300 episodes

Truth in Mortgage Marketing

Mortgage Marketing Radio Mortgage Marketing Radio

    • Business
    • 4.9 • 253 Ratings

Truth in Mortgage Marketing

    Mastering the Inner Game in Mortgage Sales

    Mastering the Inner Game in Mortgage Sales

    In this episode, we'll explore the power of partnerships and how loan originators can be indispensable allies to real estate agents, especially in today's challenging market.
    Tim Braheem was recognized as one of the top fifty producing loan originators in the United States, reaching a peak in personal production of 676 loans for a total of $236,000,000 in loan volume.
    Tim speaks on the art of collaboration, offering scripts and strategies for strengthening relationships with agent partners. He'll also touch on the softer side of sales, sharing his unique approach to client consultations.
    Tim delves into the 'inner game' of success, explaining how energy management and daily routines can set you up for peak performance. We'll wrap up with Tim’s take on how to nurture client loyalty, maintain a competitive edge, and keep your buyers from exploring alternatives.
    Strap in for an enlightening conversation that might just change the way you approach your business and life! Share this episode with your colleagues, and don’t forget to leave us a review.
    Episode Resources:
    Tim's Podcast The 360 Experience
    Tim's Coaching Leadership 360
    Check out The Loan Atlas
    Want to unlock endless REALTOR referrals?

    Book Your 1:1 Call with Geoff Zimpfer Here

    • 57 min
    Daily Habits for Closing 250 Loans

    Daily Habits for Closing 250 Loans

    In this episode of Mortgage Marketing Radio, we welcome John Cornish back for a third time on the podcast! Listen to John's focus on the fundamentals of daily activities and time blocking that thrives on personalized client engagement and consistency.
    Mondays involve sales meetings and agent outreach, while Tuesdays are for pipeline updates and buyer consultations. His Wednesdays prioritize personal check-ins with pre-approval clients amidst challenging housing markets.
    So tune in, take notes, and get ready to be motivated by John Cornish's relentless pursuit of excellence and his heartfelt approach to mortgage marketing. Don't forget to leave us a review, share this episode, and follow John for more valuable insights. Let's get started!

    Episode Resources:
    Follow John on Facebook
    Connect with John on Instagram
    Check out John's 300+ Google Reviews

    Do you want to unlock the secret to endless REALTOR referrals without cold-calling, chasing or paying for leads?
    Want to learn more about attracting vs chasing agents?
    Book Your 1:1 Call with Geoff Zimpfer Here

    • 1 hr 1 min
    Attracting the NextGen Homebuyer

    Attracting the NextGen Homebuyer

    In today's episode, we dive deep into the complexities of the real estate industry, the essence of financial literacy amongst millennials and Gen Z through the First Home IQ initiative, and the strategic use of social media to foster trust and community leadership with first time home buyers.
    Don't Miss: Kristin's views on why empowering customers to make knowledgeable decisions is more crucial than ever in today's climate of "distrust in corporate entities".
    We tackle the role of video in connecting with consumers and why leading with value on social platforms is a game-changer for professionals. Stay informed, stay ahead, and let's transform the industry together. Thanks for tuning in, and keep leading with education!
    Episode Resources:
    First Home IQ
    Kristin's Website
    Book Your Call With Geoff

    • 42 min
    Scaling to $100 Million

    Scaling to $100 Million

    Today we have an insightful conversation lined up that promises to deepen your understanding of the mortgage industry and bolster your business strategies. Joining us is the mortgage maven himself, Brian McCauley, with a staggering 20 years of experience and a track record that includes weathering the tumultuous 2008 financial crisis.
    In this episode, Brian dives into the art of knowing your business partner's ideal profile, the importance of asking what impresses them, and tailoring your approach based on your unique skill set and goals.
    Learn how Brian's self-generated referral business model, primarily driven by REALTORS, past clients, and strategic social marketing efforts, sets him apart in today's competitive landscape.
    You'll glean insights into his choice of YouTube and Instagram as vital platforms for establishing social connections and delivering educational content.
    We'll also explore how the "Dallas Mortgage News" became a keystone of Brian's brand and get an insider's scoop on hosting value-driven events like the ones with Rick Ruby.
    So, grab your headphones, sharpen your notepads, and get ready to transform your mortgage marketing approach with the invaluable lessons and strategies shared by Brian McCauley in today's episode. Let's get started!
    Episode Resources:
    Connect with Brian On Instagram
    Check Out Brian's Website
    Do you want to unlock the secret to endless REALTOR referrals? Learn more about myAgent Classes here.

    • 57 min
    Unraveling the Impact of NAR Settlement

    Unraveling the Impact of NAR Settlement

    Today we're diving deep into the seismic shifts shaking up the real estate industry with my guest, James Kleiman, Newsroom Manager at Housingwire and a sharp observer of real estate trends.
    In this episode, we're discussing the ripple effects of recent settlements and regulatory changes that are reshaping the landscape for agents and mortgage professionals alike. We'll tackle the repercussions of the Department of Justice's hard look at real estate agent practices, and unpack the landmark $418 million NAR settlement.
    And for all you mortgage originators out there feeling the tremors, get ready for actionable insights on diversifying referral sources and innovative strategies for adapting to this new real estate reality.
    So tighten your seat belts and prepare for a candid conversation that cuts to the heart of the matter. And, as always, if you like what you hear, leave us a review and share this episode with anyone wanting to stay ahead of the curve. Let's get started!
    Episode Resources:
    Connect with James Kleiman on LinkedIn
    Subscribe to Housing Wire
    Book your 1:1 call to learn more about myAgent Classes

    • 54 min
    The Road to 4,000 Organic Leads from Social Media

    The Road to 4,000 Organic Leads from Social Media

    In this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family.
    We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate.
    Key Points Discussed:
    - The significance of Jordan Nutter's mission to enhance financial literacy across various communities.
    - The role authentic content and social media play in building trust and educating potential clients.
    - Methods and best practices for creating engaging, educational content, particularly for credit-challenged borrowers.
    - Jordan's approach to batch content creation, mobile editing for authenticity, and consistency in posting on platforms like Instagram and TikTok.
    If you're inspired by Jordan's journey and want to tap into the combined power of financial literacy and social media marketing, don't forget to subscribe to Mortgage Marketing Radio.
    Share this episode with someone who could benefit, and leave us a review to tell us how we're doing.
    Episode Resources:
    Follow Jordan:
    TikTok
    Instagram
    Website
    Want endless REALTOR referrals without cold-calling, chasing agents or paying for leads? See how others are doing it at myAgent Classes.
    Book your free mortgage marketing strategy call with me here.
    Join the Mortgage Marketing Radio Facebook Group here.

    • 1 hr 1 min

Customer Reviews

4.9 out of 5
253 Ratings

253 Ratings

AshtonLG ,

Great podcast for LOs and agents alike!

This podcast is incredibly helpful! I love listening to Jeff’s podcast. He gets great guests who give phenomenal advice and tips. Highly recommend!

OSServer ,

One of the best mortgage coaches!

Mortgage Marketing Animals content is entertaining, motivating and educational. Carl is honest and funny and always providing value. I listen to the podcast in the car and watch the YouTube videos during lunch. I highly recommend to LOs and anyone else working in mortgage/real estate!

MortgagesByDerek ,

Great show

This podcast continually delivers exceptional, actionable content. Highly Recommend!

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