Mortgage Lending Mastery Jen Du Plessis: Coach, International Speaker, Best Selling Author

Realtors and real estate agents can learn a thing or two from a home remodeling expert when it comes to increasing their sales. For one, it does help if you can make your potential clients see the home you’re selling not in terms of what it is, but in terms of what it can be. As an architect at Auriemma Design, Emma Auriemma McKay helps homeowners achieve the house of their dreams through imaginative solutions that bring out the best living environment that bears their personal signature. Through her real estate sales mastery course, she also teaches realtors, real estate agents and loan officers these things too! Chatting with Jen Du Plessis in this episode, Emma tells us how realtors and real estate agents can train themselves to see properties from an architect’s point of view, help potential clients build an emotional connection to a home and increase their sales as a result.

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Digital marketing is often derided as a poor way to generate quality leads. This generalization is even more pronounced when it comes to Facebook ads. Performance marketer and Facebook ad expert, Luke Shankula empathically disagrees. Whereas people see the lack of quality leads as a fault in the platform itself, Luke sees it as the result of a poorly harnessing its full potential. Marrying his background in the mortgage and loan business with his passion for marketing, Luke helps mortgage brokers and loan officers acquire more clients through his system of Facebook ads and automatic follow-up. Listen in as he joins Jen Du Plessis to explain why people misunderstand digital marketing and why it is truly the marketing tool that will set you up for an uncertain future.

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Many people think that it’s never good to say no to a potential partner or client, but in reality, you need to choose who you deal with carefully. As an aspiring loan originator, this is critical and Jennifer Otto, a Certified Mortgage Planner, joins Jen Du Plessis in this episode to explain her methods for choosing the best fit for you and your business. She gives away what she believes to be the secret sauce behind her success as a loan officer, and that’s getting yourself the right coach that will resonate with you. She talks about the different benefits of having a coach in this field and why it should be the first step you need to take. Learn why you don’t have to chase after every realtor’s business and how building the right relationships is much better.

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Love the show? Subscribe, rate, review, and share!
Here’s How »
Join the Mortgage Lending Mastery Community today:
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Visibility is everything in marketing, but it has taken a whole new meaning in this increasingly digitized world. With the rise of search engines as the go-to platforms for accessing information from the internet, content writing has become big part of online visibility. Today, Jen Du Plessis delves into the intricacies of this art with Shondell Varcianna, founder and CEO of Varci Media, a content writing services firm that helps financial institutions save time by writing content that speaks to their target customer. Whatever business you are in, your customers are now empowered to make a choice about which company solves their questions or problems from their fingertips. How do you literally stay on top of search engine results every time someone from your niche types in something that you may have the answer to? The answer is good content writing – and it really isn’t as hard as you think.


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Any good speaker knows that speaking in front of people is more than just saying your message hoping that they will get what you mean. It is about storytelling and, most importantly, your body language. But in the time of quarantine and isolation where the stages are traded for screens, does body language still matter? Guest for this episode, Holley Mignosi, says yes. As a storytelling and hypnotic body language expert, Holley has helped so many people attract the kind of clients and customers they want from speaking. In this conversation, she joins Jen Du Plessis to share with us all her expert knowledge and how we can continue to utilize our body language even in the virtual world. Follow along to this discussion to learn more about how we can show up on the screen and still get the results we want and more.








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