163 episodes

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents, you'll learn exactly how to go from Agent to Entrepreneur.

Level Up - From Agent to Entrepreneur Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

    • Business
    • 4.8 • 93 Ratings

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents, you'll learn exactly how to go from Agent to Entrepreneur.

    Tactics to Get 10 Listings a Month in a “Zero Inventory” Market

    Tactics to Get 10 Listings a Month in a “Zero Inventory” Market

    There’s a lot of talk about us being in a ‘zero inventory’ market, but a quick look around will show that there’s no shortage of transactions taking place. Homes are still being bought and sold, and it’s possible to not only survive but thrive in this market, as long as we’re willing to tweak our strategies.
    What changes do we need to make to our existing business models during this period? What are buyers and sellers doing differently, and how can we position ourselves as their obvious choice, every step of the way?
    In this episode, we’re discussing how to supercharge our businesses, regardless of what’s going on in the market.
    "There’s plenty of inventory out there: we just have to figure out the adjustments we need to make to our businesses to get a piece of the pie." -Brendon Payne

    Three Things You’ll Learn In This Episode  

    How to open ourselves up to more opportunitiesHow can we stop pigeonholing ourselves and expand our pillars of lead generation?


    Why we need to compress our long-term nurture communication timeframeIn today’s market, waiting a year to follow up is a major gamble. How soon should we follow up after initial contact? 


    The importance of tech and automation in a piping hot marketHow can we use the technology at our disposal to stay ahead in a sea of competitors?

    • 17 min
    The Core Leadership Skills Necessary To Scale A Business w/Anthwon Thomas

    The Core Leadership Skills Necessary To Scale A Business w/Anthwon Thomas

    Making the jump from agent to entrepreneur isn’t always easy, especially when we don’t have hands-on leadership experience. However, with the right guidance, there’s no reason why we shouldn’t become revered leaders in our own right. 
    The question is, where do we get that guidance? Where can we learn the skills required of great leaders, and how can we implement them effectively in our businesses? 
    In this episode, founder of Silver Lining Real Estate Group, Anthwon Thomas shares how he built up his leadership skills to establish a thriving organization.
    "To be a great leader, you need to be an even better follower." -Anthwon Thomas

    Things You’ll Learn In This Episode  

    Who to look up to in the businessWhose lead should we be following to ensure maximum results, even when we’re brand new to the industry?


    Where to get top-level accountability as leadersWho should we turn to for real, raw accountability? Who is more likely than anyone else to help us stay on track to our most ambitious goals?


    The key to running a successful teamHow can we ensure our teams hold both themselves and their colleagues accountable, even when we’re not there? 


    How to prepare ourselves for industry domination, even as newbiesNo one enters the real estate business as a bonafide expert, so how can we fine-tune our skills from the moment we enter the space? 


    Guidelines for cultivating strong company culture, right out the gate
    Anthwon Thomas’s 3 life principles for holistic success
    How to become resourceful with minimal resources
    The key to constant growth in all areas of life

    Guest Bio- 
    Anthwon Thomas is the founder of Silver Lining Real Estate Group in Lafayette, Indiana. After studying towards his law degree at Purdue University, Anthwon discovered his love for real estate in 2015. With impressive results to date and a steadily growing team, it’s safe to say he hasn’t looked back since. 
    Connect with Anthwon on Facebook Messenger:https://www.facebook.com/AnthwonThomas 
    And learn more about Silver Lining Real Estate Group at:https://silverliningregroup.com//

    • 45 min
    Cash Offers & Motivated Sellers: How to Add Investing to Your Agent Toolkit w/Tom Cafarella

    Cash Offers & Motivated Sellers: How to Add Investing to Your Agent Toolkit w/Tom Cafarella

    Many agents feel apprehensive about getting into the investing side of real estate, and the current competitiveness in the market doesn't help those hesitations. 
    However, for those who are willing to leap, investing could be the thing that takes their business to the next level.
    How does an agent make the shift to an investor? Can we use the investment side of things to bolster our existing real estate businesses?
    How do we even begin to identify great deals when we're new to the investing space? 
    In this episode, I’m joined by the host of the Agent Investor Podcast and co-founder of Ocean City Development, Tom Cafarella. We discuss how agents can maximize their results with real estate investing.

