6 Figure Creative Brian Hood

The Freelancer's Guide to Escaping the Hourly Grind and Scaling to $10k Months with Package Pricing
From Hourly to $10K: The Package Pricing Strategy That Will Revolutionize Your Freelance Business
You’ve probably heard my rants on hourly vs. project-based pricing before…
Yet you're still charging by the hour or day.
I've heard all the excuses at this point"

“Well yeah Brian, project pricing works for some people, but not me.”

“What if I spend too much time and I lose money?”

“What if my client wants all this extra random stuff done after we start the project?”

“I do WAY too many things to bundle them into one project price!”


Well, Brandi Mowles, from the Serve Scale Soar Podcast, is here to show you that you can simplify your packages, without a bunch of added work... and the best part is that you can do it more profitably than hourly projects.
Brandi debunks the common myths, mistakes, and reservations freelancers have on switching from hourly to package pricing, and helps them hit the $10k per month mark without a team.
If you’re ready to get out of the day-to-day hourly grind, and truly soar in your business, listen in on my conversation with Brandi Mowles!
In this episode you’ll discover:

How to make your marriage last (hint: pick the right person)

Why package pricing is advantageous if you set it up properly

Avoiding the pitfalls of package pricing

What "package hacking" does for your business

How to set your pricing for packages

Using "up to" language in your pricing

What's the most important to you?

Why package pricing should not be based on your time

Raising your prices on existing clients

For full show notes, visit https://6figurecreative.com/243

Writing all of the different elements for your website is one of the most painful things... especially if you're trying to create a website that turns strangers into clients.
Unless you are a copywriter, typing out a persuasive sentence feels like:
“Selling out”
“Overstating your achievements”
or
“Being another sleazy salesperson”
When these thoughts pop into our heads, it’s important to realize “persuasive” does not mean “sleazy.”
Converting the strangers on your website into paying clients is a massive step towards getting out of the feast-or-famine lifestyle, and you can do it without compromising any of your values.
Whether your website conversions are floundering, your about page is blank, or you just can’t get that client to respond with a testimonial, Delia Monk has answers for us!
As an expert in conversion-focused copy, she helps us turn all of our boring, vanilla website copy into personality-driven, radiant, and most importantly, high-converting websites.
Listen to my conversation with Delia to take the next step toward building your new 24/7 lead-generating machine!
In this episode you’ll discover:

Why copywriting is incredibly important for your website's conversion rate

Common copywriting mistakes on freelance websites

Making yourself shine to stand out from your competition

Turning testimonials into copy for your website

Discovering why clients come to you

Reasons to avoid stuffy, corporate copywriting

How to resuscitate your about page

Using stories to sell your services

Staying current on copywriting trends

For full show notes, visit https://6figurecreative.com/242

You are AMAZING at what you do as a creative. You create stunning designs, produce incredible music, or breathe life into visual media like photos or videos. Paid ads aren’t for you, right?
The truth is, paid ads can work for anyone, including freelancers. 
This has been proven time and time again, in industry after industry… Paid ads are one of the quickest ways to multiply your income and bring in more clients.
The beauty of paid ads is that you have complete control over them.
It’s not like referrals, where you’re sitting around waiting for someone else to send you clients.
It’s not like cold outreach, where you feel like you’re spamming people.
It’s not like social media, where you’re relying on the algorithm gods to put your content in front of people.
By using paid ads, you can take matters into your own hands and steer your business in the direction you want.
If you’ve tried paid ads before and they “didn’t work,” don’t give up just yet. 
In this episode, I debunk 6 paid ads myths that are holding you back from using this powerful lead-generation tool.
In this episode you’ll discover:

The pros of paid ads

Why survivorship bias is bad for business

How paid ads can boost your business with real leads

Why it's your fault if a client hires someone else and has a bad experience

"Paid ads don't work for me" - nah, you just didn't try

The perks of Client Financed Acquisition

Building a long-term snowball using paid ads

Looking to other industries to learn how to use paid ads for your business

For full show notes, visit https://6figurecreative.com/241

I know the internet hasn't shut up about AI over the past couple of months, and you're probably thinking “dammit Brian, not another person talking about AI." But, hear me out...
Right now, AI isn't something to be afraid of, but actually, a tool that can be used by freelancers in a bunch of ways...

