502 episodes

Interviews from the best and brightest minds in the real estate industry. We cover topics like Investing, listings, buyers, brokerage, technology, entrepreneurship and so much more. Brought to you by KevinandFred.com

Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry Kevin Kauffman and Fred Weaver

    • Business
    • 4.9 • 180 Ratings

Interviews from the best and brightest minds in the real estate industry. We cover topics like Investing, listings, buyers, brokerage, technology, entrepreneurship and so much more. Brought to you by KevinandFred.com

    Good Ideas Are Killing You: The One Business Behavior Robbing You of Greatness w/Keith Riddle

    Good Ideas Are Killing You: The One Business Behavior Robbing You of Greatness w/Keith Riddle

    In our industry, owning a brokerage has always been seen as the pinnacle of success. But for many owners who love what real estate offers but not running a brokerage, it’s a necessary evil. 

    Owning a brokerage is a doorway to many great things, but what happens when that starts to hinder your excellence in the areas you really care about? That’s where Keith Riddle found himself. After becoming an indie brokerage owner, almost by accident, he realized he didn’t have to control everything to be successful. 

    It’s like a saw mill. Back in the day, saw mill owners put all their focus on the trees and planks, and gave away the wood chips and sawdust for free. Today, saw mill owners realize that there’s actually a ton of money in the wood chips and sawdust, so why not let someone else run the mill? In real estate, Keith kept the brokerage for the ancillary benefits, but he came to realize that he doesn’t have to run the brokerage to get those benefits. 

    Many of us think we make more by controlling the entire process, but that’s not the case.  

    That’s why he has chosen to move his brokerage to eXp. He can get the wood chips without running the brokerage out of obligation. Today he shares how he came to this decision, the trap many business owners find themselves in and the mindset shift that will set you free. 

    Guest Info

    Keith Riddle is an investor, Saas & iBuyer Software Developer and the CEO and Designated Broker at Synergy Properties & Development. 
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    • 35 min
    Signs of a Messed Up Mindset & How to Start Thinking Critically

    Signs of a Messed Up Mindset & How to Start Thinking Critically

    Making a change, whether it’s to a belief system, a business model or brokerage is something many people won’t do, even if it would benefit them. Only people who think critically and aren’t caught up in ego are willing to shift how they see things when presented with new information. 

    Being willing to change our beliefs publicly means people reminding us of what we believed or said before, or even being labeled as a flip flop. There’s a huge difference between an emotionally intelligent person and someone who changes with the wind. In real estate, too many people hold onto a belief or business model simply because they can’t take the ego risk of being seen differently. 

    The problem is, that keeps us in places that might not be beneficial to us anymore, even if we’re seemingly being rewarded for it. The more accustomed we get to constantly re-examining and reconciling what we believe, the more we grow as people and as business owners. 

    Today, Chris Bowers and I discuss this and the power of challenging our thoughts and mindsets.

    Guest Info

    Chris Bowers is a Realtor, Investor and owner of the Bowers Team, and the host of The agentXcel podcast. Chris has been in real estate for over 16 years, but he has been an entrepreneur since his teens. Today, Chris and his wife run a successful team selling over 140 units with half of those being Chris’ personal production. He has also built a solid rental portfolio that continues to grow to this day. 

    Follow @chrisbowers_realestate on Instagram and listen to agentXcel on Apple Podcasts or Spotify.  



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    • 41 min
    The Brutally Simple Reason Why You’re Not Profitable

    The Brutally Simple Reason Why You’re Not Profitable

    Profit - it’s the whole entire point that we run businesses. For such a critical, and even fundamental topic, agents will talk about everything else but whether or not they are making a profit, and there’s a reason. 

    Staying on top of your numbers requires a scary level of maturity. Whatever financial decision we make has an impact on the bottom line, and that level of responsibility is so uncomfortable, we’d rather avoid it altogether. It’s the equivalent of stepping on the scale and knowing we have to make lifestyle changes to take care of our health. 

    If we ran a publicly traded company, every decision would need to be justified to a board, a CFO, and a whole horde of people. In real estate, we can get away with not doing that, but it’s something we must force on ourselves if we really do want to be profitable. 

