The Sales Podcast Wes Schaeffer

Misty shares her journey of becoming an author and the inspiration behind her book “Becoming Extraordinary,” which you can pre-order now.
She grew up in foster care, which helped her develop her entrepreneurial mindset from a young age.
We also get into her introduction to marketing and the role of AI in content creation today.
Hint: personalize what the robot gives ya!
We also discuss the reason why “Field of Dreams” is a great movie but why “If You Build It, They Will Come” is a recipe for disaster for your business.
Along the way we get into the…
complexity of building a business and the responsibilities of business owners.
power of marketing and the balance between easy and hard work.
importance of realness and authenticity, as well as the role of vision in motivation.
dangers of unrealistic visions and the value of setting realistic expectations.
power of personal stories and the importance of honoring commitments.
Professional Sales Tips you'll learn today on The Sales Podcast ... Grew up in foster care
“If you’ve ever seen an episode of C.O.P.S., you’ve seen my life.”
Misty Kortes on The Sales Podcast Was in therapy as an 11-year-old and started journaling while in foster care
About to turn 50
She has been an entrepreneur since she was in first grade
She would draw as a kid during recess, and she’d sell them at the next recess
But kids wouldn’t buy enough pictures, so she started selling tattoos
She doesn’t want to relive something bad from her past
Leave the bad behind

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As an at-risk kid, she was placed into a summer program to earn some money, and she would learn some skills, including a marketing class
Most businesses want to skip marketing, they just want sales
You need traffic to grow sales
Content creation is not marketing
Run ads, do partnerships, and/or speak
SEO is the long game, and it can be harder now
She’s a coach first, an implementor second
Most of your time is spent on things that you consider most important to you
 
GUEST INFO:
Guest Site: www.mistykortes.com
Guest Book Site: https://mistykortes.com/becoming-extraordinary
Guest Instagram: https://www.instagram.com/mistykortes  
Guest LinkedIn: https://www.linkedin.com/in/mkortes
Guest Facebook: https://www.facebook.com/mistyyourmarketingcoach
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PODCAST INFO:
The Sales Podcast Home
The Sales Podcast on YouTube
 
 

https://blog.thesaleswhisperer.com/p/ben-settle-2
Market like you mean it.
Now go sell something.
 
SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!
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Podcast -- https://feeds.libsyn.com/44487/rss
YouTube — https://www.youtube.com/@TheSalesWhispererWes
Sales Book -- https://www.thesaleswhisperer.com/c/way-book
 
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CopyByWes.com
https://CRMQuiz.com
https://TheBestSalesSecrets.com
https://MakeEverySale.com
https://www.TheSalesWhisperer.com/
https://www.thesaleswhisperer.com/c/ipa

