Podcasting Unlocked: Tips and Growth Podcast Strategies for Impact-Driven Entrepreneurs

Alesia Galati
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Are you a purpose-driven business owner ready to make a real difference in the world? Join Alesia Galati, founder of Galati Media, as she shares actionable strategies to help you leverage the power of podcasting for positive change. Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters. In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews. Whether you're a seasoned podcaster or just starting out, Podcasting Unlocked will equip you with the tools and strategies to create a podcast that grows your business and contributes to a better world. Learn more about Alesia at helpmypod.com

  1. Your Podcast Visibility Roadmap

    1D AGO

    Your Podcast Visibility Roadmap

    Podcast growth doesn't happen by accident, and it certainly doesn't happen by shouting into the void of social media without a plan. In this episode of Podcasting Unlocked, Alesia curates the best insights from four industry experts to help you move from invisible to influential. This week, episode 263 of Podcasting Unlocked is about your podcast visibility roadmap! In this episode of Podcasting Unlocked, our experts are sharing the importance of making a strategic plan for your podcast marketing and actionable steps you can take right now to bring in new audience members.  We also chat about the following:  Make the Customer the Hero: Stop positioning yourself as the hero of your podcast. To resonate with your audience, your messaging must clearly define your listener's problem and position your expertise as the guide that helps them win.Build Authority with Creative PR: Use Top 10 lists or unique industry rankings to establish your show as a primary resource. Creative PR isn't just about news; it’s about positioning your thought leadership in a way that search engines and listeners can't ignore.Implement the Four-Post Social Plan: Abandon the post every day grind. Focus on a strategic cycle that builds awareness, shares a unique perspective, provides a behind-the-scenes look, and finishes with a clear call to action to drive your audience to your latest episode.Repurpose with Intention: Don't try to be everywhere at once. Pick one or two primary platforms where your audience actually hangs out and master those before expanding. Quality and intentionality on one platform outperform mediocre presence on five.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH: Lauren Cockerell Mickie Kennedy Katie Brinkley Deirdre Tshien CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 LINKS MENTIONED: Ep 168: The Power of StoryBrand in our Podcast Content with Lauren Cockerell Ep 176: Unlocking the Power of Press Releases for Your Podcast with Mickie Kennedy Ep 211: Maximizing Podcast Reach Through Repurposing with Deirdre Tshien Ep 229: Promoting Your Podcast on Social Media with Katie Brinkley Proud member of the Feminist Podcasters Collective.

    14 min
  2. How Do I Get More People to Listen to My Podcast?

    3D AGO · BONUS

    How Do I Get More People to Listen to My Podcast?

    If you’ve noticed that your podcast downloads are stagnant or experiencing a dip, you are not alone. Over the last year, many podcasters saw anywhere from a 15-30% drop in their downloads, causing some concern. While we know now that much of this download dip had to do with changes to how Apple Podcasts records downloads and not a reflection of the podcasts themselves, however, these download numbers are important for those of us that are focused on growing our show. This week, episode 30 of Successful Podcasting Unlocked answers the question: How do I get more people to listen to my podcast? In this episode, I share: Set SMART (specific, measurable, achievable, relevant, and time-bound) goals for podcast growth. Focus on one or two goals for at least 6 months before switching the focus. Examples of podcast growth goals may include doubling your downloads or increasing your follower count. 6 actions to focus on when trying to grow your podcast listenership.  To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive  Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  LINKS MENTIONED: Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue  Ep 29: Podcast Branding: How to Establish Thought Leadership and Boost Visibility Proud member of the Feminist Podcasters Collective.

    10 min
  3. Journalism Secrets for High-Impact Podcast Interviews with Tanya Targett Camacho

