Inside Google Ads with Jyll Saskin Gales Jyll Saskin Gales

Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including:

"Which Google Ads certifications should I take first?"
"How do I land a job after getting certified?"
"How should I price my Google Ads services as a freelancer?"

Jyll breaks down the free Google Skillshop certifications, the best way to complement them for practical experience, and the different paths you can take in the Google Ads world - from agencies to freelancing.

Plus, learn how to find your first freelance clients from guest expert Jenna Warriner, host of the Shiny New Clients podcast, and how to price your services competitively.

This episode is packed with actionable advice to kickstart your Google Ads career. Listen now and don't forget to participate in this week's Insider Challenge for a chance to be featured on a future episode.

You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads  

Inside Google Ads course
Get the in-platform Google Ads training that Google Skillshop simply won't teach you. Learn more at https://learn.jyll.ca/courses/insidegoogleads

Shiny New Clients podcast with Jenna Warriner
Listen to Jenna's interview with Jyll about Google Ads for Beginners!
https://www.buzzsprout.com/2215200 

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales 

In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit!

Get ready for a rapid-fire session covering 10 essential PPC topics, including:
Conquering competitor searches (without getting flagged!)Best practices for keyword match typesWhen to exclude branded keywordsThe truth about Quality ScoreBudget mysteries solved (including why your daily spend might fluctuate)Maximizing performance within a set budget (hint: it's all about the bid strategy)Turning off Auto-Apply RecommendationsThe future of Remarketing Ads (spoiler alert: it's not all doom and gloom)Plus, Jyll shares how she would tackle the last episode's Insider Challenge about Expected CTR.

Ready to test your Google Ads knowledge? Tune in and see if you can answer the questions alongside Jyll.

You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Google Ads coaching
If you need personalized help with your Google Ads account, you can book a 1:1 call with Jyll. Learn more at https://jyll.ca/pages/google-ads-coach

Find Jyll on social media
https://tiktok.com/@the_google_pro 
https://youtube.com/@the_google_pro 
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https://www.linkedin.com/in/jyllsaskingales  

In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance.

Listen in as Jyll answers questions from:
Auto Lease 1135 on YouTube: Ad Strength vs. Quality Score?A YouTube user who wonders why pinning a headline lowers Ad Strength.James Talbot on TikTok: Does Quality Score refer to relevance to the search?Jyll explains that Ad Strength is a good practice indicator, but Quality Score, based on actual performance, is more important. She breaks down the three components of Quality Score and reveals which Google Ads score you should ignore altogether.

Plus, there’s a new segment! In the “Insider Challenge,” Jyll presents a real-life Google Ads problem for you to solve. Can you improve a campaign with an average Quality Score?

You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
If you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. Short & sweet video lessons so that within a few hours, you can be running Google Ads campaigns efficiently and effectively. Learn more at https://learn.jyll.ca/courses/google-ads-for-beginners

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales

Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro.

Listen in as Jyll helps:
Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about itAnother question from Matinmashayekhe1746 about a sudden drop in clicks after just an hour (and why you should avoid obsessing over hourly data!)West Ben G on TikTok, who's getting leads but Google Ads isn't recording the conversions (and how to identify the culprit)Plus, Jyll launches a brand new segment - the *Insider Challenge!* Share your answer with Jyll for a chance to be featured in a future episode.

Ready to solve your Google Ads mysteries and get more out of your campaigns? Tune in and follow Inside Google Ads!

You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads  

Google Ads Account Audit
If you're concerned about issues in your Google Ads account and you'd like a professional once-over, you can purchase a Google Ads account audit from Jyll. She'll give you your customized scorecard, and tell you exactly how you can improve your campaign performance. Learn more at https://jyll.ca/pages/google-ads-account-audit

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales 

In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting.

This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, highlighting their unique advantages in YouTube and Demand Gen campaigns, and pointing out the subtle differences when used in Display campaigns.

Next, Ideal Home Offer inquires, "How do you use combined segments for YouTube ads?" Jyll shares the strategy behind creating and applying combined segments using AND, OR, and NOT logic for ultra-specific targeting. She shares her personal experience using custom segments for targeting potential clients on YouTube, showcasing the power of precise audience targeting.

Lastly, Jaro Atry's question addresses a critical challenge: "How did you navigate Google's restrictions on personalized advertising for sensitive topics?" Jyll introduces the concept of "non-linear targeting" as a creative solution to comply with Google's strict personalized advertising policies while effectively reaching your target audience. She emphasizes the importance of ad content and the strategic assembly of custom segments to navigate around restrictions related to religion, politics, and other sensitive areas.

Whether you're looking to refine your targeting approach, navigate Google's advertising policies, or simply gain deeper insights into Google Ads' capabilities, Episode 9 of Inside Google Ads is packed with invaluable strategies, tips, and real-world examples. Join Jyll Saskin Gales for another informative episode that promises to enhance your Google Ads effectiveness and help you achieve your marketing goals.

You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads  

Inside Google Ads course
Let an ex-Googler show you how to make Google Ads work for your business. With Inside Google Ads there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons. It’s all about how to work with, not against the platform to get the best out of it. Learn more at https://learn.jyll.ca/courses/insidegoogleads

Find Jyll on social media
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https://www.threads.net/@the_google_pro
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In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal.

Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively.

Motivation & Mindset asks about using competitors' websites for keyword research, so Jyll outlines her "indirect competitor targeting" strategy as a cost-effective campaign tactic.

Lastly, Young Wellz's confusion about Keyword Planner metrics leads Jyll to differentiate between Keyword Planner, Performance Planner and Reach Planner, and when to use each.

This episode is packed with actionable tidbits on leveraging Keyword Planner for strategic campaign planning and competitor analysis. You'd be hard-pressed not to learn something new and useful!

You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads

Google Ads for Beginners
If you're enjoying this podcast but getting a little lost on the terminology and fundamentals, fear not! I created my newest course, Google Ads for Beginners, just for you. Short & sweet video lessons so that within a few hours, you can be running Google Ads campaigns efficiently and effectively. Learn more at https://learn.jyll.ca/courses/google-ads-for-beginners

Find Jyll on social media
https://tiktok.com/@the_google_pro
https://youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro
https://www.linkedin.com/in/jyllsaskingales