The Fit CEO Podcast with Chad Molyneux Chad Molyneux

This week I dive into the importance of nurturing leads in a trust recession. I explain the difference between prospecting and nurturing leads, emphasizing the need to build relationships with potential clients. I share strategies for engaging leads, such as social media interaction, providing value through custom resources, asking for opinions, giving recognition, and following through on promises. By understanding the human needs of prospects and nurturing them effectively, sales reps can increase sales by 50% and shorten the sales cycle by 23%.

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📨 Message me directly on IG: www.instagram.com/the_fit_ceo
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(02:46) The difference between nurturing and prospecting

(03:35) The importance of nurturing leads and the statistics behind it

(05:00) Key points in lead nurturing and understanding the individual's human needs

(07:37) Identifying the human needs of certainty, connection and love, significance, and growth

(09:17) Introduction to the five human needs: certainty, significance, love and connection, growth, and contribution

(10:17) Importance of understanding the deeper "why" behind a prospect's goals

(12:13) Key strategy: Engaging with leads on social media without the intent of booking a call

(13:58) Sending custom resources to leads and selling them on the value

(15:28) Asking for leads' opinions to build a connection

(16:28) Giving recognition to leads for their commitment

(17:10) Importance of following through on promises to build trust