131 episodes
Multifamily Mix with Barbara Savona Sprout Marketing
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- Business
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5.0 • 31 Ratings
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Step into "The Multifamily Mix with Barbara Savona," your essential podcast for navigating the exciting world of multifamily housing. Join Barbara, a seasoned expert and CEO of Sprout Marketing, as she blends valuable insights, engaging discussions, and inspiring stories in every episode.
Whether you're a property manager, part of an onsite team, or a multifamily executive, this podcast is your go-to resource for the latest in apartment marketing, resident retention, team development, and personal growth. Barbara brings a fresh and relatable approach to tackling the challenges and opportunities within the multifamily industry.
This podcast is more than just a source of information; it’s a community for those passionate about enhancing living spaces and advancing careers in multifamily housing. So, if you’re ready to shake up your approach and elevate your multifamily game, tune in to "The Multifamily Mix" and join Barbara on this exciting journey. Subscribe now and join Barbara in making every episode a mix of inspiration and fun!
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Elevate Your Events: 17 Proven Strategies to Boost Resident Event Attendance
Barbara and Marci talk about 17 proven strategies to get you higher resident attendance at your next resident event. From how you invite residents, send out reminders and create anticipation, to even including them in your event planning, we give you all the secrets to crafting an apartment community where residents get excited about the community events. Whether you tackle all 17 or just take on a few as your schedule allows, you’ll see those attendance numbers spike and your hard work pay off.
EPISODE AT A GLANCE:
00:00 The Challenge: Resident Event Engagement
01:11 Personal Connection: The Grassroots Approach
01:53 Expanding Your Reach: Invites, Ambassadors, and Reminders
04:10 Creative Signage and Social Media Strategies
05:52 Leveraging Business Collaborations and Incentives
08:42 Fostering Community Involvement and Feedback
10:35 Maximizing Event Exposure and Creating Anticipation
11:34 The Solution: Where to Find Your Download
For more information about Sprout Marketing, visit trysproutfree.com
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May Resident Event Ideas: Building Community & Increasing Attendance
Barbara and Marci talk through ideas for innovative resident events for apartment communities, student housing, and senior living. No matter what your budget or time crunch, these events are easy to put together and be successful thanks to Sprout Marketing’s done-for-you event marketing options. You’ll get ideas for summer BBQ, resident staycation, taco bars, and more!
To see the designs Barbara and Marci are talking about, visit this episode's blog: https://www.watchyourbusinesssprout.com/sprout-marketing-blog/mix-podcast/16
00:00 Welcome to the Episode: Unveiling May's Resident Events
03:14 Exclusive Member Resources: Planning Packs and Creative Calendars
07:32 Chillax Event: A Deep Dive into Relaxation-Themed Resident Activities
12:49 Virtual Engagement: Leveraging Social Media for Resident Interaction
13:46 Celebrating May: Kentucky Derby and Star Wars Day Event Ideas
15:58 Tacos and Tequila: A Festive Approach to May Events
16:33 Creative Event Ideas for Community Engagement
17:43 Teacher Appreciation Event Concepts
18:59 Crafty Card Bar for Personalized Gifts
19:50 Summer BBQ Bash Planning
20:49 Interactive Selfie Station and Scavenger Hunt
22:26 Poolside Fitness Classes for Residents
23:20 Celebrating World Bee Day with a Honey-Themed Event
24:25 Resident Appreciation Gift Ideas
27:29 Effective Event Promotion Strategies
29:47 Maximizing Event Engagement and Attendance
34:52 Closing Remarks and Future Events
Visit trysproutfree.com to sign up for a free sprout membership and start meeting your marketing goals!
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How to Manage Multiple Lease Ups with Kindle Baumgarten
Barbara gets insights from Kindle Baumgarten, a regional marketing coordinator, on the challenges of managing multiple lease up projects for developers while ensuring the developer's vision and brand guidelines are incorporated at every stage of the process, and upheld by everyone from developer to leasing agent.
Kindle shares how she juggles responsibilities, maintaining focus on individual projects, preparing for tasks, handling feedback, and emphasizing storytelling for residents. Kindle helps shed light on the importance of team collaboration, agility in making changes, and keeping the developer's vision alive throughout the lease-up process.
