Ask Frank Kern Frank Kern

We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better.
This is a big deal, I think, because of a lot of reasons...

First thing I want to point is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great!
So when I put those little videos up...

It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale.
It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!

Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine.
What's that high level thinking that you use from the beginning all the way to the end result of that campaign? That was unbelievable...

I just had a quick question about using a video sales letter or webinar. Let's say I put it on my thank you page for my lead magnet, so someone comes in, they opt in. They go to the thank you page and then I want to give them some trainings with a pitch that follows in video form.
What's the best way to track how much of that video someone has seen to know if they actually reached the point where they heard the pitch?
Depends on what you're using...

If there was a quick tip that you would give people about the promise or about making the offer, or whether they need to twist the pain, and in particular, how you get past the Facebook regulations and still make an emotional offer because that always seems to get in the way, for a lot of things.
Yeah. So I'm really glad that you brought that up...