https://blog.thesaleswhisperer.com/p/john-renken
John Renken, a former Army veteran and professional fighter, shares his journey in sales training and his passion for helping military personnel transition into civilian careers.
He discusses his background in sales, his experience in the military, and the challenges faced by veterans in finding employment. John emphasizes the importance of sales skills and provides insights into the misconceptions about sales. He also highlights the need for better support and resources for veterans during their transition. 
In this conversation, John discusses his work with Sales Platoon, a program that helps veterans transition into sales careers. He explains the training process, which includes teaching veterans how to generate leads, use LinkedIn, ask for referrals, build scripts, use AI, time block, and network. 
The training lasts between three to six months, depending on the branch of the military the veteran served in. John also discusses the challenges of getting SkillBridge applications approved and the importance of planning for life after the military. He shares his experience climbing Mount Kilimanjaro and the lessons he learned from it.
Takeaways
John Renken has a background in sales and has been involved in sales since he was 11 years old. He started his career in the Army and later transitioned to working as a civilian contractor, specializing in combatives training. John is now a sales coach and trainer, helping military personnel transition into civilian careers. He emphasizes the importance of sales skills and the misconceptions about sales, and highlights the need for better support and resources for veterans during their transition. Sales Platoon helps veterans transition into sales careers by providing comprehensive training on lead generation, LinkedIn, referrals, scripts, AI, time blocking, and networking. The training program lasts between three to six months, depending on the branch of the military the veteran served in. Getting SkillBridge applications approved can be challenging due to the military's need to maintain readiness for potential conflicts. It is important for veterans to plan for their transition to civilian life from the moment they join the military. John Renken shares his experience climbing Mount Kilimanjaro and the lessons he learned about perseverance and the importance of planning. Sound Bites
"I've been in sales since I was 11." "The average person getting out of the military right now is getting 20 bucks an hour." "You should never settle for less than 30 if you've served." "We teach them how to generate leads, use LinkedIn, how to ask for referrals, how to build script, how to use AI. We do all of it." "The training lasts between three to six months, depending on the branch of the military the veteran served in." "Getting SkillBridge applications approved is like 1,000 out of 10,000." 00:00 Introduction and Background
01:09 Discussion about Mead
03:01 Interest in Fighting and Combat Sports
05:27 Teaching Combatives and Nicknames
07:14 Fighting Preacher Nickname
08:56 Nerves and Enjoyment in Fighting
10:33 Rank in Brazilian Jiu-Jitsu
15:30 Transition to Sales Training
21:49 Transition to Sales Coaching
23:39 SkillBridge Program and Taking Over a Company
25:36 Average Salary for Military Veterans
27:02 Transition from Military to Civilian Life
28:26 Perception of Sales in the Military
29:26 Salary Expectations for Military Veterans
29:45 Sales Training for Military Personnel
32:02 Challenges with SkillBridge Program
35:11 Calling Strategies in Sales Platoon
36:37 Common Mistakes in Corporate Sales Teams
39:19 Importance of Accountability and Time Management
41:55 The Role of Scripts in Sales
43:23 The Benefits of Having a Routine
44:42 Sales Platoon's Target Audience
46:15 Preparing for Life After the Military
49:01 John Renken's Experience Climbing Mount Kilimanjaro
 
Market like you mean it.
Now go sell

https://blog.thesaleswhisperer.com/p/josh-tolley-buy-a-business
https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip
In this conversation, Wes interviews Josh Tolley, an experienced entrepreneur and author. 
They discuss the misconceptions of buying and selling businesses, the importance of critical thinking and logical deduction, and the challenges of having rational discussions. 
Josh shares his journey as an entrepreneur and the value of creativity and thinking outside the box. He also explains the process of buying profitable businesses and the scalability of managing multiple businesses. 
The conversation highlights the importance of selling businesses at the right time and the table method for effective business management. In this conversation, Josh Tolley discusses the process of building a portfolio of businesses through acquisitions. 
He emphasizes the importance of avoiding online scams and hiring a qualified broker to assist with the acquisition process. 
Tolley also provides insights into considerations for location and working around SBA loan requirements. He highlights the need for thorough due diligence and research before making a purchase. 
Additionally, Tolley shares his motivation for writing a book and discusses the challenges of introversion in public speaking. The conversation concludes with a discussion on negotiating price and terms, as well as the importance of engaging content.
Takeaways
Buying profitable businesses can be a faster and more successful path to entrepreneurship than starting from scratch.
Critical thinking and logical deduction are essential skills for success in business and other areas of life.
Doing what you love may not always lead to financial success, and it's important to consider the scalability and profitability of a business.
Selling a business at the right time can be more profitable than holding onto it for too long.
Managing multiple businesses requires trust in competent professionals and focusing on the key aspects of each business. Avoid online scams and hire a qualified broker when acquiring businesses.
Thorough due diligence and research are essential before making a purchase.
Consider location and work around SBA loan requirements.
Negotiate beyond price to include additional terms and benefits.
 
