7 episodes
The Podmaster - helping you master the art of podcasting The Podmaster (Neal Veglio)
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- Education
I'm 'The Podmaster', here to help you with growing your podcast and attaining 'podmastery'.
My name is Neal Veglio and I've been in the podcasting game since 2001, when I became the first person in the UK to upload audio of my then radio show online, and generate an audience.
This audience followed me throughout my radio career and engaged with my various other podcasts.
But it wasn't always easy. And when I took a career break from radio for a few years in 2007, I had to learn how to build audience without the lift of an FM frequency.
I now help other podcasters to achieve their goals through my company Podknows Podcasting.
Each episode, I'll be offering you some insights into what I've done and what I've helped my clients do in the hope we can help YOU increase your podcast's chances of becoming more successful! And ensuring you can avoid the dreaded 'podfade'!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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The one podcast growth secret that got shared at the Podcast Show that you need to know!
I attended the Podcast Show in London. And I hope after listening you appreciate my hilariously snarky title.
In this episode, I share my experiences of the two day event in full.
I braved the glossy façade of the Podcast Show in London so you didn't have to.
Listen as I uncover the good, the bad, and the hilariously ugly - from networking highpoints to cringe-worthy performances, and from ad tech giants' follies to the observations of the provisions for indie podcasting.
But it doesn't stop there...
Ever wondered if adding visuals to podcasts makes them...video podcasts? Prepare for an awkward moment you'll never forget.
Plus, my game - 'Crazy Claims?' where truth becomes blurred against fiction.
The Podcast Show may be a glossy affair, but I ain't here to sugarcoat.
Listen to experience a journey filled with raw passion, honest insights, and a healthy dose of disruptive skepticism.
Because at the end of the day, podcasting is all about authenticity, heart, and grit - not polished talks and glitzy ads.
Let's keep podcasting real.
Mentioned in this episode:
Free tips
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Podmaster Free Tips
Podmaster Free Tips
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Podcast rankings - exposing the fraud!
Exposing the fraud around podcast rankings!The podcast rankings you see being humble bragged about on social media are a LIE! I'm here to expose it.I’ve been in the podcasting industry for 22 years this coming April and I've lost count of the number of times I’ve heard people talking about podcast rankings. While podcast rankings can be a great metric to measure your success, there’s a lot of misinformation out there about them. In this episode, I’m going to unmask the fraud of podcast rankings and tell you how to treat them.
What you'll hear in this episode all about podcast rankings:What podcast rankings are (0m42s)What determines podcast rankings? (1m50s)The truth about podcast rankings and consultants claiming to be 'top 1%' (03m10s)The benefits of getting good podcast rankings (04m20s)The truth about podcast rankings and how they affect success (05m21s)The actual listener numbers and where they place you in podcast rankings (07m40s)Excluding everything below top 250 - their numbers will shock you (09m04s)How to boost your podcast rankings (10m40s)This week's 'quick tip' - speeding up production workflow (12m00s)In conclusion - podcast rankings: useful or not? (13m20s)
Previous episode taking more of a deep dive into the ridiculousness of the Apple Podcasts 'chart' -> https://www.podmastery.co/2
Prefer to 'read' the episode on my 'Blogcast'? -> https://podknowspodcasting.co.uk/podcast-rankings-fraud/
The Podmaster is a Podknows Podcasting production.
Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.
(c)2022-2023 Podknows Podcasting
Mentioned in this episode:
Podmaster Free Tips
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
How to get your podcast into the Apple Podcasts 'chart' (without using scammy marketing or hiring a strategist)
How you can make sure your podcast is a regular fixture in the Apple Podcasts 'chart'!To take advantage of the offer mentioned in this episode, click here.
If you find yourself pulling your hair out trying to get into the Apple Podcasts 'chart' just like your competition are, then this is the episode for you!
In case you've been living in the dungeon beneath Joe Rogan's house for the past decade, this is the Apple Podcasts 'chart' explained in one sentence.
The Apple Podcasts 'chart' is a visual representation of some specific actions taken while accessing an RSS feed within the Apple Podcasts ecosystem.
The whole 'chart' and how it's compiled has forever been shrouded in secrecy.
Until recently.
Apple Podcasts themselves revealed exactly what the purpose of the chart is when it comes to public view. Sorta.
"Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership."
Here's the link to read that for yourself.
https://podcasters.apple.com/support/3146-apple-podcasts-charts
So, just how do you get into this elusive 'chart' of all podcast excellence?
I wouldn't believe everything you read about it elsewhere.
I wouldn't even believe Apple Podcasts themselves without question.
In case you want to get a bit more of an insight into that, and why I feel Apple Podcasts whole 'chart' system is problematic, you can watch this video here.
