Higher Ed Marketing Lab Echo Delta

Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies. An expert on simplicity, Guttmann explains why simplicity is essential if you want to reach and move audiences—and shares plenty of tips and tactics you can use immediately to craft simpler, more effective communications. 
Read Ben Guttmann’s book, Simply Put: Why Clear Messages Win―and How to Design Them
 

Student recruitment can only happen if you sell your institution well. But because higher ed typically avoids the word “sales” like the plague, admissions counselors miss out on key skills they need to succeed. In this episode, Jarrett sits down with higher ed consultant Chris Lewis to discuss how your admissions team can embrace sales during student recruitment—and steps you can take to do so.

Explore the "Performance Marketing Trap" with Jarrett as he discusses the pitfalls colleges experience when they over-rely on so-called performance marketing channels to advertise. Learn why brand marketing is crucial for long-term success and get actionable steps you can take to create a more balanced strategy. 

TikTok is the platform of choice for many of today’s prospective students, but consistently executing relevant and engaging content is a challenge many colleges and universities are still trying to overcome. 
In this episode, you’ll hear from Morgan Goodwill, social media manager and producer at Flagler College, and someone who has seemingly cracked the code on TikTok content. 
We discuss:
Details on how Flagler College’s marketing team works with student creators to generate 80% of their TikTok content
Why quality over quantity and audience over platform is a critical social media success
Morgan’s favorite tactic for increasing the reach of important but less engaging institutional content, and  
Some of Flagler’s TikTok home runs, surprising flops, and the lessons she learned from them.
 

Geoff Baird, CEO of EnrollML, shares pragmatic insights on how to evolve enrollment management. Discover how understanding market share, addressing foundational weaknesses, and leveraging data and technology can transform student recruitment higher education.

In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents.
Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, SVP of Enrollment Consulting at Echo Delta and leading campus visit expert.

We explore:
The experiences students want to have most and least during their campus visit Expectations parents have for the visit, and Practical ideas on how to lower barriers so that more students can participate in your visit program.