00:00 Introduction and Technical Difficulties
01:12 Josh Tolley's Background and Experience
03:29 The Number of Businesses Josh Tolley Owns
04:00 The Misconceptions of Buying and Selling Businesses
05:03 The Bonding Moments of Different Generations
06:27 The Importance of Objective Truth and Logical Deduction
09:00 The Challenges of Having Rational Discussions
11:05 The Value of Critical Thinking and Creativity
12:18 The Success of D Students in Entrepreneurship
13:22 Josh Tolley's Academic Background and Journey
15:20 The Risk and Failure in Buying Businesses
20:22 The Pitfalls of Doing What You Love
23:08 The Affordability of Buying Businesses
25:57 The Importance of Selling Businesses at the Right Time
27:36 The Challenges of Managing Multiple Businesses
30:10 The Importance of Trust and Scalability in Business Ownership
31:25 The Table Method for Business Management
32:24 Building a Portfolio of Businesses
33:05 Avoiding Online Scams
34:22 The Importance of Hiring a Qualified Broker
35:09 Considerations for Location
35:38 Working Around SBA Loan Requirements
36:06 Choosing the Right Type of Business
37:07 Due Diligence and Research
38:15 The Role of Errors and Omissions Insurance
39:20 The Dangers of Insta Experts
40:20 Motivation Behind Writing a Book
42:06 Introversion and Public Speaking
43:18 The Temptation of Living in a Remote Location
44:13 The Challenges of Socializing
45:47 Negotiating Price and Terms
46:55 The Difficulty of Acquiring a Winery
48:17 The Importance of Price in Negotiations
50:38 Negotiating Beyond Price
52:27 Josh Tolley's Website and Podcast
53:20 Website Design and User Experie

https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip 
https://blog.thesaleswhisperer.com/p/eric-saar-meta-ads
Eric Saar, the Facebook ad guru, discusses his expertise in Facebook advertising and his company, Slingshot Media Consulting. He explains the importance of setting the right foundation before shooting for success, just like a slingshot. Saar focuses on Facebook and Instagram ads, also known as Meta ads.
He discusses the impact of Apple's changes on Facebook's ability to track users and the importance of understanding analytics and metrics. Saar emphasizes the need for nuance and expertise in Facebook advertising and warns against agencies that overpromise and underdeliver.
In this conversation, Eric Saar discusses the effectiveness of Facebook ads for e-commerce and webinar funnels. He emphasizes the importance of product-market fit and dialing in the right messaging and targeting. Eric shares examples of successful webinars and explains how to optimize ad sets to avoid audience overlap. He also discusses the role of ad fatigue and the importance of testing different creatives. Eric offers consulting services to help businesses improve their Facebook ad strategies and provides recommendations for other marketing channels. 
Takeaways
Setting the right foundation is crucial before shooting for success in Facebook advertising.
Apple's changes have affected Facebook's ability to track users, leading to challenges in tracking metrics accurately.
Understanding analytics and metrics is essential for successful Facebook advertising.
Nuance and expertise are necessary to navigate the complexities of Facebook advertising.
Beware of agencies that overpromise and underdeliver in Facebook advertising.
Facebook ads work best for e-commerce, but it requires dialing in the right product-market fit.
Webinars can be effective for lead generation and sales, but the quality of the webinar delivery is crucial.
Optimizing ad sets by avoiding audience overlap and understanding metrics is key to successful Facebook advertising.
Ad fatigue can occur after two and a half months, but creative variations and testing can extend the lifespan of ads.
Consulting services can help businesses improve their Facebook ad strategies and navigate other marketing channels.
00:00 Introduction to Eric Saar and Slingshot Media Consulting
08:47 The Impact of Apple's Changes on Facebook Tracking
12:36 Understanding Analytics and Metrics in Facebook Advertising
15:31 Navigating the Nuances of Facebook Advertising
19:16 Maximizing Facebook Ads for E-commerce Success
20:12 The Power of Webinars in Lead Generation and Sales
22:25 Optimizing Ad Sets for Effective Facebook Advertising
23:51 Extending the Lifespan of Ads and Avoiding Ad Fatigue
27:09 Consulting Services for Facebook Ad Strategy and Beyond 
Market like you mean it.
Now go sell something.
 
SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
Twitter -- https://twitter.com/saleswhisperer
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Facebook -- https://www.facebook.com/wes.sandiegocrm
Facebook Page -- https://www.facebook.com/thesaleswhisperer
Vimeo -- https://vimeo.com/thesaleswhisperer
Podcast -- https://feeds.libsyn.com/44487/rss
YouTube — https://www.youtube.com/@TheSalesWhispererWes
Sales Book -- https://www.thesaleswhisperer.com/c/way-book
 
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CopyByWes.com
https://CRMQuiz.com
https://TheBestSalesSecrets.com
https://MakeEverySale.com
https://www.TheSalesWhisperer.com/
https://www.thesaleswhisperer.com/c/ipa

https://blog.thesaleswhisperer.com/p/sean-douglas-booked-to-speak
Summary
In this podcast interview, Sean Douglas, a former Air Force member turned speaker and coach, shares his journey from the military to becoming a professional speaker. He discusses his background in the Air Force, including his experience as a drill instructor and his involvement in the resilience program.
Sean explains how he transitioned into speaking and the process of getting booked for TEDx talks. He also highlights the benefits of giving a TEDx talk and shares insights on balancing speaking engagements and coaching.
He emphasizes the importance of building contacts and gaining experience to succeed. Sean discusses the value of networking and negotiating behind the scenes to secure speaking gigs.
He also highlights the significance of video testimonials and the role they play in building credibility. Sean provides advice on pricing keynote talks and shares strategies for prospecting associations and booking speaking engagements.
He encourages speakers to think outside the box and stand out in a crowded market. Finally, Sean talks about his upcoming move back to Michigan. 
Takeaways
Transitioning from the military to speaking and coaching is possible with the right mindset and determination. To get booked for a TEDx talk, it's important to have a compelling opening, align with the event's theme, and present a big idea that can impact humanity. Giving a TEDx talk can provide credibility and visibility, leading to paid speaking gigs and other opportunities. Balancing speaking engagements and coaching requires effective time management and prioritization.
00:00 Introduction and Air Force Background
01:08 Transitioning to Speaking and TEDx Talks
09:38 Getting Started with TEDx Talks
20:53 Benefits of Giving a TEDx Talk 22:33 Balancing Speaking and Coaching
24:26 Paid Speaking Gigs and Workshops
26:36 Building Contacts and Experience 
27:22 Networking and Negotiating
28:07 Lessons Learned 
29:35 Always Be Curious
30:29 Video Testimonials
31:00 Pricing Keynote Talks
32:21 Value and Pricing
33:17 Prospecting Associations
34:26 Booking Speaking Gigs
35:47 Free Talks vs Paid Talks
36:16 Sleep Locally, Speak Nationally
37:45 Thinking Outside the Box
39:18 Taking Action and Learning
40:42 Finding Speaking Opportunities
43:07 Standing Out in the Crowd
45:31 Starting Small and Growing
46:41 Searching for Call for Speakers
50:32 Playing Pickleball
52:52 Get Booked to Speak
54:08 Moving to Utah and Michigan 
Market like you mean it.
Now go sell something.
 
SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!
https://www.youtube.com/@TheSalesWhispererWes
-----
Connect with me:
Twitter -- https://twitter.com/saleswhisperer
TikTok -- https://www.tiktok.com/@thesaleswhisperer
Instagram -- http://instagram.com/saleswhisperer
LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Facebook -- https://www.facebook.com/wes.sandiegocrm
Facebook Page -- https://www.facebook.com/thesaleswhisperer
Vimeo -- https://vimeo.com/thesaleswhisperer
Podcast -- https://feeds.libsyn.com/44487/rss
YouTube — https://www.youtube.com/@TheSalesWhispererWes
Sales Book -- https://www.thesaleswhisperer.com/c/way-book
 
BUSINESS GROWTH TOOLS
https://12WeeksToPeak.com
https://CopyByWes.com
https://CRMQuiz.com
https://TheBestSalesSecrets.com
https://MakeEverySale.com
https://www.TheSalesWhisperer.com/
https://www.thesaleswhisperer.com/c/ipa