    FEB 5

    Journalism Secrets for High-Impact Podcast Interviews with Tanya Targett Camacho

    Do your interviews feel repetitive or shallow? Most podcasters jump straight into the interview format without any formal training in journalism, leading to cookie-cutter episodes that fail to stand out in a crowded market. This lack of interview strategy often results in missed opportunities for deep emotional connections and long-term listener engagement. In this episode of Podcasting Unlocked, Alesia sits down with former investigative journalist and award-winning storyteller Tanya Targett Camacho. They discuss how to move beyond the surface-level "journalist" role and become a master interviewer who can sit in silence, ask intentional questions, and create an experience that is truly unique for your listeners. If you’re tired of asking the same questions as everyone else and want to learn how to uncover the powerful, untold stories within your guests, this episode is for you. This week, episode 262 of Podcasting Unlocked is about journalism secrets for high-impact podcast interviews!  Often called the “Media Darling,” Tanya Targett Camacho is an award-winning former investigative journalist turned video storytelling strategist for female entrepreneurs. Known for her fearless approach to uncovering golden soundbites, Tanya has helped women in 12 countries turn interviews into binge-worthy content — generating $7.4M+ in free publicity and features in The New York Times, Forbes, HuffPost, CNN, BBC, and FOX.  In this episode of Podcasting Unlocked, Tanya Targett Camacho is sharing the importance of listening to the answers your interviewees give you and actionable steps you can take right now to go deeper in your podcast interviews.  Tanya and I also chat about the following:  Why sitting in silence is often the most powerful tool in an interviewer's toolkit.The importance of focusing on what your listeners need to hear, not what makes your guest look perfect.Using intentional questions to uncover the "why" behind the guest's experiences, transforming a simple Q&A into a high-impact storytelling session.Harnessing the power of hope to leave your listeners feeling empowered.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH TANYA TARGETT CAMACHO: LinkedIn Instagram Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 LINKS MENTIONED: Ep. 252: The Future of Podcasting in 2026 Ep 155: Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang Free Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

    28 min
  4. Repurposing Podcast Content: Strategies for Growth, Engagement, & Revenue

    FEB 3

    Repurposing Podcast Content: Strategies for Growth, Engagement, & Revenue

    Many purpose-driven podcasters reach major episode milestones only to realize their backlog feels like a content graveyard, where great insights go to be forgotten. This leads to missed opportunities for podcast growth, lower engagement, and stagnant lead generation. If you feel like your past hard work isn't working for you anymore, this episode of Podcasting Unlocked is your wake-up call. In this episode of Podcastin Unlocked, you’ll learn how to breathe new life into old episodes, reduce listener overwhelm, and turn your archives into a consistent source of income and authority as Alesia explores how to transform your extensive archive into a strategic asset. She also breaks down the four essential pillars of backlog repurposing: Growth, Engagement, Impact, and Conversion. This week, episode 261 of Podcasting Unlocked is about repurposing your podcast content for growth, engagement, and revenue!  In this episode of Podcasting Unlocked, I’m sharing the importance of SEO and discovery for podcast growth and actionable steps you can take right now to utilize your backlog of content to build trust with your audience and bring in new clients.  I also chat about the following:  Pillar 1: Growth through SEO Audits – Stop letting bad titles hide your best work. Identify your top-performing past episodes and perform an SEO audit by renaming titles and updating descriptions with high-intent keywords to improve discoverability in podcast players.Pillar 2: Engagement with Curated Playlists – Deep backlogs can overwhelm new listeners. Reduce the "barrier to entry" by creating curated playlists around specific themes—such as "Business Strategy" or "Self-Discovery"—to guide your audience through your most valuable content.Pillar 3: Impact through Authority Building – Use your archives to cement your professional reputation. Create "RoundUp" episodes or "Best Of" segments that showcase your expertise and remind your audience why you are a leader in your niche.Pillar 4: Conversion using Dynamic Ads – Your old episodes are still being discovered by new listeners every day. Update your dynamic ads in your backlog to ensure your current offers, lead magnets, and calls to action are reaching those "evergreen" ears.Your backlog shouldn't be a source of guilt; it should be your greatest business tool. My challenge for you this week is to pick just one pillar. Either rename five old episode titles for better SEO or curate a simple 5-episode playlist for your new listeners. Don't let your impact stop at the release date. Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 LINKS MENTIONED: Ep 135: Setting Business Podcast Goals Ep 255: Creating Your Podcast Emergency Plan Proud member of the Feminist Podcasters Collective.

