352 episodes

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

Marketing O'Clock - Digital Marketing News Cypress North

    • Business
    • 4.7 • 39 Ratings

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.

    New Ad Intents Formats Make No (Ad)Sense

    New Ad Intents Formats Make No (Ad)Sense

    Google AdSense New Ad Intents Formats

    This week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week!

    SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

    Take the Marketing O'Survey - https://survey.marketingoclock.com/

    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

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    Intro - 00:00
    📰 Main News
    Adsense New Ad Intents Formats - 5:58
    Enhance visual storytelling in Demand Gen with generative AI - 11:01
    An Update on Google Ad Strength - 12:29
    🔥 Take of the Week - 16:14
    🔎 ICYMI - 19:27
    ⚡ Lightning Round ⚡
    Paid - 21:07
    Organic - 32:06
    Social - 43:39
    ⚙️ Working hard, or Hardly Working - 49:23
    🛠️ Cool Tool - 52:04
    🧠 Must Read Marketing Article of the Week - 53:23
    🎉 Shootin' The Heck - 55:33


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    Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

    • 1 hr 3 min
    Creators are Setting Up Shop With New YouTube Shopping Features

    Creators are Setting Up Shop With New YouTube Shopping Features

    Creators are Setting Up Shop With New YouTube Shopping Features



    This week on Marketing O’Clock, Survey says… you should tune into this episode to hear about the State of PPC! Plus, Google wants to get pAId for SGE and other AI features, YouTube creators are setting up shop, a new Google Ads feature could be BADge for advertisers, and we have more strong feelings about the ad strength conversation.



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    Intro - 00:00

    📰 Main News

    The future of shopping of YouTube has never been brighter - 8:42

    Google charging for AI related search features ? - 11:02

    NEW State of PPC report  - 13:20

    Google explains why Ad Strength is “so important” as it addresses industry concerns - 23:57

    New Badge showing up in Google Search results on ads - 30:09

    🔥 Take of the Week - 32:26

    🔎 ICYMI - 33:50

    ⚡ Lightning Round ⚡ 

    Paid - 35:09

    Organic - 42:11

    Social - 55:29

    ⚙️ Working hard, or Hardly Working - 1:01:56

    🛠️ Cool Tool - 1:03:34

    🧠 Must Read Marketing Article of the Week - 1:05:12

    🎉 Shootin' The Heck - 1:07:23


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    Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

    • 1 hr 15 min
    Our Comment-ary On Google’s Latest Test

    Our Comment-ary On Google’s Latest Test

    Comment Button In Google Results

    This week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update.

    SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

    Take the Marketing O'Survey - https://survey.marketingoclock.com/

    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

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    Intro - 00:00
    📰 Main News
    Google seems to be testing a comments button in google discover/search interface - 3:10
    Ads will no longer show if they have “low ad strength”? - 5:28
    New Feature in Google Ads? - 15:12
    Conference Roundup - 16:20
    🔥 Take of the Week - 17:55
    🔎 ICYMI - 18:46
    ⚡ Lightning Round ⚡
    Paid - 23:21
    Organic - 29:06
    Social - 42:26
    ⚙️ Working hard, or Hardly Working - 46:18
    🛠️ Cool Tool - 48:55
    🧠 Must Read Marketing Article of the Week - 51:49
    🎉 Shootin' The Heck - 53:59


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    Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

    • 1 hr 1 min
    Nothing Really (For)Matters Anymore In Google Ads

    Nothing Really (For)Matters Anymore In Google Ads

    Google Announces Changes to Search Ad Metrics Definitions

    SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

    Take the Marketing O'Survey - https://survey.marketingoclock.com/

    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

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    Intro - 00:00
    📰 Main News
    Changes to Search Ad Metrics Definitions - 2:13
    Google is starting to test AI overviews from SGE in main Search sds interface - 7:56
    BREAKING NEWS - 10:32
    🔥 Take of the Week - 11:52
    🔎 ICYMI - 16:01
    ⚡ Lightning Round ⚡
    Paid - 20:36
    Organic - 30:39
    Social - 42:59
    WTH - 46:41
    ⚙️ Working hard, or Hardly Working - 48:39
    🛠️ Cool Tool - 51:33
    🧠 Must Read Marketing Article of the Week - 52:40
    🎉 Shootin' The Heck - 54:37




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    Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

    • 1 hr 1 min
    Forum Better or Worse? Google is Rebranding Perspectives to Forums

    Forum Better or Worse? Google is Rebranding Perspectives to Forums

    SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

    Take the Marketing O'Survey - https://survey.marketingoclock.com/

    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

    --------------------------------------------------------------------------------------------------------------------------------------------

    Intro - 00:00
    📰 Main News
    Google Perspectives are changing to Forums - 5:10
    Google Business Profiles to pull in social media - 10:29
    Instagram gets ads with promo codes - 12:40
    How cookie consent mode v2 can impact your traffic due to page loads - 14:59

    🔥 Take of the Week - 20:58
    Sean McGinnis

    🔎 ICYMI - 27:30
    Brad Geddes on why Exact Match has a place to stay in Google Ads

    ⚡ Lightning Round ⚡
    Paid - 29:06
    Organic - 38:25
    Social - 50:37

    ⚙️ Working hard, or Hardly Working - 56:18

    🛠️ Cool Tool - 60:00

    🧠 Must Read Marketing Article of the Week - 61:01

    🎉 Shootin' The Heck - 63:15



    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

    • 1 hr 15 min
    Elon aXes Likes, Reposts, & Replies from the Feed

    Elon aXes Likes, Reposts, & Replies from the Feed

    SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/

    Take the Marketing O'Survey - https://survey.marketingoclock.com/

    Visit us at - https://marketingoclock.com/

    Join our Discord Community - http://community.marketingoclock.com/

    --------------------------------------------------------------------------------------------------------------------------------------------

    Intro - 00:00
    📰 Main News
    X will be removing Quote Tweets, Retweets and Replies from the timeline? - 4:23
    Google announces Meridan, their new MMM - 6:50
    Google Ads is limiting Location Exclusions - 08:36

    🔥 Take of the Week - 15:02
    Mike Ryan & Sam Tomlinson

    🔎 ICYMI - 17:06
    Mike Ryan breaks down Google's dark patterns in graphs

    ⚡ Lightning Round ⚡
    Paid - 18:49
    Organic - 29:20
    Social - 50:23

    ⚙️ Working hard, or Hardly Working - 56:10

    🛠️ Cool Tool - 59:52

    🧠 Must Read Marketing Article of the Week - 62:12

    🎉 Shootin' The Heck - 64:56


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/marketing-oclock/message

    • 1 hr 14 min

Customer Reviews

4.7 out of 5
39 Ratings

39 Ratings

appleconvert22 ,

Best Marketing Show!

Knowledge, experience and some FUN PUNS to help keep your mental stability for every digital marketer!

With constant changes on Google, Facebook, Twitter(X), ext, it is essential to stay on top of the changes in the online digital space and Marketing O’Clock is excellent for this!

And if you don’t find it funny, you still have more to learn 😉

gkohler10 ,

Digital Marketing Must Listen

Easiest way to keep up on all of the updates and changes in the digital Ads ecosystem. Enthusiastic and smart hosts explain everything at a level everyone can understand.

kenyob ,

Too much silly more seo

I like this seo podcast but don’t love it. I keep subscribing and unsubscribing to it. The hosts seem to know their stuff and have high energy and a sense of humor but unfortunately all the inside jokes and personal life opinions and stories get in the way of the more useful seo information and dialogue.

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