    "The great news for agents saying they're not investors is, you don't need to be. Team up! There are so many people out there with cash, and it won't take much time to find investors." -Tom Cafarella

    Three Things You’ll Learn In This Episode  

    What to do if we don't feel comfortable investingNot everyone feels comfortable investing, so don't be afraid to team up. A simple Facebook post can be all it takes to connect with potential partners.  


    How investing allows us to maximize every opportunity Often, agents will go into a property, assess that it needs a lot of work to go to market, and that marks the end of the road, but it doesn't have to be.


    Why investing is a great fallback option for every agentMost of the time, sellers prefer listing their properties to taking a cash deal, but there is a small percentage who won't. How can you create a service offering that meets the needs of those sellers? 

    Guest Bio- 
    Tom Cafarella is an entrepreneur, real estate investor, speaker, and coach. As founder of Ocean City Development, Tom and his team have purchased hundreds of homes. As the founder/broker of Cameron Real Estate Group, Tom also leads a team of 200+ agents serving homeowners and buyers all over greater Boston and Massachusetts.
    Host of the Agent Investor Podcast, Tom has also been featured on industry podcasts such as Real Estate Investing Secrets, Level Up with Greg Harrelson, Team Building Podcast with Jeff Cohn, Investing in Real Estate with Clayton Morris, Deal Farm, Real Estate Locker Room, Cash Flow Guys and many more.
    To find out more, go to: https://www.cameronrealestategroup.com/tom-cafarella/ 

    • 38 min
    Sellers Are Afraid of Listing… Here’s How to Help Them Move Forward w/Brendan Bartic

    Sellers Are Afraid of Listing… Here’s How to Help Them Move Forward w/Brendan Bartic

    Many agents shy away from listings, purely because they’re often difficult to work with. However, if we can remove the obstacles, there’s no reason why we can’t build booming, listing-based businesses.
    The chief reason listings are so tough to work with is not everyone feels comfortable putting their homes on the market. That being said, even when homeowners are nervous to list for whatever reason, it’s not the end of the road, and all we need to do is find a new way forward.
    How can we help sellers move past their fears of listing, so we can find the best way forward for them? Is there a way to create a win-win scenario?
    In this episode, the CEO of The Bartic Group, Brendan Bartic shares why it’s so important to give our clients options.
    "When agents provide options outside of the traditional, basic real estate program, they’re enabled to have more conversations." -Brendan Bartic
    Three Things You’ll Learn In This Episode  

    How options put our clients in the driver’s seatWhen sellers know they have options beyond the traditional route, they feel more empowered to decide on their own. Aim to educate, so they can make the choice they feel most comfortable with. 


    How to deal with sellers who aren’t convinced they want to listSome homeowners just aren’t sure they want to sell, and that’s okay! Remind them that listing doesn’t mean they have to sell and that if after a few months they would rather stay in their homes, they can choose to do so. 


    What to do when the traditional listing is the most viable optionIf a seller insists on a fix and list and we know it doesn’t meet our criteria or would prefer a cash deal when we know they’ll be losing out, we have the power to say no. Options let us find a mutually beneficial way forward, and if either party feels like they’re not gaining anything, we can choose not to work together at all. 

    Guest Bio- 
    Brendan Bartic is the CEO of The Bartic Group at Keller Williams Realty. An industry veteran of more than 18 years, Brendan is also a US Army veteran, having done multiple tours in both Iraq and Kuwait. Brendan is also CEO and Founder of Brendan Bartic Real Estate Coaching and author of the forthcoming book, The Score. 
    To find out more, go to:https://www.brendanbartic.com/

    • 49 min
    Creating a Perpetual Relationship-Driven Real Estate Machine w/Rett Harmon