    How do we overcome the Fear of Finding Out? What’s so powerful about getting in rooms with smart people? 

    Chris Bowers and I continue our deep dive conversation on real estate, curating relationships and the power of masterminds. 

    Guest Info

    Chris Bowers is a Realtor, Investor and owner of the Bowers Team, and the host of The agentXcel podcast. Chris has been in real estate for over 16 years, but he has been an entrepreneur since his teens. Today, Chris and his wife run a successful team selling over 140 units with half of those being Chris’ personal production. He has also built a solid rental portfolio that continues to grow to this day. 

    Follow @chrisbowers_realestate on Instagram and listen to agentXcel on Apple Podcasts or Spotify.  

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    • 47 min
    Hiring Screw Ups That Are Definitely Tanking Your Business

    Hiring Screw Ups That Are Definitely Tanking Your Business

    In the conversation about scaling our real estate businesses, systems come up a lot, but that’s not the first and most important thing. Systems come a distant second to people, because ultimately, how can we step out of specific roles and tasks if we have no one to hand them off to? 

    Because we don’t put the necessary premium on hiring and people, we don’t get to fully experience their effect. Like cold calls, scripts, and negotiation, hiring is a skill we need to nurture, focus on and master. In this business, agents will have one bad experience with a hire, and tell themselves “hiring sucks”, instead of thinking that they hired the wrong person, or that they hired the right person, but didn’t set them up for success. 

    A lot of agents don’t know when it’s the right time to hire. The simple answer is: when you’re doing all you can and you can’t do more. It’s not about hiring when someone says you should from the stage or when your real estate buddy hires someone with a fancy title. Hire based on your goals, and what you want to step out of. We have to master the art of recruiting way before we need the hire, because that’s the secret. 

    How did we approach our own hiring? Why did we hire probably long before we were really “ready”? Chris Bowers and I talk about the power of treating hiring like a skill (because it is). 

    Guest Info

    Chris Bowers is a Realtor, Investor and owner of the Bowers Team, and the host of The agentXcel podcast. Chris has been in real estate for over 16 years, but he has been an entrepreneur since his teens. Today, Chris and his wife run a successful team selling over 140 units with half of those being Chris’ personal production. He has also built a solid rental portfolio that continues to grow to this day. 

    Follow @chrisbowers_realestate on Instagram and listen to agentXcel on Apple Podcasts or Spotify.  

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    • 34 min
    Steal These Investing Ideas From Warren Buffett If You Want To Get Wealthy

    Steal These Investing Ideas From Warren Buffett If You Want To Get Wealthy

    Intro Paragraph/Email 

    Without a doubt, Warren Buffett and Charlie Munger are 2 of the greatest investing minds of all time. Because they’ve been at it for so long, they’ve seen market highs and market lows,  and built a massive holding company where the main share trades at $538k. 

    These guys have got to know a thing or two about how to build and keep wealth. That’s why thousands go to their annual shareholder meeting every year. But you don’t have to go to Omaha to get the benefit of their brilliance. Every year, they publish a shareholder letter and it’s absolutely packed with nuggets that apply today. 

    In a volatile market like the one we’re in right now, maybe some of the greatest wisdom we can gain is from the past. That’s what led Brian Gubernick to go digging into Berkshire Hathaway shareholder letters from the 1980s, 1990s and 2000s. 

    There’s got to be strategies we can learn from these investing greats to better our own portfolios…well their advice will surprise you. It’s not as flashy as you think, but considering what Warren and Charlie built, it’s worth paying attention to. 

    Today, Brian goes through his top takeaways from taking a deep dive into these investor newsletters.

    Guest Info

    Brian Gubernick is a 15+ year residential real estate industry veteran, having held the roles of real estate investor, sales agent, sales team owner/leader, expansion (multi-state) team owner, brokerage operating partner, coach/trainer, and corporate executive. He is the co-founder of the Metrix Mastermind, Chief Real Estate Officer at PLACE and host of No Days Off.