Having trouble figuring out how to fire a client politely after too many red flags? AI can help you.

Are you struggling to come up with ideas for what to post on social media? Again, AI can help you.

Trying to write an effective, non-cringe "about me" section for your website? AI can help you with that, too!

Of course, you could always do this stuff on your own, but why make things harder for yourself? It’s a hell of a lot easier to let AI do all the heavy lifting and simply go back to tweak some words here and there.
Instead of jumping on the pity party bandwagon of:
“ChatGPT is going to take our jobs!”
Or brushing it off as:
“This is just another crypto phase…”
The truth is, AI is here to help you, not to replace you (at least, not yet🤖).
Ready to take advantage of the opportunity that AI tools like ChatGPT can offer your business? Join me as I walk you through 9 ways to make ChatGPT and other AI tools work FOR you as a freelancer, not against you.
In this episode you’ll discover:

Why AI isn't the end of the world for most freelancers

How to use ChatGPT to respond to emails

Using AI to help choose your business name

Coaching AI to give the output you want

The power of AI in SEO

Creating social media content using AI

Crafting excellent ad copy by using Chat GPT

For full show notes, visit https://6figurecreative.com/240

If I were to ask you to think of the most bizarre marketing ideas you could think of to get clients, what would you say?
I'd almost guarantee it doesn't include any of these:

Fax machine marketing…

Writing sea shanties…

Performing puppet shows in client meetings…

Cold outreach with homing pigeons???

These ideas are ridiculous, right?
Well, the creative marketing agency Dingus & Zazzy doesn’t think so. Their mantra is "no idea is a bad idea until we try it".
And you might say:
“There is no way these methods would work, they’re way too far out there!”
And to that, I'd say JUST LOOK AT THE NUMBERS…
Dingus & Zazzy are bringing in over $500,000 per month in recurring revenue.
Yes, you read that right… per MONTH.
And this isn’t just a good month. This is automatic, recurring revenue every single month!
Whether you have aspirations of earning $500,000 per month, per year, or even $50,000 per year, this conversation has applications for your creative business at any level.
Listen in on my eye-opening conversation with Becca Kingsbury, co-founder and COO at Dingus & Zazzy, about her mastery of the recurring unlimited business model, hiring over 150 creative employees, and scaling to nearly 8 figures per year by using… interesting marketing methods.
In this episode you’ll discover:

The reasons for Dingus & Zazzy's zany name

Offering unlimited work to your clients as a form of differentiation

Finding your pricing by shooting in the dark

Hiring the right people to support your company culture

Encouraging your staff to solve problems proactively

Using whacky ideas to make people remember your

When it's time to fire the customer

Calling your clients proactively to keep them active

Focusing on your newest clients for smooth onboarding

For full show notes, visit https://6figurecreative.com/239

I see a lot of creatives comparing themselves to their successful peers, saying things like:

“Oh they have more experience than me, that’s why they can charge higher prices…”

“They have a bigger network than me, that’s why they have more clients!”

"They niched down, but I don't want to do that because it's not fun".

While having experience, a network, and a niche are helpful to becoming a successful creative, I want to show you an example of how those things are NOT all required when you're early in your career.
Meet Joana Galvão.
Joana is the owner of the incredibly successful GiF Design Studios. When she launched her freelance design career straight out of college, her calendar was booked solid for 6 months...
Without years and years of experience…
Without a long list of contacts and relationships built up over time…
Without niching down...
Now that we have those excuses you had out of the way, listen in on my conversation with Joana to break down the concepts of lead generation, referrals, and how to thrive as a creative!
In this episode you’ll discover:

How Joana launched her brand new freelance career with a calendar full of paid projects

How she earned $2k in ten days to pay for an unexpected expense

The problems with accepting any request a potential client has

How to stand out (and get clients) as a generalist in a "red ocean"

How she's turned "word of mouth" into a strategy

Asking easy questions to get a response

The $60k cold email

Forming strategic relationships to grow your network

Handling cash flow problems in your business

Asking for referrals the right way

Ways to keep yourself accountable as a business owner

For full show notes, visit https://6figurecreative.com/238