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366 episodes
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Marketing O'Clock - Digital Marketing News Cypress North
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- Business
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4.7 • 39 Ratings
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All.
This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all.
Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft.
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Town Hall - http://optmyzr.com/ppctownhall/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock
Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:
Twitter: @MarketingOClock
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Intro - 00:00
📰 Main News
Cookies ARE ALIVE! - 4:54
Youtube has a long list of new shorts features - Introducing Performance MAX Brand Lists from Microsoft - 10:33
Google URL shortener links will no longer be available - 14:01
🛠️ Cool Tool - 17:31
🔥 Take of the Week - 19:24
⚡ Lightning Round ⚡
Paid - 24:28
Organic - 34:09
Social - 40:01
⚙️ Working hard, or Hardly Working - 44:36
🔎 ICYMI - 46:57
🧠 Must Read Marketing Article of the Week - 47:38
🎉 Shootin' The Heck - 50:12 -
The Final Note… Google Search Notes Are Officially Dead
Notes Test Discontinued
This week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements.
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:
Twitter: @MarketingOClock
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Intro - 00:00
📰 Main News
Google Search Notes are DEAD! -1:10
Youtube has a long list of new shorts features - 4:44
Confirmed. Featured Snippet As Part Of Dynamic Ad Placement - 7:09
🛠️ Cool Tool - 9:12
🔥 Take of the Week - 10:18
⚡ Lightning Round ⚡
Paid - 14:23
Organic - 26:28
Social - 36:03
⚙️ Working hard, or Hardly Working - 39:48
🔎 ICYMI - 42:29
🧠 Must Read Marketing Article of the Week - 43:18
🎉 Shootin' The Heck - 46:29 -
Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings
Platform change Defaults to Broad Match
This week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you.
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
𝐁𝐫𝐨𝐚𝐝 𝐦𝐚𝐭𝐜𝐡 𝐞𝐧𝐚𝐛𝐥𝐞𝐝 𝐛𝐲 𝐝𝐞𝐟𝐚𝐮𝐥𝐭 - 6:18
🛠️ Cool Tool - 11:03
🔥 Take of the Week - 12:47
⚡ Lightning Round ⚡
Paid - 19:37
Organic - 34:00
Social - 39:17
⚙️ Working hard, or Hardly Working - 43:58
🔎 ICYMI - 46:23
🧠 Must Read Marketing Article of the Week - 49:00
🎉 Shootin' The Heck - 51:23 -
We’re Marketing O’Clock & We Approve this (Synthetically Created) Message. Google Ads Updates Political Ad Policies.
Google Ads Announces New Political Ad Policies
This week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main News
Google is making some updates to election ads - 1:22
Google is now showing Local Service Ads directly in the mobile version of the Google local business finder - 6:13
Microsoft has announced Property Center - 9:27
🛠️ Cool Tool - 11:31
🔥 Take of the Week - 13:24
⚡ Lightning Round ⚡
Paid - 15:58
Organic - 24:39
Social - 34:48
⚙️ Working hard, or Hardly Working - 40:07
🔎 ICYMI - 41:30
🧠 Must Read Marketing Article of the Week - 42:27
🎉 Shootin' The Heck - 44:45 -
Google Ads (Mis)Spells Out Brand New Keyword Updates
Search Query Updates
This week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
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Intro - 00:00
📰 Main NewsGoogle announced some updates to query matching - 1:17
Local Services Ads is transitioning to an automated lead crediting process for all its advertisers - 7:56
June 2024 spam update - 15:13
🛠️ Cool Tool - 15:59
🔥 Take of the Week - 17:04
⚡ Lightning Round
⚡ Paid - 18:20
Organic - 25:41
Social - 35:37
⚙️ Working hard, or Hardly Working - 39:55
🔎 ICYMI - 42:21
🧠 Must Read Marketing Article of the Week - 49:08
🎉 Shootin' The Heck - 52:19 -
Google Ads crEDITS Payment Options for Advertisers
Google Ads Removes Credit Card Payments
This week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us.
SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/
Take the Marketing O'Survey - https://survey.marketingoclock.com/
Visit us at - https://marketingoclock.com/
Join our Discord Community - http://community.marketingoclock.com/
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Google ads is no longer accepting credit card payments - 1:57
Simplifying how you set content suitability setting starting September 2024 - 7:37
Youtube is testing a notes feature - 11:48
🛠️ Cool Tool - 13:52
🔥 Take of the Week - 15:35
⚡ Lightning Round ⚡
Paid - 17:32
Organic - 26:40
Social - 37:15
⚙️ Working hard, or Hardly Working - 42:36
🔎 ICYMI - 44:20
🧠 Must Read Marketing Article of the Week - 47:41
🎉 Shootin' The Heck - 49:46
Customer Reviews
Best Marketing Show!
Knowledge, experience and some FUN PUNS to help keep your mental stability for every digital marketer!
With constant changes on Google, Facebook, Twitter(X), ext, it is essential to stay on top of the changes in the online digital space and Marketing O’Clock is excellent for this!
And if you don’t find it funny, you still have more to learn 😉
Digital Marketing Must Listen
Easiest way to keep up on all of the updates and changes in the digital Ads ecosystem. Enthusiastic and smart hosts explain everything at a level everyone can understand.
Too much silly more seo
I like this seo podcast but don’t love it. I keep subscribing and unsubscribing to it. The hosts seem to know their stuff and have high energy and a sense of humor but unfortunately all the inside jokes and personal life opinions and stories get in the way of the more useful seo information and dialogue.