50 episodes

A marketing conversation for business owners. In these brief conversations with marketing professionals from around the world we talk about digital and traditional marketing, web design, technology and leadership. - Marketing Podcast.

More than a Few Words - a Marketing Conversation Roundpeg

    • Marketing
    • 5.0, 29 Ratings

A marketing conversation for business owners. In these brief conversations with marketing professionals from around the world we talk about digital and traditional marketing, web design, technology and leadership. - Marketing Podcast.

    #495 The Pain Headline

    #495 The Pain Headline

    When someone stumbles across your content or social media or it’s dropped into their inbox, you have just a few seconds to make them care enough to click and read more.
    With so much information thrown at potential clients every day. Your challenge is to compete with all of those other messages and get readers to pay attention to you.
    While there are a lot of techniques you can use. One of the most effective is the pain headline Why? Because hardwired into people is the drive to avoid an unpleasant outcome.
    Human beings are much more likely to take action to avoid negative situations than to achieve pleasant results. That’s why pain headlines work so well.

    • 1 min
    #494 Five Most Common Web Design Mistakes

    #494 Five Most Common Web Design Mistakes

    Building a website is easy, but building it correctly is not.  In this episode Sam Moss of the 1Click Agency shares the five most common web design mistakes. 
    The biggest mistake is not including bold call to action buttons. Maybe you have a flashy website that looks great, with some really cool cool pictures, and you spent a ton of money on it.  But if it is missing a strong call to action such as "call now", "get a quote" or "schedule an appointment" you are wasting your time.
    Bold call to actions show prospects you're confident in what you do 

    • 10 min
    #493 Healthy Conflict

    #493 Healthy Conflict

    Wouldn't it be nice if we all just got along? Well, that seems like a nice idea. But when it comes to running a business, you can't eliminate conflict completely. And quite honestly, you shouldn't.
     
     
    Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main jobs should be to establish an environment that cultivates healthy conflict. 
    You can do that by being willing to invest the time it takes to resolve issues. Conflict can be messy and it may take several conversations to come to a solution. You have to create a climate of mutual trust and you have to have a desire for resolution, and not let a desired win take precedence.
    And finally, if there are two best options, don't choose yours. Let one of your team members take the lead. Why? Because if it's their idea and they're passionate about it, they're more likely to work to ensure that it's implemented properly. 

    • 1 min
    #492 Visual Communications

    #492 Visual Communications

    We are living in a visual world. And as a brand, every image you choose has to support the message you want customers to receive. 
    Jennifer Riley Simone of Fresh Figs Marketing joined me for a conversation about how businesses can do just that.  She suggested three simple strategies business owners should adopt: 
    Cohesion - There are many ways to make images cohesive.  For example you can use consistent coloring or style of photography or the kind of images you choose.  The objective is when the images are side by side on a page they fit together well. Cohesion begins with creating a branding guide
    Use a Professional - If you are serious about your business image, don't leave it to an intern. Turn to a professional graphic designer.  They are experts at creating visual messaging and that is what you're creating with all of your imagery and graphics. Then once you have a template or a particular look at a graphic designer has created you can turn to your team to replicate that look across your brand. 
    Making a Connection.  The whole point of your visual communication is to speak to your target market. So is what you are creating, connecting with the people that you would like to reach out to does it draw them into your brand story? Does it make sense to them? Can they see themselves in it.
     
    Jennifer Riley Simone is the founder of Fresh Figs Marketing and a member of the faculty of the Kelly School of Business at Indiana University, Bloomington. 

    • 8 min
    #491 Web Performance Review

    #491 Web Performance Review

    Why You Should Conduct Web Performance Reviews
    If you have employees, you're probably conducting performance reviews on a regular basis, evaluating the quality of their work, the objectives you outlined for them, and the results they delivered.
    But my question is, do you hold your website to the same standard? Are you conducting web performance reviews on a regular basis to determine if your website is delivering results?
    You should.
    As the epicenter of your marketing, it's feeding social and email campaigns, answering customer questions, and capturing leads. And so you need to know if your website is living up to its full potential. To conduct a web performance review, start with your analytics.
    Take a look at how many visitors are coming to your site. How are they finding it and what are they doing when they arrive?  Use the data to make improvements.

    • 1 min
    #490 - The Company You Keep

    #490 - The Company You Keep

    In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website.  These days, the search engine algorithm is a lot more sophisticated, considering multiple factors to calculate your ranking, but a good link is still valuable.
    In this conversation, we chat with David Pagotto about simple link building strategies such as  leveraging  existing relationships and connections.  For example reaching out to suppliers, referral partners and industry associations to build your first tier of valuable inbound links.

    • 11 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

jbl2744 ,

A MARKETING MUST

Anyone that is looking for everything marketing, go no further. This is the podcast for you !!

JasonW305 ,

Need to know about marketing??

This is the podcast for you to listen to if you are a business owner. Great interviews and lots of value !

CoachwithAK ,

Quick and Smart Advice!

Love jumping on and getting great, smart information. You dont need to spend a long time getting great advice and Lorraine always brings it

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