 • 15 Ratings

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

    Strategies for Engaging Parents During College Search

    Strategies for Engaging Parents During College Search

    We sit down with Will Patch, Enrollment Marketing Leader, at Niche.com to talk about strategies for more effectively engaging parents during the college search process. We start our conversation with a review of some key findings from a recent survey the Niche team conducted with parents, then we dive into concrete steps schools can take to engage parents more effectively.

    • 43 min
    Getting Your Campus Social Media Strategy Right

    Getting Your Campus Social Media Strategy Right

    Liz Gross, CEO of social listening agency Campus Sonar joins us to talk about all things higher ed social media and her new book, Fundamentals of Social Media Strategy: A Guide for College Campuses.

    • 47 min
    How to Optimize Your Website for Search in 2021

    How to Optimize Your Website for Search in 2021

    Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021. 
    As an episode bonus, Catherine has developed a guide you can share with your web developer to optimize your site. The guide is available for download in this episode's show notes at EchoDelta.co. 

    • 34 min
    Journey Mapping at Mayo Clinic College of Medicine and Science

    Journey Mapping at Mayo Clinic College of Medicine and Science

    In this episode, we talk with Matt Sluzinsky, Director of Web Strategy and Services at Mayo Clinic College of Medicine and Science. While Mayo Clinic is one of the most recognizable names in medicine, many are surprised to learn the clinic also provides over 400 academic programs ranging from entry-level certificates to elite residency programs. As part of the school's efforts to raise awareness about the extraordinary range of opportunities available at the college, Matt and his team partnered with an outside firm to create a series of journey maps to better understand how different types of students engage in the decision-making process and how to better tailor the college's online content to support prospective students in their journey.
    According to Matt, the results were illuminating and helped to energize his team's efforts as they set about a full-scale redesign of the college's website. Backed by fresh, compelling data, his team was able to focus their efforts on developing the specific types of content they knew would have the greatest impact on prospective students, including the creation of a comprehensive online healthcare careers guide.
    In this episode, Matt outlines the process his team used to create the journey maps and shares specific examples of how the journey mapping process informed his team's work.

    • 27 min
    Responding to COVID-19 at University of the Ozarks

    Responding to COVID-19 at University of the Ozarks

    In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global crisis could have on the institution, we explore how one school is coping with profound and rapid change. 

    • 37 min
    Podcasting at Penn State's McCourtney Institute for Democracy with Jenna Spinelle

    Podcasting at Penn State's McCourtney Institute for Democracy with Jenna Spinelle

    Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late for your school to jump on the podcast train?
    We tackle these questions and more in our latest Higher Ed Marketing Lab podcast. Joining us is Jenna Spinelle from Penn State’s McCourtney Institute for Democracy, Since 2018, Jenna's produced and promoted the Institute's Democracy Works podcast, and she's got great advice for anyone considering starting one. 
    You'll hear:
    Why podcasting has become such a hot medium over the last few years Whether or not it's too late to start your own podcast How to set realistic expectations for exposure and listenership How to pick the right topic for your podcast And smart ways to make the workload of podcasting more manageable.

    • 24 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Christy Keirn ,

Associate Vice Chancellor of Marketing and Community Relations

Great quality podcast with topics that are relevant for both leaders and practitioners in Marketing. Its rare to find a source that has content that is appealing to both. Great resource for professionals in college marketing!

UrbanMyth61 ,

Fresh Ideas

You work in higher ed for 30-some years and you feel like you hear the same things over and over again. What a breath of fresh air. Solid quality, right to the point interviews, and topics that help me make sense of a changing, digital world.

Evergreen Pine ,

Taking a Different Approach

I find their insight to be valuable because unlike the traditional, narrow-minded marketing approaches, this information presents insightful tactics from other industries that work well in higher ed too.

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