86 episodes

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

Lunch Hour Legal Marketing Legal Talk Network

    • Business
    • 4.9 • 29 Ratings

Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.

    Working From Home Or Living At Work? || Why No One Likes Your Law Firm

    Working From Home Or Living At Work? || Why No One Likes Your Law Firm

    How setting boundaries when working from home can make you happier, plus knowing the difference between building brand recognition and building brand affinity.
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    Like it or not, the pandemic opened Pandora's box of WFH, but does it feel like you’re working from home or living at work? The lines have certainly blurred. However, that doesn’t mean you have to be on call 24/7 waiting by the phone to meet a client’s every beck and call. Gyi and Conrad are here to help you find the right balance of flexibility, technology, and boundaries to meet your client’s needs and still keep your sanity. You’ll just need to find some other time to listen to podcasts since you fired your commute. *wink*
    There are three parts to branding: Know, Like, and Trust. Sure, you can put up a billboard easily enough, but how do you get people to actually LIKE you? That, dear friends, is the difference between brand awareness and brand affinity. The guys tell you why you’ve woefully bungled your Veteran’s Day messaging, spank you on the bottom, and implore you to get out there and do better. 
    Maybe the best segment Conrad and Gyi have ever done? You be the judge. 

    The News:    

    Battle of the industry reports. Does it seem like every legal directory is putting out a “State of the Industry” report? Maybe it’s because they are. 


    Lawmatics announces new integration with MyCase.

    Is there a hint of a decline in the prevalence of Google local search results? 


    References mentioned: 
    Lunch Hour Legal Marketing now on YouTube 
    Lunch Hour Legal Marketing on TikTok 
    LawSites, “Small Firm Lawyers Are Awash With Optimism About Their Practices, Thomson Reuters Survey Finds,” 
    Martindale-Avvo, “Understanding the Legal Consumer 2022” 
    Lawmatics Integrates With MyCase 
    A Glitch in the Google Local System? 
    Morris Lilienthal YouTube
    Levinson & Stefani YouTube
    Derrick Law Office on YouTube
    Chris Walker, Refine Labs 
    Clio Legal Trends Report

    • 39 min
    Data that Makes Dashboards Dazzle || Lawyers, Your Clients Want Flat Fees

    Data that Makes Dashboards Dazzle || Lawyers, Your Clients Want Flat Fees

    Gyi and Conrad talk about gorgeous data dashboards and the gorgeous-er data behind them. Then, the guys dig into how your clients really feel about fees and billing. Plus, book club!
    -----
    Straight from the YouTubes: Gyi and Conrad answer a listener question regarding metrics dashboards. Plot twist, it’s less about the tools you use to display your data, and more about the integrity of the data you put into it. Get your data, keep it clean, and make it actionable for your law firm. Throwing money at a pretty dashboard may make you feel more on top of things, but getting down and dirty with the raw numbers will put you more in touch with your business.
    Next, you’ve heard this a million times: your clients want alternative billing methods. And yet, according to the Clio Legal Trends Report, only 37% of law firms offer flat fee pricing. We know change is hard, but seriously, why aren’t you listening to what clients say about fees and billing?
    And then, back to the business bookshelf for David C. Baker’s “The Business of Expertise.” Selling expertise is exactly what attorneys do, even if you aren’t allowed to say you're an expert. “Five Stars” - Gyi Tsakalakis.
    The News:

    Google is changing Similar Audiences, the algorithm for finding ad targets.

    Plus, some Google spam updates. Be in the know.

    And a mystery CRM product coming in January, we know nothing … nothing!

    Finally, some talk about SEO, rankings, and reviews. This never gets old.

    • 43 min
    Clio Enters the World of Websites (and SEO) || Are Lawyers Like Spam and Ramen?

    Clio Enters the World of Websites (and SEO) || Are Lawyers Like Spam and Ramen?

    Conrad and Gyi take an early look at Clio’s foray into website design and the connection between lawyers and ramen noodles. Plus, some quick takeaways from the brand new 2022 Clio Legal Trends Report.
    -----
    Continuing its effort to be your law firm’s one-stop shop, Clio is now entering the website design and hosting arena. Is Clio’s new offering, which specializes in sites for lawyers and seamlessly integrates with the Clio universe, going to be the answer to getting your firm out there on the web? Will all its bells and whistles get you noticed, get you to the top of SEO rankings, and bring in clients? The guys share their appreciations and hesitations on Clio’s new service, and how it compares to website builders in general.
    And then, it’s time to get Econ nerdy. We all see what’s going on with the markets these days, and all feel the rising costs. Maybe you haven’t quite yet started swapping out your nice flank steak for a can of Spam and your linguine alle vongole for a bowl of ramen, but you’re feeling that grocery bill just a bit more. The guys get into how lawyers should be thinking about their pricing as buying power goes down and the demand for legal services, counterintuitively, goes up.
    Plus, important insights from the new, 2022, Clio Legal Trends Report. What are the most important things to a potential client? Survey says: you’ll have to listen to find out!
    The News:

    Updates from Clio Cloud Conference 2022


    Gonzalez v. Google, the struggle over Section 230 and liability on the Internet. The Supremes may be poised to engage.