EPISODE AT A GLANCE:
00:00 Introduction to Lease Ups Through a Marketing Lens
00:50 Meet Kendall Baumgarten: A Deep Dive into Multifamily Marketing
02:00 The Multifaceted Role of a Regional Marketing Coordinator
03:26 Juggling Multiple Projects: Strategies and Challenges
06:35 Bringing a Developer’s Vision to Life: From Concept to Community
12:01 The Importance of Storytelling in Multifamily Marketing
14:14 Maintaining the Vision: From Lease-Up to Resident Experience
17:03 Concluding Thoughts and Future Directions
For more information about Sprout Marketing, visit trysproutfree.com
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Early Starts, Strong Finishes: Accelerating Your Lease-Up Timeline with Chris Arnold
This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI.
The conversation covers the lease-up timeline, from initial ground-break to full occupancy, and emphasizes the critical role of specialized marketing plans and the need for a well-prepared leasing team.
Chris also shares insights on common pitfalls in leasing strategies and the value of specialized partners in the multifamily industry. Additional topics include the impact of effective branding and signage, as well as the launch of 'Real Wins', a new podcast series aimed at offering tactical advice on multifamily marketing.
EPISODE AT A GLANCE:
00:00 Welcome to the Lease-Up Series Kickoff!
00:55 Introducing Chris Arnold: A Deep Dive into Lease-Up Strategies
02:18 The Early Bird Gets the Lease: Starting Your Marketing Early
06:11 Maximizing ROI: The Importance of Early Marketing Investments
07:40 Avoiding Common Pitfalls in Lease-Up and Marketing
07:54 The Power of Specialization in Multifamily Marketing
18:24 Navigating the Challenges of Lease-Up and Rebranding
20:18 Transforming Cities: Insights and Resources for Marketers
23:19 Wrapping Up: The Future of Multifamily Marketing
For more information about Sprout Marketing, visit trysproutfree.com
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Multifamily Social Media Summit Recap: Vlog Edition with Barbara & Marci
I’ve just returned from an incredible trip that was equal parts adventure and learning – the Multifamily Social Media Summit in Napa, California presented by Esteem Media. Imagine the perfect blend of insightful marketing wisdom and the breathtaking beauty of Napa.
Since we couldn’t pack you in our suitcases, we decided the next best thing was to bring the experience to you through this blog.
Listen in for:
First Stops and First Impressions
Conference Chronicles & Highlights
Experiencing Napa to the Fullest
Why This Trip Matters
Your Part in Our Journey
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April Resident Events: Your Insider’s Guide from the Social Media Summit
Welcome to the latest episode of "The Multifamily Mix," where we blend apartment marketing and retention with a splash of encouragement. This week are are mixing things up extra and coming to you from a social media summit in Napa. We promise we got a lot of work done while here and we’re excited to share some of this with you, in addition to our 12 April resident events!
So for those of you that are not yet sprout members, remember you can always go to TrySproutFree.com for a free sampling of some of the things that we're showing off today. And then for our members, obviously, you can log into your member dashboard and this is what you'll see.
Listen for the scoop on these 12 event ideas and create engaging social media content for your community along the way.
Go All Out Fur Fest
Yappy Hour Grab and Go
Virtual Pet Parade
Spring Fling
Stress Less Event
Birdhouse Decorating
Modern Spring Art Show
Beer Tippin' Happy Hour
Resident Game Night
Plant Exchange
Sweet Drink Picnic
Superhero Mask Making
Join the Sprout Community at TrySproutFree.com.
Customer Reviews
Amazing Leader in the Multifamily Space
Barbara and her organization are always at the forefront of cutting-edge strategy and execution. Her intrinsic knowledge and substantial background have served her and us, quite frankly, very well. I have loved working with Barbara and highly value her expertise in the tech/marketing space and can't wait to see what profound nuggets she will give us next!
Always full of great ideas
Barbara is one of the best marketers in multifamily, in my opinion, so getting to hear her insights and ideas is an absolute treat.
No more leftovers
Thanks to Barbara, I’m working no longer giving the people I care about the most my leftovers.
Not only does Barbara give the best ideas for marketing & retention, I love the practical tips for a true work / life balance. Keep the episodes coming!