217 episodes

Have an online business as a course creator, coach or service provider? Whether you’re brand new, already thriving, or somewhere in between — it can be hard deciphering whether “so and so’s” business advice is legit or a hackneyed regurgitation of what THEIR business coach taught them. Does it work? Is it legal?

‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.”

Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 27,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about.

If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast.

But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday and Thursday tradition (that’s when new EPs drop!).

125,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.

On Your Terms® | Legal Tips Meets Marketing Strategies for Online Business Sam Vander Wielen

    • Business
    • 5.0 • 122 Ratings

Have an online business as a course creator, coach or service provider? Whether you’re brand new, already thriving, or somewhere in between — it can be hard deciphering whether “so and so’s” business advice is legit or a hackneyed regurgitation of what THEIR business coach taught them. Does it work? Is it legal?

‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.”

Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 27,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about.

If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast.

But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday and Thursday tradition (that’s when new EPs drop!).

125,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.

    214. How To Start A Business on a Budget

    214. How To Start A Business on a Budget

    Starting an online business is much cheaper than starting a brick-and-mortar shop, but it still has costs. So how do you navigate those costs before your business starts bringing in any money? That’s what we cover in today’s episode.
    I walk through the three-step process of how to start a business on a budget: Save, Research, Budget. I breakdown each one in detail, giving examples from my own experience.
    Being realistic in your projections and plans leads to the empowered, quality decision-making necessary to build a sustainable business. I hope this episode helps you do that.
    In this episode, you’ll hear…
    The three components of the saving phase: Save, Cut, MakeWhat costs you need to research when starting a businessHow to factor a long runway into your starting budget
    Click here to find the full show notes and transcript for this episode.

    RESOURCES:
    Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship” Try Siteground for hosting - free domain & professional site transfer with every plan (affiliate link) https://samvanderwielen.com/sitegroundBetterment - Join Betterment and get up to 5.50% variable APY for 3 months with a qualifying deposit (affiliate link) https://samvanderwielen.com/bettermentSign up for my free weekly email “Sam’s Sidebar” Join the Free Legal Workshop to learn how to get your business legally protected today! 

    CONNECT:
    Sam on InstagramSam on FacebookOn Your Terms on Instagram

    DISCLAIMER

    Produced by NOVA Media

    • 33 min
    213. Confessions of a Debut Author: Imposter Syndrome, Budgeting, and Trolls (ft. Money Expert, Jannese Torres)

    213. Confessions of a Debut Author: Imposter Syndrome, Budgeting, and Trolls (ft. Money Expert, Jannese Torres)

    Writing a book isn’t just about writing a book. It brings up all kinds of business and personal dynamics, challenges, and opportunities for growth. Today fellow debut author, Jannese Torres, joins me to talk about why she chose to write a book as part of her personal finance business, and how she has made it work.
    Jannese is an award-winning Latina Money Expert. She helps her clients and listeners build successful online businesses that allow them to pursue financial independence and freedom. Her podcast, Yo Quiero Dinero® is a platform to de-stigmatize money as a taboo topic in the Latinx & BIPOC communities and make personal finance fun, relevant and relatable. She decided to write a book in order to reach more people, and to cement herself as a thought leader in the field. Jannese talks about making time for writing (and everything else that goes along with creating a book), she had to implement some automated processes in her business and rely on her circle of support.
    In today’s episode Jannese gives us great advice about investing in your business when it has hit a plateau, where to find free resources, and how to deal with online trolls. 
    In this episode, you’ll hear…
    What goes into the business decision to write a book Tips on investing in your businessHow to manage being the face of your brand

    Click here to find the full show notes and transcript for this episode.

    RESOURCES:
    Read Jannese’s book “Financially Lit!: The Modern Latina’s Guide to Level Up Your Dinero & Become Financially Poderosa”Listen to Jannese’s personal finance podcast “Yo Quiero Dinero”Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”Sign up for my free weekly email “Sam’s Sidebar” Join the Free Legal Workshop to learn how to get your business legally protected today! 

    CONNECT:
    Sam on InstagramSam on FacebookOn Your Terms on Instagram

    DISCLAIMER

    Produced by NOVA Media

    • 39 min
    212. How A Podcast Can Grow Your Online Business (ft. Podcast Expert, Michelle Rubinstein)

    212. How A Podcast Can Grow Your Online Business (ft. Podcast Expert, Michelle Rubinstein)

    This podcast episode is about podcasts. Our team’s podcast aficionado, Michelle Rubinstein, interviews me about how I utilize On Your Terms® to nurture my audience and aid in growing my business.
    We have a great conversation about how this podcast has been my most productive nurturing channel– helping people get to a place where they’re ready to purchase my product. We talk about voice of customer research, meeting listeners where they’re at, and providing in-depth, nuanced information. We also talk about why it’s important to pick a medium that you actually enjoy using.
    Then we get to the hard hitting questions: What kind of pasta would I be and why? What’s the secret sauce behind Michelle’s One Tree Hill rewatch podcast production? And, which of us listened to Serial when it first came out?
    In this episode, you’ll hear…
    What “nurturing” is and where it fits in your businessKeeping your content based on what your audience needsHow to pick the right marketing channel for you
    Click here to find the full show notes and transcript for this episode.
    RESOURCES:
    Check out Michelle's podcasts: Total Betty Podcast Network and Movie Friends PodcastJoin the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship”Sign up for my free weekly email “Sam’s Sidebar” Join the Free Legal Workshop to learn how to get your business legally protected today! 

