959 episodes

A marketing conversation for business owners. In these brief conversations with marketing pros from around the world we discuss digital and traditional marketing, web design, technology and life as an entrepreneur. - Marketing Podcast.

More than a Few Words Lorraine Ball

    • Business
    • 5.0 • 96 Ratings

A marketing conversation for business owners. In these brief conversations with marketing pros from around the world we discuss digital and traditional marketing, web design, technology and life as an entrepreneur. - Marketing Podcast.

    #1022 Build Trust with Email

    #1022 Build Trust with Email

    If you missed my conversation with Jeff Felton about using email to build trust with prospects, take a few minutes to listen now. 
    Most people think about email marketing as a sales tool. But my guest, Jeff Felten thinks it is so much more.  Email can play a valuable role as a way to build trust and relationships with your audience.

    Trust is the Currency of Business: This is especially for service-based professionals. While many talk about the impressive ROI of email marketing, Jeff believes that for service businesses, trust is even more critical than immediate sales.


    Social Proof and Generosity: These are the two main strategies to build trust. Social proof involves showcasing past successes and client testimonials. Meanwhile, generosity, such as providing valuable content and offering one's time, can also foster trust and engagement.


    Engage in Conversations: Encourage your email recipients to reply as a means of starting conversations. It humanizes the interaction and helps identify qualified prospects.


    Replies as the Holy Grail: While opens and clicks are important metrics, replies indicate genuine interest and can lead to meaningful conversations, 

    If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/
     

    • 11 min
    #1021 Let AI Summarize

    #1021 Let AI Summarize

    A few weeks ago, I dropped a quick marketing tip about creating less content.  That advice might seem counter intuitive when you are engaged in the battles of the content wars.  But the trick is  finding ways to expand your content.  I shared some suggestions on how repurpose your content instead of reinventing the wheel.
    Now, I have one more suggestion.  Let AI do the work for you. Don't get me wrong, I am not advocating you actually publish that very stuffy, or all too bro style content.  Instead, let AI do what it does best.  Summarize transcripts of interviews and meetings.   Create bullet lists, social shares or blog posts from your original content.  Yes, you will still need to rewrite, but at least you have a starting point. 
    And my new favorite too is Opus Pro,  which will transform a longer video, into a series of short, binge-worthy clips. 
    If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/
     

    • 2 min
    #1020 Stop Wasting Money on Marketing | Sara Nay | Duct Tape Marketing

    #1020 Stop Wasting Money on Marketing | Sara Nay | Duct Tape Marketing

    Business owners often tell me they know some of their marketing is working they just don't know which part.  So as a result, they waste a lot of money on the wrong types of marketing. So I invited Sara Nay, of Duct Tape Marketing to join me for a conversation about how business owners can stop wasting money. 
    She had some great tips.  

    Strategic Approach Over Tactical Rush: Many business owners dive into marketing tactics without a clear strategy. Instead of blindly following trends or competitor actions, they should focus on understanding their target audience and crafting messages that resonate on the right channels. It's about thinking strategically about the entire customer journey, not just individual marketing tactics.


    Measuring Success and ROI: Another common mistake is not measuring the effectiveness of marketing efforts. Metrics like conversion rates, click-through rates, and customer retention are crucial for determining the success of marketing campaigns. Without proper tracking and analysis, businesses may continue investing in ineffective strategies.


    Holistic Marketing Hourglass Approach: The interview introduces the concept of the "Marketing Hourglass," emphasizing the importance of guiding customers through the stages of know, like, trust, try, buy, repeat, and refer. This holistic approach involves not only attracting new leads but also nurturing relationships, ensuring customer satisfaction, and encouraging referrals for sustainable growth.


    Customer-Centric Focus: Successful marketing starts with taking care of existing customers. If businesses fail to retain or satisfy their current clients, no amount of marketing can compensate for poor service or product quality. Prioritizing customer experience and satisfaction lays the foundation for effective marketing efforts.


    Continuous Optimization and Adaptation: Businesses should regularly evaluate their marketing strategies, track relevant metrics, and adjust their approaches based on data insights. Continuous optimization ensures that resources are allocated effectively and that marketing efforts remain aligned with business goals.

