Little Gym, Big Heart with Devin Gage Devin Gage

“What's really important about this is that you write the emails because if you trust  somebody else to promote your business for you, probably going to get a pretty bad email that should all be in the wording. You want to structure this sponsorship so that it is a win win for the organization because you're providing an immense amount of value and cash and you get to tap into their customer list as a result.”
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage outlines three unique joint venture strategies that have successfully generated thousands of contacts and hundreds of clients. These methods hinge on creativity, mutual value exchange, and strategic positioning to enhance business growth and network expansion.

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Timestamps: 
(00:29) -  Tactic #1: Leveraging Local Business Giveaways
(03:12) -  Tactic #2: Crafting Creative Sponsorship Proposals
(05:21) - Tactic #3: Maximizing Physical and Digital Real Estate
(07:06) - Concluding Insights: Positioning for Success

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“Your space is a form of value that you can provide other businesses to generate referrals for yourself up next”
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage provides insight into joint venture marketing, specifically tailored for fitness professionals looking to expand their client base and enhance local market publicity. It begins by clarifying joint venture marketing as a sophisticated form of referral marketing, aimed at leveraging other businesses' networks. Devin emphasizes the importance of recognizing one's value to other businesses, beyond just fitness knowledge. It outlines various forms of value that fitness professionals can offer, such as expertise, physical space for advertisements, email lists with potential clients, and influence over clientele. 
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Timestamps: 
(00:41) - Understanding Joint Venture Marketing
(00:58) -  Identifying Your Value as a Fitness Professional
(02:17) - Exploring Areas of Value You Can Offer
(03:18) - Leveraging Your Email List and Influence
(05:35) -  Creating Value Through Services and Partnerships
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“ Imagine I went to the Apple store to buy a new iPhone and it was going to cost a thousand dollars to get a brand new iPhone. And the guy at the counter tells me, he says, Hey, listen, it's a thousand dollars here.
But if you drive A mile down the road, you can save 10 and you can get it for 990. I would tell him it's a complete waste of time and I would buy the thousand-dollar iPhone and go about the rest of my life.”
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares strategies on how to apply pricing psychology to avoid price pushback and ensure products are perceived as valuable by clients. It begins with an anecdote to illustrate that the perception of savings is relative, not absolute. Devin introduces tactics such as using precise price points instead of round numbers, limiting options to enhance the perceived value, minimizing the visual footprint of prices, and utilizing price anchoring to adjust customers' price perception. 
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Timestamps: 
(00:26) -  The Emotional Logic of Pricing
(00:37) - Illustrating Pricing Psychology with Real-Life Scenarios
(02:16) - Tactic 1: Precision in Pricing
(04:25) - Tactic 2: Simplifying Choices to Boost Sales
(06:24) - Tactic 3: The Visual Impact of Price Presentation
(08:43) - Tactic 4: The Power of Price Anchoring
(13:49) - Applying Pricing Psychology for Effective Sales
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“There is nothing better than getting out in the community, delivering amazing sessions, and using paid digital marketing so that you can see the exact cost per lead and return on investment that you're getting.”
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares five common ways gym owners unnecessarily spend money and offers practical advice on how to avoid these financial pitfalls. Devin stresses prioritizing spending on aspects that genuinely contribute to business growth and avoiding common financial traps.
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Timestamps:
(00:18) - The Flooring Fiasco: Investing Wisely in Your Gym's Foundation
(02:43) - The Buildout Blunder: Why DIY Can Cost You More
(04:17) - The Merchandise Mistake: Rethinking Apparel as a Marketing Tool
(06:37) - The Marketing Misstep: Avoiding Ineffective Print Ads
(07:57) - The Fake Work Trap: Focusing on What Truly Matters
(09:40) - Conclusion: Smart Investments for Gym Success
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“People are pretty understanding about you having boundaries in your life.”
Welcome to the Little Gym, Big Heart podcast! Today Devin Gage shares his expert strategies for avoiding industry burnout and boosting productivity, emphasizing the importance of balanced nutrition, adequate sleep, a disciplined lifestyle, and effective stress management techniques. Leveraging insights from Parkinson's law, he explores how setting work constraints can enhance productivity, making it an essential listen for fitness professionals seeking work-life balance and productivity optimization.
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Timestamps:
(0:45) - The Reality of Burnout and Its Impact
(2:02) - The Importance of Energy Management
(3:19) - Tips to Stay Fully Charged: Sleep, Training, and Lifestyle
(6:02) - The Dangers of Bodybuilding and Fitness Career
(6:54) - The Power of Constraints and Time Management
(9:52) - The Role of Gratitude, Journaling, and Meditation
(14:13) - Conclusion: Navigating the Fitness Industry Successfully
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"You have to be arrogant enough to believe that you out of all the trainers and fitness professionals out in the world are actually going to make it in this industry."
Welcome to the Little Gym, Big Heart podcast! Today Devin Gage discusses the challenging career shelf life of personal trainers and gym owners, with the former lasting less than six months on average and the latter typically closing within two years. However, he suggests a recipe for success involving three key mindsets: ignorance, arrogance, and faith. Ignorance doesn't imply a lack of knowledge, but rather the ability to overlook certain hard realities of the business, such as stiff competition, long hours, and unpredictable factors like COVID-19. Arrogance, in this context, refers to the confidence to believe in one's capacity to succeed in a challenging environment.
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Timestamps:
(0:25) - The Three Mindsets for Success
(0:56) - Embracing Ignorance: Overcoming Challenges
(2:54) - Arrogance: Believing in Your Unique Potential
(4:13) - Blind Faith: A Personal Success Story
(5:17) - The Power of Persistence in the Fitness Industry
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