    17 min
  5. How the Enneagram Impacts Podcast Strategy and Team Dynamics with Sandhya Sudhakar

    JAN 29

    How the Enneagram Impacts Podcast Strategy and Team Dynamics with Sandhya Sudhakar

    Many purpose-driven podcasters face the constant pressure of trying to be the "perfect host," leading to burnout and a disconnect from their audience. This frustration often stems from not understanding your internal motivations and how they influence your creative process and team dynamics. In this episode of Podcasting Unlocked, Alesia dives deep into the Enneagram with expert Sandhya Sudhakar. We explore how understanding your personality type can become your superpower, allowing you to create content with more ease, lead your team effectively, and build deeper relationships with your clients. This week, episode 260 of Podcasting Unlocked is about how the enneagram impacts podcast strategy and team dynamics! Sandhya Sudhakar is a certified coach, Enneagram practitioner, speaker, facilitator, the founder of Self At Work, and the host of the Working Your Way podcast. She takes a trauma-informed, inclusive approach to leadership development and team building, focused on showing up authentically and cultivating a sense of belonging in the workplace. In this episode of Podcasting Unlocked, Sandhya Sudhakar is sharing the importance of understanding your personal motivations and actionable steps you can take right now to tailor your podcasting strategy to your enneagram type.  Sandhya and I also chat about the following:  The Enneagram as a Creative Lens: Learn how each of the nine types uniquely approaches content creation and storytelling. Understanding your type allows you to double down on your natural strengths and identify the specific challenges that might be holding you back from podcasting with ease.Optimizing Team and Client Dynamics: Discover how the Enneagram can improve your communication with your production team and guests. By identifying the motivations of others, you can tailor your management style to reduce friction and foster a more collaborative environment.Moving Toward Authenticity: Sandhya explains how self-discovery leads to a career that feels genuine. Stop following "cookie-cutter" podcast strategies and start building a show that reflects your true values and personality.Self-Referencing vs. External Referencing: Shift your focus from what the "market" wants to what resonates with your internal mission. This shift is key to creating long-term, sustainable content that doesn't lead to creator fatigue.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH SANDHYA SUDHAKAR: LinkedIn Instagram Working Your Way podcast Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work w Free Download: 15 Ways to Improve Your Podcast Book Your Free 1:1 Consultation Proud member of the Feminist Podcasters Collective.

    43 min
  6. How Can I Use My Podcast to Become a Thought Leader in My Industry?

    JAN 27 · BONUS

    How Can I Use My Podcast to Become a Thought Leader in My Industry?

    Your podcast is more than a podcast. It is an incredible tool that helps you elevate your brand, establish your thought leadership, and impact your audience on a deeper and more personal level. By showing up as the expert you are, you have the ability to make a difference in people’s lives. How incredible is that? This week, episode 29 of Successful Podcasting Unlocked answers the question: How can I use my podcast to become a thought leader in my industry? In this episode, I share: Use the SMART acronym (specific, measurable, achievable, relevant, and time-bound) to create goals for establishing yourself as a thought leader.Impactful goals might include increasing social media mentions and shares, guesting on other people’s podcasts, and growing your email subscribers. Actionable strategies you can use to achieve your thought leadership goals and increase your impact. To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive  Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  LINKS MENTIONED Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue  Proud member of the Feminist Podcasters Collective.

    9 min
  7. Bringing Your Full Expertise to Your Podcast Strategy with Brittany Biggett-Heeren

    JAN 22

    Bringing Your Full Expertise to Your Podcast Strategy with Brittany Biggett-Heeren