    CONNECT:
    Sam on InstagramSam on FacebookOn Your Terms on Instagram

    DISCLAIMER

    Produced by NOVA Media

    • 53 min
    211. Launch Series Pt. 4 | Post-Launch Audit: How to Use Data for Future Launch Success

    211. Launch Series Pt. 4 | Post-Launch Audit: How to Use Data for Future Launch Success

    Right after launches, it’s normal to feel big feelings: Relief it’s over, excitement about success, sadness about failure. Feel your feelings, whichever ones they are, but don’t create unhelpful stories about them. Instead, channel your energy into getting the true story. Send out surveys to gather data.
    In this episode, I dive into everything you need to know about post-sale surveys and how to execute them. I teach you how to measure sale success and figure out which marketing channels produced a good ROI for your business. Plus, I touch on how to encourage post purchase behavior like referrals.
    Finally, since this is the last episode of our Launch Series, I review the top takeaways of running a launch, from beginning to end. I’ve really enjoyed making this series and I hope it has helped you and your business!
    In this episode, you’ll hear…
    What questions to ask in post-launch surveysHow to weigh different pieces of survey dataWhy surveys are important in continuing to list build
    Click here to find the full show notes and transcript for this episode.

    RESOURCES:
    Join the waitlist for my book “When I Start My Business I’ll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship” Sign up for my free weekly email “Sam’s Sidebar”

    CONNECT:
    Sam on InstagramSam on FacebookOn Your Terms on Instagram

    DISCLAIMER

    Produced by NOVA Media

    • 25 min
    210. Launch Series Pt. 3 | How to Boost Your Launch Sales 101

    210. Launch Series Pt. 3 | How to Boost Your Launch Sales 101

    What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series.
    I break it down into three segments.
    First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy.
    Next, set up a clear timeline and structure. This typically includes four components: Fast Action, Mid Cart, Close Cart, Down Sell. I go into each one in depth, showing how discounts affect consumer behavior.
    Then, develop your social media strategy core elements: Transformation A to B, behind the scenes looks, celebrate new customers, testimonials, list of features, and what makes you unique. I share tips I’ve learned over the years about how to strengthen this part of your digital marketing sales funnel.
    Be ready to take some notes! We cover a lot in this episode, including how to measure sales performance.
    In this episode, you’ll hear…
    What ingredients you need for a successful saleThe four components of a sale timelineSocial media elements to keep your metrics up during a launch
    Click here to find the full show notes and transcript for this episode.

    RESOURCES:
    Watch Louise Henry’s “11 Instagram Story Ideas for More Sales” YouTube video.Join the Free Legal Workshop to learn how to get your business legally protected today! 

    CONNECT:
    Sam on InstagramSam on FacebookOn Your Terms on Instagram

    DISCLAIMER

    Produced by NOVA Media

    • 48 min
    209. Launch Series Pt. 2 | How to Leverage Pre-Launch Excitement for Higher Sales

    209. Launch Series Pt. 2 | How to Leverage Pre-Launch Excitement for Higher Sales

    This episode is Part 2 of our series on how to put on a great launch. Today I cover the teaser, invite, and event period of the launch timeline. These periods are critical to the success of your sales, so I dig into each one to tell you about my lessons learned. 
    First, the teaser: This is all about building hype. I give you tips on building your audience’s awareness and intrigue, especially via digital marketing.
    Second, the invite: How you move people through the sales funnel– from being interested about your event, to actually signing up and attending it.
    Finally, the launch event: This is where you move your audience across the finish line of the sales sequence. You resolve any of their lingering hesitations, helping them take action to buy your product and join your community.
    Plus, I answer questions from listeners about how to manage the stress of a launch, buying social media ads, and how to grow organic reach.
    I really hope this Part 2 episode helps you build up to, and execute, your own launch. 
    In this episode, you’ll hear…
    How to create a teaserWhat to do during your invite periodHow to put on a successful launch event

    Click here to find the full show notes and transcript for this episode.

    RESOURCES:
    Listen to Episode 207: The Mindset it Takes to Make $300k in a Week (ft. Mindset Coach Jen Diaz)Join the Free Legal Workshop to learn how to get your business legally protected today! 


    CONNECT:
    Sam on InstagramSam on FacebookOn Your Terms on Instagram

    DISCLAIMER

    Produced by NOVA Media

    • 39 min

Customer Reviews

5.0 out of 5
122 Ratings

122 Ratings

BrittandCinch ,

Big stress reliever!

Sam,

Thank you for the Ultimate Bundle! Because of you, I was able to figure out how to file for an LLC, get the right insurance coverage, confidently take payments (legally), and how to file the new BOI form! The step-by-step process you gave was top notch and I was able to file this form right along with you in the video. And most importantly, thanks for keeping Norm’s spirit alive with your stories!

AmandaMoffett ,

So good!

This is such a great podcast - I’d highly recommend! :)

Ruth_Ruth ,

EXTREMELY HELPFUL

Sam’s expertise is so compellingly delivered in the few episodes I’ve heard so far. Great blend of her personal experience, knowledge, and wisdom. Episode 186 really resonated for me as I work on developing my solopreneur service-based practice into a scalable business. Really looking forward to hearing more.

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