40 episodes

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

Higher Ed Marketing Lab Echo Delta

    • Education
    • 5.0 • 16 Ratings

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

    The Performance Marketing Trap

    The Performance Marketing Trap

    Explore the "Performance Marketing Trap" with Jarrett as he discusses the pitfalls colleges experience when they over-rely on so-called performance marketing channels to advertise. Learn why brand marketing is crucial for long-term success and get actionable steps you can take to create a more balanced strategy. 

    • 18 min
    Amplifying Student Voices on TikTok with Morgan Goodwill

    Amplifying Student Voices on TikTok with Morgan Goodwill

    TikTok is the platform of choice for many of today’s prospective students, but consistently executing relevant and engaging content is a challenge many colleges and universities are still trying to overcome. 
    In this episode, you’ll hear from Morgan Goodwill, social media manager and producer at Flagler College, and someone who has seemingly cracked the code on TikTok content. 
    We discuss:
    Details on how Flagler College’s marketing team works with student creators to generate 80% of their TikTok content
    Why quality over quantity and audience over platform is a critical social media success
    Morgan’s favorite tactic for increasing the reach of important but less engaging institutional content, and  
    Some of Flagler’s TikTok home runs, surprising flops, and the lessons she learned from them.
     

    • 42 min
    Modernizing Enrollment Management with Geoff Baird

    Modernizing Enrollment Management with Geoff Baird

    Geoff Baird, CEO of EnrollML, shares pragmatic insights on how to evolve enrollment management. Discover how understanding market share, addressing foundational weaknesses, and leveraging data and technology can transform student recruitment higher education.

    • 43 min
    Optimizing the Campus Visit with Will Patch and Jeff Kallay

    Optimizing the Campus Visit with Will Patch and Jeff Kallay

    In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents.
    Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, SVP of Enrollment Consulting at Echo Delta and leading campus visit expert.

    We explore:
    The experiences students want to have most and least during their campus visit Expectations parents have for the visit, and Practical ideas on how to lower barriers so that more students can participate in your visit program. 

    • 44 min
    Countdown to Google Analytics 4 with Chris Sietsema

    Countdown to Google Analytics 4 with Chris Sietsema

    Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA4 has already impacted higher ed marketers. We wrap up with some of Chris’s favorite GA4 resources.

    • 46 min
    Engaging New Audiences on Reddit at the University of Georgia

    Engaging New Audiences on Reddit at the University of Georgia

    We talk with Rod Guajardo, Senior Director for Integrated Media Communications at the University of Georgia about how the university has been using Reddit to reach new audiences with science and research content.

    • 48 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Christy Keirn ,

Associate Vice Chancellor of Marketing and Community Relations

Great quality podcast with topics that are relevant for both leaders and practitioners in Marketing. Its rare to find a source that has content that is appealing to both. Great resource for professionals in college marketing!

UrbanMyth61 ,

Fresh Ideas

You work in higher ed for 30-some years and you feel like you hear the same things over and over again. What a breath of fresh air. Solid quality, right to the point interviews, and topics that help me make sense of a changing, digital world.

Evergreen Pine ,

Taking a Different Approach

I find their insight to be valuable because unlike the traditional, narrow-minded marketing approaches, this information presents insightful tactics from other industries that work well in higher ed too.

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