    Google business profiles are still getting penalized.

    Conference season is upon us, Crisp and Great Legal Marketing events are coming soon. AAJ Winter Convention 2023 is in February, and the ABA Techshow is in March.


    Justice For Me legal financing startup raises $10 million in funding.

    • 38 min
    What’s the Plan, Stan? || Marketing Metrics Power Rankings

    What’s the Plan, Stan? || Marketing Metrics Power Rankings

    First things first: it’s about time you got your annual plan together for next year. Then, Gyi and Conrad help you build your metrics dashboard into a pro-level thing of beauty. And, book review—what you need to add to your Business Bookshelf.
    -----
    It’s that time of year again, time to grab your pumpkin spice lattes and start your firm’s marketing planning for the upcoming year. You do have a plan, don’t you? Well, it’s not too late to get started (but it’s getting there). Gyi and Conrad share their insights into setting business goals, tracking them, and nailing your execution.
    Last episode, Gyi and Conrad warned you about the metrics to avoid. This time, the guys focus on what you NEED to pay attention to. They rank the five most important metrics you need on your marketing dashboard. Don’t waste your time with unnecessary noise. Learn how to track your business like a boss.
    And, to wrap things up, as promised, Conrad shares his selection for this episode’s new segment, Business Bookshelf.
    The News:


    BREAKING: Don’t touch your Google Business Profiles (GBP). Businesses are getting suspended for really weird, silly reasons.

    Marketing in an economic downturn: what to do and how to win.

    Google Search On: take-aways for law firms

    • 46 min
    Sales Velocity: Be Quick or Be Dead || Metrics, Who Needs ‘em?

    Sales Velocity: Be Quick or Be Dead || Metrics, Who Needs ‘em?

    How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guys help you avoid the metrics that are really just noise. And, for a little something extra, we get into what’s been going on with Patagonia and a rant a little bit about the upcoming legal conference season.
    -----
    Do you even like making money? Gyi and Conrad walk you through how you’re probably too slow to respond to inquiries and too slow to sign your clients — and it’s costing you. Learn exactly how to track your sales velocity and how fast you NEED to move getting that client through the funnel if you want to grow your client base and grow your revenue.
    And then, metrics? We don’t need no stinking metrics. The guys share a couple of their interactions with lawyers in the wild and the lingering sentiment of “we’re professionals, not a business.” Guess what, your law firm is a business, and what gets measured gets managed. But, not all metrics are useful, and further, some can be false flags of success. Gyi and Conrad each share their worst metrics to hang your hat on. 
     

    • 45 min
    What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads

    What’s That Shiny New Marketing Toy You’ve Got There? || Google’s Out Of Home Ads

    First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new thing” right before they encourage you to invest in Google’s “cool new thing”.
    -----
    Second Life! Pokemon Go! Clubhouse! (gasp) Whatever other nonsense you think might work to market your firm. Yes, there’s always cool new tech to play with, and maybe you feel like you can be early to this new thing, but sometimes it’s important to step back and make sure you’re not overinvesting in the next nothingburger. DO: keep up with the latest trends and tech. DON’T: be a sucker for the next shiny thing.
    And, we’ve all seen it in the movies; a “delightful” future of humanity where everywhere you walk there is a personalized hologram trying to sell you the latest, hottest new thing or turkey dinner in a cup. Well, good news! Google is taking the first steps to that utopia with their new offerings with Out of Home ads. The gents share their takes on our bright future, brought to you by Google, and how (and why) you’d use Out of Home to promote your law firm.
    A Giant Pile of News:

    Is Google’s new Helpful Client Algorithm a big yawner?


    MyCase accounting and document automation platform is making some interesting leaps. A one-stop shop, maybe It’s possible.

    It's Conference season! Clio Con, Hubspot, etc.

    Did Gyi kill Amazon Medicine?

    Twitter tweet editing may finally be here.

    TikTok and Instagram are shaping the way search and Google operates. Wave of the future or waste of time?

    • 44 min

Customer Reviews

4.9 out of 5
29 Ratings

29 Ratings

mike Bts ,

“I didn’t pass the bar but I know a little bit”😎

Never hurts to get put it on game with current laws and litigations and Gyi is that dude so I had to subscribe

baronjosh ,

Valuable tips

Gyi and Conrad know their stuff. They don’t hold back. Listening to this podcast will help you grow your practice.

Tuleybird ,

This podcast has helped ease me into a new challenge

I have been working as a technology marketing exec for the past 13 years and I decided to shake things up by accepting a position as a legal marketing & communication director for an established firm in a highly competitive market. LTLM has been a very critical part of my transition - one that was more challenging than I anticipated. I’ve listened to every episode - some more than once - and have employed several strategies into my evolving marketing plan. I regularly share episodes with the partners and even some of my agency partners. I rely on each podcast to round out my learning and bring new ideas to the table. Highly recommended for any partner, legal marketing or ad agency, or new attorney looking to better understand how to grow his or her practice.

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