218 episodes

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

6 Figure Creative Brian Hood

    • Arts
    • 4.9 • 360 Ratings

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

    How To Use Social Media To Start ATTRACTING Clients (Instead Of Chasing Them) | With Chris Smith

    How To Use Social Media To Start ATTRACTING Clients (Instead Of Chasing Them) | With Chris Smith

    The most difficult part of freelancing is attracting high-quality clients to you (especially early in your career).
    Most people resort to two main "desperation tactics" when their schedules thin out...
    Desperation Tactic 1: They start sending cold emails/DMs to people who don't have any idea who they are.
    Desperation Tactic 2: They start publishing desperate-looking "hire me" posts on their socials. Things like "50% off THIS MONTH ONLY. HMU".
    While they're chasing leads down like a starving troglodyte desperately hunting for food, there's a better way to market your business as a creative.
    So what's the better way? That's what Chris Smith—our guest this week—wrote the book on...
    While the book is called "The Conversion Code", the tagline says it all: "Stop chasing leads and start attracting clients".
    No one wants to be "hunted", but most people want to be attracted to something/someone.
    In this episode, Chris breaks down how to use social media to start attracting more clients instead of resorting to desperation tactics.
    In this episode you’ll discover:

    Overcoming the lead generation bottleneck

    The number one key to getting booked

    Content marketing as a freelancer

    Basing your business model on Disney

    Getting booked by posting on TikTok

    The ROI of social media content creation

    Documenting vs. creating content

    Looking to others for inspiration

    For full show notes, visit https://6figurecreative.com/218

    • 48 min
    Case Study: The Solo Freelancer Earning $1 Million Per Year (It's Not What You Think)

    Case Study: The Solo Freelancer Earning $1 Million Per Year (It's Not What You Think)

    I recently came across one of the coolest freelance businesses I've ever seen, and I wanted to bring this to the 6 Figure Creative audience.
    I'm not going to spoil anything, but this freelancer is earning over $1 Million per year without a staff, without contractors, and he's able to accomplish this just by taking inspiration from a totally different industry than his own.
    If you're feeling stagnant, stuck, uninspired, or you're simply not earning what you think you should be in your own business, this episode is absolutely for you.
    In this episode you’ll discover:

    Why you shouldn't rely on a single point of failure

    Taking influence from other businesses outside of your industry

    Creating income stability with a better business model

    How to stay away from becoming an "inbred business"

    How successful entrepreneurs deal with roadblocks

    Sharing knowledge with your "competition"

    For full show notes, visit https://6figurecreative.com/217

    • 29 min
    How To Spend Less Time Doing The Stuff You Hate | The Easy Ates Framework

    How To Spend Less Time Doing The Stuff You Hate | The Easy Ates Framework

    No matter how much you love doing what you do, there are always going to be things that you hate doing but still need to be done.
    This is the life of a business owner, and one of the root causes of burnout.
    What if I told you there was a way to spend less time doing the stuff you hate so you can spend more time doing what you love?
    There is, and it's something called the "Easy Ates" framework. This episode will break down how to use this framework in your own business so you can avoid burnout, work less, and spend much more time enjoying your creative business.
    In this episode you’ll discover:

    Finding time to work on your business instead of in your business

    How successful business owners use the same 24 hours you have

    The best app to track your time KPIs

    Eliminating the stressors in your business

    Brian's 4-step framework for saving time

    Systemizing your processes for more efficient business practices

    Protecting yourself from outside factors

    Procrastinating with perfectionism

    Why not all hours are created equal

    The "Easy Ates" Framework

    Eliminate

    Can you remove this from your business entirely?

    Automate

    Can you set up a system to do this for you?

    Delegate

    Can someone else do this for you?

    Mitigate

    How can we make this task less painful if we can't eliminate, automate, or delegate it?

    For full show notes, visit https://6figurecreative.com/216

    • 44 min
    How To Earn Up To $500,000 Per HOUR As A Designer | With Cat Coquillette

    How To Earn Up To $500,000 Per HOUR As A Designer | With Cat Coquillette

    By FAR the easiest way to monetize your creative skills is by offering freelance services. The only issue with that approach is that it puts a cap on how much you could ever hope to earn per hour.

    $50 per hour? Sure.

    $500 per hour? Maybe...

    $5,000 per hour!? Possibly


    $500,000 per hour? As a freelancer? There's no way that I know of...

