297 episodes

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.

I Love Marketing Joe Polish and Dean Jackson

    • Marketing

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.

    Power Story Selling: Why Nothing Is More Important Than Stories with Perry Belcher and Joe Polish - I Love Marketing Episode #360

    Power Story Selling: Why Nothing Is More Important Than Stories with Perry Belcher and Joe Polish - I Love Marketing Episode #360

    Want to increase your product’s price by up to 60 times? A good story may be the answer to do just that. Perry Belcher, the co-founder of Digital Marketer and the Traffic and Conversion Summit, shares how to tell a great story that works in today’s episode of I Love Marketing with Joe Polish.
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/360.
    Here’s a glance at what you’ll learn from Perry and Joe in this episode: 
    How a high school dropout from Kentucky now makes millions of dollars a year. An experiment was conducted where 200 products had STORIES added to their item description page, and some of these stories increased the price at which these items were sold by as much as 60X (60 TIMES!)  THE 5 BIG IDEAS behind stories that performed the best. How stories work, the 4 brain chemicals involved in storytelling, and how to write a great story (PLUS: The #1 rule when writing stories). The Soap Opera Formula: How to write a story so compelling and engaging you’ll barely keep from buying your own product or service. 3 Steps To Masterful Storytelling (INCLUDING: How to set a scene, the 4 primary characters to every successful story, how to shape your story, and much more). A free app you can use to write much more effective copy AND get as much as a 100% bump in your email campaigns.

    • 37 min
    Copywriting Super Panel - Part 2 with Richard Viguerie, John Carlton and Parris Lampropoulos from Joe Polish and Genius Network - I Love Marketing Episode #359

    Copywriting Super Panel - Part 2 with Richard Viguerie, John Carlton and Parris Lampropoulos from Joe Polish and Genius Network - I Love Marketing Episode #359

    Why aren’t your prospects buying? Learn how copywriting can revolutionize your business in today’s episode of ILoveMarketing. 
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/359.
    Here’s a glance at what you’ll learn from Parris, Richard, and John in this episode: 
    The THREE reasons why people won’t buy from you. How to get your prospects to believe ANY claim you make. Why Richard thinks the LEFT markets better than the RIGHT.  The FOUR things you need to NAIL DOWN to succeed in marketing.  The promise John made to himself that changed EVERYTHING.  Why 90% of the advertising world HATES John.  How to STUN your audience and JOLT them out of their fog.

    • 36 min
    Copywriting Super Panel: Part 1 with Clayton Makepeace, Brian Kurtz, Jennifer Hudye and Craig Clemens From Joe Polish and Genius Network - I Love Marketing Episode #358

    Copywriting Super Panel: Part 1 with Clayton Makepeace, Brian Kurtz, Jennifer Hudye and Craig Clemens From Joe Polish and Genius Network - I Love Marketing Episode #358

    Is your copy working? Learn how to write copy that sells in today’s episode with four of the top names in direct response marketing. 
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/358.
    Here’s a glance at what you’ll learn from Clayton, Brian, Jennifer, and Craig in this episode: 
    FUNDAMENTAL business advice for successful direct response marketing. The 10 Commandments of Copywriting: From The Copywriter Closest To God. The ONE THING everything you send should do. What you really want when you hire a copywriter.  How to STAND OUT when consumers see an average of 5,000 advertisements A DAY.  The FOUR STEPS to write successful copy AND get people to ACT. 

    • 28 min
    Learning From Mentors, Overcoming Adversity, and Creating A Course That Helps Your Customers and Students Reach Mastery (Featuring Joe Polish and Joe DeMaria) - I Love Marketing Episode #357

    Learning From Mentors, Overcoming Adversity, and Creating A Course That Helps Your Customers and Students Reach Mastery (Featuring Joe Polish and Joe DeMaria) - I Love Marketing Episode #357

    Joe DeMaria talks about his journey and how he helps experts turn their expertise into courses. 
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/357.
    Here’s a glance at what you’ll learn from Joe DeMaria and Joe Polish in this episode: 
    How to stop procrastinating and take actions that can transform your life and business AND how to have some of the best mentors help you achieve your goals. Secrets to packaging your expertise and knowledge into a course people want to buy (PLUS: The biggest reason why 80% of people never get started, and how to overcome this). The STEP BY STEP way to structure your course - Joe shares the “M.E.C.E. Principle” for ensuring your course contains everything it needs to help your customers and students reach MASTERY. One simple 3-part system that Joe DeMaria discovered from Sean Stephenson that completely shifted the way Joe created courses, helped him learn almost anything more effectively and turned his fear (and his students fear) of presenting into cool, collected, confident poise. The most important attitude for success and longevity in business and life when you’re going through your toughest challenges, facing your biggest obstacles and dealing with overwhelming levels of fear and loss.

    • 43 min
    Creating Culture That Drives Better Outcomes To Scale and Transform You Business with Jason Korman and Joe Polish - I Love Marketing Episode #356

    Creating Culture That Drives Better Outcomes To Scale and Transform You Business with Jason Korman and Joe Polish - I Love Marketing Episode #356

    Jason Korman shares how to create a transformative, growth-centric, and lasting culture.  
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/356.
    Here’s a glance at what you’ll learn from Jason and Joe in this episode: 
    Why Jason started Gaping Void, how it influences people at scale and the tools entrepreneurs can use to transform their companies. How to make change really happen in your company (PLUS: The secret to designing ideas that spread). The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gaping Void. How to use language and drawings to get your point across in a simple way AND reinforce your message. The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful. Jason’s definition of “culture” and how to create a culture that drives better outcomes. What to do FIRST if your company’s culture is unclear OR needs a massive overhaul. ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.

    • 33 min
    What Everyone Ought to Know About Entrepreneurship, Health and Success to Make Your Life and Business More E.L.F.™ - I Love Marketing Episode #355

    What Everyone Ought to Know About Entrepreneurship, Health and Success to Make Your Life and Business More E.L.F.™ - I Love Marketing Episode #355

    Jo De Sena and Joe Polish reveal the formula for overall success. 
    If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/355.
    Here’s a glance at what you’ll learn from Joe in this episode: 
    The three things you need to sell anything (PLUS: How to have an E.L.F business – Easy, Lucrative and FUN). Over $2 BILLION in revenue: Marketing systems and methods that work to ethically persuade and influence people to buy more from you. A smart way you can use education-based marketing to build more trust and positioning with potential customers. What everyone ought to know about entrepreneurship, money, and success. The story behind how Joe founded the highest level entrepreneurial network in the world – Genius Network(R). ArtistsForAddicts.com: The movement that is changing how people view addicts and using art as a force for good. Why Joe De Sena founded Spartan Race and the biggest problems Spartan solves. Joe De Sena shares what secretly drives him and the value system behind Spartan. Who Spartan Race is for and how the event works. Joe De Sena shares who his heroes are, his definition of success and advice he’d give his younger self. “This is the perfect diet: All you need is _____ _________ ___ ____________!” (The closer you can get to this, the better off you will be.) What to do if you’re feeling hopeless, depressed or sad and you want to be happier. How to become Spartan Fit and transform your mind and body.

    • 46 min

Customer Reviews

JoshCrist ,

Transformational conversations! 🔥

This show is like having a fire-side chat with two of the most prominent thinkers and doers in the world of marketing. Dean and Joe bring on incredible guests that not only reveal what it's taken for them to evolve their marketing into an effective machine for driving business growth, customer transformation and personal fulfilment - they also dive into the mindset, heartset and actual challenges that come with this journey. Can't recommend ILM enough!!

Caribbeangirlsf1234 ,

Refreshing, entertaining and informative

I listen to a lot of podcasts - mainly on the topic of business and marketing - and this is by far one of my favorites for a number of reasons but probably the one that stands out the most is how informative the episodes are while feeling so incredibly relatable. That’s unique since many others feel very clinical and almost like a lecture. Dean and Joe are awesome hosts and always manage to bring guests that bring amazing energy and knowledge to the show. Highly recommend!

Autumn Shultz ,

The actual best

I absolutely would recommend this podcast to anyone who wants to know about the marketing industry. Joe and Dean are two clearly passionate marketers who have a lot of knowledge to share. I can't wait to learn more from future episodes.

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