Leveling Up with Eric Siu Eric Siu

For this week’s episode, Bryan Johnson, the “world’s most measured man”, shares his health experiments, gene therapy, and the power laws of health. He also discusses his insights on measuring health metrics, prioritizing interventions, the importance of evidence-based health practices, the concept of 'don't die' and the pursuit of longevity through scientific methods and measurements. 


Watch the full interview here: https://youtu.be/5wJJLPobQeQ


TIME-STAMPED SHOW NOTES:


(00:00) The Pursuit of Longevity: Gene Therapy and Stem Cells

(02:02) Power Laws of Health: Prioritizing Evidence-Based Interventions

(03:11) Measuring Health Metrics: Biomarkers and Protocols

(05:35) Scientific Pursuit of Longevity: Challenging Conventional Norms

(16:11) Biological Age Markers: Nighttime Boners

(41:49) Understanding Vitamin D and Diet

(48:01) Challenges of the Food Supply Chain

(54:35) Building a Religion and the Future of Intelligent Existence

(56:08) Content Marketing and the Long-Term Game



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In this episode, Eric Siu discusses AI's impact on advertising M&A. He shares his M&A thesis, emphasizes strategic thinking and top talent, and highlights due diligence, founder roles, and multiple arbitrage potential. He also covers AI's effect on agency models and the crawl-walk-run approach to AI implementation.


Watch the full interview here: https://youtu.be/FBc-IPvQ8Sk 


TIME-STAMPED SHOW NOTES:


(00:00) Introduction and Context

(03:27) Strategic Thinking and Top Talent in the Age of Automation

(05:14) The Importance of Due Diligence in M&A Deals

(08:07) Trust but Verify: Avoiding Subpar Hiring Decisions

(11:33) The Changing Agency Business Model with AI



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

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What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


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Growth Everywhere

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Leveling Up


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For this week’s episode, Gary Vee (aka Gary Vaynerchuk) discusses his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. Eric Siu and Gary Vee also discuss VFriends, their philosophies on life and business, and much more.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:


(00:00) Gary Vee's Vision for Buying the New York Jets

(08:56) The Importance of the Journey in Life and Business

(27:33) Marketing Tactics for Businesses in Crowded Markets

(35:21) The TikTokification of Social Media

(36:45) The Value of Organic Social Media Expertise

(37:15) The Value of Building a Personal Brand

(39:07) The Art and Math of Marketing

(41:22) The Importance of Hard Work and Self-Awareness

(50:20) The Power of Content Creation

(53:26) The Potential of Live Streaming and NFTs

(01:02:02) Patience and Risk-Taking in Entrepreneurship

(01:06:30) The Future of Marketing: Intuition and Technology




Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


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Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


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For this week’s episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:


(00:00) Unconventional Ways to Improve Sleep and Health

(06:17) Temperature Management and Relaxation Techniques

(11:09) The Future of Sleep and Health: Data and AI

(13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships

(25:02) The Power of Word of Mouth and Building Trust

(30:02) The Future of Sleep Technology: Advanced Features and Personalization

(39:09) Living and Working Together

(41:17) Setting Boundaries for Work-Life Balance

(45:20) Inflection Points in Building a Hardware Business

(51:56) Creating a Written Culture and Data-Driven Decision-Making

(55:31) The Value of Board Meetings

(58:37) Breaking the Rigidity of Fixed Meetings

(01:03:01) Hiring for Greatness

(01:08:00) The Intensity of Startup Life

(01:12:14) A/B Testing Work Environments

(01:17:12) Religion as a Marketing Strategy



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

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What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


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Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


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Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash. 


Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:



(00:00) The Future of Marketing: Earning and Buying Attention


(03:29) The Rise of Personal Brands and Personal Interactions


(06:20) The Power of Long-Form Content for Building Trust


(26:02) The Value of High-Quality Views and Engagement


(28:13) Short-Form vs. Long-Form Content: Depth and Context


(57:29) The Consequences of Excessive Money Printing and Inflation


(57:59) The Role of the Federal Reserve and Government Spending


(58:56) Bond Auctions and the Downgrading of US Credit


(59:49) Preparing for an Inflationary Crash


(01:02:11) Learning Strategies for Continuous Growth


(01:03:35) Investing in Scarce Assets to Protect Against Inflation


(01:19:23) Understanding the Total Addressable Market for Bitcoin



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


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Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


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Learn more about your ad choices. Visit megaphone.fm/adchoices

For this week’s episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud.

Watch the full interview here: https://youtu.be/Eqo-V_vMuKA 


TIME-STAMPED SHOW NOTES:



(00:00) Introduction and Background


(10:09) Embracing Optionality in Business Strategies


(31:18) Operating Like a Public Company


(45:16) Continuous Customer Development


(55:02) Creating a Company Culture for Personal Growth


(01:03:34) Hiring and Accountability in Management


(01:14:50) Finding a Niche in the AI Landscape



Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew 

—

What should I talk about next? Who should I interview? Please let me know on X or in the comments below.

Did you enjoy this episode? If so, please leave a short review here


Subscribe to Leveling Up on iTunes


Get the non-iTunes RSS Feed


 
Connect with Eric Siu: 
 

Growth Everywhere

Single Grain

Leveling Up


Eric Siu on X

Eric Siu on Instagram


Learn more about your ad choices. Visit megaphone.fm/adchoices