527 episodes

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.

Ask Frank Kern Frank Kern

    • Business
    • 4.8 • 156 Ratings

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.

    Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads? - Frank Kern Greatest Hit

    Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads? - Frank Kern Greatest Hit

    I've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected.
    A number of times I kept kicking back and it finally got approved and this the client, they don't really want emails. They want phone calls...

    Do NOT try to out-work me. (Out-smart me instead.) - Frank Kern Greatest Hit

    Do NOT try to out-work me. (Out-smart me instead.) - Frank Kern Greatest Hit

    Do not try to out-work me, out-smart me instead.
    Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was "please don't do that. Instead out-smart me."
    So I say to you, don't try to out-work me. Definitely not from a place of ego...

    If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product? - Frank Kern Greatest Hit

    If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product? - Frank Kern Greatest Hit

    If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly do it for a positioning standpoint of kind of putting the entire industry, niche on notice from that perspective?

    • 3 min
    Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information? - Frank Kern Greatest Hit

    Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information? - Frank Kern Greatest Hit

    I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is.
    I don't know if I would...how big is the beta group?
    So there's 30 families now, so 60 individuals...

    • 5 min
    What would you say to the individual that has all the content in the world but is having trouble implementing it? - Frank Kern Greatest Hit

    What would you say to the individual that has all the content in the world but is having trouble implementing it? - Frank Kern Greatest Hit

    The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger. 
    How would you address someone who's in that specific situation?

    • 4 min
    Do you have tips/recommendations to optimize engagement and click-through rate? - Frank Kern Greatest Hit

    Do you have tips/recommendations to optimize engagement and click-through rate? - Frank Kern Greatest Hit

    I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate. 
    What recommendations do you have to really kind of help boost that sort of thing?

    • 4 min

Customer Reviews

4.8 out of 5
156 Ratings

156 Ratings

Kate's Irish Hunter ,

Frank will help you if you listen to this podcast

Frank is AWESOME! He’s funny, friendly and helpful. I get insights front this podcast I can use in my business and it compliments the trainings I have bought from him that I’m using to market my business. Thanks Frank for being so helpful!

Sky633 ,

Frank. Thank you!

Love your stuff! You lead with so much value and goodwill. I appreciate you living the things you teach. It’s powerful.

Mark Cijo ,

My man Frank is the best

100% Value content. Very friendly and I can try what him says. #DoWhatFrankSays

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