54 episodes

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

Music Marketing Manifesto Podcast Music Marketing Manifesto Podcast

    • Music
    • 4.7 • 76 Ratings

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

    Making and Marketing Beats – Not Just for Hip Hop Artists Anymore

    Making and Marketing Beats – Not Just for Hip Hop Artists Anymore

    The making and marketing of beats through platforms like BeatStars has been driving the Hip Hop world for a few years now. But the saturation of these market places has forced many producers to turn to more advanced funnel strategies to attract artists and sell their beats.

    Moreover, the evolution of the beat making space has opened up opportunities for NON HIP HOP ARTISTS that are beginning to peak RIGHT NOW.

    • 1 hr 4 min
    How to Create and Promote a Spotify Pre-Save Campaign

    How to Create and Promote a Spotify Pre-Save Campaign

    In episode #53 of the Music Marketing Manifesto Podcast Josh Solomon from the Empty Pockets joins us once again as part of our "Album Release Blueprint" series. In this episode Josh walks you through the process of CREATING and PROMOTING a Spotify Pre-Save campaign.

    • 1 hr 13 min
    WTF are Hooks?

    WTF are Hooks?

    Hooks are this simple "conversation starters" that become the basis for your ad campaigns, your email subject lines, and your social media posts. If you're not able to describe your music in a way that makes people want to click, then you're dead in the water. In the latest episode of the Music Marketing Manifesto Podcast we dive into the art and science of creating Hooks for your music.

    • 1 hr 11 min
    Your Step by Step Album Release Blueprint

    Your Step by Step Album Release Blueprint

    In this episode we walk you through the entire album release process, discuss each component of a release, discuss why you might or might not want to employ certain strategies in your release, and layout a timeline for the entire thing.

    • 1 hr 31 min
    Russian Heavy Metal Band Uses MMM To "Get Out"

    Russian Heavy Metal Band Uses MMM To "Get Out"

    In episode #50 of the Music Marketing Manifesto Podcast we are joined by Alexander "Aor" Osipov from the Russian Symphonic Metal band, Imperial Age. Alexander shares history and describes how he and his band used what they learned in Music Marketing Manifesto to build their band to the point of profitability, establish overseas and recurring income, and eventually get out of Russia following the invasion of Ukraine.

    • 1 hr 7 min
    Building Profitable Funnels For Your Music

    Building Profitable Funnels For Your Music

    In this episode we discuss the importance of marketing your music with funnels and the release of John Oszajca's new platform Tunepipe, a funnel builder for musicians. John is also joined by Empty Pockets front man, Josh Solomon who sits in to discuss his experience building funnels and ask various questions about John's new platform, TunePipe.

    • 1 hr 39 min

Customer Reviews

4.7 out of 5
76 Ratings

76 Ratings

MingeliMusic ,

Love this Podcast

I am a musician and I’ve listened to John’s podcast for years now. Learned a bunch of strategies on how to market my music. He has so much information on the music business. Also, Johns voice is soothing to the ear, he’s a natural podcaster. His direct-to-fan marketing strategy is real, no gimmicks. I’ve been through courses and I can say without a doubt: His MMM strategy works!! Can’t wait for the next episode.

AnandaFay ,

Impressed

I’ve loved all the episodes.

Cousin Isaac ,

Incredibly helpful

The info provided is really helpful. My only gripe is the host talks too much compared to the guests. But he has a lot of knowledge to impart.

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