    The other issue with the freelance business model is that if you're not working, then you're not earning a dime (unless you know some secret hack to get paid time off as a freelancer, in which case hmu).
    While freelancing can be a great way to get started as a designer, there's a far better business model that our podcast guest this week has used to earn up to $500k per hour–allowing her to travel the world full-time as a digital nomad.
    The business model is partnering with big brands via licensing, and Cat Coquillette has mastered the process of being a prolific creator while also getting her designs placed in some of the biggest stores in the world, including Target, Urban Outfitters, Nordstrom, Bed Bath & Beyond, and more.
    Listen now to hear how she built her design business from the ground up while skipping out on the freelance part entirely.
    In this episode you’ll discover:

    How to skip the freelance game and jump into scaleable income

    A tax loophole to write off most of your travel expenses

    80/20 for creatives - playing the numbers game

    Using Print on Demand services to sell your designs

    Being open to all opportunities

    Handling criticism well

    Contract negotiation - give and take

    The importance of an active mailing list

    Focusing on the important parts of your business

    For full show notes, visit https://6figurecreative.com/215

    • 54 min
    How To Stop Trading Hours For Dollars By Creating An Ascension Ladder | With Rachel Brenke

    How To Stop Trading Hours For Dollars By Creating An Ascension Ladder | With Rachel Brenke

    Answer this question: If you don't work today, will you still make money? What if you take the whole week off? Or the whole month?
    This is the biggest drawback of being a freelancer. You have to work more if you want to earn more.
    There are a number of consequences for this, but the biggest issue for creatives like us is that the more we work, the more we face burnout. The more we face burnout, the higher the chance that we'll lose the initial passion that drove us to this business in the first place.
    That means that the more we earn as freelancers, the more we'll face burnout.
    I'm sure you see the issue here... while you may love what you do, I'm sure you want to maintain a healthy balance between maintaining creativity and maintaining your bank account.
    None of us want to feel like we're on a hampster wheel of working just to pay the bills, but this is the sad reality of some of the most successful freelancers I know.
    They built amazingly successful careers (at least financially), but they unknowingly built a trap for themselves. As their income increased, so did their lifestyle and bills.
    As their bills increased, so did their dependency on their freelance income. This created a perpetual cycle of saying "yes" to projects they otherwise would have said "no" to if they didn't need the money.
    So how do we get out of this deadly cycle? Well... One method is to just keep your living expenses (and business expenses) as low as humanly possible.
    The other method (and one I much prefer) is to break away from directly trading your dollars for hours.
    This is the choice that Rachel Brenke took in her own businesses, which have allowed her to scale her income to over $9,000,000.
    While she does offer 1-to-1 services just like any typical freelancer, she's also built something called an "ascension ladder", which has allowed her to keep earning money regardless of whether she works this month or not.
    If you're still on the hours-for-dollars treadmill, and you want to break away, this week's episode of the 6 Figure Creative Podcast is for you.
    In this episode you’ll discover:

    The art (and science) of niching down

    How to offer services and products in multiple niches

    Automating and outsourcing the stuff you don't want to do

    How to build an "ascension ladder" as a freelancer

    Why relying on a single point of failure can destroy a business

    The 80/20 of content marketing that actually brings in clients

    For full show notes, visit https://6figurecreative.com/214

    • 50 min
    The 4 BEST Ways To Become More Valuable To Your Clients (So You Can Charge More) | Takeaways From $100 Million Offers

    The 4 BEST Ways To Become More Valuable To Your Clients (So You Can Charge More) | Takeaways From $100 Million Offers

    I'm super excited to share this with you today because this is the stuff that really moves the needle in your business.
    This is how you can charge more without losing clients or getting rejected.
    This is how you make your clients SO happy that they refer all their friends to you.
    This is how you become more attractive to your "dream clients".
    And this framework comes from a business owner earning over $100,000,000 per year... so you know this stuff works.
    Today's episode breaks down the 4 BEST ways to become more valuable, and if you get this right, you'll completely transform how you show up to clients.
    99% of the freelancers I know neglect all 4 of these areas to their own detriment. As a result, they're losing gigs to their competitors, they get constant pushback on pricing, and they're not generating nearly enough referrals to keep their calendars full.
    In this episode you’ll discover:

    Focusing on the end goal, not the short term

    The value exchange

    The importance of social proof and perceived likelihood of achievement

    How to close bigger deals

    How time delay affects pricing and client acquisition

    The expert wins: why experts get the job 9 times out of 10

    Why adding friction is a recipe for losing clients

    For full show notes, visit https://6figurecreative.com/213

    • 50 min

Customer Reviews

4.9 out of 5
360 Ratings

360 Ratings

stephenbh ,

Among the best for small business owners

This podcast has been instrumental in helping me grow my recording studio and improve my business acumen.

JPerkinski ,

No longer good.

This podcast was decent early on but has since jumped the shark badly and has reduced itself to associating with dishonest grifters in a desperate attempt for more content when it should really just go away now.

Jakob! :-) ,

Best pod

Super inspiring and informative. Really kicking me into gear with my own business

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