A marketing conversation for business owners. In these brief conversations with marketing professionals from around the world we talk about digital and traditional marketing, web design, technology and leadership. - Marketing Podcast.
#772 Build a Business to Sell
I know you’re probably just starting out in your business. It is all really exciting and new. But, right from day one, you need to be thinking about building a business that someone else will want to buy someday.
To do that, you need to lay that groundwork right from the beginning. Start by creating replicable processes and standard procedures which allow others to do tasks and keep things running when you want to step out of the equation.
Even if you’re not ready to sell your business those standard procedures will allow you to take the one and two week vacations that get you refreshed and ready to focus on your business renewed and enthusiastic.
Start building the business you want to sell someday, today.
#771 Attack New Markets with Google Trends
Geotargeting is a valuable tool if you run a local business. Connecting with customers around the block is what drives your business. But guest, Krystal Covington suggests it can also be a valuable tool if you have a national or even international brand.
The trick is not to try to market everywhere all at once . Instead, be strategic and select an a attractive region. Google Trends can help you do just that. By studying the data you can find out which key words have grown in popularity and in which markets there is more interest in that particular term.
Now, instead of trying to run a national PPC campaign you can zero in and areas with a high level of interest.
#770 Ideas on the Fly
If you're like me, you never have your best ideas when you're sitting at your desk. It is always when you're out walking or talking to someone or driving in your car.
Then by the time you get somewhere where you can write it all down and think about it, you have forgotten the idea.
My tip is to get really well acquainted with the voice recording app on your phone. Anytime I have a random thought or idea, I just open it up and start recording. Sometimes I capture entire blog posts, and sometimes it's just a bunch of quick titles. Either way, I have a record of things I can use to create great marketing.
Don't be tied to your desk, get out and experience things. Just take your recorder with you.
#769 Branding for Creatives
This week, I chatted with Claire Gallagher about the unique challenges creatives face as they try to work on their branding. The rest of the world thinks designers have it easy when it comes to developing their marketing, but that isn't true. Claire explains they often have it harder as they get lost in the weeds of the design.
She is a designer and a digital strategist. She's focused on helping solo service-based businesses like coaches and creatives show up online and scale their business
#768 Tell Stories About Your Best Days
I love to tell stories. Not only because they're fun, but because they're great for business. That's why I was excited to sit down with master storyteller, David Hutchins.
He explains, regardless of who you are or what your role is you are in, you need to tell stories. There's lots of types of stories. Some are great if you are in a sales role, others help leaders communicate strategic direction or reinforce culture and identity.
One story type which is really powerful and every one needs to learn to tell is the story which demonstrates what you do when you are at your best.
David Hutchens is an author and consultant who has worked leaders in the world's most influential organizations to find and tell stories. When they do, they create engagement and belief so people will act. David has built story capability for organizations such as Google, NASA, L'Oreal Paris, FedEx, Accenture, and many more.
#767 Social Media is Like a Single’s Bar
Social media is a lot like going to a singles bar. You're going to meet a lot of nice people and have some interesting conversations. But at the end of the day your goal is to bring your date home.
In the world of digital marketing home is your website and your email list. This is where you can have that great one on one conversation without all the distractions like silly videos, cat pictures and baby images. This is where you can control the conversation.
As your creating marketing and advertising for social media, remember, you want to bring your date home.
Marketing advice in perfectly bite-sized episodes
Lorraine is a great host who focuses on getting straight to the point with her expert guests. I find it hard to focus on 1 hour long podcasts, but Lorraine keeps things short and sweet with episodes that aren’t much longer than 10 minutes. Perfect for gaining new insights while on the run!
Love the actionable episodes
There’s nothing I love more than short episodes packed with great content. More Than a Few Words delivers! I love that I can binge so many episodes at once, too!
Wish I had her to listen to when I first started my business!
Lorraine has a way of drawing out her guests within a short period of time so that within 10 minutes you have an action step that just might earn you (or save you) a bunch of cash!