Higher Ed Marketing Lab Echo Delta

In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents.
Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, SVP of Enrollment Consulting at Echo Delta and leading campus visit expert.

We explore:
The experiences students want to have most and least during their campus visit Expectations parents have for the visit, and Practical ideas on how to lower barriers so that more students can participate in your visit program. 

Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA4 has already impacted higher ed marketers. We wrap up with some of Chris’s favorite GA4 resources.

We talk with Rod Guajardo, Senior Director for Integrated Media Communications at the University of Georgia about how the university has been using Reddit to reach new audiences with science and research content.

Many institutions include brand building in their strategic plans, but making those aspirations and reality is often challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to create strong alignment between organizational, marketing, and people strategies.

We discuss:
the vital importance of having deep internal buy-in on what your brand stands for. the right way to balance inside out versus outside in thinking when developing a brand.
Jennifer's approach to hardwiring a brand into an organization so that frontline employees stay engaged and focused on the brand.

The campus visit is a make-or-break moment for traditional undergrads, but as campuses have emerged from the pandemic, the return to campus tours has been anything but business as usual. In this episode, we talk with leading campus visit consultant, Jeff Kallay, about the current state of the campus visit and what's on his mind for the road ahead. 

We discuss: 
How pandemic fatigue has impacted students and the way they view the residential experience Strategies for recruiting and retaining campus tour guides What prospective families are most eager to learn about on your tour (it's academics) The trend towards fewer pre-app visits.  
 
 
 

Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of applying DEI concepts to the actual creative work marketing teams produce is often easier said than done. In this episode, we'll hear from two marketing leaders at the University of St. Thomas - Minnesota who have a unique perspective on how to make it less intimidating and more actionable.