100 episodes
The Big Story AdExchanger
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- Business
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4.7 • 41 Ratings
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Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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Nope, We Haven’t Hit Peak Retail Media Yet - E297
The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.
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Ranking The Open Web - E296
SPO is moving from efficiency to curation to ranking the top 500 publishers. We talk through industry reactions to The Trade Desk’s SP500+ product. Plus: Seedtag acquired Beachfront, a deal that’s emblematic of multiple trends in CTV, privacy and the rise of contextual.
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The Shrinking Open Web
The open web is getting smaller, with the squeeze happening in two directions. Curated deals are skimming the cream off the open web, and exposed made-for-advertising websites are shuttering.
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‘Incrementality’ Is The Buzzword That Stole Prog IO
Our other “a-ha” moments from the conference, including observations on CTV, the state of commerce media, programmatic transparency – and the lack thereof. (Oh, and as an aside, somebody at the show told me they’d fed my AdExchanger articles into an LLM that could practically reproduce my work in a snap. Which is cool. Not.)
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Measuring Muck - E293
Made-for-advertising sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.
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Data Dazzles Ahead Of The Upfronts
Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.
Customer Reviews
Amazing content!
Got into a few episodes, and the content is great! I love how she leads meaningful conversations with his guests who bring so much experience to the table. Very informative!
Working through the kinks
Hey folks, with all due respect and love, the verbal ticks of the newer hosts are honestly hard to get past. When ‘like’ and ‘you know’ is said 15 times in a sentence, some work is needed. I’m not sure what the solve is but certainly worth trying for the audience’s sake IMO.
Political Hacks
Hard to take pod seriously when they are such committed leftists who misrepresent anything they do not support.