158 episodes
Marketing Strategy Academy with Jen Vazquez Jen Vazquez | Photographer, Pinterest Manager and Marketing Strategist
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- Business
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5.0 • 29 Ratings
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🎙️ Welcome to the Podcast – where fierce female service providers level up their businesses with strategic marketing brilliance! Join Jen, as she spills the beans, sprinkles the glitter, and serves up a piping-hot plate of Pinterest perfection alongside a side of marketing magic. Picture this: You're a fabulous female service provider, juggling a gazillion tasks while somehow managing to rock that superhero cape. 🦸♀️ Tune in to hear from rockstar guests who've mastered the marketing maze and are dishing out action-packed tips you can put to use pronto. Follow us on IG @jenvazquezmedia
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161 | The Power of Pinterest Funnels for Service-Based Business Owners
161 | The Power of Pinterest Funnels for Service-Based Business Owners
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160 | Embrace the Power of Video for Small Business Success with Bernadette Marciniak
Today, we're tackling a topic that's been buzzing in the business world: Why is video resisted by so many? I’m excited we’ve got an expert to not only unravel the mystery but also provide actionable advice to kickstart your video journey. Get ready to transform your business with the magic of video.
Here's what we discussed:
What jobs came before Bernadette's business and how she got where she is today?
Why video is resisted by so many
For those new to using video, what Bernadette's top tips are to get started in a way that's both effective and manageable?
Non-obvious ways business owners can use video in their marketing
If you don't have a large budget for video production. Bernadette shared budget-friendly tips and strategies that can still make a significant impact on video marketing efforts
How can small business owners effectively measure the success of their video marketing efforts? Key metrics to focus on
Video trends evolve. Bernadette shared outgoing and upcoming trends in video marketing that small business owners should be aware of and consider incorporating into their strategies
3 things that helped Bernadette to grow her business
For all the links mentioned go to show notes: https://jenvazquezcoach.com/breaking-barriers-embrace-the-power-of-video-for-small-business-success-with-bernadette-marciniak/
🎥 Want to watch the podcasts?
Interviews: https://www.youtube.com/@marketingstrategyacademy
Marketing + Pinterest Education: https://www.youtube.com/jenvazquez
🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
📌 Book a Discovery Call to find out how to work with me for Pinterest + Marketing: https://jenvazquezcoach.com/discovery
➡️ FREE Pinterest Marketing Tools: https://jenvazquezcoach.com/resources
➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com➡️ FREE Education in Marketing Strategy Academy FB group https://www.facebook.com/groups/jenvazquezmedia
➡️ Pinterest Management: https://jenvazquezcoach.com/pinterestmanagement
Find Jen:
➡️ Website: https://jenvazquezcoach.com
➡️ Instagram: https://www.instagram.com/marketingstrategyacademypod https://www.instagram.com/jenvazquezmedia
Links may include affiliates where I would make money if you choose to purchase at no cost to you.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message -
159 | Pinterest Trends: GIFTING SEASON
I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.
Key trends160% increase in “christmas stockings”155% increase in “pink stanley cup”145% increase in “wrapping paper”130% increase in “christmas pajamas” among Gen Y45% increase in “green velvet dress”30% increase in “lego sets”
Trend Blog: https://jenvazquezcoach.com/pinterest-trends-gifting-season/
Search Trends https://pinterest.trends.com
🎥 Want to watch the podcasts?
Interviews: https://www.youtube.com/@marketingstrategyacademy
Marketing + Pinterest Education: https://www.youtube.com/jenvazquez
🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
📌 Book a Discovery Call to find out how to work with me for Pinterest + Marketing: https://jenvazquezcoach.com/discovery
➡️ FREE Pinterest Marketing Tools: https://jenvazquezcoach.com/resources
➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com➡️ FREE Education in Marketing Strategy Academy FB group https://www.facebook.com/groups/jenvazquezmedia
➡️ Pinterest Management: https://jenvazquezcoach.com/pinterestmanagement
Find Jen:
➡️ Website: https://jenvazquezcoach.com
➡️ Instagram: https://www.instagram.com/marketingstrategyacademypod https://www.instagram.com/jenvazquezmedia
Links may include affiliates where I would make money if you choose to purchase at no cost to you.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message -
158 | Creating a personality-packed website to turn casual visitors into raving fans with Katelyn Dekle
Ready to transform your online presence into a magnetic force? Today, we're stepping into the vibrant world of bold, sassy, and uniquely designed websites. We’re going to be answering the question of how can a personality-packed website be the secret sauce to turning casual visitors into raving fans and clients.
We discuss:
-- Katelyn's journey from a toxic work environment to becoming the CEO of Launch the Damn Thing!®
-- What strategies do you use to infuse the unique essence of your clients into their web designs?