    Listen to No Days Off on your platform of choice. 

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    • 51 min
    People want to be shocked! Chris Igoe On the Ultimate Advantage of YouTube

    People want to be shocked! Chris Igoe On the Ultimate Advantage of YouTube

    Anytime an agent gets an appointment from a cold call, it’s like walking into a war zone. They don’t know you, like you or trust you, so they aren’t exactly warm and fuzzy when you go and meet them…unless they’ve already viewed a ton of your content online. 
     
    Having a YouTube channel can take people from not knowing who you are to rolling out the red carpet for you. It warms the lead up before you even meet them, and when it comes to signing a listing agreement - it’s nothing more than a formality. 
     
    Chris Igoe’s YouTube channel has become a solid source of business, but that took weeks of figuring it out, understanding the algorithm and months upon months of consistency for it to pay off. 
     
    Today, he shares his journey into real estate, discovering his superpower and how he is making YouTube work massively well for him. 

    Quotes 
     
    The great thing about this industry is you can just copy someone and get results to a varying degree. The problem is it might not be the best result for you. -Kevin Kauffman 
     
    The best thing anyone can do in any industry they’re in is build up their brand on YouTube. -Chris Igoe 
     
    There were people having success and generating leads through YouTube, if they could do it, I can do it. -Chris Igoe 
     
    If someone was going to hire me through a cold call, they would probably Google me and I wanted them to know I was real. -Chris Igoe 
     
    Many of the things that used to work on YouTube have been obsolete for a very long time. The only thing that matters is pleasing its audience. -Chris Igoe 

    Key Points  
     
    Good mentor vs. great mentor 
    The great thing about this industry is you can copy someone and get results but that is a double-edged sword because that might not be the best  for you. Good mentors will show you how they did it and create a path to follow. Great mentors will take time to ask questions, and find out whether the activities line up with who you are as a person. 
     
    Find your superpower and double down
    The advice new agents get is to blindly follow whatever model works. The truth is: whether you choose cold calling, social media or referrals, all the models work, but everyone has their own unique superpower. The key is figuring out what that is, playing to your strengths and consistently hammering at it until you have success. When Chris realized that cold calling was his superpower, he went from making $25k in his first year to millions in volume. 
     
    Warm up the lead before you meet 
    When you get an appointment off a cold call, you’re going into a war zone. They don’t know, like or trust you and they are getting hounded by other agents. Before you even show up to their door, they will Google you so having a deep catalog of content on YouTube starts the process of warming them up. 
     
    What works on YouTube 
    Many of the things that used to work on YouTube have been obsolete for a very long time. The only thing that matters is pleasing its audience. We have to understand our ideal viewer/customer and get really specific so we can craft and create that right-fit content.  
     
    The metrics don’t matter 
    When you’re creating YouTube content, it’s really easy to get caught up in the vanity metrics - how many views, likes, subscribes and shares you’re getting. If you’re doing YouTube to get more leads and transactions, the vanity metrics don’t matter. What counts is how many leads this is generating, and how it’s leading to more buyers and sellers. 
     
    Guest Info
     
    Chris is a real estate professional, investor, and retired stockbroker providing current housing market analysis with financial and economic market commentary. He empowers people with the truth to make the best decisions for themselves, their families and the financial bottom line.
     
    Subscribe to Chris’ YouTube channel. 

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    • 46 min

Customer Reviews

4.9 out of 5
180 Ratings

180 Ratings

Greg Gale ,

Must Listen for Real Life Startegies

You have to subscribe and listen to these podcasts. Solid nuggets to take and implement to take your business to the next level. To impact your life both at home and at work. I challenge you to pick 2 and listen and implement. You will love it!

Laura G2 ,

Valuable Info

Kevin has some of the best guests in the real estate industry on his podcast. If you miss an episode you miss a ton of value and things you can implement in your real estate business to take it to the next level!

PhoenixNative0714 ,

So Many Fantastic Episodes!

Love this podcast it’s my new Favorite!
Just finish the episode with Dr. Ben Hardy. Wow!! Thanks Kevin and Fred 🙏

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