    Creating a Perpetual Relationship-Driven Real Estate Machine w/Rett Harmon

    The pandemic changed multiple things about our lives and businesses. The real estate businesses that have thrived through this were prepared ahead of time and focused on the right things. 
    While some businesses have had to reinvent themselves completely, others only had to make small adjustments. The goal isn’t to focus on the shiny objects, it’s to create a scenario where we don’t have to stress about all the disruptors everyone is worried about. 
    That can only take place if we pour all our attention into the systems that keep the business running. 
    What is the main area we need to be focused on? How can we be more intentional with connecting with our communities? 
    In this episode, CEO and co-founder of Century 21 Novus Realty, Rett Harmon talks about how he led his business through 2020. 
    "Some of the basic things we learned when we first got into the business are so much more important now than they’ve ever been. We just have to bring them full circle and be intentional with what we’re doing." -Rett Harmon

    Three Things You’ll Learn In This Episode  

    How to build a perpetual real estate machine When we build a business on the right foundation, we won’t have to scramble when the industry or the world suddenly shifts. That way, when a disruption happens, all the right systems and relationships are baked in and fully functional. Instead of building from scratch, all that’s required are tweaks and adjustments. 
    Why we need to avoid chasing shiny objectsWe often try to grow by jumping onto the next big thing, but it’s better and less risky to control and experience growth by going deeper into what we already have. Not building deep relationships is a bigger risk than ignoring disruptors.
    The most important currency in our real estate business One of the most significant adjustments of the last year was doing business in a socially distanced world. This can be a huge blow to a real estate business. As leaders, we have to plug-in systems that maintain relationships, allow us to stay in front of people, and bring value and positivity to them. 

    Guest Bio- 
    Rett Harmon is an author, community advocate, and contributor to the real estate industry. He is both an active agent and co-owner of Century 21 Novus Realty. Rett began selling real estate in 2001 while attending the UWG where he earned his BBA in Real Estate. C21 Novus is currently growing with 40 agents, 11 staff, and over 700 properties under management. Rett along with his previous team closed 226 transactions in 2017. 
    To get in touch, call 678.520.6381
    LinkedIn https://www.linkedin.com/in/rettharmon/. 
    Random to Real Estate YouTube https://www.youtube.com/channel/UCdZlLBXnu4p9rlKoV-TslHQ

    • 36 min
    A Guide to Success As a Newbie Agent w/Robert Skeels

    A Guide to Success As a Newbie Agent w/Robert Skeels

    Many young agents see their age as a barrier to success, but it doesn’t need to be. We can achieve anything we put our minds to, regardless of our level of experience.
    Still, getting started in real estate comes with its challenges. How can we navigate those and go on to make our dreams a reality?
    What are the objections commonly faced by younger agents, and what can be done to overcome them? 
    In this episode, Robert Skeels of The Quintin Group shares how he’s made his mark on the industry at just 25 years old. 
    "As a new agent, It’s so important to be surrounded by good leadership, whether you team up with them or you’re just in the same environment." -Greg Harrelson

    Three Things You’ll Learn In This Episode  

    How to boost credibility as a newbie agent: Counter any perceptions of being inexperienced by accumulating as much knowledge as possible. Simply knowing the area we serve goes a long way in establishing authority. 
    How to stay accountable to the goals we set: Find a way to make not doing a particular task or reaching a goal more difficult than getting it done. If we know we’ll pay a fine for not executing, we’ll put in more effort. 
    Why it’s so important to maintain healthy habits: It’s easy to quit a routine, but the same can’t be said for getting back into it. Keep the momentum going!

    Guest Bio- 
    Robert Skeels is an agent at The Quintin Group Keller Williams. Since starting his career interning as an ISA, Robert has gone on to earn his license and consistently deliver great results. Robert is a Buyer Specialist. 
    To find out more, go to:
    Or contact him at:
    Books mentioned in this episode:
    You'll See It When You Believe It: The Way to Your Personal Transformation by Wayne W. Dyer https://www.amazon.com/Youll-See-When-Believe-Transformation/dp/0060937335

    • 30 min

Customer Reviews

4.8 out of 5
93 Ratings

93 Ratings

Ima listener ,


Greg is a fantastic host and brings on incredible guests! I highly recommend the listen!

Matt_your_realtor ,

Thank you

Thank you so much for the rock solid strategies that help make our industry better. You guys are rock stars!!

JoshCrist ,

Empowering, insightful and actionable! 🔥

Whether you’re well established as a real estate entrepreneur, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Greg, Brendon and the entire team do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving real estate business, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

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