The Recognized Authority Alastair McDermott - The Recognized Authority

Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems.


Luca shares his refreshingly honest journey of "failing his way to success," experimenting with various content formats and outreach approaches over the years. From the writing challenges of blogging to the unexpected connections formed through podcasting, Luca's story offers valuable insights for experts and consultants seeking to build their authority and attract better clients. In this episode, you'll discover:


The power of "parasocial relationships" and how they can lead to pre-approved sales conversationsStrategies for embracing imperfection and consistency in content creationLessons learned from Luca's experiments with live interviews and surveysInsights into leveraging authentic personality for more meaningful business opportunities

Tune in today to gain inspiration and actionable tips from Luca's authentic, trial-and-error approach to content marketing and authority building. Topic: content marketing, podcasting, blogging, authority building, consulting, sales, relationships Key Insights:


Embracing imperfection and prioritizing consistency over production value can lead to more sustainable content creation.Podcasting allows listeners to get to know the host's personality, resulting in a "parasocial relationship" that can facilitate easier sales conversations.Experimenting with different content formats and outreach strategies is essential to find the approach that resonates with one's personality and audience.Surveys can be an effective outreach tool for gathering data and elevating authority in a specific domain.

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?


In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.


Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.


He discusses:


Leveraging podcast conversations to scope out a book's structure and themesExploring the tension between AI tools and authentic thought leadershipTesting ideas and hypotheses through expert interviewsDeveloping a useful, practical resource for readers

Don't miss this rare glimpse into the making of a thought-provoking book.


Key Insights:


Repurposing podcast content into a book can be an effective strategyHaving conversations with experts helps scope out a book's themes and structureCreating useful, practical content is essential for building authorityPodcasting allows synthesizing diverse perspectives on an emerging topic like AIHigh-quality content like books and podcasts will help build sustained authority

Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise.


"Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott


🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching


👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks


Expert Authority Builder Series: 


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts


🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott


👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority


👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority


💻 - WEBSITE: https://TheRecognizedAuthority.com

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership.


Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin.


The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating these challenges.


Key topics discussed include:


Defining thought leadership in the age of AINavigating the ethical considerations of using AI toolsMaintaining authenticity and personal branding in an AI-driven landscapeLeveraging AI for content creation, ideation, and repurposingUnderstanding the evolving legal and intellectual property implications

Whether you're an established thought leader or aspiring to become one, this episode offers invaluable insights to help you thrive in the rapidly evolving world of AI and thought leadership. Tune in to learn how you can embrace the opportunities presented by AI while safeguarding the integrity of your personal brand and thought leadership.


Key Insights:


Thought leaders must grapple with the tension between using AI tools to enhance productivity and maintaining authentic, credible contentDefining clear guidelines and policies for the use of AI is crucial to preserve personal brand and thought leadership integrityAI can be leveraged for content ideation, generation, and repurposing, but care must be taken to avoid generic, inauthentic outputEthical considerations around privacy, bias, and misinformation must be addressed when incorporating AI into thought leadership strategiesDeveloping AI literacy and staying up-to-date on the rapidly evolving technology is essential for thought leaders

Strategies:


Establish a clear AI usage policy and be transparent with your audience about how you are leveraging AI toolsUtilize AI for tasks like research, data analysis, and content formatting, but maintain human oversight and approval for final outputsExperiment with AI-powered tools for ideation, brainstorming, and repurposing content, but avoid over-reliance on AI for core thought leadership contentContinuously educate yourself on the capabilities and limitations of AI to make informed decisions about its integration into your workflows

Topic: thought leadership, artificial intelligence, AI, authenticity, credibility, content creation, intellectual property, ethics, personal branding


🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks


Expert Authority Builder Series: 


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts


🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott


👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthori

Are you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures.


In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, to unpack the common roadblocks and provide actionable strategies for accelerating revenue growth.


