As It Relates to Podcasting with Simona Costantini

Simona Costantini
As It Relates to Podcasting with Simona Costantini

Looking for expert tips on how to launch, grow, and monetize your podcast? You’re in the right place! As It Relates to Podcasting is your go-to resource for entrepreneurs, business owners, content creators, coaches, and consultants who want to leverage podcasting to build their brand, boost their business, and create meaningful connections with their audience. Hosted by full-time podcast strategist and producer Simona Costantini, this show dives into everything you need to know—from successfully starting your podcast to growing your listener base and turning your show into a revenue-generating machine. Whether you’re looking to optimize your strategy or hitting record for the first time, you’ll find practical insights that cut through the noise. Each episode breaks down actionable strategies for burning questions like: - How do I successfully launch my podcast and stand out from the crowd? - What are the most effective ways to increase my downloads and grow my audience? - How can I monetize my podcast without overwhelming my listeners? - What steps should I take to attract sponsors, partners, and collaborations? - How can I use my podcast to drive clients, customers, and revenue for my business? - What are the best tools and systems for running a smooth, stress-free podcast? This show isn’t about fluff or recycled advice—it’s all about providing real-world tips, tested strategies, and expert guidance to help you avoid burnout, stay consistent, and scale your podcast into a successful platform. Through solo episodes and deep-dive roundtables, you’ll gain access to insider knowledge that helps you sidestep common podcast pitfalls and maximize your impact. Tune in weekly as we cover everything from content creation and audience engagement to advanced marketing tactics and monetization methods that actually work. Plus, get exclusive backstage access to tips and resources you won’t find anywhere else, so you can fast-track your growth and start seeing results. Subscribe now and take the next step in turning your passion for podcasting into a profitable venture that reaches and resonates with your ideal audience!

  1. 5 DAYS AGO

    3 Simple Guest Booking Automations That Save 3+ Hours Each Week

    Do you find yourself struggling to book guests or spending countless hours stuck in the scheduling process? Is it starting to cut into your efficiency, or stalling you in getting new episodes out there? If so, today’s insights are just for you, because creating an efficient guest booking workflow can be a game changer for any podcaster.  In this episode, we cover essential strategies for mastering guest booking and creating seamless podcast experiences. Our discussion includes crafting outreach email templates, leveraging networks, automating the guest intake process with tools like Calendly, and the importance of setting clear expectations.  Additionally, we cover technical tips, using icebreakers to build rapport, and the significance of follow-up thank you emails. Emphasizing organization and automation, the episode provides actionable steps to enhance the guest experience, save time, and foster future collaborations. Special resources, including templates and scripts, are available for members to implement these tactics effectively. Learn about: 00:00 Introduction to Podcast Visibility01:33 Creating the Perfect Guest Outreach Email03:48 Leveraging Your Network for Guest Connections04:37 Automating Guest Intake with Forms05:58 Streamlining Scheduling and Preparation08:14 Confirming Logistics and Ensuring Smooth Recordings08:43 Automating Your Booking Process10:45 Pre-Recording Icebreakers13:08 The Importance of the Guest Experience14:11 Membership and Additional Resources FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: a href="https://www.linkedin.com/in/simona-costantini-25653a30/" rel="noopener noreferrer"...

    16 min
  2. OCT 17

    Hacking the Podcast Algorithm: SEO and Visibility Tips for Podcasters

    Have you ever wondered what secret magic makes certain podcasts skyrocket to popularity, while others seem to drift in obscurity? If you're curious about how the algorithm decides which shows to promote, you're in the right place.  Today, we're diving into the top three factors that influence podcast visibility and some actionable tips you can implement right away. In this episode, I reveal the top three factors that impact the podcast algorithm and how to optimize them to enhance your show's visibility.  Discover the importance of subscriber growth and engagement, listener retention and completion rates, and the role of reviews and ratings. I also provide a bonus insight into the significance of SEO in titling and descriptions. Tune in for actionable tips to help your podcast reach a wider audience and boost your engagement. Learn about: 00:00 Introduction to Podcast Visibility01:03 Understanding the Podcast Algorithm02:03 Introducing the Three Key Factors02:25 Subscriber Growth and Engagement03:12 Consistency in Uploads04:04 Listener Retention and Completion Rates05:22 The Role of Reviews and Ratings06:38 SEO for Your Podcast07:25 Recap and Final Tips FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: a href="http://www.voltproductions.co" rel="noopener...

