Wantrepreneur to Entrepreneur | Start and Grow Your Own Business Brian Lofrumento

On this episode of The Wantrepreneur to Entrepreneur Podcast, we explore how job seekers (and entrepreneurs looking to stand out in a sea of proposals!) can succeed in a highly competitive marketplace. Our guest, Peri Ginsberg, CEO and founder of Workforce Ready Now, shares her insights on how to stand out from the crowd while applying for jobs and in interviews. You'll also hear how employers can ensure the success of entry-level talent by implementing mentorship programs to build confidence and support risk-taking.
This episode is filled with tips and strategies for job seekers, including using multiple pathways to connect with individuals at the company, sending customized videos with job applications, and researching the company to demonstrate interest and attention to detail in cover letters. Additionally, we explore the importance of interview preparation, likability, and relatability. Tune in to learn how to leverage communication tools and coaching to effectively succeed in your job search.
ABOUT PERI
Workforce Ready Now is the brainchild of Peri Ginsberg. Peri brings 10+ years full-desk recruitment experience for start-up, private, PE/VC, and publicly traded organizations. Prior to her recruitment career, Peri gained noteworthy corporate experience as a Mergers and Acquisitions Systems Specialist with Andersen Consulting, Director of IT and Portfolio Manager with Office Depot, and brings previous entrepreneurial experience building and operating a chain of high-end children's salons. Peri obtained her Bachelors and Masters from Cornell University.
Throughout her career, Peri noticed that students, upon graduating from college, were overwhelmingly underprepared to navigate their way into the workforce. Peri married her extensive corporate America and hiring expertise with her passion for working with young adults, to build a modern methodology to provide workforce readiness coaching. Thus the birth of Workforce Ready Now.
Peri lives in Boca Raton, FL with her husband and is the proud mother of two children; one currently attending Northeastern University and one at Florida State University.
LINKS & RESOURCES:
Workforce Ready NowPeri's LinkedIn

On this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) to talk about the effectiveness and ROI of direct response marketing. Alexander explains how to strategically approach ads by understanding your customers' wants and needs, and shares how focusing on maximizing lifetime customer value is a key factor to a successful campaign. We also dive into the psychology of marketing, including how to use psychological triggers to make your campaigns more effective. If you are looking to get started with understanding which channels you should be marketing on (including real life Google Ads examples from Alexander!) and want to avoid wasting money, you'll hear valuable advice on how to create a logical sales funnel to sustain attention and channel desires.
ABOUT ALEXANDER
Alexander Biega started out as a nonconformist kid with an entrepreneurial spirit who dropped out of high school and got into landscaping. He eventually went on to get his GED, went to community college, and graduated in two years while running his landscaping business. While in college, he met a girl who suggested he get paid to write. He Googled and discovered copywriting, which he found to be similar to writing love poems. He excelled at it and learned everything about marketing, strategy, and design. Today, Alexander is an accomplished copywriter whose company has helped businesses generate over $100m in sales.
LINKS & RESOURCES:
Your Scale SourceAlexander's LinkedIn

In today's episode we'll talk about very important concepts when it comes to your marketing and messaging, and how embracing basic human behavior and psychology will help your marketing and copy to stand out in a crowded marketplace. We'll be using an excerpt from Seth Godin's book "This is Marketing" to illustrate the importance of this point.

ABOUT JON
Jon Osting is the Founder of Startup Sales Shop, a company that specializes in helping small businesses and startups in the B2B sector enhance their presence on LinkedIn in an affordable manner. His mission is to enable these businesses to scale up their operations. Through the use of buying intent data, automation tools, and AI, Jon is able to assist small business owners and founders to increase their number of booked meetings with prospects by a staggering 300% week over week. His innovative strategies and expertise in the field of LinkedIn marketing have helped numerous businesses to achieve their goals and expand their operations.
Visit Jon's business website at StartupSalesShop.com

In today's episode we're joined by the enthusiastic and personable Jon Osting to talk about his strategies and approach when it comes to targeted outreach efforts and booking meetings with the RIGHT people. Jon discusses how to effectively use buying intent data to reach potential clients, the importance of a human touch in messaging, and the benefits of combining automation with manual outreach efforts. Additionally, Jon drops some knowledge bombs on how to optimize your LinkedIn page and tagline.
ABOUT JON
Jon Osting is the Founder of Startup Sales Shop, a company that specializes in helping small businesses and startups in the B2B sector enhance their presence on LinkedIn in an affordable manner. His mission is to enable these businesses to scale up their operations. Through the use of buying intent data, automation tools, and AI, Jon is able to assist small business owners and founders to increase their number of booked meetings with prospects by a staggering 300% week over week. His innovative strategies and expertise in the field of LinkedIn marketing have helped numerous businesses to achieve their goals and expand their operations.
Visit Jon's business website at StartupSalesShop.com

Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology has taken her on an incredible entrepreneurial journey, including the sale of her first business (TechCare). We'll cover the importance of buyer personas and understanding your customer's pain points and desires, as well as the tools and technology available to improve efficiency in business. We'll also explore the ins and outs of creating an effective website, from messaging to organic search and everything in between.
ABOUT JENNIFER:
Jennifer DeRosa is the visionary founder of Toto Coaching, an innovative online platform offering weekly, live coaching sessions designed to help ambitious entrepreneurs and small businesses craft a powerful, trust-building website that effectively presells their products and services. Jennifer's entrepreneurial journey began in 2001 with the launch of TechCare, a successful WordPress Web Development Agency, which she expertly led for two decades before making a triumphant exit in 2021. Driven by a passion for empowering others, Jennifer sold TechCare to focus on guiding aspiring website builders through the expertise offered by Toto Coaching.  Prior to forming TechCare, Jennifer's background includes Certified Novell Engineer certification, managing a help desk, a desktop and server support technician, and she consulted for industry players such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.
LINKS & RESOURCES
Toto Coaching's websiteFind Jennifer on LinkedIn