    Go to: https://dtm.worldback/growth to learn more.
    If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might have missed and other resources for your business   https://morethanafewwords.com/avoid-fomo/
     

    • 11 min
    #1019 The Marketing Flywheel | Josh Ramsey

    #1019 The Marketing Flywheel | Josh Ramsey

    A flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster.  A marketing flywheel will do that as well. With consistent action, the marketing flywheel will deliver more and more results. 
    In this conversation from our archive, Josh Ramsey explains the Marketing Flywheel revolves around three pillars. 














    Building Lasting Impressions: Tell a clear story and have a unique design so customers remember you when they're ready to buy, even if they're not ready now.


    Easy to Find, Easy to Buy: Just as a product needs to be on the shelf in a physical store, it must also be readily accessible online. Competitive pricing, ease of purchase, and fast loading times are essential components of your easy to buy strategy.


    Reach Everyone: Connect with all kinds of customers, not just the ones already looking for you, to grow your business. Instead of focusing narrowly, cast a wider net while still targeting the most promising groups.

    If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might’ve missed and other resources for your business :  https://morethanafewwords.com/avoid-fomo/





     

    • 12 min
    #1018 Half Baked Marketing Ideas | Marketing Minute

    #1018 Half Baked Marketing Ideas | Marketing Minute

    I love working with entrepreneurs. They’re excited and enthusiastic and their energy is contagious as they talk about their great idea. Unfortunately, I often have to tell these amazing people I can’t help them because excitement and energy is not enough to make a business successful.
    Usually it’s because their idea is only half-baked. There’s a good concept but they haven’t really done the homework to fill in the details. The gaps usually occur in one of several categories
    Not enough experience in the industry
    They haven’t thought through the fulfillment process
    Incomplete competitive assessment
    In this episode, I share a few examples of how half-baked ideas could have been completed with a little work and a little patience  but entrepreneurs are impatient.
    Don’t let this happen to you.  If you have an idea for a business do your homework learn about the industry, your competitors and your customers.  Give your idea a chance to succeed by putting it back in the oven for a little while. When you’re ready to talk about your half baked marketing idea give me a call  

    • 3 min
    #1017 - Working on your business 24/7 is not the way to succeed | Joey Drolshagen

    #1017 - Working on your business 24/7 is not the way to succeed | Joey Drolshagen

    If you are like many small business owners, you're probably laying awake at night worrying about your business, working all day long and in your spare time, thinking about your business Well, according to Joey Drolshagen that's not the way to get ahead.  
    He suggests:
    Mindset Shift: From the traditional notion of hard work to a more strategic approach, Joey challenges the idea that exhaustive effort is the only path to success,.
    Awareness and Alignment: Many business owners dive into tasks without considering alignment with their goals, leading to burnout and inefficiency.
    Dynamic Vision: Your vision should inspire and motivate you, helping you make prioritize tasks and make better decisions.
    If you’ve enjoyed this conversation sign up for a weekly newsletter get links to episodes you might’ve missed and other resources for your business :  https://morethanafewwords.com/avoid-fomo/
    Open-mindedness and Learning: Even if you have been doing this for awhile, Joey stresses the importance of having an open mind and a beginner's mindset.  
    Systems and Delegation: When you have systems in place and get comfortable with delegating it is easier to focus on working on the business rather than just in it 
    LEARN MORE ABOUT JOEY - https://coachwithjoey.com
     

    • 11 min

Customer Reviews

5.0 out of 5
96 Ratings

96 Ratings

ecualumnus ,

What a great host! Lively discussion.

Lorraine asks all the great questions, making the conversation flow effortlessly.

glittersparkles123 ,

Bite size nuggets that pack a punch!

Love the energy of this show and am amazed at how much Lorraine can pack into just a few minutes!

Book Marketing Mentor ,

Small and mighty

I am always on the lookout for quick and helpful way to run my business and support my clients. More than a few words is a fast and impactful podcast. Lorraine asked great questions and she finds amazing guests who keep their knowledge to short and valuable stories. I appreciate the episode with Aaron Witnish #1001 for his insights and the link to OpusClip. Lorraine is a great host and let’s her guests shine. This podcast is bite-sized and informative. I am adding the show to my collection. Judy M. Baker

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