-- Memorable success story where a client's website transformation had a significant impact on their business or personal brand
-- How the personality of a brand influences the design process, and examples
-- How to ensure that a website not only looks fantastic and captures your personality but also provides an intuitive and enjoyable experience and drives conversions
-- DIY tips for someone looking to revamp their website
-- Key elements or essentials Katelyn believes every effective and engaging website should have?
-- 3 things that helped Katelyn to grow her business?
For all the links mentioned go to show notes: https://jenvazquezcoach.com/creating-a-personality-packed-website-to-turn-casual-visitors-into-raving-fans-with-katelyn-dekle/
🎥 Want to watch the podcasts?
Interviews: https://www.youtube.com/@marketingstrategyacademy
Marketing + Pinterest Education: https://www.youtube.com/jenvazquez
🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
📌 Book a Discovery Call to find out how to work with me for Pinterest + Marketing: https://jenvazquezcoach.com/discovery
➡️ FREE Pinterest Marketing Tools: https://jenvazquezcoach.com/resources
➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com➡️ FREE Education in Marketing Strategy Academy FB group https://www.facebook.com/groups/jenvazquezmedia
➡️ Pinterest Management: https://jenvazquezcoach.com/pinterestmanagement
Find Jen:
➡️ Website: https://jenvazquezcoach.com
➡️ Instagram: https://www.instagram.com/marketingstrategyacademypod https://www.instagram.com/jenvazquezmedia
Links may include affiliates where I would make money if you choose to purchase at no cost to you.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message -
157 | Lead Magnets: How Service Providers Can Grow their business not just their email list
In today's competitive business arena, the quest for clients can sometimes feel like an epic battle. But guess what? There's a hidden superpower that can not only set you apart from the competition but also magnetize clients to your service. Meet lead magnets – the unsung heroes of your service provider journey.
In this video, we're about to unveil the true magic of lead magnets and how they can revolutionize your service-based business. We'll dive into the art of crafting irresistible content offers that'll have your potential clients asking for more. Plus, we'll share tips to supercharge your lead capture forms for maximum conversions.
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message -
156 | How to Achieve Your Business Goals as a Solopreneur with Sarah Duran
Have you ever wondered why some solopreneurs seem to effortlessly achieve their business goals while others struggle to make progress? Today, we're diving into the world of goal-setting and business success with my guest, a seasoned expert in helping solopreneurs turn their dreams into reality. Stay tuned to discover the secrets behind setting and reaching your business goals, and how you can unlock your full potential as a solopreneur.
Sarah Duran, founder of Fruition Initiatives, is an operational expert who has spent over a decade helping people and organizations turn their ideas into action. We chatted about:
--The jobs that came before Sarah's business
--Some insights on how solopreneurs can effectively set and achieve their business goals, considering their unique position as one-person operations
--Strategies or approaches Sarah recommends for solopreneurs looking to strike a balance between growth and maintaining a sustainable workload
--Some common challenges solopreneurs face when it comes to managing their time and prioritizing their goals, and how can they overcome these challenges
--Sarah shared examples of specific goal-setting techniques or frameworks that have been particularly effective for solopreneurs
--The biggest mistake Sarah sees solopreneurs make when marketing with goal setting in mind.
--3 things helped Sarah grow her business
GIFT: https://www.fruitioninitiatives.com/assessment
Where to Find Sarah:
https://www.fruitioninitiatives.com/
https://www.instagram.com/hustlers_manifesto/
https://www.fruitioninitiatives.com/podcasts/the-hustler-s-manifesto-podcast
https://www.fruitioninitiatives.com/
https://hustlermanifesto.substack.com/
🎥 Want to watch the podcasts?
Interviews: https://www.youtube.com/@marketingstrategyacademy
Marketing + Pinterest Education: https://www.youtube.com/jenvazquez
🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.
📌 Book a Discovery Call to find out how to work with me for Pinterest + Marketing: https://jenvazquezcoach.com/discovery
➡️ FREE Pinterest Marketing Tools: https://jenvazquezcoach.com/resources
➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com➡️ FREE Education in Marketing Strategy Academy FB group https://www.facebook.com/groups/jenvazquezmedia
➡️ Pinterest Management: https://jenvazquezcoach.com/pinterestmanagement
Find Jen:
➡️ Website: https://jenvazquezcoach.com
➡️ Instagram: https://www.instagram.com/marketingstrategyacademypod https://www.instagram.com/jenvazquezmedia
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Send in a voice message: https://podcasters.spotify.com/pod/show/marketingstrategyacademy/message
Customer Reviews
Wholesome, packed with value & love
So much business advice out there is so bro-y and Jen Vazquez's podcast is the antidote to that. She speaks with so much warmth, encouragement, and gives you SO MUCH VALUE in each episode. This is the strategy we all need.
So clear , useful and actionable tips!
Just listened to episode 137 and cannot have enough of it! As always looking for new and improved ways of optimizing time this repurposing episode was gold!
Short, clear & to the point
Jen’s very clear & instructive, positive & upbeat, but straight to the point. No unnecessary fluff so you can learn each tip quickly! Gotta love that!
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