Non-Eventcast Jared Correia

I talked with an immigration attorney about how she uses social media to market her law practice, especially video.
Episode Highlights
00:31 - Social Media Strategies for Law Firms
01:31 - Coffee Recommendations in Boston and Cambridge
04:03 - Starting a Law Practice Fresh Out of Law School
05:57 - Choosing Immigration Law
07:14 - The Appeal of Social Media Content Marketing
08:44 - Authenticity in Video Marketing
09:35 - Content Repurposing Decisions
10:55 - Selecting Social Media Platforms
13:25 - Addressing Non-Legal Topics to Engage Audience
14:17 - Content Creation: Software and Tools
15:50 - Getting Comfortable on Video
16:51 - Drawing Inspiration from Non-Lawyer Content Creators
18:52 - Starting a Law Firm: Focus on Marketing
21:16 - Naming a Law Firm: Choosing a Brand Name
23:09 - The Inspirational Source Behind "Hope Immigration Law"
 
Episode Resources
Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Sarah Parker https://www.youtube.com/channel/UCEibnj6P2clXCekpHFrcU3A https://www.hopeimmigrationlaw.com/ sarah@hopeimmigrationlaw.com  

I talked with a lawyer who is building a small firm, having started as a 'true' solo practitioner.
Episode Highlights
02:52 Legal tech challenges for lawyers.
07:25 Lazy version of 'rustic' concept.
11:53 Natural networker insight.
14:38 Focusing on ideal clients.
18:00 Adapting to remote work from necessity.
21:50 Early adoption of Clio and remote tools.
25:12 Using both Microsoft and Google platforms.
27:57 Benefits of templates for consistency and reducing errors.
29:02 Trello as a central project management tool.
31:38 Finding staff and hiring an associate.
36:03 The 'weekly round table' feedback method.
38:20 Vision for the future of the firm.
 
Episode Resources
Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Lindsey Egan lindsey@eganlawcenter.com https://www.eganlawcenter.com/ https://tikihutboats.com/ 

I talked with a small town lawyer about how he built + maintains his law practice.
Episode Highlights
04:32 - Small-town practice and lifestyle.
05:26 - Leveraging coaching for networking.
08:38 - Starting a law firm during an economic downturn.
09:56 -  Acquiring a law firm as a newcomer to the town.
12:02 - Transition and benefits of firm acquisition.
13:39 - Importance of name recognition in acquisition.
16:03 - Niche practice vs. general practice in small towns.
18:20 - Adapting to market fluctuations in real estate law.
20:07 - Exploring new practice areas during market downtrends.
21:50 - Adapting to technology in legal practice.
23:55 - Navigating the hiring challenges in a small town.
26:00 - The advantages of word-of-mouth in hiring.
28:03 - Reflection on running a small-town law practice.
 
Episode Resources
Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal  www.linkedin.com/in/jaredcorreia/ Connect with Nate Tripp https://www.garygruberlaw.com/ https://www.linkedin.com/in/nathaniel-a-tripp-bb567b17?original_referer=https%3A%2F%2Fwww.bing.com%2F  

For the fourth episode of our special series with ProfitSolv, we discuss how to set rates for law firms + how to leverage legaltech to create a streamlined billing program with ProfitSolv’s Joyce Brafford.
[SPONSORED by RocketMatter]
Episode Highlights
07:56 - Discussing law firm fee setting and market research.
12:44 - Strategies for resetting fees in existing law firms.
15:11 - Importance of law practice management systems.
18:34 -  Subscription services and alternative billing models.
22:03 - Automating billing and payment collection.
24:55 - Managing accounts receivable and billing in advance.
27:01 - Dealing with LEDES billing and granular billing for insurance companies.
28:38 - Client perception on legal fees and building trust versus pricing.
Episode Resources
Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Joyce Brafford https://www.rocketmatter.com/ https://www.profitsolv.com/  

I talked with an employment lawyer about how he has built and managed an automated intake workflow for his law practice.
Episode Highlights
09:18 - Tony shares his journey from solo practice to establishing Monarch Law LLC, illustrating the growth and rebranding of his legal practice, emphasizing the importance of evolving the firm's identity to transcend personal branding for scalability and client engagement.
15:12 - The discussion around the firm's rebrand to Monarch Law and the significance of the name and logo to convey transformation, technology, and treating clients like royalty.
19:50 - The guest underscores the efficiency gained in internal operations and client handling by transitioning to a more inclusive firm name, allowing for better distribution of work among staff.
21:24 - Tony details his selection process for Cleo Grow as his intake management software, underscoring the value of recommendations, integrations with existing systems, and feature sets in making the decision.
25:27 - The benefits of using a structured pipeline for client intake in employment law are highlighted, with a focus on filtering through the large volume of leads to determine which ones warrant further consultation.
29:03 - Tony boasts about his process improvements, managing to reduce intake calls from an hour to fifteen minutes via an effective, well-crafted intake form and approach.
39:58 - Tony passionately endorses using a CRM like Cleo Grow to track potential clients, streamline operations, and gather valuable data for business growth, emphasizing its seamless integration with Cleo Manage.

Episode Resources
Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia   https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Tony Interlandi tony@monarchlawct.com https://www.monarchlawct.com/  

I talked with an expert in law firm financial management about some of the top-level financial documentation every lawyer should be looking at on a regular basis.
Episode Highlights
08:37 - The conversation touches on the different Girl Scout cookies and how availability is dependent on the bakeries that councils have relationships with.
19:18 - Joyce's explanation of what a Profit and Loss statement is, emphasizing its importance and how it should be reviewed regularly to track trends.
24:48 - Discussion about how a Cash Flow Analysis document is future-looking and necessary for understanding business health.
27:27 - Importance of looking into Accounts Receivable, especially the alarming amount that law firms often have outstanding.
30:56 - The conversation shifts to discussing the necessity of financial trends analysis to set accurate goals and expectations.
37:32 - Differences between the roles of bookkeepers, accountants, and CFOs are clearly outlined, explaining what each professional does and how their roles relate to each other.
46:14 - Importance of dashboards for visual data management and how lawyers should focus on high-level financial management, instead of getting lost in complex accounting activities.
Episode Resources
Connect with Jared Correia jared@redcavelegal.com https://redcavelegal.com/ https://www.linkedin.com/in/jaredcorreia https://twitter.com/RedCaveLegal www.linkedin.com/in/jaredcorreia/ Connect with Joyce Brafford https://www.profitsolv.com/ https://www.cosmolex.com/