Danilo shares his "deciding, learning, and doing" framework, which addresses the three primary challenges consultants face: strategic decision-making, capability building, and execution. He also emphasizes the importance of "fiduciary advice" and understanding the unique nature of consulting as a "credence good."


Here are some of the valuable topics covered:


The dangers of generic marketing advice for consultantsOvercoming emotional barriers to strategic decision-makingQuick wins for generating momentum and boosting revenueThe power of specialization and creating a focused brandBuilding trust and credibility in a high-risk, high-stakes industry

Tune in to gain insights from Danilo's extensive experience in helping consultants unlock their revenue potential and transform their business.


 🗒️ Show Notes 🗒️


Access all the links mentioned in this episode in the show notes here: 


👉👉 https://therecognizedauthority.com/from-6-to-7-figures/ 👈👈


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🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


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🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book


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I was asked for the"secrets" I have for marketing.


The biggest secret is this:


*drum roll*


Vertical specialization


*Jedi Wave* "this is the secret you've been looking for"


Really?


Yes, really.


Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business as specializing in a single vertical is the "magic bullet" that will result in more leads & sales than any other marketing strategy.


Why is it a secret?


Because niching down to a single vertical scares the crap out of people.


There are loads of reasons to fear it: it's turning down opportunity (somewhat valid but doesn't really happen) or "I'll get bored just working in one industry" (highly unlikely, as you specialize you find deeper, more interesting problems.)


And it's also difficult, and time consuming, and lots of other problems. But it's worthwhile.


What's my call to action?


Simple: don't just take my word for it:


Listen to Wolfram Moritz and Brad Farris and Jonathan Stark and Sara Dunn and Louis Grenier on the Marketing for Consultants podcast.


Go read Philip Morgan's "The Positioning Manual for Indie Consultants" where he walks you through how and why to specilize. 


Read the Business of Expertise from David C. Baker where he lists the pros and cons of vertical vs horizontal specialization. 


Read Spiraling Up from Lee Frederiksen & Aaron E. Taylor. 


In fact, check out everything from Hinge, including Kelly J. Waffle's interview with Yitzi Weiner in the Thrive Global Community.


Thank you for attending my TED rant.

Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of authors, speakers, and content creators? How can thought leaders protect their hard-earned authority and credibility?


In this episode of The Recognized Authority, Alastair McDermott is joined by thought partner Al McBride to dissect the existential threat AI poses to experts and thought leaders. The conversation delves into the pros and cons of leveraging AI for automating content repurposing across multiple formats like podcasts, blogs, and videos. While AI assistance can streamline workflows, the speakers emphasize the irreplaceable value of the human writing and editing process for clarifying expertise.


They examine the potential of podcasting, video content, and live interactive sessions to humanize brands and build authentic connections that AI struggles to replicate. They discuss strategies for demonstrating true mastery through unscripted Q&As, webinars, and cultivating a vast body of work.


Key Insights


Leveraging AI for content repurposing across formats can save time but may devalue human-created content.Traditional writing and editing help clarify thinking and develop deep expertise.Video content, live interactions, and formats like live streaming and webinars build human connections that AI currently struggles to replicate, emphasizing the importance of unscripted expertise.Having a large and diverse body of authentic work across multiple content platforms is harder for AI to convincingly mimic than individual assets.Interactive elements, such as live Q&As, are crucial for demonstrating proven mastery in a field.Use AI writing tools with extensive input, such as custom GPTs, uploading your own works, and using dictation, to retain your unique voice.Prioritize video and podcasting now, while these media still carry inherent credibility.Finding balance in understanding AI's capabilities without ignoring or fearing the technology is key.

Check out Alastair's new show The AI-Powered Thought Leader


🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients.


📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe


🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching


👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks


Expert Authority Builder Series: 


👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 


👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads


👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule


👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts


🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇


👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott


👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority


👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority


💻 - WEBSITE: https://TheRecognizedAuthority.com