    9 min
  3. OCT 10

    Launching Your Podcast: A Step-by-Step Guide to Launch a Chart-Topping Podcast in 2024

    Are you ready to launch your podcast but feeling overwhelmed about where to start? Unsure how to create a timeline that will ensure a smooth and successful launch? You're in the right place.   Today, I'm breaking down exactly how to make that happen with a step-by-step guide to crafting your podcast launch timeline. We cover the process into three key stages: pre launch preparation, building momentum, and launch day and beyond.  I provide actionable steps such as defining your podcast's concept and audience, selecting a name, recording initial episodes, setting up a podcast hosting platform, and conducting early marketing efforts. Listeners are encouraged to grab her free Podcast Launch Blueprint for more detailed guidance.  Throughout the discussion, the importance of engaging with the audience and maintaining consistency post-launch to build relationships and grow the show is emphasized. I also highlight the significance of staying organized and flexible to accommodate potential delays. This episode aims to equip new and existing podcasters with a comprehensive plan to launch their podcasts successfully. Learn about: 00:00 Introduction to Podcast Title Frameworks01:58 Pre Launch Preparation: Laying the Foundation05:03 Building Momentum: Behind the Scenes07:55 Launch Day and Beyond: Making It Happen10:23 Conclusion and Next Steps FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: a href="https://www.pinterest.com/SimonaCostantini_/" rel="noopener noreferrer"...

    12 min
  4. OCT 3

    Boost Your Podcast Downloads: 4 Podcast Title Hacks to Implement ASAP

    Ever wonder why some podcasts get all the clicks and downloads while others don't? In this episode of As It Relates to Podcasting, I'm diving deep into the art of crafting irresistible podcast episode titles that make your audience hit play every time. I'm excited to share four proven title frameworks that consistently deliver results, plus a bonus framework that I use frequently. These techniques will transform how you approach titling your episodes, helping you stand out in the crowded podcasting space. We'll explore the psychology behind effective titles and why these frameworks work so well. You'll learn how to use the "Never," "Why I Stopped," "Truth," and "Regrets" frameworks, along with the bonus "Start Stop" framework. I'll provide real examples for each, showing you how to adapt them to your unique podcast style and niche. Remember, a well-crafted title doesn't just attract listeners – it sets the tone for your episode and builds anticipation. It's about making a promise to your audience and delivering on it, which ultimately builds trust and grows your community. Want to take your podcast titling skills to the next level? Check out my $7 guide mentioned in the episode for even more insights on naming your podcast and planning your first three episodes. Let's make your podcast titles impossible to resist! Learn about: 00:00 Introduction to Podcast Title Frameworks01:45 The Never Framework02:21 Why I Stopped Framework03:13 The Truth Framework03:59 The Regrets Framework05:17 Bonus - The Start Stop Framework06:41 How to Name Your Podcast and Plan Your First Three Episodes GET THE GUIDE: https://www.voltproductions.co/7-purchase FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: a...

    12 min
  5. SEP 26

    Podcast Marketing Hacks No One is Sharing: Trends and Secrets Every Creator Should Know in 2024

    Are you looking to learn all of the industry's best-kept secrets that producers don't tell you? You're in the right place! In this episode of "As It Relates to Podcasting," my team and I share invaluable insights and essential tips on mastering podcast marketing and production. We're thrilled to introduce this new monthly roundtable format, where we'll discuss industry trends, answer your questions, and provide a behind-the-scenes look at our marketing.  One of the critical topics we cover is the evolution of social media presence for podcasters. We've seen podcast marketing change drastically from 2019 to today. It's essential for creators to be face-forward and engage directly with their audience. Emily highlights the importance of podcast accessibility, such as using subtitles in reels to cater to people with hearing impairments or those who scroll without audio. It's crucial to meet listeners where they are and offer multiple ways for them to consume your content. Building a brand outside of the podcast is an often overlooked aspect as well. Many people want their podcasts to top the charts, but they miss the crucial step of creating the brand behind the podcast. We also discuss the balance between producing high-quality content and maintaining authenticity. While polished content is valuable, authenticity and relatability should not be compromised. The message you're communicating is more important than the type of equipment you use. Connect with us or book a free discovery call to discuss strategies tailored to your needs. Be sure to catch us live at the end of every month and send in your questions for personalized advice! Learn about: 00:00 Introduction to Podcasting Secrets01:20 Roundtable Kickoff and Team Introductions04:25 The Evolution of Social Media Presence09:19 Building Your Podcast Brand13:25 Deepening Your Message with Podcasting17:40 Marketing and Editing as an Afterthought28:45 Final Thoughts and Community Engagement FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit Connect with Simona...