But for the purposes of this episode, I'm going to stick to the topic in hand.
How you can get your podcast into the Apple Podcasts 'chart'
What you'll hear:
How you can get into the chart - you DON'T need a strategist (0m47s)How Steven Bartlett stay on top of the Apple Podcasts 'chart' (1m15s)The 'chart formula' (02m39s)The caveat (04m17s)What DO you do to grow your podcast? (06m29s)
The Podmaster is a Podknows Podcasting production.
Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.
(c)2022 Podknows Podcasting
Mentioned in this episode:
Podmaster Free Tips
Free tips
Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!
Podmaster Free Tips
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
The importance of asking better questions on your podcast (and why Joe Rogan always wins)
How you can leverage Joe Rogan superpowers, ask better questions and enjoy better audiences on your podcast!To get hold of the super useful tool mentioned in this episode, click here.
If you ask, how can I enjoy more success with my podcast, Marcus Sheridan is here to answer you!The recording and editing of podcast episodes is the easy part.
The harder part is getting people to actually want to listen to what you've got.
And generally speaking, people don't want to.
After all, what are you bringing to the world that hasn't already been brought to it by the *4 million other podcasts that came before you.
And that's why us podcasters need some outside the box ideas on how to draw attention to our podcasts. Why? Because the one's we're using now obviously aren't working.
If they were, you wouldn't be so excited about the idea of hearing a marketing expert sharing ideas and tips for how to get people to want to listen to your bloody podcast, wouldya?!
In this episode of The Podmaster podcast with 'The Podmaster' Neal Veglio, you'll hear from Marcus Sheridan, author of the game-changing marketing book "They Ask, You Answer" (available here on Audible) and all round marketing guru.
Marcus has lit up stages around the world with his disruptive style of teaching around marketing.
He's coming to the UK in November alongside Brad Sugars on the Raise Your Hand, Raise Your Profits tour.
Make sure you set aside a little time so you can take some notes and proactively take steps to next-level your podcast!
What you'll hear:
What makes Joe Rogan so successful in podcasting, and why you need to leave emotion out of it when you try to duplicate it (3m47s)What holds back ALL other indie podcasters (8m15s)How you can get more attention for your own podcast (10m57s)How to ask better questions - an exercise you can do (17m39s)The Podmaster's practical tip - making all your audio sound the same volume (24m36s)
*the number according to the Podcast Index - The Podmaster suggests the real number of competing podcasts 'out there' is closer to 0.4 million.
The Podmaster is a Podknows Podcasting production.
Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.
(c)2022 - 2023 Podknows Podcasting
Mentioned in this episode:
Free tips
Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!
Podmaster Free Tips
Podmaster Free Tips
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
The Podmaster Ponders - Wait, so people are shocked brands do this to get audience?
I wasn't planning on publishing this one today, but I'm so staggered on this news story I couldn't resist.
I literally felt like a plus-sized model chaser who's been getting head from Ashley Graham for two whole minutes. (Ok, I'd have probably felt like that closer to forty five seconds into it these days...)
I had the audio up in Adobe Audition, and I was past the point of no return.
And here we are.
Some bonus content released before the first full episode featuring Marcus Sheridan.
Thanks to an article from Ashley Carman in Bloomberg, everyone is in up in arms about iHeartMedia doing something that's seen as a bit shady by the whole world.
Mostly because many podcasters are the definition of participation trophy children.
This whole story further confirms for me a worrying theory I have about not just podcasters, but particularly those people who would seek to coax money out of poor unsuspecting victi.... sorry, 'clients' for 'professional podcast marketing' services.
I mean, there were some pretty high profile podcast people getting all bent out of shape about this on social media.
It was really quite embarrassing.
Anyway, this bit of ranting contains:
Why you shouldn't be surprised by this 'news' about iHeartMedia's marketing strategy (which is definitely not as smart as it might seem)Why you can expect more of these kinds of revelations (and why you should ignore them!)What you've needed to know for your whole podcasting life, or get clear on before you start!
If you enjoy this and fancy making sure you have future episodes (and much more!) delivered straight to your inbox, sign up for Podmastery here.
The Podmaster is a podcast from Podknows Podcasting.
Mentioned in this episode:
Free tips
Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!
Podmaster Free Tips
Podmaster Free Tips
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
What can you expect from The Podmaster?
This teaser episode will tell you about the kind of stuff you can expect to hear on The Podmaster podcast over the coming episodes.
If you haven't already, follow or subscribe to the podcast, whichever your favourite podcast app allows you to do!
Make sure you're signed up for the exclusive The Podmaster bonus content that will only be shared with people who are registered. You can do that here.
If you have any questions about anything you hear on the podcast, contact Neal Veglio at Podknows Podcasting, using the contact form on the website.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy