286 episodes

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

Luxury Listing Specialist - Dominate High End Listings In Any Market Michael LaFido

    • Business
    • 4.8 • 52 Ratings

Where top luxury agents reveal their best practices PLUS interviews with real estate industry influencers, thought leaders and luxury marketing experts, you’ll come away from each episode with new strategies and tactics to list and sell high-end homes in ANY market. Learn from top agents like Ben Bacal, Gary Gold, Patrick Lilly, Rochelle Maize, Frank Aazami and many more!

    Should You Consider Selling at a Luxury Home Auction?

    Should You Consider Selling at a Luxury Home Auction?

    What is a luxury home auction and when should your seller consider it? I recently attended a few luxury auctions, and they were great; however, they aren’t for everyone. Today, I’m breaking down why you might want to use an auction and sharing three circumstances when I think an auction house makes sense. First, if your seller wants certainty or they need to see fast…this is a good option. Listen to learn more. 
     

    • 3 min
    Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson

    Catapulting Into Upper Price Points: Strategies for Increasing Your Average Sale Price with Kacie Anderson

    In this episode, Kacie Anderson and I delve into the transformational effect of their high-value listing appointment one year later. We discuss the challenges, strategies, and successes that ultimately led to an impressive $5.7 million sale and the breaking of a neighborhood record by Kacie. Our conversations shed light on the crucial role of confidence, determination, and support systems in the real estate industry.
    During our discussion, we emphasized the importance of surrounding oneself with successful people and gaining inspiration from their experiences. Kacie also shares the benefits of incorporating both traditional and modern marketing techniques. Listen and learn.
     
    “My age doesn't define me. It's all about your work ethic and just showing up, being presentable, and knowing your facts.” - Kacie Andreson
     
    ;
    3 Takeaways from This Episode
    - Leveraging Your Network: Discover how a strong network can elevate your real estate game.
    - Confidence Building Techniques: Learn actionable strategies to build confidence and rapport with sellers.
    - Marketing Fusion: Explore the synergies between traditional and modern marketing approaches for optimal results.
    Connect with Kacie Anderson:Instagram: https://www.instagram.com/kacieandersonofficial/?hl=enConnect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist
     

    • 35 min
    Unlock Hidden Gems: The Power of Off-Market Properties

    Unlock Hidden Gems: The Power of Off-Market Properties

    Are you ready to tap into whole new markets? Our latest video unveils the secrets to attracting buyers for off-market properties, offering a more exclusive route to sale. Learn from real-life success stories how to make your property an irresistible hidden gem. We'll guide you through leveraging your off-market listing to draw in the most serious buyers, ensuring a smoother, more discreet sale process.
     
    Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist

    • 3 min
    How to Get Cancelled and Expired Sellers Calling You & How to Position Yourself as the Hyperlocal Expert with Dustin Fox

    How to Get Cancelled and Expired Sellers Calling You & How to Position Yourself as the Hyperlocal Expert with Dustin Fox

    Is there a secret sauce to getting canceled or expired sellers to call you? The answer is “yes,” and even better, Dustin Fox has some great ideas and systems to share.
    Dustin and I share some invaluable insights on attracting expired and canceled luxury sellers with groundbreaking marketing strategies. From using direct mail tactics to leveraging the power of YouTube advertising - we have it all covered.
    We discuss the real estate success formula, share tips on earning 5-star reviews, and reveal the impact of standing out in the luxury market. You'll also hear about these game-changing strategies' cost-effectiveness and potential return on investment.
    "We believe a sign in the yard holds more promise than one in the car." - Dustin Fox

     
    Three Key Takeaways from the Episode
    - How to attract canceled or expired sellers to contact you.- Strategies for creating hyperlocal ads using YouTube and videos.



    - The secrets to ensuring your direct mails are opened and not discarded.
     
    Link to Dustin's book: https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24
    If you do a screenshot of leaving, Michael’s book review and podcast a 5-star review as well as Dustin’s book and send them to Dustin, he'll share with you those 7 letters that he referenced for the Rubik’s cube letter.
    Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist
     

     

    • 38 min
    Reverse Contingency

    Reverse Contingency

    The real estate market is really tight right now. There aren’t a lot of luxury homes for sale, so if you have clients who are looking to downsize or move, they might have trouble finding a place they love. That’s where a reverse contingency strategy can help. Listen to learn more. 
    Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist
     

    • 2 min
    Understanding NAHREP and Why Realtors Need to Join with Jason Rivero

    Understanding NAHREP and Why Realtors Need to Join with Jason Rivero

    Are you familiar with NAHREP? Are you a member? If not, you need to listen to this episode with Jason Rivero. Jason joins me on today’s episode for a thought-provoking discussion on NAHREP (National Association of Hispanic Real Estate Professionals). Jason serves as the Executive Director of NAHREP. Our conversation delves into the benefits of NAHREP membership, the evolving trends in real estate, and the potential impact of legal changes on the industry.
    Jason also provides updates on the annual national conference in San Diego this September. These conferences offer invaluable networking opportunities and timely insights into the changing landscape of real estate.
    Are you ready to learn? Tune in to this episode.
    "Dive into Latino business now or risk being left behind. It's not just smart; it's survival. Ride the wave to success!"

     
    Three Things You’ll Learn from This Episode
    - Discovering NAHREP: What It Is and What It DoesFind out about NAHREP - its purpose, and how it impacts the real estate world.  
    - Joining NAHREP: Why Realtors Are Signing Up  Learn why many real estate agents are choosing to join NAHREP and how it can benefit your career.
    - Spotting Trends: What's Happening in Real Estate Now  Get insights into the latest trends shaping the real estate market and how they can influence your strategies.
    Grab a free downloadable report: https://www.luxurylistingblueprint.com/home Connect with Michael LaFido: YouTube: @MarketingLuxuryGroupTikTok: @LuxurySpecialistInstagram: @LuxuryListingSpecialist

    • 29 min

Customer Reviews

4.8 out of 5
52 Ratings

52 Ratings

XMatteson ,

How to Get cancelled and Expired Listings in any Markey

Thank you, Michael LaFido and Dustin Fox. Been listening to your luxury listing specialist podcast last year from episode number one up until now. A good friend of mine that works for another brokerage told me about this particular episode with Dustin a couple days ago. Being that I’ve been targeting luxury expired, this was an episode I really wanted to listen in on. I’ve already put in a purchase for Dustin’s book yesterday and was happy to stumble across his episode with you. What great content. Looking forward to getting his book and I really got a lot from this episode, as well as many other episodes.

X Matteson // Denver

DuFox ,

The Prescription to Level Up

I found Michael’s podcast six years ago and it was instrumental in changing my mindset and helped me immensely in acquiring and marketing new luxury listings. Highly recommend to any agent who is looking to increase their average sold price, make a lot more money, and have clients singing your praises.

KevinKauffman ,

One of the best ever

Michael is a legend in our industry and has always provided a ton of value to other agents and brokers. This podcast is no exception to his track record.

Top Podcasts In Business

Private Equity Podcast: Karma School of Business
BluWave
Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
The Diary Of A CEO with Steven Bartlett
DOAC

You Might Also Like

The Tom Ferry Podcast Experience
Tom Ferry
Massive Agent Podcast
Dustin Brohm
Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents
D.J. Paris
Real Estate Training & Coaching School
Tim & Julie Harris - Real Estate Coaches
Real Estate Rockstars Podcast
Aaron Amuchastegui & Shelby Johnson
The Ninja Selling Podcast
Matt Bonelli and Garrett Frey