    31 min
  6. SEP 19

    5 Ways to Come Back from a Podcast Hiatus | Relaunch Your Podcast

    Have you taken a break from your podcast and are now unsure of how to dive back in? Don't worry—you're not alone. Here we are, returning to the air after many months OFF the air! And the truth is, many podcasters face this challenge, which is why today I'm sharing five effective ways to make a strong comeback.  Podcast hiatuses are a common occurrence. Life happens; podcasters get overwhelmed, and the podcasting takes a backseat. There’s absolutely nothing wrong with taking a break—in fact, sometimes it's necessary. However, coming back strong can be a game-changer, and that’s what today’s episode is all about. Feeling inspired? Don’t forget to follow As It Relates to Podcasting for more tips on launch and growing your podcast. We're here every Thursday with brand new episodes. Share your thoughts, questions, or feedback in the comments, or reach out via Instagram or email. Your input just might inspire our next episode. Now go ahead, get your podcast relaunched, and welcome back! Learn about: 00:00 Intro01:12 Why Podcast Hiatus’ Happens02:20 Five Ways to Return from Hiatus02:24 Creating a Teaser Episode04:55 Addressing Your Hiatus Directly06:02 Leveraging Social Media and Newsletters08:17 Coming Back with Fresh Content10:10 Collaborating with Other Podcasters11:06 Conclusion and Final Thoughts FREE RESOURCES: Book a Call: https://www.voltproductions.co/contact Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebiePodcast Launch Blueprint: https://www.voltproductions.co/your-podcast-launch-blueprint Descript Freebie: https://www.voltproductions.co/descript-ai-freebieFacebook Community: https://www.facebook.com/groups/podcastsuccesscommunity MORE RESOURCES: Try Descript here: https://get.descript.com/orsams0rrlfoPodcast Success Vault Membership: https://www.voltproductions.co/podcast-success-vaultPodcast Launch Kit: https://www.voltproductions.co/podcast-launch-kit Connect with Simona here: Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: a href="https://www.pinterest.com/SimonaCostantini_/" rel="noopener noreferrer"...

    13 min
  7. JUN 27

    How to Build a Thriving Podcast Community: Insights from Kendall Breitman, RiversideFM’s Community Manager

    In the ever-growing world of podcasting, building a strong community around your show is essential. But how exactly do you foster such engagement? Kendall, the Community Manager at Riverside FM joins me to talk all about it. Here are some key takeaways from our conversation, providing you with actionable tips on building and nurturing a vibrant podcast community. Building a community requires tailoring your efforts to meet the unique needs of your audience. Kendall highlighted that no two communities are the same, and the most successful ones are those that respond to their members' actual wants and needs. Essentially, your community should reflect the interests and desires of its members. To better serve your community, it’s crucial to understand their motivations. Kendall suggested that direct conversations with your audience are invaluable. Asking them questions about their goals, challenges, and preferences can provide insights that help you shape a community that resonates with them. Kendall advised treating negative feedback as an opportunity to demonstrate the human side of your brand. Instead of viewing it as an affront, see it as a chance to engage, listen, and explain your actions. Personal responses and transparency can turn a disgruntled member into a loyal advocate. When launching a new community or reviving a dormant one, take the lead in starting conversations. Kendall noted that it’s essential to post regularly and encourage interaction until the community gains momentum and members feel comfortable contributing on their own. Building a strong podcast community is about creating meaningful connections, responding to the needs of your audience, and fostering a space where members feel valued. For those looking to build or strengthen their podcast communities, these actionable tips from our conversation provide a valuable roadmap to success. Learn about: 00:00 Intro 01:59 Why Community Management? 03:40 Building a Community: Key Elements 05:17 Understanding Your Audience 07:25 Online and Offline Community Building 11:51 Handling Feedback and Negative Comments 13:56 Starting and Reviving a Community 15:03 Conclusion and Farewell   FREE RESOURCES: Podcast Recording Equipment Guide: https://www.voltproductions.co/tech-guide-freebie 7 Ways to Monetize Your Podcast: https://www.voltproductions.co/7-ways-to-monetize-your-podcast Podcast Launch Guide: https://www.voltproductions.co/launch-8-weeks-freebie Descript Freebie: https://www.voltproductions.co/descript-ai-freebie Facebook Community: a href=...

    16 min

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About

Looking for expert tips on how to launch, grow, and monetize your podcast? You’re in the right place! As It Relates to Podcasting is your go-to resource for entrepreneurs, business owners, content creators, coaches, and consultants who want to leverage podcasting to build their brand, boost their business, and create meaningful connections with their audience. Hosted by full-time podcast strategist and producer Simona Costantini, this show dives into everything you need to know—from successfully starting your podcast to growing your listener base and turning your show into a revenue-generating machine. Whether you’re looking to optimize your strategy or hitting record for the first time, you’ll find practical insights that cut through the noise. Each episode breaks down actionable strategies for burning questions like: - How do I successfully launch my podcast and stand out from the crowd? - What are the most effective ways to increase my downloads and grow my audience? - How can I monetize my podcast without overwhelming my listeners? - What steps should I take to attract sponsors, partners, and collaborations? - How can I use my podcast to drive clients, customers, and revenue for my business? - What are the best tools and systems for running a smooth, stress-free podcast? This show isn’t about fluff or recycled advice—it’s all about providing real-world tips, tested strategies, and expert guidance to help you avoid burnout, stay consistent, and scale your podcast into a successful platform. Through solo episodes and deep-dive roundtables, you’ll gain access to insider knowledge that helps you sidestep common podcast pitfalls and maximize your impact. Tune in weekly as we cover everything from content creation and audience engagement to advanced marketing tactics and monetization methods that actually work. Plus, get exclusive backstage access to tips and resources you won’t find anywhere else, so you can fast-track your growth and start seeing results. Subscribe now and take the next step in turning your passion for podcasting into a profitable venture that reaches and resonates with your ideal audience!

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