    Many podcasters feel pressured to "pick a lane," fearing that if they talk about all their expert topics in the same show, they’ll confuse their audience. This "niched-down" anxiety often leads to burnout or a show that feels incomplete because you aren’t bringing your whole self to the mic. In this episode of Podcasting Unlocked, Alesia sits down with Brittany Biggett-Heeren, a group fitness instructor and health law expert, to discuss how she successfully integrated her diverse expertise into her show, The Wednesday Wellness Debrief. Beyond podcast strategy, we dive deep into the critical need for postpartum advocacy and maternal health awareness, especially for Black women who face unique societal pressures to "put the cape back on" immediately after childbirth. This week, episode 259 of Podcasting Unlocked is about bringing your full expertise to your podcast strategy!  Brittany Biggett-Heeren is the host of a holistic wellness podcast dedicated to empowering professional mothers through the journey of Matrescence using the evidence-based Nine Pillars of Wellness framework. As a certified Pre- and Postnatal Fitness Specialist and former corporate manager with a background in Health Law, she brings a unique, highly-niche perspective to content strategy and business growth.  In this episode of Podcasting Unlocked, Brittany Biggett-Heeren is sharing the importance of understanding your whole self when podcasting and actionable steps you can take right now to have a multi-faceted show.  Brittany and I also chat about the following:  The "Whole-Self" Strategy: You don’t have to choose between your professional expertise (like law) and your personal passions (like fitness). Use podcast segments to transition between topics, allowing you to serve as a comprehensive resource for your audience.The Postpartum Gap: Most pregnancy resources focus on the birth, but the postpartum period (the "fourth trimester") is often the most dangerous and under-supported phase for parents. Advocacy is essential to ensure mothers aren't treated as "afterthoughts" once the baby arrives.Dismantling the "Superwoman" Stigma: Black mothers, in particular, face intense societal pressure to recover instantly and handle everything alone. True recovery requires "getting back to the foundation" and treating postpartum healing like the major physical and mental event it is.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH BRITTANY BIGGETT-HEEREN: Instagram Podcast YouTube Website CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 Free Download: 15 Ways to Improve Your Podcast Proud member of the Feminist Podcasters Collective.

    28 min
  8. How to Turn Every Podcast Guest into a Long-Term Connection, Collaboration, or Client

    JAN 20

    How to Turn Every Podcast Guest into a Long-Term Connection, Collaboration, or Client

    Do you spend 45 minutes in a deep, incredible conversation with an expert, only to hit "stop" and never speak to them again? If your podcast guest relationships feel transactional—or worse, non-existent once the recording ends—you are leaving valuable business connections, potential clients, and collaborations on the table. Many podcasters struggle with treating their show as a content factory rather than a networking powerhouse, missing out on the long-term assets these relationships can become. In this episode of Podcasting Unlocked, I’m breaking down my exact six-step workflow to turn a standard interview into a lasting professional relationship. This week, episode 258 of Podcasting Unlocked is about how to turn every podcast guest into a long-term connection, collaboration, or client!  In this episode of Podcasting Unlocked, I’m sharing the importance of building trust early with your podcast guests and actionable steps you can take right now to build meaningful relationships with your guests.  I also chat about the following:  Demonstrate Expertise through Storytelling: During the interview, don't just ask questions—share relevant client success stories and examples of your work. This positions you as an expert to both your listeners and your guest without turning the episode into a full infomercial.The Power of Post-Recording Reciprocity: Use the "golden opportunity" immediately after hitting stop to ask how the guest feels and how you can support their current goals. By offering help first, you trigger the law of reciprocity, often leading to guests asking how they can support you in return.Automate Your Gratitude: Set up a one-week automated follow-up email to thank your guest again and let them know you’re working on their episode in the background. This simple touchpoint keeps the connection warm without requiring manual effort for every single guest.Quarterly Re-engagement Strategy: Don't let the relationship die after the release date. Every quarter, use tools to summarize top lessons from your show, quote your past guests, and tag them in social media posts to reignite the conversation and show you genuinely care about their insights.Your guests aren't just a download number; they are humans who can become your greatest collaborators or clients if you treat the relationship with intention . This week, look at your upcoming guest list and ask: What is one way I can support them today? Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.  Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/  CONNECT WITH ALESIA GALATI: Instagram LinkedIn Work with Galati Media!  Work with Alesia 1:1 LINKS MENTIONED: Creating Conversations Your Guests are Proud to Share with Mai-kee Tsang Proud member of the Feminist Podcasters Collective.

    14 min
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About

Are you a purpose-driven business owner ready to make a real difference in the world? Join Alesia Galati, founder of Galati Media, as she shares actionable strategies to help you leverage the power of podcasting for positive change. Alesia understands the unique challenges and opportunities marginalized voices face and is passionate about helping you amplify your message, grow your audience, and create a podcast that truly matters. In each episode, you'll discover podcast growth strategies, impactful content creation ideas, authentic storytelling tips, marketing and audience growth tactics, and hear inspiring interviews. Whether you're a seasoned podcaster or just starting out, Podcasting Unlocked will equip you with the tools and strategies to create a podcast that grows your business and contributes to a better world. Learn more about Alesia at helpmypod.com

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